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COOLER innovation

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foodbev com A world of food and drink

Raising a glass

PLUS

Coolers making a splash in hotels, restaurants and catering

Latest news and views from the global water cooler industry © Pavalache Stelian | Dreamstime.com

Focus

market profile

Direct chill technology

Middle East and Asia

EVENT REVIEW

Full Avex coverage

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Issue 21 - June · July 2009


Inside this issue 6 6-14 16-18 19-23 24-29 31 32 33

45

46

48 67

70

72 74

The editor’s view

SPECIAL

35 REPORT

A word from Editor Hannah Oakman.

Raising the bar

Cooler business For regular industry news updates, visit www.foodbev.com/cooler

Deputy Editor Medina Bailey takes an in-depth look at the hotels, restaurant and catering (horeca) sector.

Business Events Innovations Drinking water Marketplace Association Appointments

© Pavalache Stelian | Dreamstime.com

Projects

50

How Greencare H20 is making a viable difference in Ghana.

Environment Ebac is rightly proud of its new energy efficient water heater for both bottled and mains fed coolers.

© Nikitu | Dreamstime.com

5

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FOCUS

Chilled to perfection Discussing the pros and cons of the direct chill model.

Expert opinion Product recall issues from Bluefin Insurance.

Cooler views Mike Hurst looks at the flu issue and cracking bottles.

EBWA matters The latest news on the 2009 EBWA Barcelona show.

Marketplace

MARKET

54 PROFILE

Middle East and Asia All the latest trends, products and views from the region.

cooler innovation products and services guide.

Light at the end Wateraid receives some Olympic support.

60

EVENT REVIEW

Avex 2009 What happens when vending and coolers collide? cooler innovation Editor Hannah Oakman reports. © cooler innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

www.foodbev.com/cooler Issue 21 - June · July 2009

CONTENTS 3


The editor’s view No end to the innovation In the current economic climate, you may have expected the recent Avex Vending and Coolers show in the UK to feel flat. But it was actually a busy, vibrant couple of days at Birmingham’s NEC. There were plenty of innovations on offer, ranging from a new 15 gallon one-way PET apple flavoured water from the Fonthill/Drinks Brokers partnership to the new b.blu water pouch vending system from Vivreau. Although Avex is predominantly seen as a vending show, many attendees commented on the great turn out from the water cooler industry, which did seem

to be offering the lion’s share of innovations (turn to page 60 now for our full review of the show). It was also interesting to see how the mains fed association in Europe, the European Point-of-use Drinking Water Association has now joined the European Vending Association. It seems a natural alliance, especially when you consider the number of water cooler distributors across Europe, the US and beyond for whom offering office coffee services and a full beverage range is becoming the norm. To keep in check with this growing association, cooler innovation will now feature a vending section each issue, looking at key news, trends and developments.

Mains fed momentum This issue, we also report Zenith International’s latest figures on the west European water cooler market, which show mixed fortunes for the sector. Whilst the mains fed cooler industry still showed double-digit growth in 2008 (17%), bottled cooler placements declined by around 3%. The b.blu pouch vending system from Vivreau

According to Zenith, wellestablished bottled cooler markets are providing a

COOLER innovation

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EDITORIAL Editor: Hannah Oakman Deputy Editor: Medina Bailey Senior Designer: Jolyon Edwards Designer: Kirstine Henderson Designer: Hannah Green Group M anaging Editor: Bill Bruce

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key platform for mains fed development and a growing number of operators across Europe are now offering both types of water cooler. It seems this is a trend which is set to grow. My column last issue, where I questioned the continued validity of the term ‘point of use’, certainly raised some debate within the industry. This has mostly been positive feedback, with readers recognising the need to speak plainly with customers. There is still an online survey available at www.foodbev.com/ cooler where we would like to hear if ‘mains fed’ is indeed the best term or whether there is a better alternative. We plan to publish the results in the next issue.

Hannah Oakman

In the next issue out August 2009 • Special report packaging in the water cooler sector • Focus - boost your marketing and branding • Market profile - Scandinavia • Insight membrane filtration

Bring on the sunshine Finally, some good news, at least here in the UK. We have been promised a long, hot summer which has to be music to the ears of all contract bottlers and water cooler companies out there, who can look forward to increased through-put and water deliveries, should the promised heat wave develop. In the meantime, I’m off to the cooler for a cold one . . . Hannah Oakman

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www.foodbev.com/cooler Issue 21 - June · July 2009

EDITORIAL 5


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International cooler industry news

Business Water Coolers Direct and Winix join forces

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ater Coolers Direct (WCD) has announced that it has secured the exclusive UK and Eire distribution rights for the Winix brand of water coolers and all replacement parts, in a recently signed agreement with Korean based Winix Corporation. WCD has established a new division of its company, known as TradeCoolers Direct.com, which is

dedicated to the supply and support for all Winix product lines across its extensive UK distributor network. Commenting on the new distributorship, Managing Director Fred Cairns Palmer said: “We already have much experience and knowledge of Winix coolers having successfully sold, installed and serviced several thousand in the past few years. And with an impressive installed base of over 50,000 Winix units throughout the UK, we plan to extend our market reach and grow our relationships with new and existing partners in the industry, providing competitive pricing, sales and marketing back-up and fast, topquality support for all our distributors.” The new TradeCoolersDirect. com division allows WCD to focus on trade partners and distributors, and deliver excellent technical support and expertise for its partners and also assist them to expand rental sales of Winix products to new customers.

The Wras-certified Winix range of mains fed and bottled water coolers

Stylish yet robust, the Winix range is one of just a few plumbed in cooler brands that has received full WRAS approval, in recognition of its high product specification.

Pete Glanville (WCD), Young Bae Park (Winix), Byoung Dong Yoon (Winix) and Fred Cairns Palmer (WCD)

WRAS certification is fast becoming the de facto industry standard and is increasingly important as it is recommended by many of the water companies for beverage offerings. The Winix water cooler range carries both plumbed in and bottled water models, both are available in chilled/ ambient or chilled/hot for desktop use or freestanding. The coolers also benefit from a built in pop-up cup dispenser and large push button dispenser controls for ease of use; and all products come with a two year parts/ four year compressor warranty, with replacement parts always held in stock at WCDs new headquarters in Gloucester.

“In support of our distributorship we have also appointed Andy Burns as Technical Manager. With many years experience at Apuro, he brings with him a wealth of technical and industry knowledge to help serve our distributors to the highest standards. We welcome him to our team.” The Winix Corporation has been successfully manufacturing and supplying the global water cooler industry for over 15 years. Winix worldwide customers include Electrolux, LG Electronic, Samsung Electronic, highlighting that its wealth of experience, proven track record and product quality is market leading.

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Vivreau launches Swiss operation

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ains fed filtered water systems manufacturer and supplier Vivreau continues its overseas expansion with the launch of its Swiss operation. The move follows the recent successful establishment of Vivreau USA. Vivreau, which supplies a range of water systems dispensing purified, chilled, still and sparkling water, will offer its full range of models to the Swiss market to meet the needs of large corporations, small businesses, contract caterers, hotels and restaurants.

Vivreau Switzerland’s partners - Francois Courvoisier, Philippe and Michèle Degaudenzi - have already carved a niche providing bespoke branded containers to restaurants and bars in Switzerland.

Igeho is internationally acknowledged as being an innovative platform for the sector

Vivreau will be exhibiting at the Igeho 2009 in Basel, the most important international trade show for hotels and caterers for Switzerland and its neighbouring countries, from 21-25 November 2009. Vivreau MD, Stephen Charles, said: “The launch of Vivreau Switzerland allows us to offer our unique brand of service, value and environmental sustainability to European customers for the first time.” Francois Courvoisier, partner, Vivreau Switzerland said: “Vivreau’s bottler will provide an environmental alternative for our existing

Francois Courvoisier

customers who purchase branded mineral water bottles. “There’s a healthy market in Switzerland for the entire Vivreau product range for offices and the hospitality industry.”

Water Delivery Company teams up with Fonthill for greener future

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ne of London's leading suppliers of bottled water coolers, The Water Delivery Company, has recently changed its water supplier to Fonthill Spring Water to reduce its water miles and carbon footprint. By switching water supplier to Fonthill Spring Water, The Water Delivery Company is able to cut back on the amount of miles the water has to travel until it reaches the end customer as Fonthill Spring Water is located relatively close to The Water Delivery Company's warehouse.

The Water Delivery Company founder and owner Robert Laughton said: “Our spring water is extracted and bottled by a family run business in Wiltshire and travels 99 miles to our warehouse. On average the water then travels five miles onto our average customer. This is a very low mileage in comparison to most in

the bottled water and water cooler industry. “We are working to minimise the direct environmental impact we have as a company and are aware that our operations and our products will always have some environmental footprint,” he said. “To help combat this we have joined with a third party company who have assisted us in becoming a carbon neutral bottled water cooler company,” Robert added.

Another benefit of switching to Fonthill Spring Water is that it has a sister company called, Princes Gate Spring Water which produces small pack branded water from an organic water source in Wales. The Water Delivery Company sell both sparkling and still Princes Gate water in a variety of sized bottles from 330ml to 1.5 litre which are all delivered free across London at the same time as water cooler deliveries.

© cooler innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

www.foodbev.com/cooler Issue 21 - June · July 2009

NEWS 7


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New deal with Canaletas and Kleena Coola

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arcelona based water cooler manufacturer Canaletas has agreed an exclusive UK distribution rights deal with UK supplier Kleena Coola. The Midlands based company, which supplies everything from sanitisation sprays and kits to water cooler mats and bottle hoods, will now market Canaletas’ range of stainless steel, high quality mains fed coolers and pressure fountains to some of the UK’s major distributors. Paz Ausin, Export Manager at Canaletas, stated the partnership would prove ideal due to Kleena Coola’s broad knowledge and experience in the UK water cooler market. Paz remarked: “Kleena Coola is a very well known company in the sector and Ian has personally worked for many years in the cooler market. He knows the requirements of its clients and will give them the best advice for the

right cooler among all our broad range. “Canaletas has always placed a lot of importance on sanitisation issue and therefore feels that the partnership with Kleena Coola, specialist in quality sanitisation products, will meet the philosophy of both companies.

“We do not deal with end users, which means we will not compete with our customers.” “I am sure that with Ian’s help and with the development of some new interesting common projects,

Canaletas’ products are going to have an increased presence in the UK market.” Kleena Coola’s Managing Director Ian Devine, speaking at the recent Avex show in Birmingham commented: “Kleena Coola is delighted to team up with Canaletas, as Canaletas coolers represent best build quality at great value prices. “The addition of a well respected brand adds to Kleena Coola's market presence, and means we can confidently offer our customers products that they can have faith in. I would also stress that we do not deal with end users, which means we will not compete with our customers.” Both companies will carry out special marketing

Canaletas' direct chill cooler and steamer sanitisation system were successfully tested by EBWA Challenge Test Protocol 3

campaigns to make the brand known to the UK market. A well stocked warehouse, with coolers and spare parts will offer rapid service.

Oasis/Tri Palm emerge from Chapter 11 protection

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he operations of the former Tri Palm International emerged from Chapter 11 bankruptcy on 1 June 2009.

All assets of the company have been purchased by LVD Acquisitions, a Patriarch Partners company.

“It has been business as usual for Oasis Europe during this speedy Chapter 11 process,” said Pete Benua, MD of Oasis Europe.

The new company will be known as Oasis International, reflecting 99 years of delivering innovative products to the water industry and recognising that the company has sales and operations in the Americas, Europe and Asia with products installed worldwide.

“We’ve continued to provide the highest quality products and service to our customers. We’re now launching several new products for the water industry, including the new Odyssey stainless steel appliance-grade cooler and the Onyx countertop cooler for bottled and mains fed water.”

Ian Devine with Paz Ausin © cooler innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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www.foodbev.com/cooler Issue 21 - June · July 2009


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PHSI launches websites to promote mains fed drinking water technology

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ure Health Solutions Inc (PHSI) - a leading company in mains fed water purification cooler technology - has launched five new websites to promote its four product lines and Pure Water Finance division. PHSI manufactures and distributes water purification coolers which offer an alternative to bottled water coolers in the workplace. PHSI recently launched five new websites to promote its four distinct product lines: Pure Water Technology, Purlogix, Interpure and Genesis. A customer service website has also been created to provide convenient online payment and account management services for PHSI customers.

• PHSI Pure Water Technology features its Go Beyond Green video to demonstrate the importance of determining the efficacy of products being considered for sustainability programmes • Purlogix introduces the new Purlogix e-series of water purification coolers, featuring ergonomic electronic dispense

and low-profile countertop models

• Interpure illustrates the sleek European styling of Interpure floor-standing

• Pure Water Finance provides PHSI’s Pure Water Finance customers

• Genesis Cooler is PHSI’s introduction of the Genesis cooler to the US market a convenient resource for account management and online payment processing.

Awesome Water sees great growth Australian Gold Coast franchisor Allied Brands has purchased the Awesome Water franchise system after it exceeded prescribed profit targets.

Awesome Water, established in Brisbane six years ago, distributes and services water coolers using its own filtration technology that converts tap water

Aqua Pyrénées spring first in France to pass GBWA audit

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he Aqua Pyrénées spring in Alsace, north east France, has become the first spring in France to pass the German Bottled Watercooler Association audit through the new European Bottled Watercooler Association Audit Guide. The company has been delivering spring water from the plant since 2003. The water, in 3 and 5 gallon bottles for the water cooler industry, is distributed in a 250km circle in both France and Germany, including Strasbourg, Karlsruhe, Zürich and Nancy.

The plant has an annual 1 million bottle capacity for 5 gallon bottles and internal storage of around 3,500 metres squared.

into purified hot or cold drinking water. The business has been added to Allied Brands’ existing franchises, which include Baskin Robbins, The Cookie Man

and Kenny’s Cardiology. Allied Brands said Awesome Water had achieved 25% higher unit sales in the March quarter compared to the same time last year.

