Expanding Horizons: Global Mouthwash Market Set to Reach US$ 15.7 Billion in 2032
The global mouthwash market achieved a valuation of US$ 8.5 billion in 2021, and projections indicate a substantial growth trajectory, reaching an estimated US$ 15.7 billion by the conclusion of 2032. This represents an impressive Compound Annual Growth Rate (CAGR) of 5.8% from 2022 to 2032, as unveiled in a recent study by Persistence Market Research. North America currently stands as the leading regional market, boasting a significant share of 29.8%. Mouthwash Market plays a crucial role in maintaining oral hygiene by effectively eliminating bacteria and germs through its antiseptic properties. Typically gargled and swilled around the mouth, mouthwash acts as a preventive measure against various oral cavity issues, including plaque, gingivitis, bad breath, and mouth ulcers, by mitigating the microbial burden. Widely embraced for its cosmetic benefits, mouthwash not only cleans the mouth but also whitens teeth and leaves behind a refreshing scent. Sales of mouthwash products constituted 18.1% of the global oral care market in 2021, exhibiting a notable CAGR of 5.7% from 2017 to 2021, a trend propelled by heightened global awareness of oral hygiene. The surge in dental problems, gum diseases, and periodontal diseases has directly correlated with increased product sales. WHO data from 2019 reveals that over 2 billion individuals suffer from permanent tooth decay, and 520 million children contend with primary teeth caries. Sugar-added beverages, as indicated by a November 2017 WHO report, contribute significantly to dental caries, intensifying the demand for mouthwash products with antiseptic properties. Mouthwash, by virtue of its germ-killing efficacy, plays a crucial role in preventing teeth decay. Additionally, certain mouthwash ingredients offer healing properties and produce analgesic effects, aiding in the treatment of mouth ulcers and pain relief. Market growth is further fueled by heightened awareness campaigns by manufacturers and governments, emphasizing dental health, as well as the increased purchasing power of consumers globally. The cosmetic application of mouthwash, particularly those containing bleaching agents like hydrogen peroxide, contributes positively to market expansion by removing teeth stains and promoting teeth whitening for a brighter, whiter smile. With these factors in play, the global mouthwash market is poised to flourish at a CAGR of 5.8% throughout the forecast period from 2022 to 2032.