Folio Vol. 39, Issue 13

She Left Her Fiancé For Puppets:

April Brucker, the Ventriloquist

Chaos Sells

Carmen Macri 57

New Music Releases

The Fourth of July: America’s Loudest, Proudest Day of Reckoning

Cowabunga, Dudes, Turtlemania is BACK!

The Jaguar 2025 “To-Do” List: A Guide to Key Jaguars Offseason Moves

Kaleb Stowell

Where The Locals Go: A Summer Guide to Northeast Florida

Kaili Cochran

The Great Personality Crisis: Why We’re All Performing For the Algorithm

Carmen Macri

The Materialists and the Comeback of Rom-Coms

Ambar Ramirez

From 30 Seconds to 300 Pages: How Tom Hitchcock Emerged as Amelia Island’s Favorite Novelist

McKenna Oakley

Tattoo Talk: What’s Tatted & Trending In Jacksonville’s Tattoo Scene

Savanna Stillwagner

She Left Her Fiancé For Puppets: April Brucker, The Ventriloquist Ambar Ramirez

FOLIO STAFF:

JOHN PHILLIPS President

TERESA SPENCER General Manager

KERRY SPECKMAN Copy Editor/ Writer

AMBAR RAMIREZ Creative Director

CARMEN MACRI Social Media Manager/ Lead Writer

SHELTON HULL Writer

SAVANNA STILLWANGER Writer

KAILI COCHRAN Writer/Designer

JOSHUA WALKER Multimedia Journalist

MCKENNA OAKLEY Writer

KALEB STOWELL Writer

ZA’NYA DAVIS Writer

Za’Nya Davis

59

Listen Locally

Ambar Ramirez & Joshua Walker

65

Acoustic #3 & Other Reasons We Still Love The Goo Goo Dolls

Ambar Ramirez & Carmen Macri

80

A Little List of Some of the Area’s Food Truck Scene

Teresa Spencer

81

Fast Food Culture Shift

Kaili Cochran

BEHIND THE COVER: April Brucker’s promo photo from when she was on ‘My Strange Addiciton” provided by April Brucker “She Left Her Fiancé For Puppets: April Brucker, the Ventriloquist”

Subject: Patriot?

Jed Howard’s “One Patriot’s Point of View” (6/18) was typically “woke” choke. Howard may be a “patriot”, but which country is he patriotic to? The people who call themselves “Palestinians”?

Where was Howard while Palestinians have continually supported Abbas and Arafat when they swore to wipe Israel from the face of the earth? Where was Howard over the past 75 years of Palestinian terrorist suicide bombings and unprovoked, murderous attacks? Where was he when 8 previous truces were violated by the Palestinians? WHERE WAS HIS RIGHTEOUS INDIGNATION THEN?

Howard is not a “patriot” relative to civilization; he is a likely anti-Semite, anti-Zionist and what my people call a “PUTZ.”

Edward F. Roberts

Subject: Why the U.S. Should Stay Out of the Israel-Iran War

As tensions flare between Israel and Iran, the drumbeats of war echo louder in Washington. Some call for American intervention, citing alliances, deterrence, or morality. But here’s the hard truth: the United States has no business stepping into another Middle Eastern war. Not now, not again.

Let’s call it what it is, a regional power struggle. Israel is a sovereign nation with one of the most sophisticated militaries in the world, complete with a nuclear arsenal and advanced missile defense. Iran, for all its saber-rattling, is playing a calculated, regional game. This is not our war. And dragging American lives and resources into it serves no one. Least of all the American people.

We’ve seen this movie before, and it ends the same way every time: Iraq. Afghanistan. Syria. Libya. Trillions spent, thousands dead, promises broken. Our track record in the Middle East is a cautionary tale, not a justification for more action. We don’t need another endless quagmire with no clear objective and no exit strategy.

Meanwhile, back home, we’re battling inflation, crumbling infrastructure, and bitter political division. Our national debt is spiraling. Schools are underfunded. Veterans from the last war are still waiting for care. And now we’re supposed to bankroll another conflict? Hard pass.

A U.S. strike on Iran won’t solve anything. It will inflame global tensions, spike oil prices, and put American embassies and troops in the crosshairs. Worse, it plays right into the hands of China and Russia, who would love nothing more than for us to bleed out in another sand trap while they expand influence unchallenged.

Yes, we can support Israel diplomatically. We can monitor threats, apply pressure, and lead with intelligence. But restraint is not weakness. It’s strategy. It’s the long game.

The American people are tired of burying their sons and daughters for wars with no end and no clear cause. Let this conflict remain where it belongs: between the nations t hat started it.

Let’s stop playing global cop in a world that doesn’t want our badge.

— Anonymous

BOUQS & BRICKS

BOUQUETS

To UNF professors Bryan Knuckley, Corey Causey and Fatima Rehman for receiving a second U.S. patent for their cancer-fighting peptoid compound that can essentially “turn off” cancer. This newly discovered compound is different from traditional treatments, such as chemotherapy and radiation because it does not harm normal cells.

To the St. Augustine Amphitheatre for ranking No. 2 in the U.S. and No. 3 in the world according to Pollstar magazine’s 2025 mid-year report. Rankings were based on worldwide ticket sales.

To the American Bar Association for filing a lawsuit against the Trump administration over its efforts to punish law firms they do not like. The administration is intimidating and coercing law firms and lawyers to refrain from challenging the president or his administration. They are also trying to prohibit anyone from speaking publicly in support of policies or causes that the president does not like. The Trump administration, once again, is trying to be above the law with this unconstitutional act.

BRICKBATS

To the Trump Mobile … for many reasons, but especially for manufacturing mobile devices in China. Just what we need, the Trump family having access to all of our private data. Another outlet for them to continue branding their cult-like radical right-wing propaganda, as well.

To President Donald Trump for using the word “f*ck” to describe the conflict between Iraq and Iran. Not very professional of you, POTUS.

To U.S. Attorney General Pam Bond i for undermining democracy, promoting hate and criticizing voting rights policies for minorities. Oh, and for using legal authority as a weapon for the powerful. And for making prejudiced statements and misrepresenting the laws to support political positions. And for continually insulting anyone who questions her morals, ethics or unconstitutional actions. Insiders say Bondi isn’t actually very intelligent. It shows.

HOROSCOPES

Words by Ambar Ramirez & Carmen Macri

As Cancer season comes to a close, you’re feeling that familiar wave of nostalgia, typical for leaving the sign of the sentimental crybaby. But don’t get too comfortable in your feelings because once Mars settles into Virgo, your mindset could flip fast. Suddenly, you’re ready to overhaul everything, fueled by impulse. Take a beat. Not every thought needs action, and not every convo needs to become a debate. Chill.

LIBRA

The next few weeks are all about checking in on your trust and commitments, especially in the unexpected, practical moments where support really counts. Be the shoulder to cry on if you want one in return. It’s time to start showing up in your relationships, both platonic and romantic.

SCORPIO

Things are catching your eye left and right this month, Taurus. With Cancer season sparking your curiosity, you’re more outspoken and confident than ever. The saying “curiosity killed the cat” has no effect on you. When Venus enters Gemini on July 4, expect compliments and good vibes to roll in. Your curious mind and bold voice are paving the way for bigger and better things.

ARIES TAURUS GEMINI

Gemini, your season has officially wrapped. The spotlight’s off you now — no more birthday tantrums. It’s time to shift your energy from center stage to the people around you. No need to chase anything new; just pour into the connections you already have. Remember, the grass isn’t greener on the other side — it’s greener where you water it.

CANCER

Happy Birthday, Cancer! Another trip around the sun calls for celebration, but it also calls for a complete reset. You’re stepping into a season of personal growth, fresh goals and big opportunities in love and career. And when Uranus moves into Gemini on July 7th, don’t be surprised if you shake things up and break old habits in bold new ways.

LEO

Expect a big shift in how you approach teamwork, activism and what you stand for morally and spiritually. The bigger picture is starting to look a bit different for you. Things you once sought out no longer have the same appeal. The new moon on July 24 is your cosmic reset button, so use the days leading up to it to slow down and reflect.

VIRGO

Even though this month kicks off in Cancer season, you’re having your own personal main character moment, Virgo. This season always puts you in a social mood, and you’re actively changing the way people view you without even trying. Don’t shy away from the limelight, embrace it. Your shine is infectious and can bring bright opportunities in love and career with it.

Scorpio, you are expanding. Whether that be emotionally, financially or spiritually. You’ll find yourself taking on bold new projects, connecting with that right person or chasing a vision that finally fuels your growth. July has you stepping into the spotlight a bit more, don’t shy away from it. Embrace it, you might like what happens after.

SAGITTARIUS

Ironically, Cancer season often strips down the walls we so often put up, revealing our most raw and vulnerable sides, and nothing can be more true for you this month, Sagittarius. Notice who brings light when things get dark. And with Uranus shifting into Gemini on July 7, don’t shy away from stepping outside your comfort zone. You might just uncover parts of yourself you’ve been keeping hidden.

CAPRICORN

July is all about connections — leaning into the people around you, trusting the support offered and getting real about what you’re sharing. This is your chance to deepen loyalty by owning your fears rather than running from them. In the same breath, expect a shakeup at the end of the month that has you questioning how you normally move through life.

AQUARIUS

You’re not acting like yourself this month, Aquarius. Celebrated as the wacky, “alien” of the zodiac signs, you’re changing things up by being … normal. Suddenly, making lists and crossing things off that list feels euphoric. This Cancer season has you reflecting on old habits and embracing summer cleaning. Maybe the stars are pushing you toward something bigger that requires a clean slate.

PISCES

Pull out the tarot deck, crystals, herbs and what have yous as this season has you finding the magic in the mundane, Pisces. You’re reconnecting with your joy for the present moment. And when Uranus moves into Gemini on July 7, the ever-present joy of being impulsive heightens. You may book a vacation out of the country on a whim or start a new art project.

Special Events

Photo by Sofia Tang on

JULY 4

USS Orleck 4th of July Celebration

USS Orleck–Jacksonville Naval Museum jaxnavalmuseum.org

JULY 11-13

Jurassic Quest

Prime Osborn Convention Center jurassicquest.com

JULY 19

World Oddities Expo

Prime Osborn Convention Center worldodditiesexpo.com

Fly Socks and Tees 2025 Emerald Station eventbrite.com

JULY 26

Duval Food Truck Festival Metropolitan Park eventbrite.com

CosCon Jax 2025 Ramada by Wyndham Jacksonville Hotel & Conference Center eventbrite.com

Ms. Senior Jacksonville and Ms. Senior Diva Pageant WJCT Studios eventbrite.com

JULY 31

“Untold Stories: Root” Florida Theatre floridatheatre.com

Downtown Jacksonville

Show begins at 9 p.m. Fireworks are launched from the Acosta Bridge and east of Main Street Bridge over the St. Johns River. Note: The best view is from Northbank and Southbank riverwalks Downtown.

Jacksonville Beach Pier

Show begins at 9 p.m. Fireworks will be launched from the Jacksonville Beach Fishing Pier. Note: The best view is pretty much from anywhere around the pier. It can get congested so if you aren’t a fan of big crowds, you can still enjoy the show from farther down the beach either north or south of the pier.

Orange Park

Show begins 9:15 p.m. Fireworks will be launched from Moosehaven along the St. Johns River. Note: We hear the best view is from a boat on the river or along the banks.

Clay County Fairgrounds

Show begins just after 8:30 p.m. The main event is happening at the Clay County Fairgrounds from 4-8:30 p.m.

Amelia Island/ Fernandina Beach

Show begins at 9 p.m. Fireworks will be launched at the foot of Centre Street. Note: The best view is anywhere along the eight blocks of the historic district anchored by the city’s harbor.

St. Augustine

Show begins at 9:30 p.m. Fireworks will be launched over Matanzas Bay. Note: The best viewing locations are along the bayfront, the Castillo de San Marcos, the Bridge of Lions and Vilano Beach.

Words by Teresa Spencer

The Fourth of July: America's Loudest,

Every summer, on the fourth day of July, fireworks slice through the night sky, flags ripple in the humid air, and hot dogs vanish at an alarming rate. Beneath the parades and pyrotechnics, however, lies a radical idea that still crackles with revolutionary energy: that a group of colonies could defy a king, declare their autonomy and build something entirely new … a nation governed by its people.

The Fourth of July commemorates the adoption of the Declaration of Independence in 1776, when the Second Continental Congress formally announced the American colonies’ separation from Great Britain. While the vote for independence was actually cast on July 2, it was on July 4 that the final wording of the Declaration, largely authored by Thomas Jefferson, was approved.

That document wasn’t just political parchment, it was a cannon blast aimed at monarchy, declaring that “all men are created equal” and are endowed with rights that no government can strip away. In an age of empires and dynasties, this was heresy. It was also hope.

Over time, that declaration transformed into a holiday filled with uniquely American pageantry. Today, Independence Day is celebrated with fireworks, parades, cookouts, and patriotic music. The day has evolved, but the emotional core remains: freedom, identity, and the idea that we are responsible for the government we get.

In Washington, D.C., fireworks illuminate the National Mall. In New York, the Macy’s Fireworks Spectacular draws millions. In Boston, the Boston Pops turn Tchaikovsky into a national soundtrack.

Loudest, Proudest Day of Reckoning

In Philadelphia, where it all began, the holiday is treated with a mixture of historical reverence and civic pride. Here in northeast Florida celebrations occur in many ways.

These displays aren’t just tradition, they’re ritual. A public, collective way of saying that despite all the conflict, contradictions, and culture wars, the American experiment continues.

Still, behind the smell of grilled burgers and backyard sparklers lies a deeper national meditation. The Fourth isn’t just about celebration, it’s about remembrance and accountability. The founding ideals were bold, but they were also imperfect. The very phrase “all men are created equal” excluded women, enslaved people, and indigenous Americans. Independence was declared, but freedom has been a long, hard fight that, unfortunately, continues today.

That reality adds texture to the celebration, not dampening it, but enriching it. If anything, it reminds Americans that democracy isn’t a gift handed down by powdered-wig patriots. It’s a responsibility renewed in every generation.

America didn’t emerge with a whisper. It was born with cannon blasts, rebellion and a declaration that shattered the political order of its time. That spirit, loud and ambitious still fuels the Fourth of July, in all its contradictions.

So as fireworks detonate above town squares and orchestras crescendo into “The Star-Spangled Banner,” remember what this day is really about: not just our birth as a nation, but the unending pursuit of the promise that birth set in motion.

