

Probiotics Market Size, Trends, and Industry Forecast 2031
The key trend anticipated to drive the market for probiotics growth is an increasing demand for probiotics for skin health. As skincare becomes more popular, holistic methods for skin health are gaining traction. Customers are increasingly looking for products that use probiotics and address both the internal and external aspects of skin health.
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Another major market trend expected to drive probiotics market growth is the rapidly expanding sector of probiotics for sports nutrition. Athletes are increasingly recognizing the value of intestinal health for overall performance. For nutritional absorption, energy production, and immunological function, a healthy gut flora is crucial, and probiotics can help maintain it.
Probiotic strains might be difficult to keep viable and potent for the duration of the product's shelf life. Consistent quality and effectiveness are important yet challenging to guarantee, especially when using live microorganisms.
In 2022, the lactobacilli category dominated the industry. Lactobacilli are thought to strengthen the immune system, reducing the risk of allergies and infections. They can alter the immunological response.
The probiotic food and beverages category also led the market in 2022. Probiotics are being added more frequently to dairy-free substitutes like almond milk yogurt and coconut milk kefir. These goods are suitable for vegans and consumers with lactose sensitivity.
The animal probiotics category is expected to experience the fastest growth within the forecast time frame. Animals are especially vulnerable to the negative effects of stress during situations like weaning and transportation. Probiotics are sometimes used to support immunological health and stress management in animals.
Regional Insights
Asia Pacific to Dominate the Market Asia Pacific is expected to dominate the market for probiotics during the forecast period. The region has seen an increase in the prevalence of
Western eating habits, including a higher intake of processed foods. This has led to digestive problems, increasing the demand for probiotics to offset the effects of such diets.
North America to be the Fastest-Growing Region North America is expected to be the fastest-growing probiotics market region. Probiotic products are widely available in North America, including supplements, yogurt, kefir, fermented meals, and more. This variety accommodates a range of consumer tastes and nutritional needs.
A Look Back and a Look Forward - Comparative Analysis
Chronic inflammation is a prevalent aspect of chronic diseases, which may exacerbate symptoms and speed up the course of the illness. Probiotics contain anti-inflammatory properties and can help control inflammation in the body. They are frequently used as an adjunctive or complementary therapy in conjunction with traditional treatments for chronic disorders, potentially improving treatment outcomes and quality of life.
Cardiovascular problems are more likely in those with certain chronic conditions, including diabetes and hypertension. Researchers are investigating the possibility of some probiotics enhancing heart health by regulating blood pressure and cholesterol levels.
The market witnessed staggered growth during the historical period 2018 - 2022. Synbiotics were particularly popular with customers who prioritized digestive health, seeking remedies for issues like irritable bowel syndrome (IBS), constipation, and general digestive discomfort.
The demand for synbiotics extended beyond specific regions, contributing to the growth of the global probiotics market. Companies provided options for a wide range of consumers by offering synbiotic products suited to particular health issues, age groups, and dietary preferences.
Probiotics can be used as a preventative measure to reduce the risk of oral health issues, possibly lowering the need for invasive dental procedures in the coming years. Additionally, probiotics may help in the management of bad breath (halitosis) by fostering a more favorable balance of oral bacteria and minimizing the presence of odor-producing bacteria.
Furthermore, many people prefer non-invasive, all-natural approaches to maintaining oral health. Probiotics offer a non-abrasive, gentle method of supporting dental hygiene in the coming years.
Global Probiotics Market, Value (US$ Bn) 2018 - 2030
Key Growth Determinants
Perceived Health Benefits Probiotics are associated with immune system support. Consumers are increasingly interested in ways to improve their immune systems, especially in the wake of health emergencies like the COVID-19 pandemic. The demand for probiotics for their immune-boosting qualities has increased due to this heightened awareness. Probiotics are seen as a proactive strategy to maintain health and delay the onset of various diseases.
