Short-term Rental Market New Developments and Strategies 2030 The global short-term rental market is poised for remarkable growth, with an expected Compound Annual Growth Rate (CAGR) of 20% between 2023 and 2030, reaching a staggering valuation of US$15 billion by the end of the decade, according to a comprehensive market analysis. Market Dynamics The short-term rental market, which encompasses the temporary rental of residences such as apartments, homes, and vacation properties, is experiencing a surge in demand due to the evolving preferences of modern travelers. This trend is fueled by the rising popularity of transformational travel, where travelers seek unique and authentic experiences. Vacation rental properties, ranging from charming cottages to opulent villas and unconventional lodgings like treehouses and houseboats, cater to this growing desire for novelty and adventure. Unlike traditional long-term rentals, which typically involve leases of six months or more, short-term rentals offer flexibility and cater to travelers looking for stays lasting days, weeks, or a few months at most. With the increasing interest in weekend getaways and quick trips, vacation rentals have become an attractive choice, providing more space, privacy, and amenities compared to conventional hotel rooms. Key Findings
The global short-term rental market is expected to grow at a significant CAGR of around 20% from 2023 to 2030. Rising popularity of transformational travel is driving the demand for short-term rentals. Home rentals remain the dominant accommodation type in the short-term rental market. The online booking mode category holds the highest market revenue share in 2022. North America leads the market, while the Asia Pacific region is poised for the fastest growth till 2030.
Driving Factors 1. Increasing Interest in Renting out Vacation Homes The surge in the short-term rental market is primarily attributed to consumers' preference for vacation rental homes. Modern travelers, especially millennials and Gen Z, are seeking authentic and unique experiences. Vacation rental properties offer more than just accommodation; they provide a sense of home, privacy, and an array of amenities. Fully furnished kitchens, private pools, outdoor spaces, and entertainment options create a comfortable and relaxed atmosphere, particularly for families and groups. The rise of user-friendly online booking platforms like Airbnb, Vrbo, and Booking.com has made it easier for travelers to find and book vacation rentals worldwide. This accessibility, combined with the desire for new experiences, has fueled the demand for vacation rental properties. 2. Popularity of Transformational Travel The trend of wellness vacations, aimed at rejuvenating the mind, body, and soul, is contributing to the growth of the short-term rental market. Travelers are increasingly seeking experiences that go beyond traditional sightseeing and offer a chance to immerse themselves in local culture. Short-term rentals, often located in residential areas, facilitate this deeper connection with the destination.