Photo by europeana on Unsplash

There’s

Saturday, July 5, 6:35PM NOLAN RYAN

Be one of the first 2,000 fans to enter the Main Gate at the Baptist Health Centerfield Plaza and receive a bobblehead of Nolan Ryan, who was a pitcher for the AAA Suns! Giveaways only available when entering at the Main

Sunday, July 6, 5:05PM

JULY 4-6

Jacksonville Jumbo Shrimp vs. Charlotte Knights

Vystar Ballpark milb.com/jacksonville

JULY 4

Seacoast Bank Celebration 5K 1st Place Sports 1stplacesports.com

JULY 8-13

Jacksonville Jumbo Shrimp vs. Norfolk Tides

Vystar Ballpark milb.com/jacksonville

JULY 12

Jacksonville Sharks vs. San Antonio Gunslingers

Vystar Veterans Memorial Arena jaxsharks.com

JULY 25

Maxwell Snyder Armory jaxevents.com

JULY 26

Jacksonville Sharks vs. Green Bay Blizzards

Vystar Veterans Memorial Arena jaxsharks.com

JULY 26

Kilwins Ice Cream Run

Kilwins Ice Cream (335 Beachfront Dr.) 1stplacesports.com

JULY 29-31

Jacksonville Jumbo Shrimp vs. Columbus Clippers

Vystar Ballpark milb.com/jacksonville

Photo by Aaron Berkshire

Words by Kaleb Stowell & Photos by Aaron Berkshire

The Jaguars 2025 “To-Do” List: A Guide to Key Jaguars Offseason Moves

The 2024 Jacksonville Jaguars roster was claimed by owner Shad Khan to be “The greatest team assembled by the Jacksonville Jaguars ever.” This is the same 2024 Jacksonville Jaguars roster that went 4-13. Taking these things into account, there were a number of things on the “to-do” list for the Jags in the 2025 offseason:

To-Do:

Fire and Replace Head Coach Doug Pederson and General Manager Trent Baalke

In general, when a team is viewed to be talented from a player personnel perspective, yet fails to perform during games, the coaching staff is usually blamed. Such is the case for the 2024 Jaguars, and much of this criticism is warranted. In his time in Jacksonville, Pederson led the Jaguars to a 22-29 record as head coach, giving him a win percentage of 42%. Despite leading the Jags to their first playoff appearance since 2017 in the 2022 post-season and a promising looking first half of a season in 2023, the Pederson-led Jaguars went 5-18 from Week 13 of the 2023 season to the end of the 2024 season. Shad Khan cited this disappointing stretch of games as his reason for ultimately firing Pederson on January 6, 2025. Pederson was replaced by Liam Coen, who previously worked as the offensive coordinator of the Tampa Bay Buccaneers in the 2024 season.

Trent Baalke held the title the general manager of the Jacksonville Jaguars since 2020 and helped them secure QB Trevor Lawrence, RB Travis Etienne, WR Brian Thomas Jr. and other big-name players on the team’s roster. Baalke had long been a target of criticism toward the Jags by fans. Perhaps this criticism was well placed, as Coen reportedly backed out of an in-person interview with team executives during the hiring process. Hours after Coen did not attend this interview, Baalke was fired on January 22, 2025.

Fill the gaps in the Coaching Staff

With the removal of Doug Pederson and Trent Baalke, the Jacksonville Jaguars were now faced with a pivotal step: hiring a new offensive coordinator, defensive coordinator, a slew of new player coaches and most important, finding a new general manager.

The acquisition of a new defensive coordinator came first, when the Jags hired DC Anthony Campanile. A first-time defensive coordinator, he previously worked as the linebackers/run game coach for the Green Bay Packers in the 2024 season. The 2024 Packers’ Defense ranked 5th in the NFL, and Liam Coen believed Campanile could lead the Jaguars to something similar.

On February 5, the Jaguars hired Grant Udinski as offensive coordinator. Udinski was previously the quarterbacks coach of the Minnesota Vikings in 2024. Sam Darnold, the QB of the Vikings in 2024, ranked 5th in passing yards and passing touchdowns, and 6th in QBR for the regular season. Udinski is also a first-time offensive coordinator, adding to the list of “first-timers” on the Jaguars’ coaching staff.

On February 21, the Jacksonville Jaguars named James Gladstone, a 34-yearold scouting director from the Los Angeles Rams, the general manager of the Jacksonville Jaguars, making him the youngest GM in the NFL. This is his first season ever as a GM.

February 24th was a busy day for the Jacksonville Jaguars’ front office:

• Shane Waldron, previously the offensive coordinator of the Chicago Bears in the 2024 season was hired as the pass game coordinator.

• Spencer Whipple was hired as the quarterbacks coach, following two years as the Arizona Cardinals’ pass game specialist.

• Continuing the trend of stealing coaching personnel from the Minnesota Vikings, the Jaguars hired Shaun Sarrett as the O-line coach.

• Edgar Bennett was hired as the wide receivers coach. He was previously with the Las Vegas Raiders and was the WR coach there for seven seasons.

• Finally, Chad Morton, previously the running backs coach for the Chicago Bears, was hired as the Jags’ running backs coach.

The Draft

First Round

The Jaguars originally held the fifth overall pick in the draft. But in a huge trade with the Cleveland Browns, the Jaguars gai ned the second overall pick, which they used to draft Travis Hunter, a “generational talent” from the University of Colorado, who can play both CB and WR at a high level. In return, the Browns received the 5th overall pick, a second-round pick, a fourth-round pick, and a 2026 first-round pick.

Third Round

In round 3 the Jaguars selected CB Caleb Ransaw out of Tulane with the 24th pick. They also selected G Wyatt Milum out of West Virginia with the 25th pick.

Fourth Round

In the fourth round, the Jags selected RB Bhayshul Tuten out of Virginia Tech with the 104th pick. They also selected LB Jack Kiser out of Notre Dame with the 107th pick.

Sixth Round

The Jags selected LB Jalen McLeod out of Auburn with the 194th pick. They also selected SAF Rayuan Lane III out of Navy with the 200th pick.

Seventh Round

The Jags selected C Jonah Monheim out of USC with the 221st pick. They also selected RB LeQuint Allen out of Syracuse with the 236th pick.

Free Agency Moves

The Jaguars, led by their new GM and coaching staff, were ready to make moves right out of the gate when the league opened on March 12.

Prior to the league opening, the Jaguars cut TE Evan Engram, who in the 2023 season made 114 receptions, putting him second all-time for receptions in a single season by a Jacksonville Jaguar. March 6 also saw the retirement of C Mitch Morse, who joined the Jags last year after being with the Buffalo Bills previously.

The Jaguars started free agency by trading beloved WR Christian Kirk to their divisional rivals, the Houston Texans, for a 2026 seventh round pick. Kirk had been with the team since 2022, when he recorded 1100+ yards and 8 touchdowns. But following two back-to-back seasons with big injuries, the Jaguars decided to part with the veteran receiver.

They signed CB Jourdan Lewis to a three-year contract. Lewis was previously a CB for the Dallas Cowboys. In 2024 he recorded 71 total tackles with 1 sack and 1 interception. They also signed C Robert Hainsey to fill the hole left by the retirement of Mitch Morse. Hainsey was previously with the Tampa Bay Buccaneers.

WR Dyami Brown was signed to a one-year contract. He had his best performing season of his career last year with the Washington Commanders with 308 yards and 1 touchdown, and over 10 yards per catch.

On April 8, the Jags signed DE Emmanuel Ogbah.

On May 7, the Jags released starting WR Gabe Davis. He had only been with the Jags for one season, he had 239 yards and 2 touchdowns.

On June 3, the Jags re-signed DE Dawuane Smoot. Smoot was drafted by the Jags in 2017 but was traded to the Bills last season.

The Jacksonville Jaguars have had a very active offseason, with many players and staff being hired, signed, cut and dropped. Despite having a coaching staff that is largely “first-timers,” the general attitude toward the team has improved from the end of last season with many fans hoping that this change will bring about a new future for the Jaguars. The last thing left on the 2025 Jacksonville Jaguars’ “to-do” list is to execute and bring the city its first Lombardi Trophy.

Where the Locals Go:A Summer Guide to Northeast Florida

Now you may be thinking you’ve heard it all, especially if you've spent countless summers in Jacksonville. But, this is your guide to hidden things to do, see and eat during the summer of 2025 that even locals may not have tried before.

Card and Board Game Hangouts

Throughout Jacksonville, many locations offer tabletop games and some of them don’t even require sign-up or fees to join in.

Dan’s Sports Cards & Games is a small shop that sells numerous collectibles tied to sports, comics and TV nostalgia. While they don’t host board game competitions, it’s worth stopping by if you’re into collectibles.

Vortex Cards and Games has a more active community feel. They buy, sell and trade cards and hold regular competitions and open play. It’s an easy place to meet other players and learn something new.

In St. Augustine, just off Marketplace Drive, there’s BestBet. Offering various poker games and table games like Omaha Hi-Lo and Three Card Poker for those looking for something a bit more competitive.

Books, Coffee, and Community

Bookstores like Literary Lounge and Happy Medium Books Café are community-oriented and offer much more than a reading selection. Literary Lounge hosts events like bingo, book bedazzling, journal sessions, and craft workshops.

Happy Medium Books Café serves handmade pastries and custom coffee selections in a cozy space that also hosts book clubs, crochet classes and local author signings. It’s the kind of place where you’ll find someone crocheting in the corner while sipping cold brew.

Local Bars with More to Do

Stop by Ink Factory Brewing in Jax Beach to participate in events like music-based trivia, and there’s usually a local food truck outside.

Tucked away in Riverside, Keg and Coin brings together craft beer and throwback arcade games

from the ’80s and ’90s. Despite the bar vibe, the space is family-friendly. From movie marathons to open mic nights, there’s always something going on for all ages to hang out (until 9 p.m. when it’s 21+ only).

Beachy Things Without the Crowds

We know what you’re thinking, Jax Beach is definitely a touristy spot and doesn’t belong on this list.

Instead, check out Micklers Landing. It’s a quieter beach experience and if you look closely, you might spot a few shark teeth to add to your collection.

North Beaches Town Center is a great way to spend a day near the ocean without setting foot in the sand. A lot of the shops are locally owned, and it’s a cheaper alternative to walking through the Town Center. If you’re walking around in the heat, there are plenty of spots to cool off with an ice cream cone.

Other Fun to Try This Summer

Every Friday night, Hush Hush Jax hosts a silent disco on the Jacksonville Beach Pier and is first-come, first-served, so bring your dancing shoes and a $10 bill to get in, then watch the sunset as you dance the night away.

Just south of St. Augustine, Aragon Park has a 9-hole disc golf course. Closer to Jacksonville, New World Sports Complex offers three courses with a variety of baskets. Disc golf is a fun alternative to regular or mini-golf and you don’t need experience to participate.

Whether you’re a local or here for the summer, there’s always something new hiding in plain sight. So try something different this summer while spending your time in Northeast Florida.

Words by Carmen Macri

THE GREAT PERSONALITY CRISIS: WHY WE’RE ALL

PERFORMING FOR THE

ALGORITHM

In the digital age, posting online isn’t really about staying connected anymore; it’s about crafting just the right kind of fake to maybe, possibly, go viral and become the next “it” girl or guy of the algorithm. What was once used as a tool to connect friends from across the country is now seen as a means to make a quick buck and boost an already inflated ego.

Cultural fatigue has been creeping in ever since in fluencers took the wheel and authenticity took a backseat. Now, everything has to be curated — outfits, lattes, even the crumbs on your brunch plate. We’ve all given in to the “phone eats first” mentality, but for what? To make our lives look more aesthetic? More interesting? Truth is, most of us are painfully average — but social media doesn’t show that side. It’s all filters, no flavor.

Even now, amidst the trends of “a realistic day in my life” and “uncurated content,” it still feels… unrealistic and curated.

Somewhere along the way, we stopped being people and started being personalities. Online, that is. Every post is a pitch. Every caption is calculated. And every platform demands a slightly different version of you—the funny one on Twitter (sorry, X), the hot one on Instagram, the productive one on LinkedIn and the mentally stable one on TikTok.

It’s no longer enough to exist — you have to per form. You’re not tired; you’re burnt out but still hus tling. You’re not sad; you’re romanticizing your life. Even hobbies have to be brandable. You can’t just like soup anymore. You have to be a “soup girl.” (Bonus points if it’s served in vintage ceramic with a moody song in the background.) You don’t post photos, you build carousels. You don’t write captions, you draft micro essays. Your Spotify Wrapped isn’t just a list; it’s a reflection of your soul (and God forbid it includes anything embarrassing, like the entirety of the “Hamilton” soundtrack). Every interaction becomes a subtle flex.

But what happens when every version of you is optimized for engagement? When you’re always “on,” even in your group chat? There’s a quiet crisis brewing under all that curated content. A growing exhaustion. An identity blur. A hunger to log off — not just from the apps, but from the performance of self.

“Self-Discrepancy: The Discrepancy Between Digital Identity and Real Identity on Social Media and Its Psychological Impact” explores the impact of our digital presence, specifically examining the dis

connect between online identity and real-life self, evaluating how this divide influences mental health and overall well-being.

According to the study, “People strive to create an idealized alter ego online and can, therefore, suffer from a disconnect between their online persona and their offline self, which may lead to a feeling of inauthenticity and self-uncertainty… Such division results in numerous consequences for mental health because of the unsureness of the self and the problem with self-consistency.”

Countless studies have shown that spending excessive time on social media — especially while watching others appear to live perfect, filtered lives—can trigger anxiety, jealousy, low self-esteem and symptoms of depression. On top of that, constant tech use creates a physical and emotional disconnect from real life.

The result? A growing sense of loneliness and isolation, both of which are closely tied to declining mental

Social media is a double-edged sword. There’s some good in the mix, sure — but the trouble starts when the need to curate outweighs the simple act of sharing. When posting becomes more about maintaining an image than genuine connection, that’s when the negative effects start to take hold, and according to the study, that much is certain. When there is no moderation, mental health is sure to decline.

This isn’t new exactly, but the pressure feels heavier than ever. Influencer culture trickled down and soaked the rest of us in the process. It used to feel like a far-off fantasy. Now it’s just... Tuesday.

Photo

ETC.

* all games are general knowledge unless stated otherwise

MONDAYS

• St. Augustine Fish Company & Oyster House, 6 p.m

• V Pizza–Mandarin (music bingo), 6 p.m.

• Iguana on Park (cashpot bingo), 6:30 p.m.

• 9 Ball Heaven Sports Grill & Billiards, 7 p.m.

• Amici (music bingo), 7 p.m.

• Donovan’s Irish Pub, St. Augustine, 7 p.m.

• Mellow Mushroom–Durbin Park, 7 p.m.

• Mellow Mushroom–Fleming Island, 7 p.m.

• Mellow Mushroom–River City/ Northside, 7 p.m.

• Mellow Mushroom–Tinseltown, 7:30 p.m.

• Rain Dogs, 8 p.m.

• Treylor Park (pop culture), 9 p.m.

TUESDAYS

• St. Mary’s Seafood (music bingo) 6 p.m.

• Mr. Chubby’s Wings–Fleming Island (music bingo), 6:30 p.m.

• Dick’s Wings–St. Augustine, 6:30 p.m.

• V Pizza– St. Augustine, 6:30 p.m.

• The Back 40, 7 p.m.

• Bottlenose Brewing, 7 p.m.