The probiotics industry is further stimulated by this proactive attitude towards health and wellbeing, aligning with a larger trend towards holistic and natural solutions.
high R&D costs. This innovation restriction can hamper the release of innovative strains that may be more potent.
The significant costs incurred by R&D, including clinical trials and research studies, may increase the cost of producing probiotic products. Customers can be hesitant to buy probiotic pills or meals that cost more money as a result.
The high cost of R&D can make it difficult for new businesses and startups to compete in the market. A smaller number of competitors in the market may result in a smaller selection of products and higher pricing for consumers.
Key Trends and Opportunities
The Personalised Probiotics Buzz Personalized probiotics are made to treat specific health issues, which may make them more successful than probiotic products that are made to fit all people. The likelihood that consumers would see a difference in their health will raise demand.
Based on the unique health circumstances and microbiome profile of a patient, healthcare practitioners may suggest personalised probiotics. This recommendation may increase sales and consumer confidence. By providing specialized health solutions, personalized probiotics engage customers more deeply. A higher level of brand loyalty and repeat business may result from this involvement.
Rising Use of Probiotics in Mental Health Sector The connection between gut health and mental health is becoming increasingly more widely known. Probiotic products are becoming increasingly popular among customers as they become more aware of the benefits for mental health.
Probiotics have been studied for their potential to alleviate anxiety, stress, and even depressive symptoms. Probiotics may be used as a supplemental treatment or as a preventative step by consumers who are suffering from these illnesses.
Rise of Plant-based Probiotics Many consumers are adopting vegetarian, vegan, or plantbased diets for health, environmental, or ethical reasons. Plant-based probiotics provide an option that aligns with these dietary preferences.
By providing plant-based probiotics, businesses can reach a wider customer base that includes vegans, vegetarians, and people who have lactose intolerance or dairy allergies. Sales may rise as a result of this wider distribution.
Probiotics and plant-based meals combine to provide useful items that help intestinal health as well as the nutritional advantages of plant-based diets.
Global Probiotics Market DROs
How Does the Regulatory Scenario Shape this Industry?
Over the last three years, probiotics have been regulated by the Food and Drug Administration (FDA) as either dietary supplements or as ingredients in food. Manufacturers
must abide by labeling and safety regulations. The FDA's rules affect how probiotics are sold and labeled in the United States.
Stricter laws may impact marketing tactics and product claims. In the European Union (EU), the European Food Safety Authority (EFSA) assesses probiotic product health claims. Scientific data must support health claims, and only authorized claims may be made by products. This regulatory monitoring impacts the EU's marketing and sales of probiotics. Probiotic products are governed in Canada by Health Canada.
Manufacturers must adhere to strict guidelines for the safety and caliber of their products. Probiotics sold in the Canadian market are held to set criteria because of Health Canada's regulations. In Australia, the Therapeutic Goods Administration (TGA) regulates therapeutic goods, including some probiotic products with therapeutic claims. Probiotics must adhere to TGA regulations in order to be marketed in Australia.
Fairfield’s Ranking Board
Top Segments
Lactobacilli Category Maintains Dominance Over Bifidobacterium Segments The lactobacilli segment dominated the market in 2022. Lactobacilli is one of the most well-liked probiotic strains for improving digestive health. As a result, the indications and symptoms of digestive disorders such as diarrhea, IBS, and constipation are lessened. They can also help maintain a healthy gut microbiota.
Some strains of lactobacilli, including Lactobacillus acidophilus, generate the enzyme lactase that helps in the digestion of lactose. By making dairy products easier to digest, this is advantageous for people who are lactose intolerant.
Furthermore, the bifidobacterium category is projected to experience the fastest market growth. One of the first bacterial species that populate a baby's stomach is bifidobacterium. Natural Bifidobacterium found in breast milk helps newborns develop a balanced gut flora. Infant feeds frequently contain probiotics that contain bifidobacterium.
Probiotic F&B Sales Spearhead The probiotic food and beverages segment dominated the market in 2022. Enzymes and probiotics are being added to food and beverage products by manufacturers more frequently. The demand from consumers for foods with higher nutrient and fiber contents is to blame for this.
