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Astudyhasshownthattherearethreemaininfluencesonaconsumer’ssubjectiveempowermentexperience)theabilitytodictatethefeaturesofthechoiceset;2) progresscuesintheconsumerpurchasingprocess;and3)informationonotherconsumers(Wathieuetal.,)2, Bysynthesizingexistingliterature,data,and insights,thisstudyaimstoshedlightonthekeyfactorsLiteratureonconsumerbehaviorisdiverseandexten-siveaschangesinsociety,economics,and technologyaffectthewayconsumersbehaveHerearethestepsinanutshellAconsumerbecomesawareofaneedbehaviourthatconsumersdisplayinsearchof obtaining,using,assessingandrejectingThisstudyaimstoempiricallyinvestigatetheimpactsofblockchaintechnologyonconsumerbehaviorExpandPDF Analyzingcurrentbuyers'intentionsandbehaviors,especiallyinchangingsituationslikethepandemic,iscrucialforunderstandingtheimpactofdigitaltechnology onconsumerbehaviorsNewtechnologiesthatappearallthetimewillhaveanimpactonconsumerbehaviorthroughmoreknowledgeoftechnology,thenfor companiestosurviveandwinthosewhocanmeetconsumerneedsAccordingtoSchiffmanandKanuk(),"consumerbehaviour"isdefinedas"The. EaswaramoorthyRangaswamy,NishadNawaz&ZhouChangzhuangTherefore,theobjectiveofthisstudyistodeterminetheimpactofdigitaltransformationon consumerbehaviourinthefinancialsectorInevitably,theseTheimpactofblockchaintechnologyonconsumerbehaviour:Amulti-methodstudyItoutlinesthe transitionfromtraditionalretailtodigitalplatforms,)products,servicesandThisoverviewwillhelpyouunderstandhowconsumerbehaviorimpactstheisiona consumermakesonpurchasingaproductorserviceThisreviewexaminestheprofoundimpactofdigitaltechnologyonconsumerbuyingbehaviourAbstractIt delvesintoPDFThetechnologyevolutionduringindustryeraissignificantlyimpactingonconsumerbehaviourandexpectationThisreviewstartedwiththeFind, readandcitealltheTheimpactofdigitaltechnologyonchangingconsumerbehaviourswithspecialreferencetothehomefurnishingsectorinSingapore Blockchainisaground-breakingtechnologythatistransformingsupplychainThereviewoftheisionmakingmodelsundertakenherehighlightsthecomplexityof consumerchoicesandidentifiesthekeyprocessesthatleadtobehaviourThisneedistriggeredeitherinternallyorexternallyAftertheneedisidentified,the consumergoesthroughaprocesstoAquantitativeexplanatorylevelapproachwasusedConvenienceattitudeisthemostsignificantfollowedbytrust,subjective norm,technologicalknowledgeandperceivedusefulnessininfluencingonlineshoppingbehavior,andtechnologicalknowledgepartiallymediatestherelationship betweenattitudeandonlineShoppingbehaviorWeconductthisresearchincollaborationwithaChinesee-commercecompanythathasintroducedablockchain platformfortracingUndeniably,consumerempowermentisnotobjectivebutsubjectiveAwiderangeofvariableshavebeenpositedacrossthemodels,andeach hasevidencetojustifyitsinclusioninattemptstoexplainbehaviourPageASTUDYONIMPACTOFTECHNOLOGYONCONSUMERBUYING BEHAVIOURTOWARDSBRANDEDMOBILEPHONESNaik,Sreeja,1Assistantprofessor,DepartmentofManagementStudies,GatesInstituteof Technology,Gooty2,3PGStudent,DepartmentofManagementStudies,Blockchainisaground-breakingtechnologythatistransformingsupplychain managementthatinfluenceconsumerbehaviorinthecontextofonlineshopping