Rainbow moves to new premises in Athens

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reek water cooler distributor Rainbow Group has moved its Athens depot to new facilities.

The 6,500 square metre lot, situated at a highway junction close to the centre of Athens, features a purpose-designed and built 720 square metres of office space, 264 square metres of workshop areas and 2,000 square metres of warehouse space. Rainbow Group anticipates a 19% time saving efficiency in warehouse and vehicle loading/unloading, with

seasonal overtime labour costs also being substantially reduced. The company believes that these new facilities will provide the necessary resources to the company to maintain its market leadership.

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The Sunday Times’ Richard Caseby (left) with Greencare's Adam Warren (centre) and Dave Albers (right)

Greencare H2O ranked as one of Britain’s greenest businesses

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reencare H2O ranked 39th in this year’s Sunday Times Green List, a definitive guide to businesses with the most radically improved environmental performances. Greencare finished just outside the top ten, in 11th position in the unique employee survey that contributes 30% of the marks to the overall ranking. The 60 Best Green Companies in Britain were revealed in the second Sunday Times Green List published with yesterday’s Sunday Times.

awards but this is the first that has both a robust methodology to measure environmental performance and a survey of each company’s staff to find out whether the green sheen is more than skin-deep.”

Richard Caseby, Managing Editor of The Sunday Times, said: “The 60 companies in this survey are all pioneers - enterprising, enlightened and fizzing with new ideas. All have a common sense of purpose about their corporate social responsibility. There may be plenty of environmental

Water cooler conversations are an everyday occurrence at Greencare H2O. But staff don't spend their time gossiping - they are spreading the word that the mains fed water coolers the company supplies to businesses and restaurants are a greener alternative. Mains fed coolers have no recyclable bottles, lids and labels, and Greencare's cups are fully biodegradable.

The Warrington company always does what's best for the environment, with staff giving it a top ten positive green score of 86%. They believe it does a lot for the environment (89%). The 62 staff members work across two sites after a third was closed last year, without any job losses, to reduce costs and environmental impact. Employees think green (86%) and a top ten score of 90% shows that such commitments are at the heart of how Greencare operates. Last year it achieved a 35% cut in electricity consumption from 2007 levels, and it offsets its emissions by supporting an initiative in Ghana. Staff know what the carbon footprint is (87%), and think the way they do their job

can reduce the firm's impacts (79%), both top five scores. They are aware of its green policy (92%, a top ten score), and understand what ISO 14001 certification means (89%, ranking the company fourth). Last year, Greencare invested £20,000 in eco initiatives and a 90% score, also ranking it fourth, shows that bosses lead by example. Greencare H2O enables organisations to purify, chill and dispense tap water through mains fed water coolers and encourage a higher level of water consumption while reducing costs and carbon emissions. Founded in 2004, the company is one of the leading providers of mains fed water coolers in Europe.

© cooler innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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www.foodbev.com/cooler Issue 21 - June · July 2009


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MTN Products (Europe) and Acrokool move forward with Kevin James

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oth MTN Products and Acrokool, long established companies in the bottled water, mains fed and direct chill fountain business, have engaged the Kevin James Consultancy to represent their sales and marketing arms. Kevin gained his knowledge of the industry and products from his years at AA First. Previously of Aqua Cool, and then Nestlé, Kevin has gained 13 years experience in the field. Recent changes in the industry have forced the larger wholesale suppliers and manufacturers to rethink their strategy and approach. “Choosing my services suited both MTN and Acrokool, both of whom have a wide range of

reliable and efficient products which should be sold to the end user more readily than current,” Kevin commented. Acrokool, a specialist manufacturer of high output, vandal resistant, direct chill coolers and fountains on top of the reputable Elkay brand of fountains, has the widest selection in the market place. MTN are primary suppliers to both the bottled and mains fed industry and have a product range that includes a wide range of water coolers easily converted by the customer from bottled to mains fed. On top of this, the Omega Sip generator fits most brands of bottled coolers

to half the sanitisation visits whilst increasing hygiene levels. Ancillary products include racks, bottle caps, and new filters and RO system before the end of the year. Greg Spear, President and CEO of MTN Products commented: “With more new lines coming later in the year, we felt it was time to raise our game and feel that Kevin is the right guy to help us increase our market share.”

Kevin James

Kevin sees the market developing in two ways. The Horeca range of products with Acrokool via its partnership with Italian manufacturer Zerica has huge potential, as does the residential market.

Train up with Mistral

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ith the development of the mains fed water industry, the business is facing an evolution. Technical skills have become a key asset and keeping technicians and sales teams up to date with the latest technology is mandatory. To help Mistral’s customers to face this challenge, the French water cooler manufacturer is hosting a training session in September. The training will consist of two sessions: technical training which will review basic maintenance and sanitisation methods as well as more complex operations on request; and sales force training which will focus on the key benefits of Mistral technologies and design in the perspective of the competition, as well as market conditions and marketing issues.

The training will take place at Mistral’s factory in Evry, 25km outside Paris, and will be held in English, Spanish and French. It is open to all Mistral customers and is free of charge. This complementary training is part of the service level the company has set since the take over by the founder’s family in 2008.

Training dates: Monday 7 September - English and Spanish Monday 14 September - French

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Host 2009 Milan - the world of professional hospitality Host, the exhibition for the professional hospitality industry, returns to Fieramilano, from 23-27 October 2009, with an increasingly international outlook.

There are six themed areas: Professional Catering (equipment, systems and accessories), Bar (coffee machines and equipment), Ice Cream and Pastry (machinery, equipment, furnishings, accessories, and products), Sic (International Coffee Expo), Hotel Emotion (Hotel Industry Expo) and Mippp (Milan Bread, Pizza and Pasta Expo).

The event, which has an exhibition formula that combines different sectors in one venue: 1,865 exhibitors in 2007 (+3.61% compared to the 2005 edition), including 350 from abroad, and a total exhibition area of 110,000 net square metres (+10%).

At Host, professionals from the Bar sector will find the top coffee machinery, equipment,

supplies and services: a dynamic world full of new products and end services. The entire coffee industry is at Sic: not only major coffee producers, importers, and roasters, but also the leading industries that produce machinery for coffee processing and packaging, as well as the most important associations and companies for transportation and promotion. At Hotel Emotion, professionals can find

everything for the hotel industry, from furnishings to products for the hotel contract sector, and also the latest trends in tableware, accessories, decorator fabrics, new technologies and fitness equipment, construction supplies and proposals from international designers.

Russia’s leading water show - Ecwatech 1 to 4 June 2010 at the Crocus Expo, Moscow, Russia. The Ecwatech 2010 team has launched the sale of exhibition space. Ecwatech represents one of the best marketing platforms for the water sector in the whole Russian-language speaking world. In the last couple of years, hundreds of international manufacturers and vendors of equipment and materials have entered the Russian market. Ecwatech 2008 had over 800 exhibitors, including 273 international exhibitors from 33 countries, nearly 12,000 visitors, including 1,280 from overseas and over 1,400 congress and conference participants.

The event focuses on: • water resources conservation and management • water supply (municipal, commercial, industrial) • water pre-treatment and process water • desalination • mains fed systems • bottling and bottled waters. With such a large event, the Congress agenda is beginning to fill. It has been agreed with the International Water Association (IWA) to hold a three day IWA joint Conference called, ‘New Technologies for Water and Wastewater Treatment in Towns and Communities in the 21st Century’. It will be organised jointly by two IWA Specialist Groups: on Design, Operation and Maintenance

of Drinking Water Treatment Plants and on Design, Operation and Economics of Large Wastewater Treatment Plants. The conference will focus on topics covering knowledge and achievements

in design, operation, cost and economics of wastewater and drinking water treatment plants, as well as treatment processes. Visit www.ecwatech.com for more information.

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Eu´Vend 2009: ‘The Red Sofa’ Eu´Vend’s free-of-charge supporting programme will offer even more benefits when the fair opens in Cologne this September for its fourth edition. Along with the ‘Visions of Vending’ programme, which this year specifically addresses issues and needs of importance to vending machine operators, this will be the first Eu´Vend which will also feature an interview and discussion forum. Known as ‘The Red Sofa’, the forum will provide information on current topics via interviews, specialist talks and discussions. Topics for discussion will include: school catering; moving away from boring filter coffee - new coffee

Eu’Vend 2009 will take place from Thursday 10 September to Saturday 12 September. Opening times For visitors daily from 9am-6pm For exhibitors daily from 8am-7pm.

solutions; a warm meal day or night - innovative vending machines come to the rescue when the canteen closes; new filling products for the vending business; innovative products to attract customers and provide business with additional momentum; and category management for vending machines. Around 200 companies from around 20 countries are expected to exhibit at the fair. Eu´Vend is organised by Koelnmesse GmbH and sponsored by the German Vending Association (bdv).

The German vending market With a turnover increase of 5% to €2.2 billion and 512,800 vending machines nationwide, Germany has in the last two years managed to occupy a very respectable fifth position among the top vending countries in Europe. Over 4.3 billion food and beverage items were sold in 2008 from German vending machines, and there was one machine for every 161 Germans. Inspiring vending role models such as the USA and Japan confirm the unlimited possibilities of the vending market, with turnovers of $46 billion and €29 billion respectively, and show how much potential for growth exists in the European market.

© cooler innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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EVENT REVIEW 17


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NSF International provides education for Drinking Water Week

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ach year organisations involved in treating and supplying US drinking water celebrate Drinking Water Week, the first week in May. In 2009, NSF International, a World Health Organisation Collaborating Centre for Water and Food Safety and Indoor Environment, offered free educational information to help consumers understand their role in protecting the nation’s water supply. The NSF Consumer Affairs Office developed a Water Fact Kit designed to help educate consumers on water quality and water conservation issues. Materials included: • Three steps to selecting a home water treatment system • Lead and home water treatment devices • Water conservation tips . . . every drop matters • Understanding bottled water • NSF’s drinking water week web page also contained a variety of educational activities, including a water usage experiment to help kids understand how much water a leaky faucet wastes, a water activity book and educational articles on drinking water contaminants and treatment options.

For more than 40 years, NSF has been helping to protect the quality of drinking water by testing and certifying products that come in contact with drinking water - from the time when water is withdrawn from the source or well until it arrives at the tap. “NSF International congratulates and fully supports the American Water Works Association and the Environmental Protection Agency in their efforts to encourage utilities,

18 EVENTS

communities, and everyone throughout the nation to recognise the important role water plays in our daily lives,” said Bob Ferguson, NSF Vice President Water Systems. “We too are committed to providing the industry with essential testing and certification solutions, while educating consumers on safer drinking water options and providing helpful information on how to protect their families.” Since 1988, the EPA, AWWA and other organisations within the drinking water treatment industry, including NSF International, have dedicated this week to our most precious natural resource - water. Public and private water utilities sponsor several activities and provide a wide array of educational services to their customers. Water tasting contests, tours of water treatment facilities, and storytelling are just a few of the ways communities celebrate this important event.

www.foodbev.com/cooler Issue 21 - June · July 2009


Innovations

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The Editor’s pick of the latest new products

Blupura unveils Fontemagna City

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o meet demand for fresh drinking water in public places, Italian manufacturer Blupura has launched its outdoor water cooler station, the Fontemagna City. Ideal for local councils and water utilities companies, the new water station should prove popular in Italy, and other similar markets, where demand is growing. It is aimed at busy public spaces, including parks, campsites and other similar areas. The highly contemporary looking outdoor water fountain has solar power panelling on the roof which will provide a share of the machine’s power. The public can fill their own bottles for a small coin or pre-paid card charge, with cold and sparkling water on offer. The machine also offers advertising opportunities with a large LCD display for video and multimedia. Blupura unveiled the machine in marketing at the recent Avex show and was manufacturing the first unit for installation at the time of going to press.

Innovations from Mistral

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o meet demand for high capacity, sparkling coolers, French based Mistral Constructeur has launched a new version of the R2000 in cold and sparkling versions. These models was previously manufactured only in cold / cold & cook / cold and hot versions. This new version, with the latest hygiene features, will complete the range. After a year in development, this system is protected by three new patents and allows easy maintenance and sanitisation.

The R2000

The technology used for the CO2 injection performs very efficiently so that coolers can deliver more than 80 litres per hour of very sparkling (above 6g per litre) and very cold water.

This system is available on R2000 but can also be fitted onto other Mistral high capacity coolers. In a further development, Mistral’s Evopure table top cooler is now available with external draining. Due to its high refrigerating capacity, this cooler is popular not only in offices but also in bars, restaurants and public places. The fan cooling system has been reviewed to reach a minimum sound level. Left: close up of the Evopure table top cooler and machine (inset)

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PRODUCT NEWS 19


Innovations

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New improvements to Cosmetal Niagara

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he standard Niagara from Italian manufacturer Cosmetal has improved looks and materials.

The new 2009 model has a stainless steel dispensing head with rounded edges. The same high quality material covers the neck and the cooler’s drip tray. All parts in contact with water are now manufactured in stainless steel on both models (including standard), to beat rust and guarantee greater hygiene. On the 120 litre/hour and 180 litre/hour sparkling versions, Cosmetal has

fitted a double coil to improve simultaneous dispensing of still and carbonated water; making multiple filling through the three separate and independent water outlets possible. To increase product security, the company has added a new antileak device. It consists of a solenoid valve at the water inlet on the back of the cooler, which remains closed until water

is dispensed. On pushing the dispensing button, the cooler simultaneously opens the solenoid valves at the water outlet and the water inlet. Thanks to this system, water only enters the machine if the customer wishes to dispense water. The Niagara table top version now includes all the above improvements and space advantages. Its reduced depth makes it easier to fit into space critical environments such as small bars and restaurant counters.

