BUSINESS
India Gets
Ready to Eat Growing numbers of working women and millennial population combined with hectic work schedules and mushrooming of retail chains have been the key factors towards increasing popularity of the ready-to-eat products and ready-to-cook products among consumers in India. The RTE segment is growing at a fast pace as a result of the high consumer acceptance for such food products globally. With the market for these products expanding at a rapid pace, it provides entrepreneurs in India with an opportunity to not only cater to the Indian market but also exploit the RTE market globally. As Indians can now be found all over the globe, and as they are eager to taste their home cooked meals, India’s ready-to-eat and ready-to-cook products have immense export potential. Ashok Malkani opines that it is a market with lots of promise for small as well as large entrepreneurs. 38
Hammer Food & Beverage Business Review
Dec-Jan ’18