P R O D U C T I N N O VAT I O N S
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• Currant Crisps: a spiced interpretation of the shortbread cookie. SRP $10. • Lemon Candied Pepitas: salty pepitas with a healthy dose of sweet citrus and a subtle peppery kick. SRP $8 • Szechuan Candied Pecans: punchy pecans candied with a combination of hot red pepper and mouth-numbing Szechuan peppercorns. SRP $10 • Sourdough Crackers: perfectly salted and addictively crunchy sourdough crisps. SRP $9 • Rye Crackers: Old World flavors, both complex and comforting. SRP $9 Aida is the brainchild of wine-aficionado Nora O’Malley and specialty chef Phoebe Connell, both Cleveland natives and co-owners of the East Village wine bar Lois. “At Lois, we found that our customers became friends who looked to us for suggestions on eating, drinking, and entertaining,” says Nora. “They wanted to bring the Lois lifestyle into their homes including, most importantly, our food. Aida is an extension of Lois and our philosophy on eating and entertaining—it should be delicious and it should be easy.” For more information about purchasing Aida products, please contact Nora O’Malley at nora@loisbarnyc.com to be placed in contact with a local representative in your market.
ABOUT Aida is a New York City based, women-owned business that makes a curated line of pantry staples and entertaining essentials. Founded in 2016 by Nora O’Malley and Phoebe Connell, Aida products are inspired by the small plates and customer favorites that they developed in their tiny East Village all-tap wine bar, Lois on Avenue C aka Loisaida Avenue. Today, Aida’s mission is to make eating fun and simple by offering inspired and reliable go-to products. Aida’s products are available on their website at www.aidaeats.com and at gourmet retailers. w w w. f o o d b e v m a g . c o m | M a y 2 0 1 7