Triple product launch from Oasis

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ollowing on from the Kalix direct chill mains fed cooler, water cooler manufacturer Oasis Europe has launched the next generation of the range - the Kalix carbonated co2oler. Using a proprietary carbonation system, the Kalix Co2oler can deliver high volumes of carbonated water and will be available in both cook and cold as well as hot and cold models. Oasis also introduced its new Onyx countertop cooler in both bottled and mains fed versions. The Onyx is Oasis’ newest version of highly stylised designs incorporating modern finishes including high gloss injection molded parts and brushed aluminium finishes. This compact, compressor refrigerated model serves

both hot and chilled water. The Onyx also features electric tap activation and is designed to fit nicely from kitchens to boardrooms. The further new model, the Odyssey bottled and mains fed unit, is intended to give the customer an appliance level stainless steel appearance without the traditional high cost. With a fixed stainless steel reservoir, the Odyssey offers an opportunity for those seeking units at an affordable cost but with a superior look. Odyssey is SIP 2000 compatible.

Clockwise from above: Odyssey, Kalix and Onyx coolers

Each of these three new additions to the Oasis range are available with the environmentally friendly green filter filtration system.

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Waterwerkz revolutionises vending technology

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he latest environmental improvements to the Pouchlink vending machine from Waterwerkz include the industry’s first self cleaning system, which eliminates the need for cleaning visits, and an aseptic drink dispenser, which serves non preserved natural products safely in a vending machine for the first time. The ozone cleaning system is fully automated and can be programmed to occur during periods of low activity. No harmful chemicals are required, which offers major environmental benefits over conventional vending machine current cleaning methods. The Pouchlink’s new drink dispensing system also boasts a revolutionary means of ensuring an aseptic connection to the syrup concentrate, enabling the machine to safely dispense non-preserved natural products such as pure juice concentrates, without the risk of microbiological contamination. Unlike most

conventional pure juice dispensers that use chilled concentrates, this is achieved at ambient temperatures, providing huge savings on cooling energy. The improved Pouchlink vending machine, developed by UK based Waterwerkz, will be launched in Europe and the US in the Autumn. The Pouchlink machine enables a wide choice of water based healthy juice drinks to be made and packaged within the vending machine, in front of the consumers’ eyes. Drinks are mixed and filled into resealable flexible pouches and served chilled to the consumer.

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PRODUCT NEWS 21


Innovations

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Complete systems for larger bottles

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new range of containers from SIPA, from 15 to 40 litres, means the company can now offer design of the preform and the container through to injection and blow molding, and filling and handling. With almost 30 years experience, Italian based SIPA is one of the world’s leading companies delivering a full range of plastic container production systems. SIPA is able to deliver solutions on a turnkey basis, from PET granules to palletised bottles. The recent acquisition of the Berchi Group completes SIPA’s ability to supply a full service, also completing the filling and end-of-line sectors. Previously the only player in the market to supply all preform and bottle production systems, SIPA has now

completed this vast range of solutions with the supply of turnkey packaging systems. The company is now further widening its range of operations, targeting the food, water and beer markets. Products include

Flexible guard from Tomlinson

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omlinson Industries’ Pro-Flo product line now includes a chrome plated, lead-free brass bubbler that features a flexible guard. The flexible guard helps prevent chipping teeth and is an ideal choice for schools, parks and recreation facilities,

wherever children come in contact with drinking fountains. The lead-free bubblers have easily replaceable self contained cartridge regulators and are available with set screws for protection from vandals. The Pro-Flo product line consists of high quality, lead-free brass and stainless steel water dispensing components for the OEM market.

PET conversion of jerry cans customarily made of HDPE and tinplate cans, PET production of ‘bubble-tops’ for water coolers, originally made of polycarbonate, and PET conversion of beer barrels (usually made of aluminium).

For the production of bubble tops for water coolers, SIPA offers 15 and 20 litre sizes or 4 and 5 gallon sizes to meet the requirements of the US market. These containers are available in both returnable and one-way versions.

Water delivery system from Pentair

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hurflo’s new bottled water delivery system offers: “great performance and reliability for commercial and household use”. This self-contained system incorporates the latest pump technology to maximise flow and pressure while delivering. It features an automatic water level sensor that automatically turns off the pump when the bottle is empty. This system operates with a low-voltage delivery pump for ultimate safety, and includes an optional mounting bracket allowing for under-the-counter or direct-to-wall mounting.

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Paper Cup Company’s candy stripe

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Vandal-resistant water coolers

he candy stripes cup from The Paper Cup Company is its stock design cold cup for use in milkshake bars, sweet shops and other cold drink retailers.

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The Candy stripes cup has a distinctive design, made to fit in with the branding in today’s cold drink retail shops. The stripes are a funky twist on a classic design with three different candy colours; baby blue for the 12oz cup, cotton candy pink for the 16oz cup, and mint green for the 20oz cup.

Available in both single and bi-level models (HVR8HD, HVR8HD-BL), this new water cooler line is ideal for any high traffic application, especially those prone to tampering or misuse, such as schools, recreation centers and correctional facilities.

an integrated basin and front access panel.

Offering the ultimate vandal-resistant design, the new HVR8HD water cooler line features a heavy-duty 14 gauge stainless steel cabinet with

The HVR8HD coolers also feature Halsey Taylor’s exclusive SmartFlow Bubbler, which is not only vandalresistant but also offers great water efficiency.

The cups are made out of double poly board which is ideal for cold drinks; coating gives shiny surface and prevents the condensation that forms on the outside.

dding to its collection of durable drinking fountains and water coolers, Halsey Taylor has launched the new 14 Gauge Vandal-resistant water cooler.

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PRODUCT NEWS 23


Drinking water issues

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News from the wider water industry

Country’s coolest carafe hits capital

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ondon’s very own tap water carafe - ‘Tap Top’ - has now gone on sale. The recycled glass icon, designed specifically for serving tap water in the capital’s bars, eateries and businesses, was the winning design - by industrial designer Neil Barron - in the ‘Carafe for London’ competition staged last year by Thames Water as part of its London On Tap campaign. Tap Top, with its four nondrip pouring spouts forming a traditional tap head shape, can be ordered on the London On Tap website www.londonontap.org and can be branded with any organisations’ logo. Thames Water’s Chief Executive David Owens said: “Through London On Tap we wanted to celebrate the world-leading quality of London’s drinking water by making it more accessible to people when they’re out for a meal or a drink. To do that we needed a stylish, sustainable vessel that reflected the calibre of its contents and that’s exactly what Neil gave us in Tap Top.” “It’s fantastic that Londoners now recognise

they have a choice about what they drink. This summer the best drinking water in Britain will be served up, fittingly, in the country’s trendiest carafe.” Mayor of London, Boris Johnson who supports the campaign said: “I am delighted that the new ‘London On Tap’ carafe is now available. This campaign has been a great success: not only has it highlighted the talent of the designers we have here in the capital, but also Londoners can now feel empowered to ask for London’s finest tap water.” Each carafe, produced and hand finished in the South East by Nazeing Glass, costs £10 (excl VAT and delivery), a third of what it could sell for - of which £1 will

“It’s fantastic that Londoners now recognise that they have a choice about what they drink.” be donated to the charity WaterAid. Tap Tops will be available immediately in clear and frosted with blue becoming an option from 1 July and green from September. Aldo Zilli, who was the first restaurateur to receive his order of carafes from designer Neil Barron and Rosie Boycott, Chair of London Food, said: “I fully support efforts to make the restaurant industry kinder to the planet and have really enjoyed being involved in the ‘London On Tap’ initiative.

Rosie Boycott, Aldo Zilli (back) and Richard Aylard, Thames Water Director of Sustainability, enjoy a glass of London’s finest

“It is important to enthuse restaurateurs and diners about the great tap water that we have in this City

and to realise that there is no stigma involved in choosing it over bottled water. I am looking forward to serving it to customers at my restaurants Zilli Fish and Signor Zilli in Tap Top.” The London On Tap campaign was launched in February 2008, to promote the serving, and consumption of London’s tap water in its thousands of restaurants, bars and hotels. The campaign has garnered support from celebrity chefs, environmental groups, businesses and even the House of Lords. Many London restaurants and organisations have already registered interest in the carafe. Thames Water will be giving the first 10,000 carafes to organisations, deserving causes and VIPs across the city including the Queen and the Prime Minister Gordon Brown, as part of the company’s Ten-for-Ten programme.

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Drinking water issues

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Water industry shows its bottle

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ottled water brands in the UK have united to fight back against recent public criticism with the launch of a new advertising campaign that promotes the health benefits of water and hydration. The recently formed Natural Hydration Council (NHC) has created press advertisements using the line, “You ought to drink more water” to show the various physical and mental benefits consumers achieve when they are well hydrated. The photography uses hybrid images of people and animals to convey aspects of athleticism, concentration and good health. NHC is a not-for-profit company founded by Danone Waters

(UK & Ireland), Nestlé Waters UK and Highland Spring, and in addition to this launch campaign, intends to encourage consumers to rethink the beverages they consume regularly. The campaign comes on the back of findings in April from researchers at the School of Public Health in New Orleans who suggested that when it comes to losing weight, what people drink may be more important than what they eat. They have reported that

cutting back calories from sugary drinks by only one serving per day accounted for nearly 2.5lbs of lost weight over 18 months. Jeremy Clarke, Director of the NHC said: “It is a myth that bottled water competes with tap water. Consumers only drink 100ml each of bottled and tap water each day - less than one cup out of the eight

a day we’re supposed to be drinking. This campaign reminds consumers of the benefits of keeping healthily hydrated with water.

Macon Water Authority wins ‘Best of the Best’ water taste test

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he American Water Works Association (AWWA) has announced that Macon Water Authority won its annual ‘Best of the Best’ Water Taste Test.

and service lines serving approximately 54,000 metered customers.

The event, comprised of North American winners of regional water-tasting competitions, was held at the AWWA’s Annual Conference and Exposition (ACE09) in San Diego.

Second place in the competition was awarded to Silverdale Water District of Washington. The Lakeway Municipal Utility of Texas earned third place. The judging panel rated each water system on their flavour characteristics. This is the

Macon Water Authority provides municipal water for the City of Macon and Bibb County areas in Georgia. Their water distribution system is supplied by the Ocmulgee River, and has approximately 1,425 miles of water mains

fifth year the national competition has been held. ACE09 in San Diego is the largest professional programme of its kind. The ACE09 Exposition also will feature more than 500 manufacturers and consultants showcasing the latest products and services available to help ensure safe water.

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NEWS 25


Drinking water issues

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Canadian UV disinfection pioneer wins water award

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rojan Technologies - a Canadian developer and proponent of large-scale ultraviolet (UV) water disinfection systems used worldwide - has been named the winner of the 2009 Stockholm Industry Water Award. Based in London, Ontario, Trojan Technologies produces open channel and pressurised UV disinfection systems for industrial applications, municipal water and wastewater treatment, commercial integration, residential use, and elimination of environmental contaminants from wells and other sources of drinking water (including reused water). The company’s innovations in low-energy lamp design

and optimised reactor performance have established benchmarks for the field that have fostered global adoption of UV technology. With installed systems at more than 5,800 facilities in more than 80 countries, Trojan has led the worldwide drive for commercial, engineering and regulatory acceptance of the technology as an environmentally sound alternative to traditional chlorine-based water treatment.

“Trojan’s success has contributed to a viable competitive industry in the area of ultraviolet technologies, leading to the development of a full range of industrial technologies in specialised and general applications,” noted the Stockholm Industry Water Award nominating committee in its citation.

“A new means of protecting public health and developing new sources of water supply.” “Their work with other members of the UV industry has advanced worldwide regulatory acceptance, overcome many limitations of existing technologies, and provided a new means of protecting public health and developing new sources of water supply.”

Executives from Trojan Technologies will formally receive the Stockholm Industry Water Award at a ceremony during World Water Week in Stockholm this coming August.

A better solution to a global problem By demonstrating and communicating the benefits of UV-based water treatment solutions to government regulators and industry bodies, and using education to alleviate public concerns over the treatment and reuse of wastewater, Trojan Technologies has led adoption of the technology around the world. With water supplies at risk from overuse and contamination in the developing and industrial regions of the planet, decision makers now increasingly select UV technology to ensure the safety of drinking water. Ultraviolet light purifies water by destroying the ability of micro-organisms to function

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Drinking water Click here to subscribe

Illustration of how a city’s wastewater becomes the next city’s drinking water

and reproduce. In water treatment applications such as those pioneered by Trojan Technologies, specialised lamps project intense UV light into the water, effectively neutralising the organic contaminants it contains. UV water treatment systems are especially effective at eliminating disease-causing agents in wastewater. They destroy bacteria such as E. coli, viruses such as those causing hepatitis and polio, and virtually all water-borne pathogens, including chlorineresistant types such as giardia and cryptosporidium. They also eliminate many micropollutants from herbicides and pesticides, a significant issue in agricultural regions. UV technology also works more than 20 times faster than traditional chlorinebased systems, with no environmental impact from

www.foodbev.com/cooler Issue 21 - June · July 2009

chemical leaks or any known disinfection by-products that could be harmful to health. By virtue of these combined advantages, UV treatment presents an effective solution to the interrelated challenges of water quality and sufficient supply in arid regions. Its proven performance in eliminating all contaminants has led to public acceptance and confidence in sophisticated new applications for wastewater reuse. In its citation, the Stockholm Industry Water Award nominating committee highlighted several recent installations of Trojan systems that illustrate the potential of UV treatment for wastewater reuse applications. The most notable of these are large-scale projects in Orange County, California and southeast Queensland, Australia.

NEWS 27


Drinking water issues

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Team Isis prepares for North Wales race

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ith its debut race in North Wales fast approaching, Team Isis headed to the Needles to get some rough weather practice. Team Isis is competing in the 2009 Thundercat series and has been training hard, making good use of Poole Harbour’s flat waters.

Team Isis headed to the Needles to get some rough weather practice

However the next race venue of Penmaurmawr near Conway in North Wales suggested some rough water training may be needed. The team is sponsored by Isis Office Hydration, a water cooler company providing both mains fed and bottled water coolers. Team Isis is made up of Peter Bonham Christie, a veteran Zapcat Racer, and co-pilot Tilly Long. It will be Tilly’s first race as co-pilot: “I’m excited as well as nervous.

