10
WITH JOHN MACHACEK
Questions
J
ohn Machacek, Chief Innovation Officer for the Greater Fargo Moorhead Economic Development Corporation, has worked with countless startups throughout our community over the past seven years. He knows their ups, their downs, but most of all, he knows the questions to ask them. Here are John Machacek’s 10 questions for Field of View’s CEO, David Dvorak.
1 Tell us your Field of View elevator pitch? Field of View is an aerial mapping technology company located in Fargo, ND. We make GeoSnap systems, high-end camera triggering and geotagging devices that help professional drone operators to out-map their competition. Our GeoSnap systems use their built-in GPS receiver to record the precise latitude, longitude, and altitude of each image captured during an aerial mapping mission. These geotagged images get fed into specialized software that creates detailed aerial maps that are highly valued in surveying, construction, mining, forestry, and agriculture. We use our products, and our 10 years of industry experience, to help customers efficiently produce the highest quality aerial maps possible.
2 You offer a premium product in a niche field (aerial mapping). How does Field of View stand out to drive sales? Customers find us when they are searching for a way to geotag or trigger their dronemounted cameras (a 61 megapixel Sony camera for example). They may have even tried a competitor's product, but ended up having issues with it. The reliability of our GeoSnap systems, along with our extensive mapping and integration experience, is what attracts new customers and keeps existing customers coming back.
BY John Machacek PHOTO BY Hillary Ehlen
80
JANUARY 2021