8 Relationships You Should Always Be Fostering BY Steve Dusek • PHOTO BY Paul Flessland
You made the leap. Now, it’s time to turn your dream into a reality. You have a vision, you know what you're selling and you know why people will buy it. Regardless of the stage of your business, just like raising a child, one thing is certain: It takes a village. Long-lasting and meaningful relationships are the cornerstone to ongoing success. The tricky part is figuring out how to continually foster the right relationships. Let’s dig into eight different critical relationships. TAKE
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JUNE 2017
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Customers are the ones who will buy what you're selling. They need to trust that your product or service will do what you say it does and that it's worth parting with their hard-earned money to make the purchase. Take the time to understand who your “raving fans” are and why. You don’t have to be everything to everybody. Figure out how to find profitable customers and perfect that model.
Vendors are the people from which you purchase things that you need to operate, make a product or re-sell. You need to trust that they'll deliver on their promise to you. Are you getting the best value for your money? Are they adding to your success or detracting from it?