Isis water coolers training in the rough water

We are a very light team which is great in flat water

but makes for very hard work if it’s rough,” she said.

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Drinking water

© Todd Heisler | The New York Times

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Watery city turns to tap

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fficials in Venice have launched a new campaign to promote tap water in the city and reduce the amount of plastic bottle waste. They have invented a new name for the local tap water - Acqua Veritas and created a new logo which appears on stylish carafes that have been distributed free to households. Tap water is often jokingly called “the mayor’s water” in Italy, so officials have enlisted regional politicians to star in tongue-in-cheek billboards. “I, too, drink the mayor’s water,” proclaims Venice’s mayor, a philosopher named Massimo Cacciari, as he pours a glass. “There are so many advantages to Acqua Veritas,” said Riccardo Seccarello, a city

official. “Tap water doesn’t require a bottle. Its quality is controlled more strictly than bottled water. It’s really cheap.” City officials have also made it known to the public that Venice’s tap water comes from deep underground in the same region as one of Italy’s most popular bottled waters, San Benedetto. Three years ago Venice created Veritas, a municipal umbrella company that is responsible both for city water and for trash collection in the region. Officials of the new company realised that by promoting the former, they could reduce the latter. In terms of reducing the amount of rubbish in the city, the Acqua Veritas campaign has already been hailed a success. Venetian officials have calculated an overall reduction of plastic waste to 261 tonnes a month (down from 288 tonnes a year ago). Italians are the leading consumers of bottled water in the world, drinking more than 40 gallons per person annually.

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NEWS 29


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Marketplace

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West Europe cooler market advances towards 2.8 million units he west Europe water cooler industry is fast approaching 2.8 million units in active use, having witnessed growth of almost 30% in four years, according to new research from food and drink consultancy Zenith International. In 2008, a 17% climb in the mains fed segment more than offset a 3% decline in bottled cooler placements, bringing overall growth to 3%.

Mains fed water is the more dynamic sector, sustaining impressive double-digit annual growth and presenting an ongoing challenge to bottled coolers.

The UK and Italy continued to reign as the leading cooler countries in west Europe, with a combined unit share of 42%. Across the region, performance varied markedly. While the UK and Netherlands recorded net declines, Greece, Italy and Denmark were notable for their strong performances.

“Well-established bottled cooler markets are providing a key platform for mains fed development,” said Zenith Director Mark Groves. “With mains fed operators heavily promoting the perceived cost savings, convenience, hygiene and environmental benefits over bottled coolers, many end-users are encouraged to convert. This has prompted a growing number of operators across Europe to offer both formats.”

Greece was the star performer seeing unit growth in excess of 10%

In 2008, the UK and Italy were also the largest mains fed markets in west Europe. Across northern Europe, the more mature bottled cooler markets have witnessed a slowdown in

West Europe cooler countries 2008

Source: Zenith International

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Total 2.77 million units recent years. In 2008, the fall was compounded by a combination of poor summer weather, the impact of the global economic crisis, scrutiny of its environmental credentials and media reports about cooler hygiene. The younger markets of southern Europe generally reported much higher growth rates during 2008.

Greece was the star performer seeing unit growth in excess of 10%. Zenith forecasts that, during the next five years, more than 700,000 cooler units will be installed across west Europe, bringing the combined installed base to about 3.5 million in 2013, with the share of mains fed expected to surpass 40%.

European safety watchdogs reaffirm belief in safety of BPAs

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anxiety from consumers and politicians.

Both bodies have reconfirmed their approval for the use of the chemical in food contact materials such as hard, clear food containers and sealants in the linings of food and beverage cans. In January 2007, EFSA set

Last year, Canada became the first country in the world to ban the import and sale polycarbonate baby bottles containing BPA. The government also pledged to spend $1.7 million over three years to study the chemical. Last month, the US state of Minnesota passed a similar ban,

he European Food Safety Authority (EFSA) and the UK Food Standards Agency (FSA) have no plans to re-examine their advice on bisphenol A (BPA) despite mounting concern in the United States over the substance. a permanent Tolerable Daily Intake (TDI) of 0.05 milligram/kg body weight. The declarations from both the European and UK food safety watchdogs come as the campaign to outlaw the chemical gathers pace in North America amid growing

closely followed by the city of Chicago. Further bans are under consideration in California, New York and Connecticut. A nationwide ban has also been proposed to Congress. In March, six baby bottle manufacturers confirmed their intention to stop using BPA in their bottles sold in the US but will continue to sell the bottles in the UK.

© cooler innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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NEWS 31


Associations

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EPDWA announces alliance with European Vending Association

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t a press conference during the Avex trade show at the National Exhibition Centre near Birmingham, the European Point-of-use Drinking Water Association (EPDWA) announced its new alliance with the European Vending Association (EVA). Present at the conference were EPDWA Chairman James Anderton, Vice Chairman Hans Krohn, EVA President Arnaud van Amerongen and Director General Catherine Piana.

industry and is offering the benefit of its experience and lobby networks in Brussels to the EPDWA.

The EPDWA, formed ten years ago, is the association for mains fed manufacturers and distributors, with more than 150 members. The European Vending Association represents 58 companies and 19 national associations from all segments of the vending industry, including machine and parts manufacturers, operators, payments systems, etc. EVA has a proven track record of positively influencing EU policies on behalf of the vending

The EPDWA has been reviewing its European strategy in an effort to utilise the successful formula that has been widely adopted in the UK. It’s believed that as mains fed units starts to proliferate through the rest of Europe, the knowledge gained by the association can be used as a benchmark and template for other national governments, suppliers and distributors, as well as end users. The new partnership between the two associations is seen as the starting point for getting this message across Europe.

EPDWA Chairman, James Anderton, said: “The overlap between the two associations is simple - many vending solutions include the utilisation of a mains water source, connection and even filtration. Therefore, any future policy decision in these areas would represent a similar issue to mains fed coolers providers. “This agreement gives the EPDWA the platform to access a wider membership. This will ensure that the voice of the European water cooler industry and its members are represented during policy debating and shaping.” Arnaud van Amerongen, Chairman of EVA, added: “While influencing policy is an intricate and involved process, it’s imperative to get one’s message across as clearly and as early as possible, and most importantly before legislation is created.

Contrary to popular belief, Brussels politicians encourage industry input, recognising that they need specialist knowledge to ensure that policies are robust and workable.” This is a major development for both associations and it clearly shows the direction in which the EPDWA is now headed. It also underpins the importance that EVA places on the water cooler industry as part of its own umbrella offering. This partnership will create a more focused approach to lobbying the Brussels policy makers on European water initiatives.

Crystal Mountain’s Caroline Elliot joins BWCA executive committee

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rystal Mountain has announced the appointment of long-time staff member Caroline Elliot to the executive committee of the British Water Cooler Association (BWCA). Caroline is the Customer Service Manager for the European market, working from Crystal Mountain’s office based in the UK. Crystal Mountain has a long tradition of involvement in water cooler industry trade associations, and since it opened its regional office in Europe, has always had a key manager from its European operation involved on the BWCA board. Caroline will also contribute to the BWCA technical and supplier committees.

Crystal Mountain has always found it to be in the company’s interests to participate in association business and in decisions being made that affect the industry. “We like to be kept informed - at the highest level about issues potentially or currently facing us,” said Diane Koyich,

international liaison for Crystal Mountain Products Ltd - the European arm of the Crystal Mountain company family. Diane left the BWCA executive committee last year, and is pleased at how quickly Caroline has been invited to sit in her place: “Caroline followed closely the activities and achievements of the BWCA, EBWA and ICBWA while I’ve worked with these groups. She has attended BWCA trade shows and meetings for years, and it

was natural for her to step into the role of serving on the board.” “We felt we needed to continue the company’s close connection to the BWCA board,” said Caroline.

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Appointments

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The latest industry moves

Three new recruits for Water at Work Midlands

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ottingham based bottled water cooler company, Water at Work Midlands, has recruited three new part time telesales people. Jackie Hammond, Lynne Slater and Andrea Williams will be based at the company’s office in Bingham and will provide direct support to the company’s sales team. The three part time recruits will be job sharing to make sure there is a seamless service to customers and prospects. Jackie Hammond has held previous roles with the Chamber of Commerce, a technical recruitment company and a print brokers. She says, “Water at Work is a great team to be part of. Everyone works really well

together and is able to offer a personal service to our customers.” Lynne Slater is starting work again after 11 years with her family and is looking forward to being part of the Water at Work team and helping the company achieve its sales and customer service goals. Andrea Williams was previously a beautician

and worked with Nottingham Council. Andrea loves working with such a family friendly business and enjoys fitting the work in with the school run. Commenting on the appointments, Water at Work Managing Director Tanya Rostron said: “I’m thrilled to have found Jackie, Andrea and Lynne and can already see they make a great team. Job sharing is right in line with our policy for flexible working and the way they communicate with each other proves that job sharing is a good way forward.”

Left to right: Rachel Chapman, an undergraduate recruited to help with summer promotions, Jackie Hammond, Lynne Slater and Andrea Williams, all new job sharing telesales recruits at Nottingham based Water at Work Midlands

Günter Ausserwöger leads new Division Kavo at Greiner Packaging

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ünter Ausserwöger, well known to many in the cooler industry for the past decade as General Manager of bottle manufacturer Capsnap Europe, has been announced as the new head of Division Kavo at Greiner Packaging. Günter is now responsible for the strategy of the entire hollow container business (Kavo), the development and creation of the new distribution structure, and safeguarding of cross-site communication. “I can rely on outstanding employees who use their

www.foodbev.com/cooler Issue 21 - June · July 2009

comprehensive know-how, creativeness and flexibility to ensure that we’re highly esteemed by our customers as competent partners,” said Ausserwöger. “Using a wide array of individual solutions, we present ourselves as a competent, reliable partner for various branches.

New distribution structure

for the food and non-food industry.

After ten years of intensive expansion and successful positioning of the Greiner Packaging brand, the company opted for a new arrangement of its distribution structure in autumn 2008, which is now split into three divisions:

• The Greiner Packaging Division Kavo a competent partner for the plastic bottles and containers sector.

• The Greiner Packaging Division K creates the unique packaging proposition in terms of cups and lids

• The Division Greiner Assistec demonstrates its core competencies through development, production, logistics, assembly and service as a sourcing partner for the plastics processing industry.

NEWS 33


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Raising the bar

Page 36 The state of the sector

Page 38 New models

Page 40 What does the future hold?

T

he provision of fresh, cold drinking water is an essential ingredient when it comes to quality dining and drinking out. cooler innovation Deputy Editor Medina Bailey explores the latest options available to the hotel, restaurant and catering (Horeca) sector.

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SPECIAL REPORT 35


Raising the bar

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The panel

How would you describe the current state of the Horeca sector? LC: “The Horeca sector has been growing in Italy and France for a number of years, but now there is increasing interest in the UK and the rest of Europe. Schools and hospitals started the trend, and restaurants, hotels and canteens are definitely following. More and more people lunch away from home on a daily basis and hospitality environments are expanding and looking to improve their service.”

Blupura Luca Costantini (LC) Managing Director

Cosmetal Federica Diotallevi (FD) Marketing

Mistral Constructeur Thomas Liccioni (TL)

Tana Water UK Nick Heane (NH) Managing Director

Vivreau Stephen Charles (SC) Managing Director

Zerica Antonio Zerilli (AZ) Commercial & Export Office

FD: “The sector consists mainly of restaurants and bars, which account for three quarters of the sector. According to the NRA (National Restaurant Association), Horeca is one of the few sectors to experience continuous growth since the second world war and despite the economic downturn it is still performing well. People still enjoy food and eating out.” TL: “Today the Horeca market is slowing down and going through a financial crisis.”

AZ: “It is a specific market with different features in each part of Europe. Overall, it is a stable sector.”

Zerica

© Frenchtoast | Dreamstime.com

Asset Joe Scaramucci (JS) Marketing Director

“Horeca customers look for reliable products made from stainless steel with strong cooling and water quality features.”

JS: “The hotel, restaurant and catering sector is one

Business Development Director

of the fastest growing in Europe and it has grown strongly, and hence plays an important role as a job creator in both the whole economy and the service sector in many EU Member States.” SC: “Naturally, in the current climate the Horeca sector will suffer. However, Vivreau is busier than ever as our core product, the Table Water Bottling system, is specifically designed to provide a cost effective solution to purchasing pre-bottled mineral waters.”

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36 SPECIAL REPORT

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volumes of cold water and be able to fill bottles, jugs and carafes simultaneously, and more than one at the same time. For restaurants, hotels and conference centres, sparkling water is essential. Functionality is also important, particularly portion control, which saves staff precious time.”

NH: “Hotels and restaurants are looking to differentiate themselves and many are taking the route of corporate social responsibility and brushing up their ethical practices. We’ve seen a number of examples of this, such as restaurants and cafes serving fair trade coffee; sourcing food from sustainable sources and avoiding overfished species such as bluefin tuna and the ubiquitous stickers in hotel rooms requesting that we reuse our towels to reduce water use and the impact on the environment of detergents. “Hotels, restaurants and caterers are also promoting their green credentials to encourage ethical consumers to choose them over their less environmentally friendly competitors. Last year’s anti-bottled water campaign by SUSTAIN and DEFRA was taken up by the London Evening Standard, Liverpool Echo, Manchester Evening News and a host of other local press. This led many diners to be brave enough to order a jug of tap water.

Blupura

The Tana T5 in a catering setting

“Restaurants and hotels are keen to establish their brands and want to differentiate themselves from the competition.”

Former London mayor, Ken Livingstone, even ran a competition for the best recycled glass carafe design to encourage London restaurants and hotels to serve tap water. Having said that, London tap water hasn’t got the best taste, so filtering and chilling is still required if you don’t like the taste of chlorine. This has driven some business for UK mains fed providers in hotels such as Malmaison and Holiday Inn and also sports facilities such as Tottenham Hotspur Football Club.”