• Dick’s Wings–Nocatee, 7 p.m.

• Dick’s Wings–San Pablo, 7 p.m.

• Gator’s Dockside–Oakleaf, (music bingo), 7 p.m.

• Harps American Grill, 7 p.m.

• Hurricane Grill & Wings–Atlantic Boulevard, 7 p.m.

• Island Wing Company–Bartram, 7 p.m.

• Jax Craft Beer, 7 p.m.

• Jerry’s Sports Grille, 7 p.m.

• Miller’s Ale House–Deerwood, 7 p.m.

• My Tap Room (pop culture), 7 p.m.

• Players Grille, 7 p.m.

• Shantytown Pub, 7 p.m.

• Southern Grill, 7 p.m.

• Surfside Kitchen, St. Augustine, 7 p.m.

• V Pizza–Fernandina (music bingo), 7 p.m.

• VooSwar, 7 p.m.

• Xtreme Wings Sports Bar and Grille, St. Johns, 7 p.m.

• Culhane’s Irish Pub–Southside, 7:30 p.m.

• Flask & Cannon / V Pizza (pop culture), 7:30 p.m.

• King Maker Brewing (name that tune), 7:30 p.m.

• Lynch’s Irish Pub (music bingo), 7:30 p.m.

• Monkey’s Uncle Tavern, 7:30 p.m.

• Time Out Sports Bar, 7:30 p.m.

• Tepeyolot Cerveceria, 7:30 p.m.

• Casbah Cafe, 8 p.m.

• Sahara Cafe, 8 p.m.

• Surfer the Bar (pop culture trivia), 9:30 p.m.

WEDNESDAYS

• Mr. Chubby’s Wings–Ponte Vedra (music bingo), 6:30 p.m.

• V Pizza–Mandarin, 6:30 p.m.

• The Beacon, St. Augustine, 7 p.m.

• Bold City Brewery, 7 p.m.

• Cruisers Grill, 7 p.m.

• Dick’s Wings–Nocatee, 7 p.m.

• Dick’s Wings–Mandarin, 7 p.m.

• Firefly Bay, 7 p.m.

• Ink Factory Brewing, 7 p.m.

• Island Wing–Bartram (music bingo) 7 p.m.

• Island Wing–Southside, 7 p.m.

• Lola’s Burrito & Burger Joint, 7 p.m.

• Mellow Mushroom–Avondale, 7 p.m.

• Miller’s Ale House–Hodges, 7 p.m.

• Mellow Mushroom–Jacksonville Beach, 7 p.m.

• Scarlett O’ Hara’s, St. Augustine, 7 p.m.

• Shaughnessy’s Sports Grill, St. Augustine, 7 p.m.

• V Pizza–Fleming Island, 7 p.m.

• V Pizza–Fernandina, 7 p.m.

• V Pizza–Palm Valley, 7 p.m.

• Veterans United Craft Brewery, 7 p.m.

• Burrito Gallery–Town Center (pop culture), 7:30 p.m.

• Dick’s Wings–Fleming Island, 7:30 p.m.

• Harps American Grill (pop culture), 7:30 p.m.

• Hoptinger–5 Points, 7:30 p.m.

• Hoptinger–Jacksonville Beach, 7:30 p.m.

• Hurricane Grill–Fleming Island, 7:30 p.m.

• King Maker Brewing, 7:30 p.m.

• Time Out Sports Grill, 7:30 p.m

• Wicked Barley Brewing, 7:30 p.m.

• The Brix Taphouse (pop culture trivia), 8 p.m.

• Root Down (music trivia), 9 p.m.

THURSDAYS

• Ann O’Malley’s Irish Pub, 7 p.m.

• Bold City Brewery, 7 p.m.

• Bottlenose Brewing, 7 p.m.

• Dick’s Wings–Atlantic Boulevard, 7 p.m.

• Dick’s Wings– Nocatee (name that tune), 7 p.m.

• Justice Pub (music bingo), 7 p.m.

• Island Wing Company–Southside (music bingo), 7 p.m.

• Kava and Company–San Marco (every other Thursday), 7 p.m.

• Miller’s Ale House–Avenues, 7 p.m.

• Mr. Chubby’s Wings–Ponte Vedra, 7 p.m.

• The Stout Snug, 7 p.m.

• V Pizza– Fernandina (what’s that song), 7 p.m.

• Burrito Gallery–Brooklyn (’80s, ’90s & 2000s), 7:30 p.m.

• Dick’s Wings– St. Aug, 7:30 p.m.

• Flask & Cannon / V Pizza, 7:30 p.m.

• V Pizza–San Marco, 7:30 p.m.

• Hoptinger–Jax Beach (music bingo), 8 p.m.

FRIDAYS

• Most Holy Redeemer Catholic Church, 6 p.m.

• Time Out Sports Grill, 6:30 p.m.

• Engine 15 Brewing, 7 p.m.

• MVP’s Sports Grille, 7 p.m.

• Tepeyolot Cerveceria, 7:30 p.m.

SATURDAYS

• Hamburger Mary’s (HamBingo), 2 p.m.

• VooSwar, 7 p.m.

• Dick’s Wings–Atlantic Boulevard, 7 p.m.

• Dick’s Wings–San Pablo (pop culture), 7p.m.

• Ink Factory Brewing (name that tune), 7 p.m.

• Bottlenose Brewing (name that tune), 7:30 p.m.

Jacksonville’s Trading Card Scene: Understanding the International Pokémon Craze

Trading cards have been around for more than a century, making their appearance in cigarette packs and later with bubble gum and baseball cards. Over time, trading cards became a huge game — and industry. Magic: The Gathering was one of the first back in 1993. Despite having gone through some ups and downs over the years, in the latter half of 2024, trading cards made a comeback in a big way, specifically Pokémon.

You may have noticed while walking through the aisles at your local retailer. The once overstocked card shelves are now empty. It’s not due to a lack of supply, however, rather a demand so great that stores physically can’t hold products for longer than a few hours.

The trading card scene in Jacksonville is very much alive and well with around 30 active locally-owned card shops, many of which serve as places where TCG (trading card game) players can come to play their favorite games. Chris and Lydia Pulliam, owners of Variant Vault, a brand-new card shop in Orange Park, spoke with us about this sudden Pokémon craze.

Chris said, “It seems like it’s pretty easy to turn around and say, ‘It’s Prismatic’ [a Pokémon card set], y’know, everyone’s chasing that $1,000 card.”

James “Trey” McNicol III, an avid Pokémon Trading Card collector, agreed with Chris’ statement: “As someone who has been collecting for a little over two years now, I can confidently say that Prismatic caused a shockwave effect because ever since it has been hard to find anything at retail stores. It just isn’t feasible to walk into a Walmart or a Target and pick up some cards anymore. That’s why it’s important now more than ever to support local card shops, that’s the only place you can find decently priced products.”

This “shockwave effect” that McNicol mentions seems to be more than a placebo, as consumers and retailers alike have voiced their frustrations that the Pokémon company can’t satisfy the ridiculous demand for Pokémon trading card products. Many fanatics have taken to camping outside of retail stores such as Gamestop and Walmart in order to “catch a restock.” A local Gamestop employee who chose not to be identified stated, “It’s heartbreaking when you open the doors on a restock day [the day retailers receive Pokémon TCG products] and see a kid, who has probably been waiting in line for hours, be turned away because we don’t have enough product for everybody. It doesn’t even matter which set [Pokémon card set] it is. The demand is there every time.”

The reason for this sudden, dramatic increase in demand for Pokémon cards was partially due to the Pokémon company releasing a new app, Pokémon TCG Pocket, in 2024.

Pokémon TCG Pocket is a free game on iOS and Android where users can open Pokémon packs, free of charge. Pokémon TCG Pocket saw instant success, garnering over 10 million downloads and gener ating roughly $43.6 million in its first week. A little over a month later, a Japanese Pokémon card set, Terastal Fest ex, was released in Japan, and a month later than that, Prismatic Evolutions (The English version of ‘Terastal Fest ex’) came out. The release of this set, coupled with the success of Pokémon TCG Pocket, almost single-handedly shot Pokémon cards back into the limelight.

The Pulliams also discussed the difficulties of starting their own card shop business. They explained that the Pokémon Company only allocates a limited number of products per distributor, and then distributors take pre-orders from retailers, card shop owners and private sellers. Lydia said, “We put in an order for $6,000 worth of the next Pokémon TCG set… and we were just told that we would only be receiving less than $200 worth of product. And the reason is because of how large the orders for the major retailers are.” Chris discussed that since opening his shop, he has received a ton of nice words from customers and competitors alike with some local comic stores even offering to send him product if he begins to run low.

Daniel Williams, owner of Dan’s Sports Cards and Games in Riverside, claims that the Pokémon market is currently a “bull market,” where prices and values of packs and cards have seen a sharp increase. Williams started his card shop over 30 years ago and has observed countless changes in the market. We asked Dan about what he has seen as a card shop that caters to all trading card games, he said, “In our shop the sales are pretty evenly split between sports, Pokémon and Magic… everything else is a very distant fourth place.” He also said he believed there are more card shops surrounding the Jacksonville area than any other major market in Florida.

Williams also touched on the difficulties mentioned by the Pulliams, specifically about distributors, saying, “When I started my shop back in the ’90s, things were very different. This was before eBay existed and other online websites. Distributors not only needed every account they could get, they begged us to buy from them.” This harsh contrast between the market from the 1990s to now showcases the unpredictable nature of the TCG scene.

Pokémon and trading card games, in general, are still red hot right now, so for anyone looking to rip some packs, it might be a while before you see the aisles of your local retailer fully stocked, so be sure to support your local Jacksonville card shops!

Love Island and Parasocial Relationships

It starts inside a villa on an island in Fiji. Attractive, sun-kissed strangers and annoyingly repetitive phrasing. Before you know it, you’re in bed before 9 p.m. every night, snack in hand, emotionally invested in the love lives of strangers. Biting at your fingers at getting the choice to vote on who gets to stay, who should be “dumped” from the island, and who should “couple up” with whom. The “Love Island” audience isn’t just an audience; they are decision-makers. Contestants stuck on an island in isolation from the public with no access to their personal devices and a restricted concept of time to navigate their relationships as viewers take their thoughts about the islanders to social media. Topics such as, why so and so deserves to leave “our” Island. Social media has become a playground for viewers to unite and dissect the intentionality behind conversations and the authenticity and attractiveness of a couple, to post their unfiltered opinions of people they’ve never met.

The lines of entertainment and inclusion have become blurred. Though “Love Island” is perceived to be a reality dating series, for many it has become an emotional investment with stakes that are much higher outside of the Fiji villa. Contestants return home, reclaim their devices, only to face an overwhelming amount of criticism about their character, physical appearance and overall value to the show’s experience via social media. These incidents have raised concerns about the psychological effects of fame and public opinion. Behind the edited footage stand real people.

Three former “Love Island” contestants have taken their own lives between 2018 and 2020. One was former host Caroline Flack, who already struggled with mental health issues but continued to receive unwelcomed scrutiny while in the midst of a legal battle. Former contestants Sophie Gradon and Mike Thalassitis, from Seasons 2 and 3 of Love Island UK, also died by suicide after enduring cyberbullying and public dismantling. Each public death sparked public grief. These were not only tragedies but major examples of the negative impact social media can have.

Still, viewers defend their online behavior by saying the contestants “knew what they signed up for” and should expect the truth, positive or negative. But consenting to appear on television does not mean these individuals are to expect cruelty or hatred with open arms. The line between audience input and audience entitlement has been crossed, and for viewers of shows that encourage public input, it has seemed to be difficult for viewers to provide any input with compassion and empathy for those involved.

As loyal viewers of our favorite television shows, it’s natural to form emotional attachments to contestants, dissecting their every word and action, even though we’ve never met them. This is the premise of parasocial relationships. They feel genuine and authentic, but they’re always one-sided. We judge them, cheer them on and grieve for them as if they’re our real friends. But when the line between emotional attachment and entitlement is crossed, the result is often harm to someone who didn’t know they were in a relationship with us. Many viewers feel that contributing to a person’s fame means we get to tell them about themselves.

It is easily forgotten when watching reality TV that those involved are not characters. They’re also human, and their lives continue even after the show is over.

While “Love Island” viewers continue to blur the lines between being the viewer and giving unsolicited input, it’s time we reflect on how we engage through social media. Just because something can be said or can be posted doesn’t mean it should be. Loving the show and its contestants should never come at the expense of their mental or physical health.

If you or someone you know seems to be struggling, call or text the Suicide and Crisis Lifeline at 988.

Peacock’s Reality Show “Love Island US” All Rights Reserved.

Words by Teresa Spencer

Cowabunga, Dudes,

Break out your pizza cutters and nunchucks, because on Aug. 17 and 20, the original 1990 Teenage Mutant Ninja Turtles movie is leaping back onto the big screen to celebrate its radical 35th anniversary. That’s right, Leonardo, Donatello, Michelangelo, and Raphael are storming theaters again, thanks to a totally tubular team-up between Fathom Events, Warner Bros., and Saga Arts.

Whether you were a ‘90s kid who wore out your VHS tape or a curious newbie wondering why your dad keeps yelling “Cowabunga!” at the dinner table, this is your chance to see the heroes in a half shell in all their glory, just like it was 1990 again. Minus the Blockbuster late fees.

The original live-action flick, based on the gritty underground comic by Kevin Eastman and Peter Laird, made box office history as one of the highest-grossing indie films ever. The turtles weren’t just fighting Shredder; they were kicking the shell out of the competition. Now, with modern theaters and that sweet surround sound, you’ll get to experience those sewer-dwelling vigilantes the way Splinter intended.

This special anniversary event isn’t just a movie screening. Oh no. It comes with “Turtles Unmasked,” an exclusive featurette full of never-before-seen footage, extended cuts, behind-the-scenes clips, and commentary from director Steve Barron (aka the guy who also directed your favorite ‘80s music videos). Think of it as a nostalgic slice of movie-making magic topped with anchovies, if anchovies were awesome.

The film features a surprisingly stacked voice cast, including:

Corey Feldman as Donatello (The Goonies forever), Brian Tochi as Leonardo (Revenge of the Nerds), Robbie Rist as party dude Michelangelo, Josh Pais as hothead Raphael, and Kevin Clash (yes, Elmo) as wise old rat dad, Splinter. Throw in journalist April O’Neil (played by Judith Hoag) and trench coat-clad Casey Jones (Elias Koteas), and you’ve got the full turtle power dream team.

Swing by FathomEvents.com or check with participating theaters to snag your seats before they vanish faster than a Foot Clan ninja in a smoke bomb.

Theaters in the Jacksonville area where the movie will be playing on Aug 17th & 20th, include:

AMC Regency 24, AMC Orange Park 24, Cinemark Jacksonville Atlantic North and XD, Cinemark Tinseltown and XD, Epic Theatres of St. Augustine, Regal Avenues 20

So slap on your favorite bandana, grab a slice, and get ready to shout: “Heroes in a Half Shell — TURTLE POWER!”

