Top Transparent Display Manufacturers and Their Strategic Global Expansion Plans
Transparent display technology is no longer a futuristic concept limited to sci-fi films. As demand grows across industries such as automotive, consumer electronics, advertising, and healthcare, leading manufacturers are racing to innovate, scale production, and capture new global markets. These transparent screens, which allow viewers to see both digital content and the background simultaneously, are revolutionizing how information is presented and experienced.
As the global market is forecasted to grow at a CAGR of 36.8% between 2025 and 2032—reaching a projected value of US$ 38.28 billion by 2032—manufacturers are investing heavily in research, partnerships, and global infrastructure to establish long-term dominance.
This article explores the top transparent display market manufacturers and outlines their strategies for global expansion, innovation, and market leadership.
LG Display: Pioneering OLED Transparency
LG Display has long been at the forefront of OLED technology and is currently the global leader in transparent OLED panels. The company has been deploying its displays across retail, public transportation, museums, and commercial real estate. LG’s transparent OLEDs have been featured in subway train windows in China and Japan, replacing traditional signage with dynamic content overlays.
Strategic Moves
R&D Expansion: LG has increased its investment in OLED-specific research, focusing on enhancing transparency levels and extending display lifespan.
Asia-Pacific Focus: The company has aggressively expanded into China, South Korea, and Japan, where smart city and smart transportation projects are integrating transparent screens.
Diversification: LG is working to make its displays available for architectural applications, such as office partitions and hotel installations.
By focusing on large-scale B2B projects and cutting-edge applications, LG Display is setting the pace for the transparent OLED segment globally.
Samsung Display: Flexibility Meets Transparency
Samsung Display is another major player actively innovating in transparent OLED and micro-LED display panels. Known for its dominance in smartphone and smart device displays, Samsung is now applying its flexible OLED expertise to develop transparent, rollable, and foldable panels for next-gen products.
Strategic Expansion
Consumer Electronics: Samsung is integrating transparent display technology into wearables, foldable phones, and AR glasses, aiming at the premium consumer tech market.
Automotive Ventures: Samsung has partnered with luxury carmakers to prototype transparent HUDs (Heads-Up Displays) embedded in windshields and dashboards.
Global Distribution: Leveraging its massive global supply chain, Samsung is focusing on North American and European markets for automotive and retail deployments. Samsung’s ability to scale production and dominate in multiple device categories gives it a significant edge in transparent display commercialization.
BOE Technology: China’s Transparent Tech Titan
BOE Technology Group, one of China's leading display manufacturers, has emerged as a formidable global competitor. It has made rapid strides in both transparent LCD and OLED panels, catering to the domestic and international markets. BOE is known for its aggressive manufacturing capacity and government-backed expansion plans.
Strategic Playbook
High-Capacity Manufacturing: BOE has established several Gen 10.5 and Gen 8.5 LCD/OLED fabs capable of producing transparent displays at scale.
Government Alliances: The company works closely with China’s smart city and 5G infrastructure initiatives, securing bulk contracts for public display systems.
Export Growth: BOE has expanded exports to Europe, Southeast Asia, and Latin America, establishing distribution partnerships and local offices.
With its unmatched production scale and state-driven momentum, BOE is positioning itself as a global price and volume leader.
Panasonic Corporation: Industrial and Commercial Integration
Panasonic has focused its transparent display technology on industrial, medical, and high-end commercial applications. Their transparent OLED displays are designed to blend with luxury interiors, often used in hotels, museums, high-end retail, and boardrooms.
Expansion Strategy
Europe and Middle East Focus: Panasonic has targeted European heritage sites, museums, and hospitality chains, offering design-integrated solutions.
Modular Display Systems: The company is developing modular transparent screens tailored for conferencing, product displays, and smart windows
Custom Partnerships: Rather than mass-market consumer electronics, Panasonic prefers bespoke B2B solutions, partnering with interior designers and architects.
This niche positioning allows Panasonic to dominate high-margin sectors with bespoke solutions.
Sharp Corporation: Bridging LCD and OLED Frontiers
Sharp, backed by Foxconn, continues to invest in transparent LCD panels while gradually entering the OLED race. Sharp’s focus remains on cost-effective transparent displays, making it ideal for retail, point-of-sale, and educational applications.
Key Moves
Retail Rollouts: Sharp has developed transparent display kiosks for grocery stores, electronic outlets, and museums across Japan and North America.
Innovation in LCDs: While OLED remains dominant, Sharp’s improved transparent LCDs have better visibility in well-lit environments, offering an alternative at lower costs.
Foxconn Synergies: Through its parent company Foxconn, Sharp gains access to Apple’s supply chain and international manufacturing bases, potentially integrating transparent screens into consumer products.
Sharp’s competitive pricing and retail-centric strategy give it strong mid-market positioning.
Planar Systems (Leyard): Custom Transparent Display Solutions
Planar Systems, a part of China’s Leyard Group, specializes in high-end commercial transparent displays. Known for premium video wall solutions and interactive signage, Planar is expanding its footprint in North America and Europe with custom transparent OLED and LCD screens.
Strategic Highlights
Retail and Museums: Planar has deployed transparent displays in flagship stores, airports, and museums for immersive digital experiences.
North American Leadership: With its base in Oregon, USA, Planar targets large U.S. commercial clients and government projects.
Customization Focus: Planar emphasizes tailor-made solutions, offering display walls with multi-touch capabilities and flexible form factors.
Planar’s innovation-driven B2B focus helps it compete in premium installations where user experience matters most.
Other Emerging Players and Startups
The transparent display segment is also seeing the rise of startups and niche players innovating in materials and interactivity:
Prodisplay (UK): Specializes in transparent projection films and holographic screens.
Crystal Display Systems: Offers a wide variety of transparent LCD displays for industrial and commercial use.
Visionox (China): Another rising OLED innovator with a growing transparent display portfolio.
These emerging players focus on modular, interactive, and AR-ready display solutions, often collaborating with digital signage and IoT companies.
Conclusion: The Race Toward Transparent Future
Transparent displays are on the verge of redefining how businesses communicate, consumers interact with devices, and cities integrate digital information into daily life. The competitive landscape is heating up, with top manufacturers pursuing aggressive global strategies—ranging from localized B2B customization to mass-scale OLED production.
As transparent display panels become more versatile, affordable, and high-performing, the focus will shift from innovation to deployment scale, ecosystem partnerships, and user-centric design. Companies that align technological prowess with smart market positioning are expected to lead the next wave of display evolution.
Whether through bold partnerships, regional alliances, or product innovation, these leading manufacturers are shaping a world where “transparent” means immersive, intelligent, and inevitable.