FD: “A cooler for the Horeca sector should make drinking water management more efficient, economic and fast. Therefore it must dispense large quantities of still and sparkling water in order to offer a valuable substitute to bottled water and speed up service.” TL: “Firstly, a cooler for the Horeca sector should have a high cooling capacity. Recently we saw some coolers being sold to provide 60 litres per hour, but they couldn’t provide 20 litres of really cold water in a cold climate, so what

would they deliver during a hot summer? To fulfil its duty, a Horeca cooler should provide at least 60 to 80 litres per hour at less than 10°C. “Secondly, a cooler should meet service requirements and be ergonomic and easy to use with one or no hands: ie with pedals. Finally, design is important if the coolers are located in the middle of the room or at different visible strategic points. The materials and shapes used for the shell remain very important as these type of coolers are used in tough conditions.” AZ: “Horeca customers look for reliable products that are made from stainless steel, are easy to use and have strong features, in terms of cooling and water quality. All of our Horeca products have Zerica’s Sahara Clima feature, a high power refrigeration system combined with state of the

What should a cooler for the Horeca sector offer? LC: “Performance is very important. Horeca coolers should offer unlimited

The Zerica G Plus

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SPECIAL REPORT 37


Raising the bar

Asset’s new Juice&Co model

art manufacturing, enabling products to operate at external temperatures of up to 43°C.” JS: “A cooler should be easy to use, reliable and affordable and should offer some new business opportunities.” SC: “Firstly, the system must be designed specifically for its purpose, which is why the new V3 bottle unit is proving to be so successful. The sector has very different demands to most other industries, as there is no such thing as a typical week, particularly when it comes to conferencing and events. Products must be manufactured to the highest standards as many sites operate 24 hours, seven days a week, which can put enormous strain on to an under-specified system.” NH: “High volumes of freshly filtered and chilled

Have you launched any new models for the Horeca sector recently? LC: “Blupura’s range is totally dedicated to the Horeca sector. Our Fontemagna models have been designed for restaurants, canteens, conference centres and hotels.”

AZ: “Yes, the Refresh G Plus LCD, a table top cooler which supplies chilled, ambient and sparkling water.” JS: “We launched our new Juice&Co model in June 2009 at the AVEX show in Birmingham.”

Tana Water UK

water with the ability to fill jugs and glasses from the same machine and preferably infection control measures designed into the machine: such as recessed dispenser heads; smooth external shell to aid cleaning; sub 0.5 micron filters to block oocysts and an ultraviolet bulb in the water tank to sanitise the de-chlorinated water without adding chemicals back into it.”

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“Horeca is about offering luxury, not just run of the mill.”

SC: “The V3 Bottler system is our latest product. Every part of the system has been improved as against the previous V2 model, in particular its output and energy efficiencies. “We are also extremely excited about the recent

launch of our new designer re-usable glass bottle, which will significantly enhance the customer experience of Vivreau water. The brief to the designers was to come up with a style of bottle that would sit perfectly well on the boardroom table of a blue chip corporate company, as well as a 2 Michelin Star restaurant. The feedback we have received seems to agree that we have achieved this. “We have also launched our architect inspired V2O system, which provides chilled, still, sparkling or boiling water from one modern, designed single dispense tap and can therefore be installed front of house or back of house.” NH: “Yes, Tana Water UK launched the Tami 4 T5 Fizz at the Total Workplace Management Show at Olympia, London in October 2008. This was developed

FD: “Cosmetal is one of the few companies in the sector to have had a professional range for many years. Niagara water coolers have been specifically designed to make drinking water management in bars and restaurants more efficient, hygienic and economical.” TL: “We’ve recently introduced an R2000 model with a brand new CO2 injection system that will set a new standard for performance and sanitisation.”

Cosmetal’s Niagara close up

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Raising the bar LC: “Hygiene, performance and functionality, along with style and design. They supply 150 litres of cold water per hour and always offer sparkling water. They can also fill two bottles at a time, which results in practically unlimited volumes of cold water. This level of performance is possible due to ice bank technology, which eliminates the need for storage tanks, as it uses a stainless steel spiral immersed in ice. “The style and design of the model is also very important as it will fit in with all contemporary modern interiors. What’s more, customers are more likely to pay (or to pay a bit more) for mains water if they can see that it is being dispensed from stylish and modern professional

Top design from Mistral

FD: “We have just upgraded our existing models in order to offer technologically advanced products. The standard electrical Niagara feature a double coil which allows simultaneous dispensing of cold and sparkling water. Furthermore, we have added a safety valve which significantly reduces the risk of flooding. In addition, the models feature a self diagnostic system and energy saving device which reduces energy consumption when the machine is in stand by. Niagara water coolers offer an efficient, economical and eco-friendly service.”

© Pinkcandy | Dreamstime.com

If so, what are their main features and benefits?

equipment. Water cooler distributors are always on the lookout for strong bottle designs, but the design of the equipment that purifies, chills and makes the water sparkle, is just as important.”

TL: “It provides very cool and highly carbonated water that satisfies central European tastes for sparkling water. Carbonation levels can be adjusted to please all tastes. This new system brings sanitisation efficiency to another level.” AZ: “All of our products are designed with the requirements of both end users and maintenance technicians in mind. The result is a product with double access for maintenance - one for customers and another for skilled personnel. This model also has a sophisticated microprocessor based control and management system. The main operating functions can be personalised and

Asset

in direct response to requests from customers in the Horeca sector.”

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“A cooler should always offer some new business opportunities.”

automated using the digital display for beverage supply temperature programming and readouts, and for setting up the two most used container sizes, for example, cups and carafes, with user specified capacities. In addition, the control system monitors the state of the filter elements

and lets you know when standard maintenance is required. The system can also stop the supply of water when the filters have not been replaced, which avoids any potentially dangerous situations arising.” JS: “Juice&Co is the only one in the world dispensing room temperature, cold and sparkling water, coffee, barley coffee, ginseng coffee, hot/cold tea, hot milk and fruit juice in various flavours including orange, red orange, apple, pineapple and tropical.” NH: “The T5 Fizz delivers the same high quality filtering and ultraviolet light treatment as our

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40 SPECIAL REPORT

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Raising the bar TL: “We have two projects for the Horeca sector at the moment - one brand new cooler with a very innovative design, as well as some new designs for production.”

of serving and consuming water. If a restaurant menu offers ‘house water’, together with branded bottled water, it is up to the customer to decide which to opt for.”

AZ: “Perhaps. Our prototype designers never stop, but not all of the models reach the market.”

FD: “As I have said, people enjoy food so the sector won’t suffer too much and will be back in full swing very soon.”

JS: “Yes, we are actually testing the new Smile cooler. It will be ready at the end of September. We will implement the new touch screen and a new chip card slot. All components will be - as always - made in Italy.” SC: “Vivreau is always innovating - that’s what defines us against our competitors. Watch this space!” © Ankevanwyk | Dreamstime.com

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TL: “The Horeca sector is an evolving, yet niche market with small volumes and high levels of customisation. To succeed in this market we need to have very effective and reactive production tools, as well as high levels of after sales service.”

NH: “We’re talking to our customers, particularly in the luxury/boutique hotel sector and we’ll be delivering products tailored to their requirements.”

Are you planning to launch a new Horeca cooler over the next 12 months? LC: “We’ve just launched the Fontemagna Light range, which offers the same sleek and modern design as the other units, but is more economical as it has mechanical taps instead of a touch screen. In some locations,

such as schools, the touch screen is a bit too sophisticated.”

Mistral

standard T5 machine, with the option to dispense chilled sparkling or chilled still water from the same machine. Visitors to our stand at TWM couldn’t believe they were drinking filtered London tap water.”

“To succeed in this market we need to have very high levels of after sales services.”

FD: “We are working on many projects at the moment. We will unveil further information in the next issue of cooler innovation.”

What does the future hold for the Horeca sector? LC: “The future is bright. Bottled water is becoming more and more expensive due to distribution, handling and recycling costs. Schools, hospitals and canteens could provide quality water at a fraction of the cost of bottled water. Restaurants and hotels are keen to establish their brands and want to differentiate themselves from the competition by introducing new concepts. An increasing awareness about the environmental impact of bottled water has encouraged establishments to explore alternative ways

Vivreau’s table water bottling system

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AZ: “In three words: products will be affordable, high performance and look great.“ JS: “A very positive future! Trust me.” SC: “I think that generally business is picking up and the sector is going to turn the corner pretty soon. Our offering has been very attractive in these leaner times because it offers the opportunity of making significant savings as against prebottled mineral water and it answers customers (and their clients) concerns about safeguarding the environment.”

NH: “While the chains will continue to focus on lowering costs, I believe that there will be more differentiation and innovation in the boutique hotel sector. We’ll see a lot more luxury for the higher end market. Horeca is about offering luxury, not just run of the mill. Hotels and restaurants will be looking to source their products from higher end suppliers that can demonstrate that they share the same environmental and ethical principles that the hotel or restaurant is promoting to its more discerning customer base.”

Blupura Fontemagna Light

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SPECIAL REPORT 43


The Greencare Foundation . . . in action

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Local children observe the start of the river dredging

UK mains fed water cooler company Greencare H2O is directly giving back to communities in need.

G

reencare H2O is directly helping water and sanitation projects in Ghana. By focusing its investment at ground roots level sustainable developments, the company is working directly with communities to assess their particular needs and goals. All donations and money raised through Greencare’s restaurant hospitality sector will be spent on specific projects in specific places. Kwahu-Tafo in Ghana is one of a group of towns on the high Kwahu plateau, three hours' drive to the north of the capital, Accra. It has approximately 5,500 inhabitants. The area was chosen for aid because there is a development council already established on the ground who can effectively monitor change.

The aim is to combat water and sanitation issues. Kwahu Tafo is typical of rural Ghana, with toilets consisting of long drops with no flushing water or septic tanks. The waste from the town is kept in basic pits where it is exposed and can seep into water-courses.

the majority of funds going towards bulldozers. As part of the programme, semi-deciduous trees which hold their leaves in the dry season will be planted along the river banks to reduce evaporation.

A community maintenance programme will also be set up to ensure the river does not silt up and is kept weed free. This scheme has the potential to transform the town both amenity and health wise.

Greencare aims to monitor wells, clean up the river, and harvest rainfall more productively during the rainy seasons. River dredging and sanitation are a top priority. Much of the labour will be contributed by community effort, with

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SPECIAL PROJECT 45


A leading role

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. . . in energy efficiency Ebac is helping end users ‘go green’ by cutting its water cooler energy consumption by as much as 83%. The company explains more. In today’s tough economic climate, and with ever increasing demand to reduce energy consumption, Ebac, the British based water cooler company, has developed a super efficient water heater which is integrated into both its bottled and mains fed water dispensers. It is true that energy consumption has been ignored in the past, even though the running costs could be higher than the actual rental cost of the cooler. However, Ebac hot and cold water dispensers can help to reduce a business’s carbon footprint and give a better beverage by ensuring the water is hot enough even to make tea. The product, like most good things, is simple. By having a vacuum flask type outer skin, very little heat escapes once the water is heated. The loss is so small that there is little benefit switching the heater off even when the dispenser is not required. For example, over a weekend the tank only needs one third

The Ebac hot tank

of an electricity unit from Friday evening until Monday morning, meaning for a few pennies you can start the day on Monday with a hot drink. A further benefit of the insulated hot tank is that it does not heat the chilled water in the dispenser. Ordinary hot tanks not only cost more to run for the hot water but it increases the cost of the cold water and also reduces the amount of chilled water available. A poorly insulated dispenser could easily cost over £75 more than a vacuum insulated tank. To highlight the energy savings that end users can benefit from by switching to a more efficient water cooler, Ebac recently conducted some research by comparing their EMax hot & cold water cooler with a similar direct chill hot and cold cooler and a similar traditional reservoir with UV light hot and cold cooler. Energy efficiency tests were carried out based on dispensing 15 litres of chilled water and 5 litres of hot water per week and based

The FMax mains fed machine

on a water inlet temperature of 20°C with 12°C drop for chilled water and 73°C rise for hot water. Under Energy Star guidelines, the acceptable electricity level for running a hot and cold water cooler is 1.2 kW hours per day. The tests showed that when dispensing 3 litres of cold water and 1 litre of hot water per day, an Ebac hot and cold water cooler used just 0.456 kW hours per day, which was 83% less energy than the direct chill cooler which used 1.685 kW hours. Over the course of a year these energy savings would

represent a significant reduction in running costs for the end user. The Ebac hot and cold cooler would use 153.32 kW hours per year costing just £15.33 a year in electricity, whereas the direct chill hot and cold cooler was found to use 908.87 kW hours per year and cost £90.89 in electricity - meaning the end user can save over £75 per cooler per year just by switching to an energy efficient cooler unit. Water coolers are usually left switched on 24 hours a day so stand-by consumption is also of ultimate importance.

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46 environment

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93°C, meaning you can enjoy instant access to a hot drink for less energy than you are likely to use with a kettle, not to mention saving valuable time during the day. Ebac’s hot tank now comes as standard in both EMax and FMax bottled and mains fed coolers.

The stand-by figures of an Ebac water cooler are amongst the lowest in the industry with its hot and cold coolers using just 0.33 kW hours a day compared the direct chill cooler which used 2.4kW hours a day. In addition to lower running costs, end users can drastically reduce their carbon footprint by switching to a more efficient water cooler. When translated into CO2 emissions, the annual energy savings of 755.55 kW hours gained by switching to an Ebac cooler equates to a reduction of 325kg of carbon per cooler, per year. Ebac are also highlighting the fact that energy efficient water coolers can offer advantages over other appliances, such as kettles, which often waste energy due to over usage. An Ebac Hot

Tank uses 0.247 kW hours to dispense 1.5 litres (10 cups) of hot water over the course of one full day. This is compared to a standard 3kW kettle which, on average, uses 0.207 kW hours to boil 1.5 litres of water once for 249 seconds. However, according to DEFRA, 67% of people boil more water than is required - sometimes up to twice as much. This, and the fact that we are likely to boil the kettle more than once throughout the day to re-heat the water, means that we could actually use up to 0.414 kW hours to consume the same 1.5 litres of hot water compared to Ebac’s 0.207kW hours. Ebac’s Hot Tank uses electronic proportional control ensuring the water is efficiently maintained at a constant delivery temperature of

Commenting on Ebac’s commitment to offering customers a more energy efficient water cooler solution, Chairman John Elliott said: “Businesses are now becoming more open about their corporate social responsibility and over the last couple of years we’ve seen an increased demand for more environmentally friendly water coolers. We believe the superior energy efficiency of Ebac’s Hot Tank is highly attractive to suppliers and consumers alike to help support their environmental policies, as well as enabling them to cut costs in today’s tough economic climate.” He added: “We’re now working with our customers to help the end user understand their current emissions and how those can be reduced with Ebac water coolers - in some cases by as much as 83%.”