Turtlemania is BACK!

Photo by Katarina Weissbach

THEATER/DANCE/FILM

THROUGH AUG. 17

“Charlie and the Chocolate Factory: The New Musical” Alhambra Theatre & Dining alhambrajax.com

JULY 2

“Ninja Kids” Florida Theatre floridatheatre.com

JULY 5-13

“Willie Wonka Jr.”

Amelia Community Theatre, Fernandina Beach ameliacommunitytheatre.org

JULY 10-13

“Midsummer Night’s Dream” Amelia Musical Playhouse, Fernandina Beach ameliamusicalplayhouse.com

JULY 12-13

“The Spongebob Musical” Amelia Community Theatre, Fernandina Beach ameliacommunitytheatre.org

JULY 14-25

“The Descendants” The Island Theater, Fleming Island theislandtheater.com

JULY 18-27

“Dr. Dolittle Jr.”

Amelia Community Theatre, Fernandina Beach ameliacommunitytheatre.org

JULY 18-AUG. 10

“Hairspray” Limelight Theatre, St. Augustine limelight-theatre.org

JULY 19

“Finding Nemo–Kids”

Amelia Community Theatre, Fernandina Beach ameliacommunitytheatre.org

JULY 20

“Late Nite Catechism” Jacksonville Center for the Performing Arts

JULY 24

“The Lion King Jr.” Ritz Theatre & Museum ritzjacksonville.com

JULY 26

“The Lion King Jr.” Ritz Theatre & Museum ritzjacksonville.com

“The One-Act Play Disaster”

Amelia Community Theatre, Fernandina Beach ameliacommunitytheatre.org

JULY 26-27

“The Shark Is Broken”

Amelia Musical Playhouse, Fernandina Beach ameliamusicalplayhouse.com

JULY 28-AUG. 8

“Addams Family Jr.”

The Island Theater, Fleming Island theislandtheater.com

The Materialists and the comeback of rom-coms

What makes a good rom-com? Is it the love tropes?

The love triangles, forbidden love, enemies to lovers, lovers to enemies and back to lovers, best friends turned lovers, lovers turned best friends or the girl next door and the boy next door. Or maybe it’s the humor that really makes it. The awkward glances, clumsy main character, the accidental zipper rips and fashion accidents, the chaotic love-dizzy best friend and the cynical friend who doesn’t believe love is real.

In truth, a good rom-com is a balance of the two. But a great rom-com lies in the high stakes and even bigger grand gestures — the slow dances with no music, the final “we belong together” scene in the pouring rain or the super realistic happily ever after ending (catch the sarcasm?). Rom-coms take the saying go big or go home literally. And all that said, A24’s “The Materialists” was none of that.

Directed by the critically acclaimed Celine Song, “The Materialists” came in hot with a hot cast: Dakota Johnson, Chris Evans and Pedro Pascal (I’m drooling). And from the moment the dramatic trailer dropped, I knew I needed to see this film on the big screen.

Before jumping into my personal review of the movie, we need to talk about the opening scene as it plays a major role in setting up the overarching theme. The film starts at the beginning of time… literally. I’m talking caveman-and-woman level beginning of time. A caveman is seen gathering flowers and bringing them to a cavewoman. She greets him with a bowl of food. He hands her the bag that carried the flowers, and at the bottom of the bag, lie primordial weapons. Right off the bat, this portrays relationships as an exchange of goods, a transaction, if you will. Pretty straightforward.

But this movie isn’t about the caveman and cavewoman. It’s about our leading lady, Lucy (played by Dakota Johnson). Lucy is a matchmaker at a well-established agency in New York City called Adore. She’s great at what she does, but like any job, it comes with its obstacles.

When we first meet Lucy, she’s walking through the city on the phone, following up on two clients’ first dates. The male client tells her the date wasn’t a match, and he doesn’t want a second one. Meanwhile, over lunch, the woman client tells Lucy the date went great. Lucy then has the unfortunate task of informing Sophie L. (the woman client) that there won’t be a second date. Sophie responds with a snide comment about the guy being bald and that she was “lowering her standards.” But at the end of the day, Sophie just wants love, as do most of Lucy’s clients. Lucy reminds her that they have to keep moving forward. One bad date or failed connection might just be what leads to the right one.

Onward and upward — after lunch, Lucy returns to the office, where her coworkers and boss surprise her with a celebration. She’s just secured her ninth successful match, and the couple is getting married. At the wedding, Lucy meets Harry (played by Pedro Pascal), who she later refers to as a “unicorn” in the dating scene: a handsome, confident, 6-foot-something bachelor with nothing but money (private equity).

Boy meets girl. Boy asks girl what she’d like to drink. And before the girl can even finish her goto order—a beer and a Coca-Cola—John (played by Chris Evans) shows up with both drinks in hand. But John isn’t just some psychic caterer with impeccable timing. He’s Lucy’s ex-boyfriend of five years. John is the opposite of Harry. Not that he’s not handsome or tall (I mean, it’s Chris Evans, for god’s sake), but he’s, to put it bluntly, broke. A struggling actor in the big city with just $2,000 to his name.

And thus, the movie’s plot kicks in. Lucy’s thriving career suddenly meets a personal crossroads as she finds herself in a matchmaking dilemma of her own. Does she go with the seemingly perfect, wealthy new guy? Or does she rekindle things with the imperfect, broke ex?

Is love just a transaction? A business deal? Or is it something deeper, something wired into our chemistry? (This is where that caveman and cavewoman scene starts to make sense.)

Guess you’ll just have to watch the movie to find out.

Now, for the actual review. This rom-com wasn’t great. It didn’t have high stakes or grand gestures. And the acting might’ve fallen a little flat (I often compare Dakota Johnson’s acting to Kristen Stewart’s—not bad, just … awkward). But truthfully, just because it wasn’t great doesn’t mean it was bad. In fact, I think the movie did exactly what it set out to do.

We’re all too familiar with online dating apps by now, but what we often overlook is how superficial these services really are. You swipe left or right after checking a few boxes. How tall are they? What do they do for work? Full head of hair? Nice smile? But none of those things truly tell you who someone is.

“The Materialists” was online dating without the online part. So the fact that it felt a little flat actually worked. It felt right for the heart of the movie. This film held a mirror up to the very real reality of today’s dating scene. There are no grand gestures or dramatic ultimatums in the average modern relationship. And the humor? It was there, just not in your face. It lived in the snide comments about height and hair density, in the awkward conversations, in the quiet beats between lines.

It’s been a while since a rom-com has been done well. As a reminder of the ones that got it right: “My Best Friend’s Wedding,” “Confessions of a Shopaholic,” “When Harry Met Sally,” “Crazy, Stupid, Love,” “How to Lose a Guy in 10 Days” and so on. None of these films is necessarily award-worthy, but they leave a lasting impression. Each tells a conventional love story through a fresh perspective. And that’s exactly what “The Materialists” did. It took the classic love triangle trope and told it through a modern lens.

It’s not the movie’s fault if you don’t like seeing the truth of what the dating scene looks like nowadays.

Words by McKenna Oakley &

From 30 Seconds to 300 Pages: How Tom Hitchcock Emerged as Amelia Island’s Favorite Novelist

The beautiful thing about writing — or any form of art — is that everyone’s relationship with it is different. The form they choose to pursue, the journey it takes for them to discover it, and the level of effort they put forth.

But for some people, the creative spark is fanned into a stunning flame. A phoenix rises from the ashes that life inevitably piles on all of us, and a full-fledged career of red-hot prose meant to be shared is born.

Recently, “Folio” had the privilege of sitting down with someone who makes these mythical-sounding words ring true — local fiction author Tom Hitchcock. We learned about his unique creative journey from his transition out of a successful advertising career to sharing a home with his wife and fellow creative Susan Hitchcock to the unexpected way he came to “stumble” into his later-in-life fiction career.

Hitchcock’s story is truly as entertaining as those in the books he writes.

photos provided by Susan Hitchcock

You had a very successful career in advertising before transitioning into creative writing. What inspired you to make that shift?

My wife and I eventually moved to Florida, and I was easing out of [advertising]. By then we were freelancers. She’s a graphic designer and I’m a copywriter, so we had this advertising team we ran out of our home in Maryland. But eventually, we wanted to leave Maryland, and we came here to Florida. We eased out of freelancing because we were getting tired of it.

At one point, not long after we moved here, I had a personal tragedy. My son passed away from brain cancer. He was 40 years old. It was devastating. And I had all these sorts of existential questions floating around about faith — you know, wondering ‘What does it all mean?’ It was kind of bottled up inside of me, and I thought ‘You know, I could write a book about this.’ So I did.

This [referencing his first novel “Even God Has His Limits”] is not the first version, but this is what happened, spurred by all my questions. To say that it hasn’t sold well is an understatement. People don’t really understand what it is, and that’s fine. I didn’t write it to sell it; I wrote it as a catharsis.

So I wrote this book, and the process of starting a book and finishing it — it was like “Wow, I wrote a book!” That kind of opened a door.

But as I was going along through all these steps, I was stumbling into a lot of things. I stumbled into my first job in advertising. You’ll find that a lot of life is stumbling into things. Like Woody Allen says, 90% of life is just showing up.

So I had this idea kind of percolating in my head about fiction. I thought, “I’m going to sit down and start writing it.” I mean, I wrote [“Even God Has His Limits”], but I’m not sure I even knew what I was doing.

That next novel wound up being this [referencing “Girl in the Painting”]. This is really my first serious one. And to this day, this thing still outsells all the other books. I have a book club in August, and this is going to be the featured book! It’s like the Energizer bunny — just keeps selling.

And that led to some other things. I was so inexperienced, I actually didn’t know how to end the book. So I ended it kind of abruptly, and a lot of people who read it said ‘I want to know what happened, you have to write a sequel!’ So I did. That’s led to this chain of books — almost all set here in Amelia Island one way or another — usually thrillers or mysteries. So it became an advocation — not a hobby, but something I really work at. It still is therapeutic for me. It’s not laborious for me to write these things.

And part of that is my background in advertising because when I was a copywriter, there was no such thing as writer’s block. There’s a thirty-second media spot we need by 2 p.m., so chop chop and produce! Ever since then, I’ve never had any problem just sitting down and writing.

Thank you so much for sharing your journey with “stumbling” into writing — it’s inspiring how you’ve channeled raw emotions into your work and used art as a way to cope with the heartbreak of personal loss. Speaking of “stumbling,” that ties into my next question. Moving from 30-second ad copy to full-length novels must have been difficult. Did you face any challenges as you transitioned between writing mediums?

No, it was actually liberating! I could take as much space as I needed. Advertising, to some extent, is trying to tell a story — but you’re telling it on a billboard which is eight words or less, or a radio ad which is 30 seconds. You have limited time and space, but it’s still a form of a story.

Writing a novel is just a different form, but you have all the room you need.

And it was a very gradual transition. With copywriting, you’re writing — don’t want to call it drivel, but it feels less important. A novel feels like more serious writing. I always considered myself more of like a hack writer, so it felt like maybe it was time for something more serious. Writing a novel makes an impact on people.

You refer to your earlier writing as “drivel.” Do you think that this still influences your current work, or are the two voices in your writing very separate?

Very separate. I didn’t really have a voice back then. There were always strategic guardrails because you’re trying to sell something.

With novels, the story just sort of comes out. Some writers do outlines of the whole thing — and I may write notes for a few chapters ahead — but it’s mostly like, “Oh, this would be a nice turn here. I’ll start writing that!”

That’s very interesting. Since a lot of your novels explore complex characters and moral dilemmas — like those deeper philosophical questions in your first book — where does your writing process usually begin? Do you find yourself typically drafting from the beginning?

Always the beginning, always chapter one. I don’t know any other way to do it. I never know how many chapters it’s going to be or what’s going to happen in the end. Sometimes I know, but most of the time I don’t. But that makes it fun.

Do you ever find yourself surprised by where the story ends up leading?

Yeah! It’s like taking a sharp left turn — like “Oh, this would be a good idea.”

And something I should mention — my wife reads each chapter after I finish it. She’s my filter. She’ll tell me “Oh, this is great” or “Oh, I don’t like this.” Then the finished manuscript gets edited by my sister-in-law in New Jersey who worked for Harper Collins for a number of years. She knows her editing! So, they’re a big part of the process. It’s not all me.

It’s amazing that you have those kinds of resources within your own family. You mentioned your wife Susan Hitchcock, who is a watercolor artist and graphic designer, as well as your former freelancing partner. Do the two of you still collaborate — maybe on a more “creative” level?

The book covers are always collaborative. And there is a lot of collaboration with her painting. She’ll often ask me what I think.

When we were a creative team freelancing, we were honest with each other. We’d tell each other when something wasn’t our best or when it was really good.

Having that kind of in-house feedback must really help streamline the process! Since your novels are full-length and often involve many layered elements, how long do you typically spend working on a draft from start to finish?

I’m not sure there is a typical time. Some go better than others. Some seem to just write themselves, and others not so much. I’ve done eight novels in seven years, but the manuscript is only part of it.

I get the edited manuscript as a hard-copy from my sister-in-law, marked up with a pencil, and then I go back over the whole manuscript to make the changes on the computer. It’s very rigorous.

When do you reach a point where you feel like revisions are complete?

What happens is we make changes to the manuscript in Microsoft Word, then my wife takes the print into Adobe InDesign. It’s at that stage — when we can actually see the printed page — that things begin to leap out. I think, “Oh I gotta fix that, I don’t like how it looks.”

We both are making changes, looking for typos.

But once it’s past there, that’s it! Once we’re past the galley stage [referring to the preliminary stage of a text before its final publication], we’re pretty much done.

I’m sure that must feel like such a relief. Something else I’ve noticed in your writing is your recurring use of Amelia Island as a setting. What inspires you to draw from your local surroundings, and how much does it inform your work?

What compelled you to write a different genre?

I read a book called “All the Light We Cannot See” [a novel by Anthony Duerr, set in World War II Europe], and I was blown away by it. I mean, from a writer’s standpoint, the prose is just amazing — so lyrical.

A lot of authors’ lyricism gets in the way of the story. But this book — it was like a stream was going by. That’s how pleasant reading it was! I was kind of a little diminished by it, though that might sound weird. I was just like, “Ahh, so this is how it’s done.” If that book is the Sistine Chapel, I’m still doing paintby-numbers! This is what a real writer writes like. So that’s what inspired me to write “LifeLine.” I felt like I already had a piece of the history.

It was time to raise my sights and shoot a little higher.

Did working in a new genre change your approach to research or writing? Did it make the process take longer than usual?

It’s because I know it. I know the location and scenery, this book [referencing “Girl in the Painting”] is a perfect example. I had this perfect idea for a plot, and I thought, “Where else would I set it?” Right here — I had to!

