WEDNESDAY October 10, 2018
Public legal notices begin on page 3
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Daily Record JACKSONVILLE
How Ikea keeps its customers coming back
THE MATHIS REPORT
Daily Record
ETown seeks 121 acres rezoned commercial
JACKSONVILLE
coming influx of residents and visitors. Owners of the eTown development in Southside are seeking to rezone and change the land use of about 121 acres for commercial development. Westland Timber LLC, led by President Jed Davis, seeks to rezone property between southwest Interstate 295 and Florida 9B, just north of the western extension of eTown Parkway. It wants to rezone the land from industrial light to commercial community/general-1. That allows for a range of uses that include retail sales and services, banks, hotels and motels, day care centers, plant nurseries, gas stations and other uses. Even
Daily Record Daily Record JACKSONVILLE
KAREN BRUNE MATHIS EDITOR
Site could be used for retail, service, banks, JACKSONVILLE hotels and more. People need places to eat, drink, shop, cut their hair and gas up, so eTown is making way to provide such services for the
SEE MATHIS, PAGE 2
ETOWN PLANS
When opened, E-Town Parkway will lead to the residential area east of Florida 9B and I-295.
Photo by Jay Schlichter
Raquel Ely, the acting manager at Ikea’s Jacksonville store, spoke in September to the North Florida Public Relations Society of America at Bistro Aix in San Marco.
Raquel Ely, acting manager of the Jacksonville store, says low prices, reminding customers of promotions helps build loyalty. BY JAY SCHLICHTER ASSOCIATE EDITOR
For those who wonder how Ikea keeps its customers coming back, it’s all about keeping prices low and pushing them even lower. That’s what the acting manager of the Jacksonville store, which opened in November along Gate Parkway, recently told members of the North Florida Public Relations Society of America.
Raquel Ely said the company continues to pursue its founder’s mission of frugality. The furniture chain, originated in 1943 in Sweden by Ingvar Kamprad, often redesigns its products to find cost savings, Ely said. She told a story about the store’s simple 99-cent coffee mug in its Fargrik series. The ceramic product’s design was tweaked several times to fit more of them on a single pallet. The original design allowed about 800 mugs to be stacked together. The second exercise fit 1,400 while the latest design allows for about 2,400 on a pallet. “We don’t want to ship air,” Ely said, adding that every Ikea product goes through extensive
REZONING
Etown wants the area west of Florida 9B rezoned commercial.
SEE IKEA, PAGE 2
Rayonier to create 79 jobs Downtown Rayonier Advanced Materials said Tuesday it will create 79 positions at its Downtown headquarters by 2022, following its acquisition in late 2017 of Canadian forest products company Tembec. The company said the jobs will be professional and administrative roles to support its international operations and will average $69,520 annually. The release said the expansion also secures 80 full-time jobs that are based at the company’s global headquarters Downtown in Riverplace Tower on the Southbank. Rayonier Advanced Materials, a specialty chemical company, went public in 2014.
VOLUME 105, NO. 230 • ONE SECTION