Ebac plans to launch a brand awareness campaign in July which includes press, public relations and online advertising, to educate end users on the environmental benefits. The campaign will also involve a new end user section on their website offering a range of tools such as online buying guides, energy consumption calculators and impartial advice on how to pick the right water cooler. Ebac aims to generate sales leads from the campaign which they will then pass on to their customers.

The EMax

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environment 47


Insurance solutions

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Product recall Darren Partridge from Bluefin Insurance Services explains the importance of insurance for the water cooler industry. In 2006, Cadbury’s recalled one million chocolate bars as a result of a contamination at one of its plants. In spite of all its rigorous quality checking, small traces of salmonella entered the manufacturing and processing chain. The contamination was caused by a leaking pipe at Cadbury’s Marlbrook plant, near Leominster, Herefordshire. The leak was discovered in January 2006 and subsequently samples were sent to an independent laboratory for analysis and a stem of salmonella was identified. As a result, Cadbury’s had no alternative but to recall all the bars suspected of contamination.

Directors may be held personally responsible if they allow unsafe products to remain on the market This cost Cadbury’s millions of pounds. The frequency of recalled goods is increasing and it now seems most editions of newspapers carry a product recall notice. This is not because quality standards have fallen but because safety standards, consumer demands and controls have increased. If a business becomes aware of or suspects its

product has a defect that could cause harm, it has no choice but to recall it at great cost. No insurer would protect a business if the goods were knowingly left on the market and then caused injury or damage. Directors may be held personally responsible if they allow unsafe products to remain on the market and businesses face possible prosecution, or fines, from regulators as a result.

Are you covered for product liability? If you are in the supplier chain in any sector and are concerned if you provide a faulty component, product or ingredient, there is a possibility that your product liability policy could offer some protection. However, this is a complicated issue and if you are concerned

you should contact your insurance provider as soon as possible. They will assess the situation and make suitable recommendations as to the level of cover required and whether the limits already in place are adequate for any potential exposure. Insurance can play an important role in ensuring that a sour taste does not remain too long.

A defect may be caused because of a faulty component, raw materials not up to specification or an ingredient that is contaminated before delivery. In these cases the supplier, manufacturer or importer may be liable for all the recall costs and be subject to claims for damages or loss of reputation. This can be a frightening prospect for already squeezed suppliers. All these issues have insurance implications. Cover may be available against the cost of a product recall and this should be seriously considered by businesses in the retail consumer chain and investigated by others involved in the supply of volume goods where recall costs could be high. The number of insurers prepared to provide cover is low but sensible businesses, with our help, should weigh up the cost against the risk and then make a business decision.

Leaking pipes at the Cadbury plant prompted a mass recall

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48 EXPERT OPINION

www.foodbev.com/cooler Issue 21 - June · July 2009


The big chill

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Would you like to offer your customers an ice cold, refreshing glass of water this summer? Perhaps a direct chill mains fed cooler is the answer. cooler innovation looks at the pros and cons of this expanding sector of the water cooler industry.

Put simply, direct chill is a method of chilling water in mains fed water coolers. Water from the mains passes through a stainlesssteel coil that is, itself, in contact with a copper evaporator coil, which contains refrigerant gas. By conduction, the cold emitted by the refrigerant gas is transferred to the coil

in which the water is flowing, but without touching the water at all. The water, in turn, becomes chilled. Its principal advantage over other cooling systems is believed to be that the water flows continuously through the system, rather than sitting waiting to be dispensed, and so bacterial proliferation is no longer an issue. The stainless-steel coil through which the water passes is not directly connected to the copper coil, thus making it impossible, even in the case of a breakdown, for the gas to mix with the water.

© Nikitu | Dreamstime.com

Direct chill is billed as a simple, practical and highly effective way to chill water rapidly. Many water cooler manufactures now offer, or are planning to launch, direct chill models to their customers as an alternative to reservoir cooling.

Extra from Ebac with Direct Dispense British water cooler manufacturer Ebac has been exploring direct chill technology, and the issues surrounding it, for some time. With direct chill, water still has to pass through the large surface area of the

cooling pipes, meaning there is still a risk of biofilm bacteria build up. In response, Ebac has developed its Direct Dispense system which only filters the water at the point of dispense meaning a significantly reduced risk of microbiological bacteria. Technical Director Philip Walton explains: “For our latest water cooler, the FMax POU, Ebac has developed what we believe is the evolution of direct chill with our patented Direct Dispense technology.

“This works by filtering drinking water immediately prior to the water being dispensed, rather than as it enters the cooler, which significantly reduces the volume of water that is susceptible to bacteria growth. “Water enters the cooler and is stored in a vacuum insulated cold tank which uses a similar coil system to direct chill. However, the drinking water in the cold tank is chilled direct rather than passing through the coils. The 3 litre cold tank allows a much greater capacity of chilled water to be stored compared to direct chill but because

the water has not been filtered yet, it still has its disinfectant properties to limit bacteria growth. It is only when the water is dispensed that it passes through our filters, ensuring high quality water with the least possible chance of contamination. “In addition to offering maximum hygiene, Direct Dispense also revolutionises the mains fed sanitisation process by offering 100% sanitisation in less than 20 seconds. Featuring a ‘Slot n’ Go’ cartridge mechanism, the system enables the carbon filters, and all contact parts susceptible to microbiological

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50 FOCUS

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vulnerability, to be replaced easily and quickly - meaning a reduced risk of error with savings to time and money. “Ebac’s FMax POU is the first Direct Dispense system on the market and is based on our FMax platform with all the same features such as the energy saving hot tank and high burst rate. “It is always great to break the boundaries of innovation in water cooler design. We’ve received an overwhelming response from our customers, which demonstrates the demand for new direct chill products in the marketplace.

Drinking water stored on a greater surface area will increase the risk of bacteria growth “Companies are now trying to overcome the chilled water capacity limitation of direct chill by increasing the contact surface area between the liquid and refrigerant gas. However, drinking water stored on a greater surface area will increase the risk of bacteria growth. Our FMax POU

offers an extra large 3 litre capacity to store chilled water and because water is only filtered at the point of dispense there is much less risk of contamination. “Maximum hygiene levels will always be a prime objective and so the need for simpler sanitisation in the mains fed market will continue to be of ultimate importance in how the technology develops. “Simpler sanitisation will enable companies in countries who don’t sanitise coolers in line with the EBWA policy of threemonthly sanitisations to catch up with those who currently do.”

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FOCUS 51


The big chill

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Model line up Borg & Overstrom offers a direct chill water cooler model which is a mains fed cooler. The main feature of this model is the fact that it uses ice bank technology for direct chill rather than a reservoir system.

Eliminating the reservoir means the equipment is easier and quicker to sanitise and gives the cooler the power to produce 18 litres of chilled water per hour. With sleek lines and great design the Borg & Overstrom water coolers are available as

tabletop or freestanding models finished in metallic silver. Meanwhile, Italian manufacturer Cosmetal works with ice-bank technology. Its Connect UV is a stylish direct chill water cooler and offers top hygiene, ergonomics and functionality. It dispenses 22 litres of chilled, ambient or sparkling water or 8 litres of hot water (95°c) per hour. The exclusive UV ray system, which protects the water dispensing point, alongside the top quality of all the materials used and the direct stainless steel cooling system, all help provide the very best in water hygiene. The icebank cooling system is based around a reservoir full of water, into which two coils are immersed. Recently, the ice bank has been completely redesigned with an innovative technical solution which offers higher efficiency and performance. The new design has allowed Cosmetal to rationalise the internal lay out and enlarge the thermal exchange surface. As a consequence, the quantity of ice inside the tank is now larger and the cooling capacity increased. On its Jet and Connect models, the ice-bank is closed to avoid accidental opening and ensure that levels of hygiene in the water being dispensed are not compromised by bacteria from external sources.

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Zenith has combined its two market leading West Europe bottled water cooler and point of use reports, into one essential report: West Europe Coolers 2009.

A critical view of direct chill Not everyone in the water cooler market is convinced over the claims of direct chill. In this focus, a spokesperson from a well-known European water cooler manufacturer makes the case against. Does direct chill actually work, or is it just another marketing tool to confuse the punter? There are two main claims which are often made for direct chill, yet to my knowledge, there is no independent test report which confirms these. 1. Direct chill is more hygienic, because the water tank inside the mains fed cooler is hermetically sealed. 2. Direct chill coolers have a greater cold water capacity than standard tank coolers. Let’s start with the first point that direct chill coolers are more hygienic. To start

with, who says that there is a problem with tank fed coolers? All bottled coolers have an open tank. Has anyone ever mentioned a hygiene problem with bottled coolers because of air contamination? Conventional mains fed coolers have a sealed lid. It is common knowledge that the risk - if there is any from contamination comes primarily from the tap end of the cooler and touching the tap with contaminated hands. Direct chill coolers also require regular sanitising. But one has to do that totally in the dark, so to speak. Sanitising with chemicals requires the solution to be flushed into the tank, at the same time as ‘making room’ by emptying the system through the taps. What is the concentration of the sanitising solution in the direct chill tank? Is there any biofilm inside the tank? Who knows? Most importantly, where is the independent test evidence that direct chill coolers have a superior record on hygiene? Is that too much to ask for?

© Arsat | Dreamstime.com

Secondly, there is the assertion that direct chill coolers have a greater cold water capacity than conventional tank fed coolers. Basic direct chill coolers chill a relatively small amount of water, and they can do that very quickly. However, their

• Data 2004-08 • Forecasts 2009-13 • Leading distributors

hourly cold water capacity is considerably smaller than that of a conventional three litre tank fed cooler.

Issue 21 - June · July 2009

and bottlers • Water cooler conversion • Unit placement • Revenue analysis • Industry trends

To overcome that problem, some manufacturers have resorted to all kinds of ‘supplementary’ cooling capacity - making the simple concept of direct chill much more complex (and possibly service intensive). In any case, the lack of cooling capacity with tank fed coolers is rarely an issue. In fact, the water coming out of the mains tap is often at, near or below the chilling temperature of 10°C to 12°C. So, where is the problem in the first place? Let’s have some solid evidence and not just speculation, before such claims are made.

RIGHT TO REPLY Direct chill is obviously a contentious issue. If you have any comments on this article, please send direct to hannah.oakman @zipublishing.com

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West Europe Coolers 2009

FOCUS 53

For more information, visit www.zenithinternational.com or contact Gary Roethenbaugh +44 (0)1225 327900 gr@zenithinternational.com


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Exciting opportunities ahead By Hannah Oakman This market profile looks at the issues in the vast Middle East and Asian water cooler and drinking water market, to spot opportunities and innovations for the future.

An Oasis in the desert Oasis Water, in the Middle East, is a leading supplier of bottled water across the region. Its major markets are the United Arab Emirates (UAE), which has the highest per person consumption of bottled water in the world, and Saudi Arabia although the presence of several bottled water companies within Saudi leads to the inevitable pressure on prices thereby making it an unprofitable market to export to, according to the company. Bulk water for water coolers accounts for a large share of business. Oasis Water believes that a number of factors are influencing the drinking water market in the Middle East. These include the weather, as summer temperatures in the Gulf can

reach up to 50°C in the summer and on most days between May and September are around the 45°C mark. There is also ready disposable income in households. A company spokesperson explained: “Even with bottled water holding an exclusive space for drinking, the relative cost per month as a percentage of total expenses or as a part of total monthly costs is negligible.” Usage habits are also vital. According to the company, almost all households exclusively use bottled water for drinking. Cooking and making tea and coffee with bottled water, especially 5 gallon bottles, are also common practice. Most offices and institutions use 5 gallon bottled water for making hot drinks.

Availability is another factor. Bottled water is easily available from any small grocery store, hypermarket or gas station. These 5 gallon bottles can easily be bought in the smaller groceries or by calling the bottling company who will deliver directly to the doorstep. There is also, according to Oasis Water, a lack of trust in the quality of municipal water, particularly related to the underground pipes and storage tanks. When asked whether drinking water quality has affected the popularity of other water coolers such as mains fed coolers and reverse osmosis (RO) machines, Oasis stated that mains fed coolers were typically used in labourers’ camps and similar places. “These are typically machines that only cool the

incoming water from the municipal supply.” RO machines, on the other hand, are not very popular. “Though several retailers stock these machines, they are fairly expensive, especially when comparing their start-up cost to the relative low cost of bottled water. The awareness of these machines and the effectiveness of their purification system are also low, as are maintenance and cost issues.” The company revealed it had some innovations in the pipeline, with more details available soon - look out for this in an upcoming issue. It has also just finished a comprehensive market research study in the 5 gallon market and is now in the process of providing several solutions to address barriers for entry into the category.

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New bottle rack from Baribua Israeli product design firm Baribua recently launched a new bottle rack system. The company, owned by Yael and Avner Falk, was established in 1993 and specialises in the development, design and engineering of products in various fields including medical, security, industrial equipment and more. “Like many good ideas, we accidentally fell into the water cooler sector. One of our friends kept complaining that his metal bottle rack was badly designed and not aesthetically pleasing - the rest is history,” Avner explained.

dispensers can be placed on top of the stored bottles. Production began recently and positive feedback from samples sent to Israel, Europe and the Far East has begun to flow in, together with orders. Baribua is now looking for distributors to take over the marketing of the rack, leaving it time to finish development of two additional products for the water cooler market.

