Flytxt | AI for CX

SaaS Solutions:

Flytxt: Maximizing Customer Lifetime Value

CLTV is a critical success metric for Subscription businesses

CLTV maximization challenges for Subscription businesses:

Customers of subscription-based businesses provide 50% more value in years 2-5 than in the first year - BCG

Large number of consumption data points

Data discrepancy and partial information

A 5% increase in retention can result in a 25% to 95% increase in profit. – Bain & Company

Many products & price points, touchpoints & interactions, external dynamics

A multi-dimensional metric measured at various levels

CLV allows to quantify the value of an organization’s customer experience (CX) efforts

- Forbes

Needs continuous assessment and quick responses to billions of changing behaviors

Unique Proven Technology for a Complex Problem

Well-trained, Privacy-Preserving AI for Customer Lifetime Value Maximization

Well-trained AI with trillions of curated data points that can provide accurate and actionable intelligence to maximize CLTV

Insights

Patented privacy-preserving analytics techniques that support customer privacy and collaborative multi-party data analytics

Decisions

Optimizations

CLTV AI

Packaged cloud-ready solutions

industry-standard APIs for effortless integration into any Enterprise CX landscape

Out-of-the-box CLTV data model and analytics to analyze complex customer behavior data patterns

Sustained Value Creation across the Enterprise

Measurement, monitoring, and optimization of CLTV is a must for every team in the enterprise to ensure long term returns from CX and digital transformation

Catalog Optimization

Campaign Management

Loyalty Management

Digital Sales

Omnichannel Care

Pricing & Discounting

Profitability

Management

Offer Management

Product Bundling

Welltrained

Insights

Decisions Optimizations

CLTV AI

New Product Design

Privacypreserving

Productivity

Management

Incentives

Management

CX Program Governance

Data Monetization

Strategic Planning

Flytxt – Fast growing company with global presence

Dutch corporation with 200+ employees across Europe, Middle East, Africa, Asia and Latin America

70+ Clients 50+ Countries 700+ MN Consumers

Solutions with CX Partners

Flytxt's CLTV technology integrated into Oracle CX applications as well as available on SAP and Salesforce Marketplaces

Flytxt CLTV Maximization solutions integrated with CX/DX transformation suites to drive CX and revenue uplift

Flytxt: Proven, Highly Scalable Technology

Enterprise CX

CRM Martech Insights, Decisions & Optimizations

Channels and Touchpoints

Data Sources

Contact Centers Back Office Web Social Mobile Email

CLTV AI for CX

www

Campaigns and Journeys

Omni-channel CVM

✔ Multichannel Campaign Orchestration

✔ Real-time Contextual Marketing

✔ CVM Best Practices

CLTV Analytics

Descriptive Reports, Dashboards, Exploratory Analysis Templates etc.

CLTV Data Model

Purchase and Consumption Behavior Patterns, Privacy-preserving Translations

Enterprise IT

Infrastructure

Systems Third-Party Applications

Solution: AI for CX

Enable accurate decisions and timely actions for driving higher RoI across CX processes

CX Data Sources

SaaS (Private/Public Cloud)

Customer data

Billing data

Product data

Campaign data

Customer intelligence

Product intelligence

Digital Digital Activation

Digital Sales Accelerator

Journey Optimization

CX Governance

CX Value Computation

CX Value Assurance

NPS & QoS data

Customer Care data

Payment data

Transaction data

Etc.

√ CLTV data platform

√ CLTV data model

√ CLTV analytics

Pricing Intelligence

Sales Intelligence

Etc

Care

Proactive Service Accelerator

Sales Accelerator

Retention Accelerator

Marketing

Sales Accelerator

Retention Accelerator

√ CLTV AI (Autonomous, Explainable)

√ AI for CX integration framework

Campaign Optimization

Well-trained with

curated domain data

Higher active user base & usage

Optimal CX value

Better agent productivity

Accelerated sales & retention

Sample AI for CX Use cases

AI FOR DIGITAL

User Activation

App Usage Booster

NBO for Digital Sales

AI FOR CX Governance

CX Value Measurement

CX Value Influencers

NBA for CX Value Assurance

AI FOR CARE

Problem/Context Discovery

Next Best Agent Mapping

Churn Risk Alert

NBO for Sales

AI FOR MARKETING

Upsell/Cross-sell NBO

Segment Discovery

Retention & Win-back

Campaign Rating and Optimization

Solution: Omni-channel CVM

Drive marketing agility to maximize customer lifetime value across omni-channel campaigns and journeys

CX Data Sources

SaaS (Private/Public Cloud)

Customer data

Billing data

Product data

On-boarding

Upsell campaign

Cross-sell campaign

Digital Services

Fintech

Gaming Messaging

Media

Campaign data

Network data

Etc.

√ CLTV data platform

√ CLTV data model

√ CLTV analytics

Retention campaign

Loyalty programs

Etc.

Teleco

m Mobile Services Fixed Line

Higher digital sales

Personalized engagement

√ Multi-channel orchestration

√ Real-time events and triggers

VAS

Mobile Financial Services Enterprise

Retail Banking

Accounts Deposits Cards

Higher retention & loyalty

Effective crosssell programs

Remittances

Payments Loans Investments

Domain specific workflows and best practices

Sample Omni-channel CVM Use Cases

HFS DESIGNATED FLYTXT AS A ONEOFFICE™ HOT VENDOR (Q3 2022 ) FOR ITS UNIQUELY DIFFERENTIATED AI-DRIVEN SOLUTIONS

CUSTOMER ENGAGEMENT SYSTEMS: WORLDWIDE MARKET SHARES, 2022

FLYTXT PROFILE: CUSTOMER ENGAGEMENT 2022

451 ALLIANCE CUSTOMER SUCCESS: ONE OF THE LEADING VENDOR OFFERING PROMISING SOLUTIONS FOR CUSTOMER SUCCESS, 2022

NOW TECH: CUSTOMER ANALYTICS TECHNOLOGY Q1 2022

NOW TECH: CROSS CHANNEL CAMPAIGN MANAGEMENT Q1 2021

FROST & SULLIVAN RECOGNIZED FLYTXT WITH THE ‘2021 GLOBAL COMPANY OF THE YEAR AWARD’ FOR ‘AI IN TELECOM MARKETING’ DOMAIN.

FLYTXT IS LISTED AMONG THE ‘CAMPAIGN CDP’ VENDORS WHO OFFER CAPABILITIES FROM DATA ASSEMBLY TO ANALYTICS AND CUSTOMER TREATMENTS FOR B2C ENTERPRISES, 2021.