beverage innovation awards Sponsored by
Best new juice or juice drink Tango, Smootheze are designed to appeal to young urbanites wishing to live and eat more healthily. The drink won 39% share of the single serve Smoothie category in 2007 according to AC Nielson - being a healthier way to snack.
Eckes Granini UK
Good Natured juice from Good Natured UK launched in October last year with Pure Orange and Pure Tropical juice in 1 litre cartons. Each of the 100% Valencia oranges used, comes from the Rainforest Alliance Certified Del Oro Farm in Costa Rica, which has met a comprehensive set of standards. These include worker protection, access to medical care, education for farm workers and their families, ecosystem conservation, agrochemical reduction and wildlife protection. Being made from concentrate means its carbon footprint is three times smaller than juices not
“Unmet demand for more interesting single variants”
from concentrate. Already popular, founders Greg Boyle and Wayne Hitchman, have extended the range into 25cl prisma packs. Saying: ”The use of Rainforest Alliance certified fruit provides confidence that not only is Good Natured juice sourced in a way that is good for the planet and good for people but it also tastes great, making it a real win for both consumers and farmers.” Eckes Granini UK launched granini Cherry and granini Strawberry juice after independent research revealed unmet demand for more interesting single fruit juice variants, such as cherry, strawberry, apricot and banana. Cherry in particular fits well in the current superfruits trend, for its perceived natural health benefits. The granini range of fruit juices and nectars is distributed in more than 70 countries worldwide. J Garcia Carrion of Spain has introduced a Not from Concentrate range to Asda. These bright PET bottles marked a step change in the performance of the segment, resulting in market share gains of over 30% year on year according to the company. The bespoke bottle was designed to be easy to handle and better to pour from than cartons due to
Best new juice or juice drink category sponsored by
its waisted neck. The whole bottle is shrink sleeved, which not only protects the integrity of the content but provides the opportunity to carry impactful graphics that
demonstrate the fruits in the bottle. Flash pasteurised to maximise its taste profile and retain as many of its vitamins and nutrients as possible - all the above is achieved without charging customers a premium, demonstrating Asda’s philosophy of great tasting products for less. J Garcia Carrion also entered the Asda Superjuice juice drink range, as the first cohesive Own Label range in the UK in this premium area. This retailer exclusive juice is based on giving consumers added value, both in terms of flavour profiles and novel
and exotic fruits. Addressing Asda’s need to drive a health agenda the range brings the concept of own label functional juices to the UK. This being one of the key drivers in the US market. Launched in 1 litre Elopak Curve packs, the range comprises Blueberry & Pomegranate and Pomegranate & Raspberry. UAE based Masafi launched the unusual flavour of Mellow Melon in December 2007. Masafi juices are growing faster than the industry, at 21% year on year. Currently it is one of the top 10 juice brands in the UAE out of more than 70 brands. The Masafi juice range of Tropical, Mango, Orange and Apple, was extended with Soothing Berries and Truly Caribbean in the first half of 2007. It later launched Zesty Citrus and Gracious Apricot to keep up with evolving tastes. Melon is a rich source of lycopene, which has been linked to improvements in heart health and reductions of certain cancers. Masafi Juice was the first in the Middle East to introduce hot fill technology - retaining the juice’s freshness for the period it is stored. These
From left to right: J Garcia Carrion; Eckes Granini UK; J Garcia Carrion; and Coca-Cola Hellenic Eurasia / Aquavision
8 BEVERAGE AWARDS
www.foodbev.com/beverage Moscow, April 2008