The global pecan industry is witnessing an unprecedented export boom, with shipments hitting record highs as demand for healthy, plant-based, and ready-to-eat foods continues to surge. The pecan market is forecast to grow from US$ 2 billion in 2025 to US$ 3.1 billion by 2032, at a steady CAGR of 6% during the forecast period.
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Rising health consciousness, coupled with the increasing popularity of vegan and organic diets, has positioned pecans as a staple in global snack aisles and food formulations. This, in turn, is driving demand in key international markets and propelling export figures for top producing nations.
United States Leads Global Exports
The United States remains the world's leading pecan producer, accounting for approximately 80% of global supply. This dominance in production has ensured the country's position as the top exporter. In 2022, U.S. pecan exports totaled 37.6 thousand metric tons, generating over $308 million in export revenue. Key importers include Mexico, Canada, and China markets where consumption of nuts and health-centric snacks is steadily rising.
American pecans are valued for their quality, flavor, and versatility in both traditional and modern culinary applications. From pecan pies and bakery items to vegan snacks and protein-rich bars, pecans are finding widespread international appeal.
Shelled Pecans Drive Export Growth
Among exported products, shelled pecans are increasingly in demand due to their convenience. In 2022, the U.S. exported 23.6 thousand metric tons of shelled pecans, far surpassing the 14.0 thousand metric tons of in-shell exports. Shelled pecans offer ease of use for consumers and food manufacturers alike, making them an ideal ingredient for quick recipes, snacks, and packaged foods.
Processed pecans including roasted, salted, flavored, and chopped varieties are also driving export volumes. These ready-to-eat formats cater to consumer preferences for convenience, health,
and taste, particularly in international markets such as Asia Pacific and Europe, where interest in nutrient-rich, plant-based snacks is growing.
Health and Wellness Trends Boosting Demand
Consumer preference for healthier snacking options is a key growth driver for the global pecan market. A 2023 survey found that 53% of U.S. consumers prefer healthy snacks, and this trend is now being mirrored worldwide. Pecans, rich in healthy fats, antioxidants, and dietary fiber, are being embraced as a smart snack choice.
The plant-based and vegan food movement is also supporting demand. Pecans are expected to hold a 10–12% share in the vegan-friendly snack category by 2028, as they offer a clean-label, protein-rich option for those avoiding animal-based products.
Organic and Non-GMO Varieties Gain Export Appeal
Pecans marketed as organic and non-GMO are rapidly gaining traction among health-conscious international consumers. In North America, organic pecans already hold an 18% market share and command a price premium of 20% to 30% over conventional products.
Globally, 72% of consumers report actively purchasing organic products, and 34% specifically look for non-GMO certification when selecting food items. Exporters offering USDA Organic or Non-GMO Project Verified pecans are well-positioned to capture a growing segment of premium buyers abroad.
Sustainable Packaging and Production Practices Strengthen Global Market Reach
Sustainability has become a defining factor for global consumers and retailers. Pecan producers are responding by adopting recyclable, biodegradable, and compostable packaging to reduce environmental impact. It is estimated that by 2030, over 30% of pecan producers will use ecofriendly packaging.
Sustainable farming practices are also on the rise. Technologies such as drip irrigation and moisture sensors are being employed to conserve water, particularly in the arid U.S. Southwest. Organic farming methods, including the avoidance of synthetic pesticides and fertilizers, are becoming more common as producers seek certification and improved soil health.
B2B Segment Fuels Export Momentum
The business-to-business (B2B) distribution channel remains the backbone of global pecan exports. By 2025, B2B is projected to hold a 62.8% market share. Food manufacturers, retailers, and wholesalers prefer bulk purchases to minimize procurement costs and ensure consistent supply.
In 2023, B2B accounted for 68% of total pecan market revenue. Processed pecans, especially in shelled, roasted, or chopped forms, are popular among industrial buyers due to their readiness for integration into finished products such as snack bars, cereals, bakery items, and confectionery.
E-Commerce Emerges as a Key Growth Channel
The global shift toward online shopping is creating new export opportunities for pecan producers. In the U.S., 50% of consumers now buy groceries online, and a growing number are seeking premium products such as organic or flavored pecans through digital platforms.
Millennials, in particular, are driving this trend. A recent study showed that 36% of millennial consumers prefer to buy snacks and nuts online due to convenience and the ability to compare product details and prices. Subscription boxes featuring pecans are also gaining popularity, especially among younger consumers seeking healthy and innovative snack options.
Product Innovation Expands Export Potential
Pecan companies are diversifying their offerings with value-added products tailored to international markets. These include:
Pecan butter and pecan oil
Chocolate-covered and honey-roasted pecans
Flavored varieties with spices or nutritional enhancements
Pecan-based granolas and snack bars
Such innovations not only widen appeal but also support premium pricing and brand differentiation. These strategies are increasingly supported by digital marketing, with brands leveraging social media platforms to share recipes, health benefits, and sustainable sourcing stories.
Recent Industry Developments
In January 2025, Kodiak Foods, led by Chief Brand Officer Zac Efron, launched Apple Brown Sugar Pecan Oatmeal.
In January 2025, Paris Baguette introduced seasonal butter pecan items in its winter menu lineup.
In September 2024, Starbucks added the Pecan Crunch Oatmilk Latte to its fall beverage offerings.
Outlook and Opportunities Ahead
The outlook for pecan exports remains strong through 2032. As more consumers around the globe seek natural, plant-based, and nutritious snack options, demand for pecans will continue to climb. Exporters that focus on sustainable farming, organic and non-GMO certifications, and innovative product development will be best positioned to capitalize on the rising global appetite for pecans.