Amelia Island is a good place. It’s got enough stuff going on, and this is the interesting thing — when I was starting to write “Girl in the Painting,” I needed help from law enforcement for my research because it’s about law enforcement. I contacted the Fernandina Beach Police Department and the deputy chief was like, “We’d love to help!” He even wrote a blurb for the back of my book!

I put a lot of emphasis on realism and reality. I don’t want a reader to pick up my book and go “That couldn’t happen.” I’ve gotten good feedback on my work that way. People tell me it’s really well-researched.

That is an incredible strength of your writing and must have especially come in handy with your latest novel, “LifeLine,” which is historical fiction. This distinguishes the book from your earlier work.

It took a little bit more planning to make it come together the way I wanted it to. You can’t just “see what happens” when it gets to the end.

That’s totally understandable. Just one last question about your creative process — do you have any goto remedies for the occasional writer’s block?

I haven’t run into it. I just don’t. Sometimes I hit a little roadblock for a day or two with a plot, but it’s never that I don’t know what to write or how to do it. It’s more that I don’t know what’s around the immediate corner.

What is the best way for readers to keep up with your work and stay informed about new releases or upcoming local events?

The best way for readers to keep up with my work and stay informed about new releases or upcoming local events is through my website: tomhitchcockauthor.com.

For More Good Stuff From Tom…

You can purchase his work at Story & Song or The Book Loft in Amelia Island, or online through Amazon and Goodreads.

“Folio” is immensely grateful to sit down and discuss all things creative with Hitchcock. We’re inspired by his personal philosophy of embracing life’s “stumbles” — as well as the reminder that the bravery to try something new can raise breathtaking art from the most devastating loss.

Doors keep opening for Hitchcock, and we hope his words unlock creative opportunities for our readers, too. They certainly have for us here at “Folio.”

The Art Center Cooperative tacjacksonville.org

Beaches Museum beachesmuseum.org

Butterfield Garage Art Gallery butterfieldgarage.com

Cummer Museum of Art & Gardens cummermuseum.org

FemArt Gallery femartgallery.org

First Coast Cultural Center firstcoastculturalcenter.org

Flagler College–Crisp Ellert Museum flagler.edu

Florida Community College at Jacksonville fscj.edu

Florida Mining Gallery floridamininggallery.com

Gallery 725 gallery725.com

Governor’s House Cultural Center and Museum, St. Augustine staugustine.ufl.edu

Haskell Gallery at Jacksonville International Airport

jaxairportarts.com

Hillary Whitaker Gallery hwhitakergallery.com

Jacksonville Main Library tacjacksonville.org

Jacksonville University ju.edu/cfa

The Lightner Museum lightnermuseum.org

MOCA Jacksonville mocajacksonville.unf.edu

PAStA Fine Art Gallery pastagalleryart.com

Ritz Theatre & Museum ritzjacksonville.com

Southlight Gallery southlightgallery.com

St. Augustine Art Association staaa.org

Stellers Gallery stellersgallery.com

Thrasher-Horne Center Gallery thcenter.org

Touché Gallery touchegallery.com

University of North Florida unf.edu/gallery

The Vault at 330 thevaultat1930.com

Yellow House yellowhouseart.org

ONGOING

Art Walk

Downtown Jacksonville lights up the first Wednesday of the month with art by local artists at hubs in James Weldon Johnson Park, The Jessie and Vagabond Flea at VyStar Tower from 5–9 p.m. Visitors can also enjoy live music, food trucks, street performers, free admission to MOCA and complimentary rides on JTA’s Skyway. dtjax.org

Fernandina Beach Arts Market

Amelia Island’s premier arts and crafts market comes alive the second and fourth Saturday of every month from 9 a.m.–1 p.m. fernandinabeachartsmarket.com

Riverside Arts Market

Artists, artisans and makers display their original paintings, jewelry, photographs, prints and other handcrafted items every Saturday — rain or shine — from 10 a.m.-3 p.m. on Riverside Avenue underneath the canopy of the Fuller Warren Bridge. riversideartsmarket.com

St. Augustine First Friday Artwalk

On the first Friday of every month (hence the clever name), more than 30 galleries around the Oldest City open their doors from 5–9 p.m. for visitors to browse exhibits and interact with artists. A complimentary trolley service provides transportation between downtown venues. staaa.org

Vilano Beach Artisan Market

Part beach party, part arts market, this monthly event includes works by local artists and locally-made products, as well as live music. The market takes place on the third Saturday of every month from 4-8 p.m. on A1A and Vilano Road.

facebook.com/vilanobeachofficial

Tattoo Talk: What’s tatted and trending in Jacksonville’s tattoo scene

Roses, shark teeth, beach waves, the sun.

Your grandfather’s nickname for you, a note from your daughter, Avril Lavigne’s signature. Maybe you have one of these pieces of art on your body — maybe you know someone who does. Most likely, you know someone who has a variation of the sun. Either way, we noticed the familiarities between our peers and what they were putting on their bodies.

We spoke to three tattoo shops in Jacksonville to learn what the trends are in the tattoo world today and why. Here’s what they came up with.

Yoshi, Labubu, Care Bears, Buc-ee’s.

Patchwork

Where arm and leg sleeves once were, patchwork now is. Although sleeves are still very popular, patchwork fills up the arms and bodies of many Jack sonville residents, tourists and visitors even becoming sleeves themselves — but the history behind patchwork might draw you to love them even more.

“It kind of comes from sailors going to different continents and they will get a little piece here, piece there and kind of just tell a story as they went,” ac cording to Valei Arts Tattoo owner Randy Keener. “Patchwork tattoos, they’ve been around since the beginning, that’s how it was … networking of other artists. You see somebody from a thousand miles and away.”

Throughout time, when posting new tattoos, tagging the artist or advertising on Instagram of a tattoo shop and their special talents weren’t a thing until recently, tattooing was a way of communicating where a person had been and what those places meant to them.

Keener also pointed out how with the Navy base located in Jacksonville, there are many military personnel coming, going and traveling, making the patchwork tattoos popular in that traditional sense.

Not only does the history run deep, but it’s what the celebrities are getting too. According to Alma Studio Tattoo owner William Buenavista, patchwork tattoos are common in celebrities like Miley Cyrus, Ariana Grande and Justin Bieber.

Eventually, patchworks can turn into their own sleeves as they connect and intertwine, according to Keener.

Although patchworks may have been trendy since the beginning of time, we can’t ignore the fact of how prevalent they still are today.

Fine Line

Yeah — it’s obvious: fine line is trendy. If you don’t have a fine line tattoo, you’re probably planning on getting one. But why?

“It almost seems like the fine line took off because there wasn’t really a market for it … so a lot of people would want it,” said Keener.

Keener explained how most tattoo artists used to stick to traditional bold lines of tattooing simply because, years ago, they held up better over time, as opposed to those fine lines. However, as time went on and technology enhanced, more people wanted the fine line work done. There was a demand for it, so artists learned how — and now, here we are.

Buenavista said, “Fine line may just fade away if you don’t know how to correctly put it in the skin, and also because of the technology we have now with our needles, our machines — everything is so much smoother and more precise.”

Buenavista described how equipment now can provide “really tight, thin lines with minimal vibration from the machine.”

Keener also explained how these fine line tattoos often are “entry level” into the world of tattooing for artists and their relationship with clients.

According to Keener, “A lot of [tattoo artists] don’t like doing them, but it’s just a gateway to, you know, build relationships with somebody that might cover it later or build around it into a sleeve, you know.”

Blackouts

Now that many people have had some time to think about their younger years, relationships, experiences and so forth, some regret what they have put on their body and have decided to cover it up.

According to Oxford Ink Tattoo Owner Jrock Oxford, “Blackout tattoos are probably one of the biggest trends right now. Everyone has a lot of bad tattoos.”

However, now the mistakes can be covered up with more than just the solid mask — blackouts can now be tattooed over.

Oxford predicts this new feature will also be a trend in the upcoming years as people realize it’s an option.

He mentioned South of Heaven Tattoo Owner Anthony Bennett in the Key Largo does tattoos over blackouts.

“They are very successful,” said Oxford. “Beforehand it took years of seeing how ink would stay in the skin for a long time over black, before you could comfortably say it’s going to work, right? So, 10, 15 years ago, nobody was really trying it because nobody was confident in it. So, like, now then it’s gotten to this point, we have a lot more new things that we’re trying.”

Hands

and Fingers–

It’s “Acceptable”

Back in the day, it was more common for the average American to frown upon those who got tattoos. They were looked at as less-than, stigmatized as drug users or part of the “bad” side of society.

Now, people have grown to love the art, the style and the look.

Families, workplaces and professional fields are becoming more accepting.

“A lot more people have been more comfortable getting their hands and fingers tattooed,” said Buenavista.

Even face tattoos have become more popular — specifically in the celebrity world, according to Oxford.

“It’s becoming a lot more acceptable, so a lot more people are just kind of running with it,” he said.

Out of Style

Where there are trends, there are also pieces that have just lost their touch in the eyes of tattoo clients — and their artists

Extremely traditional tribal-style tattoos, flames and classic early 2000s tramp stamps are not seen very much anymore.

Oxford thinks this is because “back in the day, we were so limited on what they thought we could put on the skin. A lot of people were afraid to push boundaries.”

He explained how, once, people thought solid, bold lines were the only successful and good-looking tattoos. But now, as boundaries have been pushed, we know there is so much more to the art of tattooing — shading, color, outlines, signatures.

Despite the growth, even trends that once made the impossible happen aren’t so popular anymore. Watercolor tattoos, according to Buenavista, aren’t being requested from him very much these days — and he doesn’t mind.

“I mean, it’s not fun to do. It’s all right, but it just doesn’t — how do I say this? As an artist, it makes me happy. It doesn’t bring me joy doing it.

No hate toward it, but I’d much rather do something like floral or Japanese or geometric.”

Despite some things going out of style, the majority are staying to run their course — potentially forever.

“It’s free game”

It’s undeniable. Tattoos are up to the individual. As ages and stages come and go, all types of tattoos will be trendy and “free game” as Buenavista puts it.

However, the “free game” can go beyond the styles themselves but also the art of tattooing. The popularity of do-it-yourself tattoos with stick and pokes and at-home tattoo equipment has begun to become popular in the last couple of decades, according to Oxford. However, he advises those interested to take serious caution.

“The biggest thing that happens quite a bit for everybody is that they get it, and they try it themselves on themselves and a lot of people don’t really talk about how dangerous it is,” said Oxford.

He expressed the importance of practicing on fake skins and the dangers of not being educated on how far to press or what happens if you draw blood.

“It’s like a big thing where a lot of people are like, oh, I want to try this stick and poke I bought on Amazon because it’s so easy and I’m going to try doing it,” said Oxford. “And they don’t realize the damages it can cause when drawing on; if they do it so deep and it causes like an infection or goes into your bloodstream way past it’s supposed to.”

Before students can join Oxford’s tattooing classes, they must present a Tattoo Artist License from the Florida Department of Health as he ensures the safety and health of all those he teaches.

Education on the do-it-yourself tattoo art is one adventure, but the safety of walking into a tattoo shop knowing you’re in good hands is a much more comforting route for some.

When trying to learn about the trends, each artist had their own popular ones come through, but it was agreed that most tattoos will consistently stay popular — especially in a city where tattooing is so historical, experienced and popular.

COMEDY

JULY 2

Best of Jax Comedy

Comedy Zone comedyzone.com

JULY 3

Comedians in Drag Doing Comedy Cafe Eleven originalcafe11.com

JULY 5

Dr. Anna Lepley

Southbank Hotel Jacksonville Riverwalk eventbrite.com

JULY 7

Stand Up Comedy TV Tucker Event Center eventbrite.com

JULY 9

Best of Jax Comedy Comedy Zone comedyzone.com

JULY 10-12

Carlos Mencia Comedy Zone comedyzone.com

JULY 11

River City Comedy Showcase Burlock and Barrel Distillery eventbrite.com

JULY 18

T-Ray Sanders

Breezy Jazz House phattkatz.com

JULY 18-20

Tony Baker Comedy Zone comedyzone.com

JULY 19

Rooftop Comedy Show

Southbank Hotel Jacksonville Riverwalk eventbrite.com

Knock-Knock Comedy Showcase–Brunch Edition The Emerald Vine Room eventbrite.com

JULY 25

Duval’s Comedy Jam

Jacksonville Center for the Performing Arts jaxevents.com

JULY 25-26

Corey Holcomb Comedy Zone comedyzone.com

JULY 27

Shelly Belly Comedy Zone comedyzone.com

JULY 12

Killers of Kill Tony Florida Theatre floridatheatre.com

JULY 13

Chris Redd

Comedy Zone comedyzone.com

JULY 16

Best of Jax Comedy Comedy Zone comedyzone.com

JULY 17

River City Comedy Showcase Voodoo Brewing Co. eventbrite.com

First Coast Comedy

The Main Event, 7 p.m.

The Blue Show (21+ only), 9:30 p.m.

First Coast Comedy firstcoastcomedy.com

JULY 28

Sketch-22, 7 p.m.

Sketch-22 (21+ only), 9:30 p.m.

The Midnight Hour, 11:45 p.m.

First Coast Comedy firstcoastcomedy.com

She Left Her Fiancé For Puppets:

April Brucker, the Ventriloquist

Words by Ambar Ramirez & photos provided by April Brucker

April Brucker grew up like every young girl does. With a love for Barbie, “Sesame Street” and being told that a woman’s biggest accomplishment in life was to find an established husband (who was preferably rich, but who you loved despite that). In a little town outside of Pittsburgh, born and raised in Bethel Park, Pennsylvania, Brucker was the weird kid with no cable TV. She sarcastically joked that she was very popular with the kids at her school when she shared that she didn’t know who Leonardo DiCaprio was. But when Brucker and her family got cable in her seventh grade, her life changed. And it had nothing to do with finding out who Leonardo DiCaprio is.

“When I was in seventh grade, we finally got cable so one night we’re watching the high school football scores because my brother was playing. They had the local sports station, and my dad was not thrilled about getting cable, but whatever so we’re changing the channels because my dad hated commercials and during the channel changes there was an Edgar Bergen tribute special, and Edgar Bergen is a famous ventriloquist,” Brucker recalled. “My family members tried to talk like the ventriloquist and because I had my great grandma’s sideways Irish smile, I was the only one that could do it. That Christmas my mother got me a Groucho Marx doll.”

Brucker went on to live a fairly normal life, as normal as a life one can have with a knack for ventriloquism and a love for puppets. See, ventriloquism wasn’t just some silly little hobby for Brucker, nor was it the one thing that she was better at doing than her family gathered around the TV. It was something she saw herself being very successful in.

Call it whatever you want, fate, destiny, lucky draw of the cards but Brucker’s sideways Irish smile and Groucho Marx doll was only the beginning of Brucker’s journey with ventriloquism and her puppets.