The new rack from Baribua can be adapted to fit

Baribua’s new design offers many benefits for the marketing and logistics of water bottles. It can be adjusted to the design of various spaces both for the home and office by choosing the complimenting colour and structure. The shelf creates unique structures, better space usage and comfort. Different table top water

Al Ain Mineral Water launches 5 gallon business Al Ain Mineral Water Company is consolidating its position in the growing UAE water market with the launch of Al Ain Mineral Water in a 5 gallon format. “Our consumers have historically asked for a 5 gallon option of our Al Ain Mineral Water”, said Fasahat Beg, General Manager of Al Ain Mineral Water (left). “We’re now pleased to offer the product in this format, which will be sold and delivered exclusively to consumer households starting in Al Ain and Abu Dhabi.”

The bulk water (HOD) category is a growing segment and one that accounts for approximately 60% of the UAE water market (source: ACNielsen, Zenith International). “We feel we can compete effectively given our strong, established brand position in the UAE bottled water segment,” he added. “Our objective is to offer consumers a very high-quality product - the same water available in our bottles and cups -

Al Ain Mineral Water Company launches 5 gallon, Direct-toHome Business in the UAE in a bulk, cost-effective packaging, so they have a choice of their preferred brand in the form they like best.”

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MARKET PROFILE 55


Far East focus

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A number of Asian manufacturers have established an excellent reputation for design and build of top water machines. cooler innovation quizzed them about their views on the market and designs for the future. Spokespeople from manufacturers Korean based Coway and Clover share their views.

Coway: “It has traditionally been different from western markets as people here thought they could easily supply themselves with pure water by boiling water at a certain degree. “However, as Asian countries have become industrialised, Asian people are becoming more sensitive to the quality of their drinking water. It is perceived that the quality

of water is getting worse, with infectious diseases such as SARS occurring more often. This has prompted growth in water products, from purifiers to bottled mineral water.” Clover: “There are several factors. Most importantly the global economic downturn has affected the drinking water market without exception. As other countries have experienced since the second half of 2008, Asian countries have been facing serious business closures caused by the sudden decrease in demand and orders. “Naturally, unemployment rates have skyrocketed and so many people are saving their money and only spending on the necessities. Some water cooler accounts have been closed with a sudden phone call.” Are bottled water and water coolers becoming more popular? Coway: “Yes, bottled water is popular because it is easy and convenient to buy. Sparkling water is especially popular with young people due to its ‘cool’ factor. As consumers show a growing interest in healthy lifestyles, products such as refined water, oxygen water and deepsea mineral water are all manufactured to meet consumer demands.

Coway’s RO units are proving popular

“The perceived negative environmental aspect

Coway’s headquarters in Korea

of bottled water is having an affect: Koreans today are very concerned about waste and consumers are therefore showing more interest in water purifiers.”

Coway

Which factors really influence the Asian drinking water market?

“I believe the Korean bottled water market is comparatively mature compared with other Asian countries.”

Clover: “Yes, bottled water and bottled water coolers are very popular in the Korean market. Bottled water was popularised from the

beginning of 1990’s in Korea when it became a ‘must have’ item at home and work. I believe the Korean bottled water market is comparatively mature compared with other Asian countries.” Do you have newly launched machines for the marketplace? Coway: “We launched our carbonated water purifier (CPC-08FU) in June 2009. It has an ultra filtration composite filter installed inside a carbonated water purifier to make fresh mineral water, and includes Coway’s Direct Chilling system and Pumpless Sparkling system, to purify a large capacity of water. It has a slim design and

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MARKET PROFILE 57


Far East focus designs. A water purifier can provide people with pure water even if they live in a village where the water condition is bad.

Clover: “We are developing a new mains fed cooler the Aquaverse. We have seen the disadvantages of the reservoir of conventional mains fed coolers after filtering tap water. So we planned to produce a new mains fed cooler with a more hygienic water filter system, cooling and direct dispense system.”

“Consumers might feel it is expensive when they first install the water purifier but they get their money’s worth after the installation, compared with buying bottled water. Coway’s water purifier is growing its market share in Asia with its high-end technology.”

How important are your products for the drinking water market in Asia and beyond? Coway: “We aim to attract consumers via our products’ convenience, economical efficiency and eco-friendly

Clover: “The Asian market can be divided mostly by pricing levels of water and water coolers. The Japanese market is very concerned with hygiene and safety as bottled water becomes more popular. The Korean market is also concerned with the cleaning of water coolers and hygiene. Clover’s products offer more

reliable and durable water coolers to both bottled and mains fed water cooler operators so that they can make a profit.”

Clover

a three-way lever so users can drink ambient, cold water and carbonated water.”

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“We have aggressively accelerated our global business since 2006.”

Do you think the water cooler market in Asia will continue to grow? Coway: “Consumer interest in healthy lifestyles continues to grow fast. As developing countries become industrialised, fresh water becomes vital to consumers in their every day life. As water pollution increases, demand for cleaner and fresher water increases. “In 2008, when Melamine and other food safety problems occurred, Chinese people began to think more about healthy lifestyles and therefore the demand for household water purifiers increased as well. “In China today, 24% of the population is drinking low-quality water and almost 70% of people are drinking secondary polluted water. Experts predict that the Chinese drinking water market will grow to 50 billion Yuan in the future.”

The new Aquaverse from Clover

Clover: “There are two major points for a growing water cooler market. One is quantity and the other is sales turnover. Most of the coolers made in the Asian

market today are exported to countries all over the world. Now the Asian market is suffering from the world economic downturn so the growth of the water cooler market may be very difficult until the end of 2009 because the bottled water business is slow, even though the hot summer season has started.” Are your products popular in Europe and the US too? Coway: “We have aggressively accelerated our global business since 2006. Based on our five businesses in the USA, China, Malaysia, Thailand and Japan, we have built strong foundations to grow as a global company. “After experiencing the taste of water produced by our RO systems, people in Europe have begun to show interest in these systems. In the US market, customers are looking for RO type water purifiers more than before because of antibiotic elements found in tap water. “We have set up contracts for OEM export with major global companies such as Whirlpool India, Bosch and Siemens, and to increase our market in East Europe, we are working with mass distribution company, Slovakia Techno Market. “We aim to achieve overseas sales up to $500 million by 2012 and eventually will be a leading company in water innovations. Clover: “Our number one market is Korea, followed by Japan. But more than 35% of our products are exported to the US and European markets and it is recording continuous growth year on year.”

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Jetsun - Taiwan

Triwin - Taiwan

Jetsun (Chieh Sheng) is a Taiwan based company which has specialised in manufacturing RO water purifier systems, cooling equipment and commercial RO systems since 1986.

Founded in 1984, Triwin produces a range of products for the water treatment industry worldwide. Its main products are residential, commercial and industrial RO systems, pure water systems and components.

The company believes safety, water purity and economically viable products are the key influences in the Asian drinking water market.

The company sees a growing demand for bottled water in offices and almost every office has a water cooler for preparing tea and other hot drinks. RO models are also quite popular in Taiwan today, as many areas of the country are suffering from serious pollution.

Jetsun has developed a new style of disposable cartridge which can be easily installed/uninstalled without tools and leaks are far less likely. The company purchased new machinery in 2009 to expand both its production volume and speeds. Around 90% of its business is for export, with Europe as a primary target market.

Triwin’s products are popular in Europe and the company has agents in Greece and Germany to boost its brand.

Celebrating Singapore International Water Week The Singapore International Water Week took place at the end of June 2009. This global platform brings together policymakers, industry leaders, experts and practitioners to address challenges, showcase technologies, discover opportunities and celebrate achievements in the water world.

The event’s flagship programmes included a water leaders summit, water convention, water expo and business forums. In line with 2009’s theme, the Changi Water Reclamation Plant, Singapore’s largest and most advanced used water treatment facility, was opened by the Prime Minister of Singapore, Mr Lee Hsien Loong.

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MARKET PROFILE 59


AVEX 2009

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Showcasing coolers and vending

This year’s Avex show in Birmingham, UK, was an upbeat affair, with plenty of innovation on offer. Over two days, exhibition visitors were treated to an excellent show of the latest the vending and water industry had to offer. With a focus on mains fed machines, the event also brought the news that the European Point-of-use Drinking Water Association (EPDWA) has joined the European Vending Association, with a view to closer collaboration in the future (see news page 32 for more). Here is the cooler innovation round-up of Avex 2009.

Chameleon drives up sales throughout Europe Leading vending security specialists, Safer Systems (UK) launched a new sales tool onto the UK vending market at Avex 2009; Chameleon, the interactive conversion kit, sold exclusively through Safer Systems, offers superior graphics upgrades for existing machines, leading to increased sales. Machines have historically been limited in their ability to promote a wide range of drink products through a single machine; small

product buttons positioned down the right hand side provide restricted product information and promotion to passing trade. With Chameleon, however, the eye-catching graphics attract valuable passing trade by giving the impression of a new machine. Chameleon optimises the life of old machines whose shelflife exceeds the graphics lifespan, meaning machines need no longer be replaced at considerable cost to the operator.

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Aimia Foods improves Pour Moi concept

Tana means mains fed at AVEX 2009

Aimia Foods, the independent supplier of hot and cold beverages, showcased its core hot and cold drinks business and introduced visitors to plenty of new products. Highlights included an improved Pour Moi coffee shop concept and new hot chocolate ranges. Martin Armitt, Marketing Controller at Aimia Foods said: “Aimia continue to be the independent leader in hot and cold drinks and provide a range of branded, own brand and private label solutions to the industry.”

Qualitasse Finesse At Avex, the Qualitasse stand focused on the Finesse range of hygiene products, which are formulated specifically for the cleansing and sanitisation routines in drinks vending and beverage dispensing systems and offer a complete range of products for all types of machines. In addition to these cleansing agents, there is

PASA-approved Tana Water, owner of the Tami 4 brand, showed its new range of mains fed water dispensers at the Avex show. Representatives showed how Tami 4’s sub 0.5 micron filters could help businesses to improve the taste of tap water and reduce cost, eliminate plastic waste and save storage space.

a full range of filter rolls, a variety of tube brushes and route bags designed to carry vending ingredients and hygiene products.

PHS Waterlogic unveils the Waterlogic 4

Apart from the Finesse complete hygiene range, Qualitasse introduced new products to simplify methods of hygiene routines in drinks vending and beverage dispensing systems.

Available for the general public to view for the

PHS Waterlogic showcased its new Waterlogic machine at the Avex show.

first time, PHS Waterlogic revealed that demand from customers had already been high for its next generation water cooler.

Avex stats • This year’s show attracted 112 exhibitors and nearly 4,000 visitors. • Roughly 10% of visitors came from overseas. • The industry average is currently 19 visitors per stand (AEO statistics) but AVEX 2009 was ahead, with 34 visitors per stand. • Over 94% of exhibitors rated the quality of visitors as ‘good to excellent’. © cooler innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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AVEX 2009

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Showcasing coolers and vending

In-office coffee bar solutions

Successful show for Bon Appetit The Bon Appetit stand exhibited its hot food vending service with a new vending housing unit designed and supplied by Tastemodern.

New exhibitors, Office Problems Solved, are specialist manufacturers of stylish and flexible office coffee bar solutions. With products to enhance any working office, showroom or meeting space they bring the high street coffee culture to the corporate environment.

But the main attraction was its café area, where visitors were treated to free tasting of its range of hot paninis. The free food

was a winner with excellent feedback on the quality and taste of the paninis. So much so, that post Avex the company is demonstrating its commitment to innovation by launching a new cheeseburger and a new concept called Beanys - a crisp pastry case containing a choice of either Bacon & Beans or Sausage & Beans.

Recycle points and filtered water systems can be integrated to improve a company’s environmental credentials. Office Problems Solved provides all services in-house from design through to manufacture and installation.

Odyssey launch from Oasis Oasis Europe was exhibiting its range of coolers, including the new Oasis Odyssey mains fed cooler with Sip Technology inside. The cooler will automatically sanitise itself every night. It prevents biofilm build up by circulating micro-bubbles of chemical-free ozone into the reservoir at 2am. From the US, Oasis also had details about its new Backyard Oasis drinking fountain, designed for use in gardens and yards. Billed as ‘better than a drink from the garden hose’, this outdoor fountain provides a convenient way to access great tasting water.

It is made from a durable molded polymer, with a natural stone finish which is impervious to all weather conditions. The Backyard Oasis is also fitted with the Oasis Green Filter, which was generating a lot of interest at the show.

Launch of Autobar UK New company Autobar UK was launched at the show. The new company will still retain the brands Autobar Vending and Café Bar, and both brands will continue to trade in their market sectors, offering industry leading solutions and brands which customers know and trust. Autobar Vending is a leading UK vending provider, whilst Café Bar is the leading supplier of hot beverage solutions. Both divisions are experts in providing bespoke solutions to suit their customer’s needs and objectives. The new structure, implemented by Steven Murray CEO, will

allow the company to get closer to their customers and enable them to better understand their markets and business challenges, placing them in a stronger position to deliver more customised, creative and profitable business solutions. “Both Autobar and Café Bar have always been customer focused organisations and we realised that in order to better focus on our customers’ needs we needed to use the resources and best practices within each business more effectively,” said Simon Bracken, Sales and Marketing Director.

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Twisting up the vending sector The Fiesta Group launched a new product at Avex - the Twist vending system. Fiesta Group, which acquired Acquajet in Spain in 2000 and Fonte Viva in Portugal in 2005, is now the fourth largest bottled water cooler distributor in Europe. Twist aims to fill an important niche in delivery of convenience services to HOD businesses. It provides an onsite vending alternative for employees who leave the office several times per day to buy a coffee or snack. It is targeted specifically at small and medium size

businesses with less than 50 employees.

drink; Twist Energy, a taurine enriched energy drink; and

Twist Vital, an apple flavoured anti-obesity drink.

