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RESTAURATEURS need an
EASY WIN Wine sales can boost your bottom line in a big way. How does a 26% increase in sales sound? The Culinary Wine Institute has an interesting approach to helping businesses incentivize applicants, add sales and raise the tips that go into their pockets. Staffing and training has become a real challenge. F&B managers all across the industry are looking for new ways to draw in and retain happy, satisfied customers, as well as happy servers that will remain loyal and ultimately increase the restaurant’s bottom line. At Culinary Wine Institute (CWI) we understand wine and your business goals. We see the struggles that businesses are encountering every day: lines out the door, long wait times for tables, and servers are taking orders, acting as sommeliers while also bussing tables. The pandemic, along with staffing shortages, is having an impact and where does a business find time to get staff trained? The goal as a manager is to have staff provide customers with great dining experiences. Businesses need to have customer retention and customers posting and tagging on social media. Customers have vast dining choices. So, how do you get them to come back to your restaurant? You want to guarantee a satisfying experience time and time again. CWI has your back and wants to help you retain customers. CWI has seen how effective training can be with over hundreds of students at several top resorts and restaurants. CWI can provide you with the tools to provide your staff with the knowledge needed in order to have confidence when talking wine at each table. At CWI, you get something unusual: an online training program designed specifically for the service industry in order to give servers the knowledge and understanding on how to profit from wine sales.
“Maybe the simplest, most powerful, fun and educational wine training program ever devised specifically for servers.” Page 25 | Food & Beverage Magazine v January Issue 2022