At 15, Brucker was performing at local nursing homes. At 17, she had a children’s show “Storytime with April and Friends” that was broadcast in 36 states, six countries and the World Wide Web in which she read children’s bedtime stories along with her puppet Sweetie Pie (Sweetie Pie is four years old and would do anything to have a pet alligator). She also became involved with her local public access station where she created and hosted multiple shows. One was “April Talk,” an interview-style program where she spoke with guests. And then there was “April Rock” where she interviewed and featured local rock bands. So Brucker really didn’t live that normal of a life.

But real success wasn’t calling her from small-town Bethel Park, on a local public radio station, on children’s shows, or in nursing homes; it was calling from the place where dreams come true — New York City. And so, Brucker ditched Pennsylvania. Bags and Groucho Marx doll packed up, Brucker made the big move.

“After I started doing ventriloquism with my Groucho Marx’s doll I was like I wanna do this for real,” Brucker remarked.

She sent out DVDs of these shows around the world and driven by a desire to take her craft further, she applied to NYU. Brucker was accepted into the Tisch School of the Arts. There, she got her BFA and studied under renowned instructors at both the Lee Strasberg Theatre & Film Institute and Stonestreet Studios.

Brucker was moving on up in the entertainment field, nothing could get in her way. Except for the trap so many young women fall for…love. Brucker often leans into the joke that she left her fiancé for her puppets, but this statement couldn’t be closer to the truth.

“You’re 25 so you get it, you know when you’re young, you’re meeting people you wanna find that special someone and everybody tells you, especially as a woman, your goals are great, but what’s gonna be really great is if you find a husband right? So you know, I was living the dream and I met this guy. I thought he was the one. I really thought he was the one,” Brucker shared. “And I was performing ventriloquism, and I was just kind of floating around, I mean I was like doing open-mic level stuff and he saw that I was passionate about it. And he says it’s me or the puppets. At first, I thought he was kidding, and then he put the burn on me, and he said my friends don’t like the puppets, was telling me how stupid people thought these puppets were. And I just was really heartbroken and I thought well, why would he lie to me? I thought, I really like him and this is something that is gonna be really hard to make a living off of so I put my puppets away and it was the most miserable year of my life.”

While Brucker’s puppets collected dust, she lost a piece of herself. She lost weight, became depressed and the relationship got worse and worse. Turns out, he wasn’t all that great, though we could have gathered that with the unfair ultimatum. He was a controlling narcissist and a cheater (are we surprised?).

“So anyway I go under my bed and I see my puppets collecting dust and I’m crying, I’ve lost weight, I’ve shut my friends out and I look at May Wilson (one of her puppets), and I actually put May on my arm and I started talking to her and I said, “May, I miss you” and what did you say May?,” Brucker said.

“Hi Ambar, I’m just gonna help tell this story. I said ‘I miss you too’,” May Wilson (the puppet) added.

“And I said ‘May, what do I do?’,” Brucker continued.

“Tell him that you’ve chosen the puppets,” May Wilson replied.

In her heart, Brucker knew that May Wilson was right, after all, whose hand was guiding the puppet? That same night Brucker walked into the kitchen where her fiancé was with May Wilson in hand.

“May, what did you say?,” Brucker asked.

“Well, you see Ambar, I’d been collecting more [incoherent] than Kim Kardashian and not the fun kind, OK. So I walk into the kitchen and I say ‘Excuse me, April’s chosen, and it’s not you. Sayonara, loser,” May Wilson said.

That’s right, Brucker broke up with her fiancé in a more iconic way than the Post-it note. She broke up with him with the one thing he disliked most about April — a puppet.

“It felt so good to have him out of my life and it was the weirdest thing because he was gone, but I felt free and so that’s when I decided I had to be a professional ventriloquist, and I was gonna go up wherever they let me,” Brucker shared. “I performed at laundromats, comedy clubs, open mics, restaurants, flea markets, and we actually performed at a flea market where we had our photo taken and that’s how they found out about us on ‘My Strange Addiction.’”

Two months later, they shot Brucker’s appearance on “My Strange Addiction.”

“Then the next thing I knew I was on “Entertainment Tonight.” And you know they represented one part of the story and that’s what typically happens with reality TV but on the flipside, I got to meet so many wonderful people not just fans and people that watched around the world but other ventriloquists,” Brucker said. “And so it tapped me into the bigger ventriloquist community.”

From local open mics and flea market performances, Brucker became a TV sensation. After the “Daily Mail” published a story about Brucker, she began receiving fan mail from around the world. The moment she received fan mail from India, she knew she had become viral.

“I’ve gotten calls from prisoners, I mean, maybe that’s my market,” Brucker joked.

Everyone has a turning point in their career and believe it or not, “My Strange Addiction,” being on “Entertainment Tonight” and being published in a “Daily Mail” article wasn’t it for Brucker. Because just like her many puppets that have many different personalities and background stories, it would seem that Brucker has just as many talents and adventures. And two moments in her life that felt like a pivotal turning point in her career.

The first moment that Brucker realized her life had turned a new leaf was when she was on the TV show “What Would You Do?”

A year after getting her photo taken at the flea market by a man that Brucker joked was handsome but had a girlfriend, she got a call from a production company out in Chicago. The lady on the phone was calling on behalf of TLC’s documentary-style show, “My Strange Addiction.” Was it true that you left your fiancé for puppets? The woman on the phone asked Brucker. She casually laughed and said, ‘Well, yes ,but there was much more wrong with the relationship.’

“It was my primetime network debut and I know that sounds weird, but it was,” Brucker recalled. “I’d filmed it and it was the only TV appearance in the world where I thought I was gonna get punched, and if you see the clip, that doorman was actually that angry because the homeless lady wasn’t an actress and he was on his break, saw me, and I was roasting her and so anyway fast-forward we’re on primetime TV.”

During her primetime TV debut, Brucker’s sister was moving into her new house with her husband who she married the weekend before. Brucker realized that her sister’s life could have very well been her own if she had stayed with her toxic fiancé. Instead she was happily making TV appearances with her puppets.

“It was like, you know what? Screw you, Sean, I can be a ventriloquist,” Brucker gloated.

The second moment was during the pandemic. It was March of 2020 and Brucker had just moved to Las Vegas to start her one-woman show “April Unwrapped.” Unbeknownst to the world and to Brucker, a contagious disease was spreading and shutting everything down. It’s important to note now that up to this point, Brucker had a packed sched ule. She had gone to grad school, where she got an MFA in Creative Writing & Screenwriting from An tioch University Los Angeles. And was busy with “Murdered By The Mob,” the longest-run ning off-Broadway show in New York City. During all of this, Brucker’s manager, Clinton Ford Billups Jr., was on Brucker’s case to write her book.

“I was like I don’t have time, but all of a sudden, all I had was time,” Brucker conceded.

“And so I wrote my book.”

In 2021, Brucker published a how-to book on becoming a successful ventriloquist called “Don’t Read My Lips!”

“I was like, wait a minute, I really did this for real. I have proven myself and I don’t have to prove myself anymore,” Brucker beamed.

Brucker has truly done it all, from TV specials to writing books to standup comedy to delivering singing telegrams for Betsey Johnson, Alexander Wang and the Saudi Arabian Royal Family to being on “The Wendy Williams Show” and to a Las Vegas resi dency. But through all this personal success, Brucker gives her puppets the credit. She claims to not be confrontational but with the confident, sassy and brash puppet May Wilson, Brucker had the guts to leave a toxic relationship and also release a song “Merry Christmas (I’m So Glad I Didn’t Marry You).

She claimed to never have a footing in political comedy but with her puppet President Donald J. Tramp, Brucker has gotten the chance to get involved in the political climate, attend rallies and protests (often getting into political tiffs with supporters). And her puppets also open doors for her career-wise, like the new TV special dropping in August, “April Backstage.”

“I keep my creative fire alive with my puppets but also my wheaten terrier, Goldie. Goldie is just like every day, I’m grateful for that dog, I really am and she keeps me laughing and she lets me know not to take my work so seriously. And the thing is that I also keep doing new things. You know whether it’s “April Backstage” the special or the song with May Wilson or “April in Vegas.” You know, I always say that everything’s a stepping stone like when the UK Daily Mail did a story on me, and I went viral around the world from Iceland to India and yeah, I’m a celebrity in Guatemala. I say that I’m lucky, but I just focus on the work and where is the work gonna bring me,” Brucker shared.

With the power of her puppets, she can be whoever she wants to be.

“I also focus on having a life. Like my two nieces, you know, they’re experiments. I have a grill puppet named Gordy and they love the fact that Gordy burps and I’m, like, OK I’m keeping that. And they keep me laughing and I talk to my mom every day and I wouldn’t be doing any of this if it wasn’t for my mom,” Brucker stated. “So I always make sure that I have a real life that’s real.”

And maybe it’s through her puppets that we see Brucker’s truest self.

Words by Carmen Macri

Chaos Sells

Why your favorite brand wants you thinking about murder, nipples and the apocalypse

We’re officially in the era of weird branding, where companies are getting riskier, louder and a hell of a lot funnier. The playbook hasn’t changed much — grab attention, be louder than the next guy — but the execution has. Forget the wholesome Coca-Cola polar bears. Today’s marketing is all about shock value, meme logic and chaos, custom-built for the chronically online. And it is working.

Social media has flipped traditional marketing on its head. Just look at Duolingo. Instead of ignoring the running joke that their app feels more like a threat than a tool, they fully embraced it. Users started joking that the Duolingo owl was out for blood, sending unhinged, passive-aggressive notifications like “You’re falling behind,” or “I’m afraid of people who skip their lessons.” The brand leaned in, turning that fake menace into a full-blown personality. Now the owl isn’t just a mascot — it’s a chaotic menace with a cult following.

And because of that, Duolingo’s online persona has become a lot more … violent. Just earlier this year, the company took to Twitter (we will never call it X) to share that its beloved mascot has died.

And, of course, the post blew up. Combine that with their unhinged TikTok comments, and somehow a language-learning app ended up with millions of followers and a disturbingly powerful bird as its mascot.

So without further ado, here are our favorite chaotic brand identities that have taken the internet by storm, in no particular order.

This one’s a bit niche — unless you live on LinkedIn. Meet “Greg at Monzo.” Instead of flashy ads or over-the-top campaigns, Monzo Bank leaned all the way into subtlety. Greg (who may or may not exist) posts the most mundane workplace gripes and HR updates with the driest, most deadpan humor — and it’s working. In just three months, he’s racked up thousands of followers by doing... basically nothing. Have you ever heard of Monzo Bank? Neither had we until we “met” Greg. One of his most popular posts, with hundreds of comments, was this:

Which, of course, triggered a flood of foot pics in the comments – because the internet never disappoints. That, in turn, forced Greg to post a follow-up the next day

Really,

there’s hardly any marketing tactic behind it, but again, it’s working.

Another one you’ve definitely heard of — and at the risk of sounding like a broken record — Wendy’s. But credit where it’s due: they were one of the first to lean all the way into snark and sass to boost business. Their iconic roasts didn’t just build brand awareness and rack up engagement — they actually moved the needle. Case in point: their National Roast Day campaign on TikTok in 2023 led to a 4.5% spike in store visits. Turns out, sarcasm sells, and many brands started following suit. Now, most brands, especially on TikTok and Twitter, have adopted that snarky, sarcastic persona and practically set up camp in the comment sections.

Some of our favorite Wendy’s tweets:

Now this next one is hyper-specific to TikTok, but we’re pretty sure you’ve heard of the brand Scrub Daddy. Yes, the smiling sponge. But what you might not expect is the sheer chaos they bring to the platform. Somehow, this wholesome cleaning brand fully embraced unhinged internet humor, and, again, it works.

Picture this: a Scrub Daddy sponge lying innocently on a countertop, getting absolutely blasted with a suspicious white liquid, while a man screams over the audio, “Y’all ready to shoot some cream all over your bathroom or your kitchen or wherever? Well, I got the product for you: Scrub Daddy Cif Cream, baby!”

Then, mid-chaos, someone walks into the room and says, “What’s up, Scrub Daddy?”

And without missing a beat, the sponge — presumably the narrator — fires back, “Hey, you f***ed up my video!”

That’s it. That’s the video. That’s the marketing. And all of their other videos are equally as chaotic and slightly disturbing.

Another classic in the world of unhinged brand TikTok is Ryanair. The budget European airline ditched the boring, polished promo content you’d expect from Delta or American and went full chaos mode instead. And it worked — millions of followers later, they’ve basically built a comedy channel disguised as an airline account.

Their secret sauce? Absolute self-awareness. They lean hard into the jokes — cramped seats, surprise fees, passenger complaints — you name it, they’ve already roasted it. Their content is tailor-made for the chronically online with videos like “What passengers who miss their flight expect us to do,” which cuts to a plane mid-air dramatically reversing to scoop someone up like it’s a UFO abduction.

They even gave their planes googly eyes and a mouth, turning them into sassy mascots that drag customers and competitors in equal measure. Their comment section is just as iconic with fast replies, witty comebacks and turning fan comments into future content.

It’s low-budget, high-impact and weirdly charming.

At the end of the day, brands aren’t just selling products anymore; they’re selling personalities. And in an internet landscape dominated by memes, sarcasm and short attention spans, snark is the new sincerity. The polished, picture-perfect ads we grew up with don’t land the same way they used to. People want real or at least relatable.

By leaning into humor, self-deprecation and a little unhinged energy, brands are no longer talking at their audience — they’re talking with them (or roasting them, which honestly works just as well). It’s not about being professional, it’s about being memorable. And in a sea of content, that edge is everything.

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“PERIOD”

NEW MUSIC RELEASES

Made

For You

By Za’Nya Davis

KESHA

The iconic pop artist best known for hit songs like “Tik Tok” and “Blow” is back with a new album that’s as iconic and unapologetic as she is!

Back to leave us crying again after “HeartBreak Anniversary” and “TWENTIES,” Giveon also brings back those velvety vocals.

The Backstreet Boys are back, alright! And they’re bringing ’90s flavors to the ’20s and iconic harmonies with some boyband

“I

pizazz.

Wet Leg is back with its iconic indie rock music and witty lyrics that will have you hooked from the opening melody.

WET LEG

“MOISTURIZER”

The rapper best known for his hit song “The Box” in 2019 is back after taking a two-year hiatus before releasing his new studio album.

“THE NAVY ALBUM”

RODDY RICH

Warren is on the path to deliver an emotional rollercoaster as he dives deeply through personal exploration of love, loss and personal development.

“YOU’LL BE ALRIGHT KID”

WARREN

Dolla $ign is back and his new release might be the sound of the summer with heavy hitter collaborations and innovative beats.

JOYNER LUCAS

The storytelling artist Joyner Lucas’ new album is filled with complexity while delivering raw emotions and delving into real-world issues.

“ADHD

2”

The unapologetic and bold Kevin Gates is back at it again with his signature hard-hitting beats. This album will be an exploration of his experiences, as well as claiming his spot as one of the realest voices in the rap industry.

Listen Locally

YUNO

“BLEST”

Words by Joshua Walker

Former Jacksonville local artist Yuno dropped a new album “Blest” this spring. The album is a mix of eclectic, indie/dream-pop and is influenced by trap and rock with popular hits “Blest” and “True”. If you’re a fan of Steve Lacy and DJO, you should certainly take notes. This is an artist you’ll want to check out.

