PR%F the Magazine March 2022

Page 14

14

a whiter shade of pale

A Whiter Shade of Pale Choose a Different White Wine by Jerry Hammaker

“We skipped the light fandango. Turned cartwheels ‘cross the floor.” —Lyrics from “A Whiter Shade of Pale” by Procol Harum

Photo by Matthieu Joannon

If

you get excited about trying new types of wine, then maybe you’ll be the one skipping and cartwheeling after leaving the chardonnay, sauvignon blanc, and pinot grigio on the shelf. Most wine drinkers go for what they already know. They usually drift toward the same bottle with a recognizable label or a familiar name. They find themselves in the same supermarket or wine shop staring at the same shelf that holds the same bottles as before. Consumers usually choose chardonnay, sauvignon blanc, and pinot grigio as their go-to white wines.

Spring is coming! Time to bring new life to your wine purchases, and you don’t have to break the bank because these lesser-known whites are usually a bit less expensive, too. Let’s take a look at some alternative white wines for your next trip to the supermarket wine aisle. As you reach for that old faithful bottle of white wine, think of A Whiter Shade of Pale as your cue to choose something different.


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PR%F the Magazine March 2022 by Food & Beverage Magazine - Issuu