The company believes its Twist Nutri-Drinks will prove popular with distributors as they increase water consumption above 3.5 bottles per cooler each month. With revenues per cooler of just €35 per month, Twist Nutri-Drinks offer important gains from increased water consumption and new revenue from the sale of Twist flavoured health drinks. The range features: Twist Smart, a peach flavoured brain and vision enhancing

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AVEX 2009

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Showcasing coolers and vending

All the hot topics

Lavazza’s authentic Italian coffee experience proves a hit

For the first time, a series of well attended, free seminars featured at Avex. The seminars ran throughout the two days and were held on the exhibition floor. The seminar programme was packed with all the latest hot topics in both vending and water and included sessions on: • bag-in-box technology (Kieran McKenna, Aqueduct Investments International) • vending market and beyond (Catherine Piana, EVA) • marketing in challenging times (Dr John Rudd, Ashton University) • the credit crunch, solutions and ways to survive (Kevin Reed, Siemens Financial Services).

Lavazza once again took Avex by storm with a showcase of its range of office coffee systems and vending solutions. Visitors to the Lavazza stand were welcomed with an authentic Italian experience, underpinning the brand’s heritage. The stand featured a stylish display of Lavazza’s machines for the vending market, from manual and table top to freestanding, as well its Blue Capsule System. Lavazza was the only company at Avex to exclusively showcase capsule technology and not coffee beans, offering Lavazza distributors a clear point of difference over competitors.

Making their debut at the exhibition was the new Lavazza LB 2300 and BRIO machine. A reinterpretation of the popular LB 2200, the LB 2300 will be launched at the beginning of 2010. Also a hit with visitors was the latest edition to Lavazza’s range of table top machines, the new BRIO which has been designed for larger working environments. With over 100 years experience and as the No 1 brand in the UK roast and ground coffee market, Lavazza offered visitors advice on and demonstrations of the best office catering and vending solution for their business.

Asset unveiled new range Asset showed its ‘made in Italy’ style, through its range of unique water coolers. Visitors from all over the world came to discover the latest innovations. Along with its main products, Asset showcased its Juice&Co, Smile and Mithia models. © cooler innovation 2009. Reproduced with the kind permission of Zenith International Publishing, UK - www.zipublishing.com For details about syndication and licensing please contact the marketing team on 01225 327890.

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Exhibitors from the water cooler world included: 3M Water Filtration, AA First, Abbeychart, Allpure Filters, Aqua Cure, Aquatal Group, Aqueduct Investments, Asset, Blupura, Cool Water Enterprises, Cosmetal, Database Workshop, EPDWA, Fonthill Waters, Frigeria, Green Filter, Kleena Coola, Oasis, PHS Waterlogic, Save-a Cup, SwissPrimePack, Tana Water, Tomlinson Industries, Vivreau, Watercoolersdirect.com, Wenlock Spring Water, Wodor Group/PHSI Europe and Zerica.

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Cooler views

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Cracking bottles and beating flu cooler innovation’s resident problem solver Mike Hurst from Watermark Consultancy answers your burning cooler questions. If you would like Mike to address your issues, please email details of how he can help directly to us at editor@coolerinnovation.com We contract bottle. Our distributors do not like racks for distribution and ask us to stack and wrap bottles with separation by sheets of plywood. We have recently acquired a new shrink wrap machine but now find we are getting a lot of bottles cracking and leaking in transit. The cracks seem to occur towards the base of the bottle. What is the reason for this? This does not sound like the familiar stress cracking caused by using aggressive chemicals or detergents. When it occurs, and the way you pack your bottles, gives us a clue. When bottles are strapped up tight and stacked on top of each other there is nowhere for the stresses to dissipate as the consignment is jolted during transport. The bottom bottles in the stack have at least two bottles on top of them. This is 40 kilos! As a consequence, as the bottles are jarred, the bottle walls come under considerable stress. Because of over tight wrapping the stresses cannot be released and the polycarbonate can crack. It seems likely that this is what is happening here. Try wrapping the bottles less tightly and confining your load stacks to two bottle layers. Better still - move to racks.

We have a problem mains fed water cooler site. Even though we have followed BWCA and EPDWA guidelines and kept the lengths of microbore piping down, our clients are still getting TVCs well over 100,000/ml. The rest of the coolers on site seem to be behaving normally. Any ideas?

Customers do not like to read bacteriological reports with lots of noughts on them I often get asked what a normal TVC for a mains fed cooler is. As filters remove the chlorine that prevents bacterial regrowth in tap water then some harmless bacterial proliferation can occur. This is very similar to that which occurs in a bottle of water. Whilst TVCs in bottle cooler waters can exceed 50,000/ ml, mains fed cooler water TVC rarely exceeds 10,000/ ml and is often less than half of that simply because of the short length of time that the water has been chlorine free. These bacteria are harmless (the World Health Organisation says so) but customers do not like to read bacteriological reports with lots of noughts on them.

It is increasingly the Western European habit (especially in the UK) for cooler users to have their cooler water tested from time to time as part of a risk assessment. The test results worry consumers - simply because they are misunderstood. This concern over TVCs does not arise so often elsewhere - primarily because no tests are done. Where tests are carried out both kinds of coolers have a rougher ride even though there are no health risks. Returning to your problem, the counts are certainly very much higher than the norm and your client is understandably unhappy. In previous cases like this which I have investigated there have been four main contributing factors to a very high TVC: 1. There has been long pipe run dedicated to just one or two coolers. This also applies to 15mm piping 2. The coolers have had very low usage 3. There is a low chlorine residual in the distribution system to start with 4. Sometimes the pipework passes through warm areas. It is an erroneous assumption that mains water retains its chlorine indefinitely. It does not and can lose it quite quickly in complex systems especially

Mike Hurst those that are biofilmed or dirty. This is compounded by raised temperatures. Imagine a low use cooler with 50 metres of 15mm pipework feeding it alone. If only a cup or two is drawn off a day, the water will take some days to edge its way along the pipe until it reaches the cooler where it is belatedly chilled. That means it has been far from cool for a long time and has almost certainly long lost its chlorine. The result - an elevated TVC. The remedy? It may pay to review the installation and take off from a point where the waterways are shared with higher usage. If that is not feasible then suggest to the user that they run off a couple or more litres each morning to freshen up the system-taking care, of course, to avoid triggering the waterblock leak detector by running too much off at a time. In such cases it may pay to fit the water blocks with the optional red reset buttons so that the client

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EXPERT OPINION 67


Cooler views

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Is it possible to catch flu from a water cooler? does not have to call you out when they run too much off and shut off the water. We have been asked by a number of clients if it is possible to catch influenza from a water cooler. Can you give us some advice? Technically it would be possible for the water cooler taps and possibly cup dispenser to become contaminated by flu sufferers using it and to act as vehicles for infection spread. But this would be in exactly the same way as any other commonly touched surface in an office - such as door handles, sink taps, computer keys, remote controls and telephones.

Interestingly the vending industry is not so inclined to self regulation Influenza and colds are spread primarily by touch. The hands of sufferers who have running noses, coughs or sneezes will have

millions of infective virus particles on them. These are transferred to surfaces that are touched by others and the disease is transmitted. It seems that the flu virus is unlikely to last more than a few hours on a surface unless it is protected by mucus. It might last a day or two in water however. So good personal hygiene by your clients is the answer especially when they are taking a drink or changing a bottle. The good news is that the virus is easy to kill and that tap water treatment destroys it. Even better news is that sanitisation chemicals are highly effective and that the peroxide sprays and even the simple alcohol wipes that the industry supplies to its clients are not only useful for disinfecting cooler taps and user’s hands but are also highly suitable fore wider use in your clients premises. I have written a more in-depth article on the subject which we will publish in an autumn edition of cooler innovation when the next flu season approaches.

Which European Union laws cover the frequency of cooler sanitisation? There are no laws that cover cooler operations specifically. The only standards are those imposed on itself by our industry (ie EBWA member associations and EPDWA). This is self regulation at its best. The object of sanitisation is to ensure that water

quality dispensed by coolers remains high. Interestingly the vending industry is not so inclined to self regulation - yet it seems to attract less official interest. I have no real idea why - maybe because it longer established? However it is possible that things may change. I detect increasing official interest in coolers and sanitisation.

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FoodBev.com Images: screen © Irochka, bottle © Filipe Varela, tomato © Mailthepic, carton © Photoeuphoria, cheese © Edyta Pawlowska, glass © Konstantin Tavrov, orange © Les Cunliffe, bean © Monika3stepsahead, biscuit © Picsfive, strawberry © Braendan Yong | Dreamstime.com

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EXPERT OPINION 69


EBWA matters

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The EBWA 15th trade fair and convention, World Trade Centre, Barcelona This issue, the European Bottled Watercooler Association (EBWA) provides information for cooler innovation readers about the next trade show in Barcelona. The event will take place from 20-22 October at the World Trade Centre (WTC) in Barcelona, near Port Vell and the famous Las Ramblas.

Convention - WTC (shown below) Barcelona is the city’s leading business centre.

The EBWA fair is the largest world event dedicated to bottled water and mains fed coolers in 2009. Moreover, it creates a unique possibility to present company products and most recent achievements, meet current trading partners and win new business. There will be two days of trade show supported by a full programme of conference and workshop sessions, plant tours and social activities. More details will be available in an upcoming issue of cooler innovation magazine.

The venue The venue of the 2009 EBWA Trade Fair &

It features 40,000 square metres of office space and a 6,000 square metre Congress and Convention Centre with conference rooms for all types of events and meetings, fully equipped with a telecommunications network facilitating instant global communication. The centre provides all the facilities including meeting and exhibition rooms, a business centre and auditorium as well as a large commercial area.

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This year’s trade fair will be organised by Idea & Marketing, who ran the association’s 2007 event in Warsaw.

The WTC Barcelona is located on the Mediterranean coast, in the city’s Old Port (Port Vell) and has established itself in the last few years as a privileged gateway for business in the south of Europe.

The complex includes a 273 room hotel with parking facilities for 800 vehicles.

Preliminary Agenda 19 October 2009: EXECO meeting (members only) and committee meetings 20 October 2009: Plant tours, committee meetings and Board & Annual Meeting Wed 21 October 2009: Conference, trade fair, workshops and Aqua Awards Thu 22 October 2009: Conference, trade fair and workshops

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70 EBWA

www.foodbev.com/cooler Issue 21 - June · July 2009


cooler innovation issue 22 out August 2009 • Special report - packaging • Focus - marketing and branding • Insight - membrane filtration Contact the Editor via hannah.oakman@zipublishing.com


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POU WATER COOLERS Any number urgently required They must be installed in the UK on an assignable rental contract. Please call or email me with details: Mick De’Ath +44 (0)1869 357240 mickd@connectpurewater.com AQUEDUCT INVESTMENTS INTERNATIONAL LTD 41 Ailesbury Road, Ballsbridge Dublin 4, Ireland Tel: Fax: Mobile: E-mail:

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72 MARKETPLACE

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Racking and storage

Lamaplast S.A. 6th km Old Oreokastrou str. P.O. Box 40150 560 00 Thessaloniki, HELLAS Tel: +30 2310 683 490 Fax: +30 2310 683 276 E-mail: info@lamaplast.gr Website: www.lamaplast.gr

Sanitising

Onnic International Ltd.

designs and manufactures universal ozone generator kits for coolers, both Bottled Water and POU units.

12 St Tristan Close Locks Heath Southampton, SO31 6XR United Kingdom Tel: +44 (0)1489 578087 Fax: +44 (0)1489 578180 E-mail: sales@onnic.co.uk

Truck bodies

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Sanitising

Hesse Europe Ltd Wilczy Stok 19, 30-237 Kraków, Poland Tel: +48 (0)12 425 13 64 Fax: +48 (0)12 425 12 62 E-mail: wiktorl@kki.pl Website: www.grouphesse.com

Water filters

CARBONIT Filtertechnik GmbH Industriestr. 2 D-29410 Salzwedel (Germany) Tel : +49 39035 955 0 Fax : +49 39035 955 242 E-mail: info@carbonit.com Website: www.carbonit.com

Aqua Cure plc Aqua Cure House Hall Street, Southport PR9 0SE, United Kingdom Tel: +44 (0)1704 516916 Fax: +44 (0)1704 544916 E-mail: sales@aquacure.plc.uk Website: www.aquacure.co.uk www.foodbev.com/cooler Issue 21 - June · July 2009

Water filters

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Water filters and fittings

Aqua Cure plc

Manufacturers of water filters, housings and suppliers of an extensive range of valves, fittings, tubing accessories and water treatment products.

Aqua Cure House Hall Street, Southport PR9 0SE United Kingdom Tel: +44 (0)1704 516916 Fax: +44 (0)1704 544916 E-mail: sales@aquacure.plc.uk Website: www.aquacure.co.uk

For a full list of upcoming events, visit www.foodbev.com MARKETPLACE 73


Light at the end

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The lighter side of the industry

Olympian urges people to take up the triathlon Olympic gold medallist rower Andrew Hodge is encouraging people to take up the challenge of the Mazda London Triathlon for WaterAid.

the world’s poorest people gain access to clean water. WaterAid is the Official Gold Charity for the Mazda London Triathlon, taking place on 1-2 August, where competitors will take in several famous London landmarks as they swim, cycle and run their way to the finish line.

The triathlon is Britain’s fastest growing sport and, by raising money for WaterAid, athletes can help some of

Andrew Hodge said: “I’m thrilled that WaterAid is Gold Charity for the Mazda London Triathlon and anyone who takes part for WaterAid has my full support. It’s a great feeling knowing that you’ve pushed yourself to achieve something; plus, doing it for a cause you believe in really gives you extra inspiration.”

Athletes can help some of the world’s poorest people gain access to clean water

Andrew has provided tailor-made training tips for would-be triathletes

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74 FINAL WORD

www.foodbev.com/cooler Issue 21 - June · July 2009


Cooler Innovation | Issue 21  

The latest issue ‘raises a glass’ to coolers making a splash in hotels, restaurants and catering. Plus, the latest industry news, a focus on...