“LUCA

BRASI 4”

KEVIN GATES

CHALK TIGER

“BIG DIP” (SINGLE)

Words by Ambar Ramirez Chalk Tiger, a Jacksonville-born punk band that swaps routine for distortion and quiet for something loud, fast and raw, is dropping their new single “Big Dip” on none other than Independence Day. After all, nothing screams freedom quite like punk music.

CONCERTS

photo by Jalen Hines

JULY 3

Summit Jack Rabbits jaxlive.com

Carniflex FIVE fivejax.com

JULY 4

Sici Jack Rabbits jaxlive.com

JULY 5

Welcome to MOCKVILLE: Tribute to Nirvana, Creed and Linkin Park DECCA Live deccalive.com

Shy Blossom Jack Rabbits jaxlive.com

Damon Fowler

Cafe Eleven, St. Augustine originalcafe11.com

JULY 9

Glom x Drook Jack Rabbits jaxlive.com

Cathedral Bells

Cafe Eleven, St. Augustine originalcafe11.com

JULY 10

Second Death Jack Rabbits jaxlive.com

JULY 11

Lil Duval Day Concert Veterans Memorial Arena jaxevents.com

Jacksonville Rock Orchestra: The Music of Fleetwood Mac

Florida Theatre floridatheatre.com

Stoplight Observations

The Albatross thealbatrossjax.com

Within Our Nature

Jack Rabbits jaxlive.com

84: Van Halen Tribute FIVE fivejax.com

Drake Bell Cafe Eleven, St. Augustine originalcafe11.com

JULY 12

Direct from Sweden: The Music of ABBA Jacksonville Center for the Performing Arts jaxevents.com

First Jason The Albatross thealbatrossjax.com

Chalk Tiger Jack Rabbits jaxlive.com

JULY 13

Yonder Mountain String Band, Daniel Donato’s Cosmic Country & Railroad Earth St. Augustine Amphitheatre theamp.com

Thee Phantom & The Illharmonic Orchestra Florida Theatre floridatheatre.com

Crystal Lakes The Albatross thealbatrossjax.com

Spirit Leaves Jack Rabbits jaxlive.com

JULY 15

Gladys Knight Florida Theatre floridatheatre.com

Big Time Rush Daily’s Place dailysplace.com

Powerman 5000 Jack Rabbits jaxlive.com

JULY 17

GETTER DECCA Live deccalive.com

Stone Nomads Jack Rabbits jaxlive.com

JULY 18

Classic Albums Live: Lynyrd Skynyrd’s “Pronounced Leh-nerd Skin-nerd” Florida Theatre floridatheatre.com

Mates of State Jack Rabbits jaxlive.com

JULY 19

State of Emergency: Lil Poppa and Friends Veterans Memorial Arena jaxevents.com

Counting Crows

St. Augustine Amphitheatre theamp.com

Dave Koz and Friends Florida Theatre floridatheatre.com

Inspection 12–Album Release

The Albatross thealbatrossjax.com

The Four Horsemen: The Ultimate Metallica Tribute DECCA Live deccalive.com

Digdog

Jack Rabbits jaxlive.com

JULY 20

The Yacht Rock Summer Tour Florida Theatre floridatheatre.com

JULY 23

Goo Goo Dolls St. Augustine Amphitheatre theamp.com

JULY 24

Here

Florida

floridatheatre.com

Barrington

DECCA

deccalive.com

Zoso FIVE fivejax.com

JULY

Ryan

Florida

floridatheatre.com

The

DECCA

deccalive.com

JULY

Lorrie

Florida

floridatheatre.com

Kyle

Jack

jaxlive.com

Remedy

Cafe

originalcafe11.com

JULY

Heavy

Jack

jaxlive.com

Descendents FIVE fivejax.com

JULY 29-30

Shania Twain Daily’s Place dailysplace.com

JULY 30

EST Gee FIVE fivejax.com

Lovesong: The Cure Tribute

The Albatross thealbatrossjax.com

Ballyhoo!

Cafe Eleven, St. Augustine originalcafe11.com

SEPTEMBER

OCTOBER

Acoustic #3 and Other Reasons

We Still Love the Goo Goo Dolls

Since forming in 1986, the Goo Goo Dolls have been churning out Billboard-charting hits, releasing fan-favorite albums and selling out stadiums around the world. The band’s name may have come from a random “True Detective” toy ad they saw once upon a time, but their commitment to heartfelt, alt-rock anthems with pop appeal has always been anything but accidental.

It was the release of “Iris” that changed everything — an emotional powerhouse of a ballad that still stops people in their tracks. Even if you don’t know the band, you know that song.

Over the years, the Goo Goo Dolls have quietly but undeniably cemented their place in the American songbook. They’ve built a cross-generational fanbase and, against all the odds of the ever-changing music industry, managed to stay both relevant and resonant. And in 2025, they’re still doing what they do best, touring the country and packing out venues. The Summer Anthem Tour 2025 kicks off July 13, making stops at iconic venues nationwide, including the St. Augustine Amphitheatre on July 23.

We got the chance to talk with original band member, bassist and vocalist Robby Takac. And honestly, it felt like the closest to heaven we’ll ever be.

Photos

Folio: So you’ve been in this band for decades. What do you miss most about the early chaos that can’t be recreated now?

Robby: I’ll be honest with you. I miss the anonymity of those times. I think we didn’t really have to worry about much. There wasn’t any internet, there were no camera phones, you know. When I was 20 years old and having an amazingly good time just discovering things for the first time and going from playing, like, empty little clubs to playing half-empty little clubs to playing a handful of little clubs to playing bigger clubs. I think the excitement of that time is the thing I miss the most. The wonderment, you know, the anonymity of the whole thing.

Folio: When you think about the version of yourself who first started this band, what would he say if he saw you now, and would he believe it?

Robby: I don’t think I would’ve imagined that something we would do would be appealing on any level to more than just a small group of people. It was amazing to me as everything was sort of turning in the mid-’90s, and alternative music was getting a little bit more mainstream at the same time, we were coincidentally learning a lot about ourselves as songwriters and a lot about our abilities, and maybe some hidden talents that were in our group that we really didn’t even understand. We’re fortunate enough over the years to meet a bunch of people who were able to draw that out of us and show us that we could kind of do things that were a little bit more musical, a little bit more well-thought-out. It all kind of came together in a really, really, positive way for us.

Folio: The Goo Goo Dolls cross generations. It is a household name, really. Everyone knows who you are.

Robby: We’re going into our third generation now. It’s funny. Like, you’re seeing moms, their kids and their grandkids coming to the show now. I don’t know; it’s great to see. We’ve been pretty lucky now on social media. We’ve benefited an awful lot from musical influencers and other influencers sort of using us, our music, in some of their posts and recognizing some of our songs, which is opening us to a whole new generation of kids. And like a lot of kids were in the car seats, too, when their parents were listening to our music. So

they’re sort of familiar with that already.

Folio: Being that you guys are entering this third generation, and you have your show coming up at the St. Augustine Amphitheater, you live a pretty public life but also still stay pretty private. And there are some things that people are curious about. Do you have any soundcheck rituals or personal superstitions that have followed you around from club shows to stadiums?

Robby: We just kind of try to make sure everything’s working. That’s a task in itself every day as you move from place to place. Pre-show, John [Rzeznik, lead vocalist and guitarist] has a pretty heavy ritual he does with a vocal coach that he works with, so he spends 40 minutes staying backstage with his coach and chatting and gossiping. We just try to kind of let the chaos of the day go away. The most chaotic point of our day is that we do a meet and greet before the show every day, and sometimes it’s 120 people, and this is like an hour before he has to play. So when that’s all finished with, that’s the time where you really get to kind of sequester yourself and wash the day away so you can go out and do a great show for everybody. You really have to find a moment where you can sort of find peace so you can collect yourself, go out and do your best. So I guess that’s the pre-show ritual. I think it’s just sort of putting ourselves in that place so we can go out and do what we gotta do.

Folio: What is the strangest object or gift a fan has ever given you? And did you keep it?

Robby: Yeah, we’ve gotten a few people who have given us ashes of loved ones. That’s been pretty wild.

Folio: That’s wild, I wouldn’t expect that. Maybe something like, giving you their bra or something like that…

Robby: It’s not all that common but not that unusual.

Folio: So, you’ve also got your own indie label and have done voice work. What’s one project outside of the Goo Goo Dolls that you feel best captures who you are when no one’s watching?

Robby: My wife and I work with the Japanese band called Shonen Knife. They’ve been around longer than my band has, 40-some years, but they’re still playing 350-person clubs. My

wife tours with them, and we release their records, and it allows me to do all that stuff that I used to love to do when I was a kid. It allows me to exercise all these things that I love. And then it makes what I do with the Goo Goo Dolls all the better, you know, because all these other little itches that I had to get scratched. And then I’m able to come back to this and have it be awesome. So I guess I’m a small, Japanese female punk rocker.

Folio: Is there a song in your discography that secretly drives you nuts, but fans love? And now you’ve just learned to kind of surrender to it?

Robby: Wow, that’s a great question. No, not really. I mean, there are some songs that I like playing more than others, but I don’t think there’s really any that I don’t like to play or that I’ve just had to resign myself to playing or anything like that. You gotta understand, if somebody likes a song, it’s pretty great. Sometimes I hear a song from the record, and it doesn’t even sound like the same song to me. Like I’ll be sitting in a restaurant and my wife goes, “You guys are on the radio,” and I’ll be like, “What?” And honest to God, I’ll be like, “What song is that?’ Like? I don’t even know because it sounds so different to me because we’ve been playing some of these songs for 30 years, and they’ve sort of taken on a life of their own a little bit.

Robby: Have you ever heard of her first few records? They’re punk rock records that teenagers made. So listen to some of the lyrics, and then ask me if any of the songs are embarrassing.

Folio: Well, within the same breath as the songs, do you have any stage outfits that haunt you from back in the day?

Robby: Yeah. My wife says I used to dress like a rodeo clown. She’s pretty much controlled my wardrobe since then, so, 25 years or so. I’m all good now, a lot of black t-shirts. No more rodeo clown.

Folio: We’re going to dig a little deeper and try to find a photo of you looking like a rodeo clown now.

Robby: Ha ha ha. We used to wear plaid shorts and oversized t-shirts. I had bangs, thought it was punk.

Folio: It was the moment.

Robby: That’s what I thought, too. But, it was decoded as a rodeo clown.

Folio: If you and John were action figures, what accessories would you come with?

Robby: I would come with a teapot, and John would come with a telephone.

Folio: Can you elaborate a little bit more on the teapot?

Folio: All right, so you just don’t make bad music then.

Robby: Oh, we make tons of it. It just doesn’t end up on the records.

Folio: So you have no songs you play that haunt you, but do you have any saved?

Robby: I pretty much can’t do anything without having a teapot around.

Folio: Which Goo Goo Dolls song do you think will still make sense to aliens 300 years from now?

Robby: Gotta be “Iris.” “Iris” makes sense to most people.

Arlington Poke Go Jax pokegojax.com

Mi Veracruz miveracruzfl.com

Fujiyama Sushi and Hibachi fujiyamajapanesefl.com

Spices Caribbean Restaurant spicesjax.com

Southern Coast Seafood southerncoastseafood.com

Beaches Tulua Bistro tuluabistro.com

Graffiti American Burger Bar graffitiamericanburgerbar.com

Penman Diner penmandiner.com

Hawker’s Asian Street Food eathawkers.com

DaVinci’s Pizza davincispizzabeer.com

Downtown Gili’s Kitchen giliskitchen.com

Chamblin’s Uptown chamblinbookmine.com

Indulgence Southern Bistro indulgencesouthernbistro.com

Indochine Downtown indochinejax.com

Urban Grind urbangrind.coffee.com

Murray Hill

Hamburger Mary’s Jax 2.0 hamburgermarys.com

Cup of Job cupofjob.com

Chancho King chanchoking.square.site

Gina’s Deli facebook.com/profile. php?id=100040638679861#

The Butt Hutt Smoke House butthuttjax.com

Northside & Airport

Junior’s Seafood Restaurant and Grill juniorsseafoodrestaurant.com

Chowder Ted’s facebook.com/heers.come

Chan’s Chinese Restaurant vernonchan90.wixsite.com/chansdunnave

Centy’s Way centyswayjacksonville.com

Cereal Addictz instagram.com/cereal_addictz

Mandarin Royal Hot Pot and BBQ yelp.com/biz/royal-hot-pot-and-bbq-jacksonville-3

Umami Curry and Ramen umamijax.com

Chophouse 13 chophouse13.com

Cooper’s Hawk Winery & Restaurant chwinery.com

Dolce’s Pizza dolcespizzajax.com

San Marco The Bearded Pig thebeardedpigbbq.com

Flame Broiler flamebroilerusa.com

Clara’s Tidbits Restaurant clarastidbits.com

The Olive Tree theolivetreemediterraneangrille.com

Matthew’s Restaurant matthewsrestaurant.com

Riverside and Avondale Nacho Taco nachotaco.shop

Josephine josephineavondale.com

Restaurant Orsay restaurantorsay.com

European Street Cafe europeanstreet.com

Clarke Bros Subs facebook.com/p/ClarkeBros-61551234014482/

Springfield Uptown Kitchen and Bar uptownkitchenspringfield.com

Othello othellospringfield.com/menu

The District SPR thedistrictspr.com

King Crab House facebook.com/King-Crabhouse-111694018867192/

Good Sandwich good-sandwich.com

Southside Beirut Restaurant beirutatjax.com

5th Element Taste of India my5thelement.com

Bowl of Pho bowl-of-pho.shop

Sushi X sushixjacksonville.com

Le Petit Paris Cafe lepetitparisjax.com

Westside

Famous Amos Restaurant famousamosjax.com

Wise Guys Pizza Cafe wiseguyspizzacafe.com

7 Brew Coffee 7brew.com

Pho 99 Vietnamese Grill pho99vietgrill.com

Lalibela Ethiopian Restaurant lilabelaethiopianrestaurant.com

Sushi Cafe sushicafefl.com

Orange Park/Fleming Island/Middleburg V Pizza & Tap Garden vpizza.com

Dalton’s Sports Grill daltonssportsgrill.com

Magic Flavor facebook.com/groups/clayeats/ posts/9380855818612614/

Buccaneer’s Jamaican Street Jerk order.online/business/buccaneers-jamaican-street-jerk-147521

Ponte Vedra/Vilano The Boathouse theboathousepv.com

Anejo Cocina Mexicana oo.viguest.com/?siteName=ANEJOPV

Al’s Pizza alspizza.com

Nona Blue Modern Tavern nonablue.com

Poppy’s Italiano poppys-italiano.webflow.io

Uptown

The St. Augustine Scoop instagram.com/thestascoop

Bronx House bronxhousepizza.com

Farmhand KCHN and Coffee Street farmhandkchn.com

Smokin’ D’s BBQ smokindbbq.com

Sakada Japanese Steakhouse sakadajapanese.com

Vilano Beach Aunt Kate’s aunt-kates.com

Vilano Grill 180 180vilanogrill.com

ZENSHI Handcrafted Sushi zenshisushi.com

Fire Wok firewokstaugustine.com

Micheal’s michaelssa.com

The Happy Grilled Cheese

Cuisine: Gourmet Grilled Cheese

Famous for: Mac Daddy Melt, tomato bisque

Website: thehappygrilledcheese.com

Phone: (904) 524-8410

Latin Soul Grille

Cuisine: Puerto Rican and Latin Fusion

Famous for: Empanadas, Mofongo bowls

Facebook: @latinsoulgrille

Phone: (904) 258-9512

Butt Hutt Smokehouse

Cuisine: Barbecue

Famous for: Smoked wings, brisket sandwiches

Website: butthuttjax.com

Phone: (904) 710-2212

Jammas Jamaican Food Truck

Cuisine: Jamaican

Famous for: Jerk chicken, curry goat

Instagram: @jammasfoodtruck

Phone: (904) 674-3537

Mike’s YUM YUM Come Get Ya Sum

Cuisine: American

Famous for: Yum Yum Chicken Sandwich

Facebook: @mikesyumyumcomegetyasumtruck

Phone: (904) 673-9327

What’s Smokin BBQ

Cuisine: Southern Barbecue

Famous for: Ribs, smoked turkey legs

Website: whatssmokinbbq.com

Phone: (904) 999-3315

A little list of some of the area’s food truck scene

Bold flavors. Local vibes. Wheels that feed the soul.