Probiotics and other digestive components are frequently used in fish oil and yogurt to lower the risk of troubles with gut health. Due to rising awareness of ways to improve quality of life and a rise in disposable income, probiotics have gained popularity among consumers as a treatment for various health issues.
The probiotics dietary supplements category is anticipated to grow substantially throughout the projected period. Due to the rising interest in wellness programs as a result of rising health-related problems like high blood pressure, unhealthy lifestyles, obesity, and improper nutrition. In order to treat various gastrointestinal conditions, dental caries, and breast cancer, these supplements help develop a robust immune system.
Human Probiotics Retain Dominance The human probiotics segment dominated the market in 2022. Globally, the aging population is rapidly growing, and this trend is likely to cause an increase in chronic diseases. This, in turn, is expected to increase the demand for probiotics and other microbes to control the threat of the most serious chronic diseases, such as colon cancer, inflammatory bowel disease (IBD), and diarrheal diseases.
The segment of animal probiotics is anticipated to grow at the fastest rate during the projected period. Probiotics have become more widely used in farm animals' diets during the past few years.
Probiotics have been successfully used in animal feed to improve animal performance, digestion, and immune systems. The need to use fewer antibiotics in animal husbandry and the growing emphasis on animal welfare has increased the demand for animal probiotics.
Regional Frontrunners
Asia Pacific Represents the Largest Playing Ground for Probiotics Brands Throughout the projected period, Asia Pacific is anticipated to dominate the probiotics. The Asia Pacific countries considered for the market study are China, Japan, India, Australia, and New Zealand. Due to the popularity of the Japanese brand "Yakult," one of the key reasons affecting the market acceptance of probiotics is customer awareness of the health advantages associated with them.
The largest probiotic markets in the area are in China and Japan, whereas the nations with the market greatest economic growth are Australia and New Zealand. Japan's large elderly population is expected to lead to a significant demand for probiotic dietary supplements.
Due to the increasing demand for meat in the area, the feed probiotics business is also wellestablished. China, a significant market for probiotics, is the world's largest producer and consumer of meat, which stimulates demand for probiotics for animal feed.
Moreover, the market is anticipated to increase in the future due to the rising population, booming economies, and rising demand for functional foods.
North America Boasts Strong Market Presence The region with the fastest-growing probiotics market is predicted to be North America. The functional food and beverage market in North America is well-established. Products containing probiotics are frequently promoted as functional foods, which appeal to customers seeking both flavour and health advantages.
The probiotics industry has a strong presence in North America. Research and development expenditures by academic institutions and industry participants have resulted in the development of new probiotic strains and commercial formulations. Probiotic products are subject to rules and oversight from North American regulatory agencies like the U.S. FDA and Health Canada. Consumers can feel confident with probiotics thanks to this regulatory system, which helps ensure product safety and quality.
North America Probiotics Market, by End Use, 2018 - 2030, US$ Bn Fairfield’s Competitive Landscape Analysis
A smaller group of well-known companies dominates the consolidated global market for probiotics. Large corporations are introducing new products and updating their distribution networks in an effort to grow internationally. Moreover, Fairfield Market Research is expecting the market to witness more consolidation over the coming years.
Leaders in the Global Probiotics Space
DANONE
Hansen
Nestle
PepsiCo Inc.
Lifeway Foods Inc.
Yakult Honsha Co. Ltd.
BioGaia AB
Kerry
General Mills Inc.
Arla Foods
Probi AB
DuPont De Nemours, Inc.
i-Health, Inc.
Lallemand Inc.
Mother Dairy Fruit & Vegetable Pvt. Ltd
The global probiotics market is poised for significant growth, driven by increasing awareness of health benefits, rising demand for probiotic supplements, and ongoing R&D activities. With strong regional markets in Asia Pacific and North America, probiotics are set to play a crucial role in promoting overall health and wellness.