Hibashi Party

Cuisine: Japanese Hibachi

Famous for: Shrimp and steak hibachi bowls

Instagram: @hibashipartyjax

Phone: (904) 524-6034

El Agave Azul

Cuisine: Mexican Street Food

Famous for: Carne asada tacos, street corn

Instagram: @elagaveazuljax

Phone: (904) 616-8805

Treemendous BBQ

Cuisine: Slow-Smoked Barbecue

Famous for: Burnt ends, brisket tacos

Website: treemendousbbq.com

Phone: (904) 651-1822

Viva Mi Familia

Cuisine: Tex-Mex

Famous for: Tacos al pastor, churros

Instagram: @vivamifamiliajax

Phone: (904) 888-0202

Manny’s Cuban Food Truck

Cuisine: Cuban

Famous for: Cuban sandwich, plantains

Contact: (904) 864-0070

Facebook: @mannyscubanfoodtruck

Breakfast Bowl JAX

Cuisine: All-Day Breakfast

Famous for: Chicken biscuit, grits bowl

Instagram: @breakfastbowljax

Contact: (904) 848-4770

The Fast Food Culture Shift Appetizers

Did you know?

Zaxby’s on Jacksonville’s New Kings Road was Florida’s first drive-thru-only Zaxby’s.

“Nearly 75% of restaurant traffic now happens off-premises with drive-thru being a major component,” reported National Restaurant Association.

In Jacksonville, there are approximately 89.9 fast food restaurants per 100,0000 residents with 34% of all residents living only a half-mile from the nearest fast food establishment, according to Jacksonville.gov.

Main Course

Words & Design by Kaili Cochran

Remember dining in at your favorite fast food place as a kid? Running to the giant play area while waiting for your meal and then heading back after you’ve eaten.

Those spaces are disappearing.

Chains like Chick-fil-A have remodeled to prioritize drive-thrus, leaving play areas up to local owners. Places like McDonald’s and Burger King rarely include them anymore when they get remodeled due to health concerns and budget cuts.

But it’s not just the play areas. Fast food overall isbecoming less interactive. Mobile apps, AI drive-thrus and contactless delivery are all replacing counter service. Even inside the restaurants, kiosks have replaced much of the face-to-face interaction.

Loyalty apps like Starbucks reward customers for online orders, giving double the stars compared to scanning in-store.

Taco Bell, McDonald’s and Dunkin’ all have their own app-exclusive deals offering free food and drinks when you order online a certain number of times. In some cases, prices are even cheaper when you order through the app with online-only promo codes.

In Jacksonville, these effects are especially clear. The Chick-fil-A off Southside Boulevard added a mobile order lane, allowing guests to skip speaking to the staff altogether. In early 2025, Chick-fil-A opened its first Jacksonville drive-thru-only location in the city just off Atlantic Boulevard.

But it wasn’t the first. In late 2024, Zaxby’s built Florida’s first drive-thru-only location on New Kings Road. In May 2025, Panera added a second lane to its model off Beachwalk Shore Drive in St. Johns County.

This second lane is for mobile pickup only. Part of its remodeling includes adding digital ordering kiosks to help with the in-store orders.

Checkers and Rally’s have partnered with Presto, an automation tech company. Pull into their drive-thru and you’ll be greeted by an AI voice assistant that takes your order, promotes specials and sends everything to the POS system where you just pay and go. Presto reported a 98% accuracy in its pilot programs with Checkers and Rally’s, according to “Business Insider.”

Nationwide, these changes are shaping fast food everywhere. The National Restaurant Association reported that takeout, drive-thru and delivery made up 83% of restaurant traffic in 2024.

These changes have been said to help with labor shortages and increase service, but critics believe it also reduces entry-level job opportunities and takes away human elements that were once included in the fast food experience.

NIGHTLIFE

ARLINGTON

Atlantis Lounge instagram.com/theatlantis_jax

Cliff’s Bar and Grill cliffsbarandgrill.com

Club Heaven clubheavenjax.com

BEACHES/PONTE VEDRA Beach Bowl beachbowljax.com

Bedlam bedlamlive.com

Blue Jay Listening Room bluejayjax.com

The Brix Taphouse jacksonvillebeachbar.com

Casa Marina casamarinahotel.com

Culhane’s culhanesirishpub.com

Flask & Cannon facebook.com/flaskandcannon

Fly’s Tie Irish Pub facebook.com/flystieirishpub

Green Room Brewing greenroombrewing.com

Grey Matter Distillery greymatterdistillery.com

Gusto gustojax.com

Hoptinger Bier Garden + Sausage House hoptinger.com

Ink Factory Brewing inkfactorybrewing.com

Island Girl Cigar Bar islandgirlcigarbar.com

Jax Beach Kava Bar kavajacksonville.com

Jekyll Brewing jekyllbrewing.com

Julep Palm Valley facebook.com/juleppalmvalley

Lemon Bar & Grille lemonbarjax.com

Living Room Lounge instagram.com/thelivingroomab

Lucky’s Bar instagram.com/luckysjaxbch

Lynch’s Irish Pub lynchsirishpub.com

Mango’s mangosjaxbeach.com

Mavi’s Waterfront Bar & Grill mavijax.com

Mayport Brewing Company maportbrewing.com

Mayport Garden Club mayportgardenclub.com

Monkey’s Uncle Tavern monkeysuncletavern.com

Palm Valley Outdoors Bar and Grill palmvalleyoutdoors.com

Penthouse Lounge at Casa Marina Hotel casamarinahotel.com

Refinery Jax Beach refineryjaxbeach.com

Reve Brewing revebrewing.com

The Ritz Lounge theritzlounge.com

Serenity Restaurant & Hookah Lounge serenityjaxbeach.com

Southern Swells Brewing Company southernswells.com

Surfer The Bar surferthebar.com

VooSwar Restaurant & Lounge instagram.com/vooswar

DOWNTOWN

The Bier Hall at Intuition Ale Works intuitionaleworks.com/bierhall

Bold City Brewery boldcitybrewery.com

De Real Ting Cafe facebook.com/derealtingcafe

Decca Live deccalive.com

Dos Gatos dosgatosjax.com

Element Bistro Bar & Lounge elementjax.com

Hardwicks hardwicksbarjax.com

Intuition Aleworks intuitionaleworks.com

Island Girl Cigar Bar islandgirlcigarbar.com

Justice Pub facebook.com/thejusticepub

Live Bar facebook.com/livebarclubjax

Manifest Distilling manifestdistilling.com

Myth Nightclub & Bar mythexperience.com

Ocean Street Tequila instagram.com/oceanstreettacosandtequila

Ruby Beach Brewing rubybeachbrewing.com

Underbelly underbellyjax.com

The Volstead thevolsteadjax.com

FLEMING ISLAND

Island Girl Cigar Bar islandgirlcigarbar.com/fleming-island

Mercury Moon facebook.com/mercury-moon

Mr. Chubby’s Wings mrchubbyswings.com

Sunset Tiki Bar the-sunset-tiki-bar.business.site

Whitey’s Fish Camp whiteysfishcamp.com

INTRACOASTAL WEST

9 Zero Pour 9zeropour.com

Brew and Barrel Tavern bbtjax.com

MVP’s Sports Grille facebook.com/mvpssportsgrille

The Spot Hookah Lounge thespothookahloungejax.com

Time Out Sports Grill timeoutsportsgrill.com

MANDARIN/JULINGTON CREEK/ FRUIT COVE

2nd Bay Brewing 2ndbaybrewing.com

Comedy Zone comedyzone.com

Iggy’s Grill and Bar facebook.com/iggysgrill

Kava & Company kavaandcompany.com

Legacy Ale Works legacyaleworks.com

Monkey’s Uncle Tavern monkeysunclemandarin.com

Rack’em Up Sports Bar facebook.com/rackemupsportsbar

Time Out Sports Grill timeoutsportsgrill.com

MURRAY HILL

Axe Champs axechamps.com

Buchner’s Bierhalle buchnersbierhalle.com

The Boot Rack Saloon boot-rack-saloon.business.site

Fishweir Brewing Company fishweirbrewing.com

The Flamingo theflamingojax.com

Mustang Bar & Grill facebook.com/themustangjax

Perfect Rack Billiards perfectrackbilliards.com

Silver Cow silvercowjax.com

Spruce sprucejax.com

The Walrus thewalrusjax.com

NORTHSIDE

Coppertop Bar and Restaurant coppertopbarandrestaurant.com

Four Fathers Distillery fourfathersdistillery.com

ORANGE PARK/MIDDLEBURG

57 Heaven facebook.com/57heavenop

Big Dawgs Sports Restaurant bigdawgsrestaurant.com

Cheers Park Avenue cheersparkave.com

The Daq Shack thedaqshack904.com

Dee’s Music Bar and Grill facebook.com/musicbarandgrill

The Fresh Spot Lounge thefreshspotlounge.com

LeaderBoard Arcade leaderboardarcade.com

Locals Pub localspub.co

Nakama Anime Bar nakamabar.com

Park Avenue Billiards parkavenuebilliards.com

Pinglehead Brewing Company pinglehead.com

Southern Social Whiskey Bar & Lounge southernsocialbar.com

RIVERSIDE/AVONDALE

Birdies facebook.com/birdiesfivepoints

Bold City Brewery boldcitybrewery.com

Brick Restaurant brickofavondale.com

Burlock & Barrel burlockandbarrel.com

Dart Bar & Games facebook.com/dartbarjax

Eclipse Bar & Nightclub facebook.com/eclipsebarjax

The Garage garagejax.com

The Green House thegreenhousebar.com

Hoptinger Bier Garden + Sausage House hoptinger.com

Incahoots incahootsnightclub.com

Kanine Social Taproom kaninesocial.com

Keg & Coin kegandcoinjax.com

Kingmaker Brewing kingmakerbrewing.com

Lemonstreet Brewing Company lemonstreetbrewing.com

The Loft loftjax.com

Mickie’s Irish Pub facebook.com/mickiesjax

Myrtle Avenue Brewing facebook.com/myrtleavebrewing

Park Place Lounge park-place-lounge.business.site

River & Post riverandpostjax.com

Riverside Liquors riversideliquors.biz

Rogue Bar facebook.com/rogue.bar.1

Root Down facebook.com/rootdownjax

Shores Liquor and Bar instagram.com/shoresliquoravondale

Wildcrafters facebook.com/wildcraftersjax

SAN MARCO/ST. NICHOLAS

1937 Spirits & Eatery 1937sanmarco.com

Aardwolf Brewing Company aardwolfbrewing.com

Bar Molino barmolino.com

Breezy Jazz House breezyjazzhouse.com

Cuba Libre Ultra Lounge cubalibrebar.com

Fore Score Golf Tavern forescoregolf.com

The Grape & Grain Exchange grapeandgrainexchange.com

Kava & Company kavaandcompany.com

The Mudville Grill themudvillegrill.com

The Players Grille playersgrille.com

Posting House posting.house

Sidecar instagram.com/sidecarjax

Voodoo Brewing instagram.com/voodoojax

SOUTHSIDE/ST. JOHNS TOWN CENTER

Austin Karaoke facebook.com/austinkaraoke

Bottlenose Brewing bottlenosebrewing.com

Cataluna Jax catalunajax.com

Culhane’s culhanesirishpub.com

Island Girl Cigar Bar islandgirlcigarbar.com

Jax Craft Beer jaxcraftbeer.com

Medusa Restaurant and Hookah Lounge facebook.com/medusa-loungejacksonville

Rio Restaurant and Lounge instagram.com/riorestauraunt.jax

Seven Bridges Grille & Brewery 7bridgesgrille.com

Sugar Factory instagram.com/sugarfactoryjacksonville

Trio Lounge triohookahlounge.com

Veterans United Craft Brewery vubrew.com

Wicked Barley Brewing Company wickedbarley.com

WXYZ Bar at Aloft Hotel aloftjacksonvilletapestrypark.com

SPRINGFIELD

Crispy’s Springfield Gallery crispysspringfieldgallery.com

The District thedistrictspr.com

Historically Hoppy Brewing Company historicallyhoppy.com

Shantytown Pub facebook.com/shantytownjax

Strings Sports Brewery stringssportsbrewery.com

Stumpy’s Hatchet House stumpyshh.com

Tulua Bistro instagram.com/tuluabistro

ST. AUGUSTINE Ancient City Brewing ancientcitybrewing.com

Arnold’s Lounge arnoldslounge.com

Beacon Listening Room beaconstaug.com

Cellar Upstairs Bar at San Sebastian Winery sansebastianwinery.com

Dog Rose Brewing dogrosebrewing.com

Odd Birds Cocktail Lounge and Kitchen instagram.com/odd_birds

The Original Café Eleven originalcafe11.com

Prohibition Kitchen pkstaug.com

Shanghai Nobby’s nobbysfl.weebly.com

Tradewinds Lounge tradewindslounge.com

WESTSIDE

Elevation Lounge elevationjax.com

Lillian’s lillianssportsgrill.com

The Phoenix Bar & Bowling facebook.com/thephoenixjax

STATION HIGHLIGHTS

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photo by Jalen Hines (@photosbyjwh on IG)

Jumbo Shrimp rising to new heights

“Reaching new heights at the Jacksonville Jumbo Shrimp home opener.”

Jason Beutel - Coastal Captures Photography