Press.
Industries
Skin Pharm Raises $15
Million To Expand
Clinics, Scale Aesthetic
Dermatology Practice
I Tested This Best-Selling Serum That’s Sold Out 10 Times Before, and It Reduced Redness and Boosted Hydration Levels in Just 2 Weeks
Squeeze’s CEO Brittany Driscoll Is Disrupting The Outdated Massage Landscape Offering A Franchise Model
Vanderbilt Health Launches ‘Work Perks’ to Celebrate Employees
Singer Thomas Rhett Is Taking Fitness Challenges
We Spent 15 Hours In Freezing Cold Water to Find The Best Cold Plunge tubs of 2024
Meet the Inspiring Winners of VS PINK's Female Empowerment Initiative, 'GRL PWR Project'
Nashville to Be Party Central for ‘Bachelorette’ Alum and David’s Bridal
Country Superstar Lauren Alaina Partners With Maurices To Honor Hometown Heroes, Elevate Women
Meet The Castellows: Country Music's Breakout Trio Sharing Their Love For Horses
As Furniture Retail Goes From Boom To Bust, Ashley Modernizes For The New Normal
Tractor Supply Company Partners
Lainey Wilson Launch Country Artists Careers
Trey Kennedy Opens Up About Viral Success and Hilarious New PSA for Kasasa (EXCLUSIVE)
R Labs Genesis NFT Collection ‘R Planet’ Inspires Positive Change!
Serena Williams, Bumble Put the Ball in Women's Court With New Ad at Super Bowl LIII
See How Tennessee Tourism Turned Concertgoers’ Brain Waves Into Travel Recs
Enterprise Rent-A-Car Showcases Acts of Kindness with Exclusive Event
Kelly Clarkson Is Officially a Godmother! ...to Norwegian Cruise Line's Newest Ship, the Encore
American Red Cross Gets Media Outlets Like the Dodo to Change Their Logos for World Donor Day
The Onsite Foundation’s Triumph Over Tragedy Program Brings Community, Healing To Mass Shooting Survivors
The Hits
Offerings
Always On/Brand PR
We craft and execute dynamic, always-on PR strategies that keep your brand in the cultural conversation 24/7. From trend-spotting and story-driven media placements to leveraging key industry insights, we ensure your brand stays top-of-mind and connected to what matters most. We're all about creating authentic, buzzworthy moments that drive meaningful engagement and lasting impact.
PR Agency of Record
As the PR agency of record for Ashley, FlyteVu leads press strategy and secured coverage for grand openings, product launches, thought leadership, sales, and event activations.
Results
- Over 3 Billion Impressions Secured - Placements in Apartment Therapy, PEOPLE, Good Housekeeping, and more - 3+ Grand Openings
Thought Leadership
We secure ongoing local and national press for company founders through interviews on the top podcasts, speaking roles at national events, and with traditional media. Founders are positioned as experts in their respective fields. Founders are media trained for the best interview opportunities to position them as experts in their respective fields and to further promote their company mission.
Maegan Griffin
Nurse Practitioner, Founder and CEO of Skin Pharm
FlyteVu led the overall press strategy and outreach for the Founder and CEO of Skin Pharm, a modern beauty brand offering products as well as in-clinic treatments.
Results
- Featured in Well+Good, Buzzfeed, Bustle, Cosmopolitan, SELF, Forbes, and more
- Secured guest spots on the Success Stories Podcast, Women’s Health Magazine’s Instagram Takeover
Brittany
Driscoll Founder and CEO, Squeeze
FlyteVu created and executed press strategy to position Founder and CEO as the innovative face of Squeeze, a new massage concept from the creators of DryBar.
Results
- Featured in Business Insider, Forbes, Success Magazine, Well+Good, iHeartRadio, Entrepreneur, and more
- Secured speaker spot at March 2023 SXSW
- Podcast Interviews: Entreprenista, The Natalie Tysdal Podcast, The Renaissance Podcast, and more
Grand Opening
We specialize in crafting unforgettable grand openings that get people talking and drive real impact from day one. Through immersive experiences, curated media coverage, and powerful storytelling, we build anticipation and excitement around your brand. Our goal is to create a launch moment that resonates with your audience, sparks conversation, and sets the tone for long-term success.
10 Ashley Locations garnering over 76 million Earned
Media Impressions
5 Squeeze franchises garnering over 64 million Earned Media Impressions
Location
Product & Partnership Launches
We develop overall press strategies and execute local, regional, and national press outreach for new company or brand announcements inclusive of partnership deals, investor and financial news, new product launches, and more.
Kitty & Vibe Creative Designers
FlyteVu identified and secured four toptier talent across two campaigns to become the brand’s first celebrity investors and creative designers. Each talent co-designed and launched her own Kitty & Vibe swimwear collection representing various body shapes, sizes, styles, and stories.
Over 3 Billion Earned Media Impressions
Feature stories in InStyle, PureWow, ForbesWomen, WWD, Refinery29, and more Launches resulted in some of the most profitable months in the brand’s history
CLEAN Cause
“Drink to This” presented by Macklemore
FlyteVu was tasked to build increased brand awareness and reach new audiences by bringing CLEAN Cause into the entertainment space through strategic talent partnerships.
We identified and secured GRAMMY-winning artist Macklemore to join CLEAN Cause as investor and the new Creative Director. The initial partnership kicked off with content launching the brand’s new tagline “Drink to This,” engaging members of the recovery community to share their recovery journey, a.k.a. their ‘toastimonial’ in a celebratory launch video. The heartfelt video with a voice-over by Macklemore was co-produced by FlyteVu and the brand to highlight both the cause and product garnering over 35k views across social media.
The results of the partnership launch included:
2.5+ Billion Unique Monthly Visitors
Highest Performing Video in Brand History
35k+ Total Video Views
Ashley DSG Delivering Dreams
To boost brand sentiment for Ashley stores in the New Orleans market, FlyteVu launched a heartwarming sweepstakes, offering one deserving family a full furniture makeover. Tapping into local pride, we brought on New Orleans Saints linebacker Demario Davis to lead the charge and inspire community participation. The campaign gained additional momentum with strategic press placements, securing media coverage that amplified the initiative's impact and reach.
Results
- 225,220,703 media impressions and counting
- Over 2,000 sweepstakes entries from deserving families
Event Press
We handle onsite press management for live experiences and activations, ensuring every detail is covered. From curating media invites and facilitating onsite talent interviews to providing timely photo assets, we craft a personalized PR strategy that amplifies your brand's story. Our team goes beyond logistics, building meaningful connections with key media to create an unforgettable experience they’ll be excited to share with their audiences, driving buzz and real-time coverage across all platforms.
David’s Bridal NashBlast
FlyteVu partnered with David’s Bridal to take the brand beyond bridal in the most glam way possible. To generate excitement, FlyteVu secured major press and hosted an exclusive Nashville event, led by Kaitlyn Bristowe, to unveil a limited-edition diamond fringe jacket by designer DanielXDiamond. With celebrity guests, pop-ups, and a viral social media moment, the event made waves, while fans joined a live TikTok shopping experience to grab their own jacket.
Results
- Over 400 Attendees at the First Annual David’s Bridal NashBlast Event
- Secured Over 600 Million Earned Media Impressions - Features in WWD, AdAge, Us Weekly, Hollywood Life!, Entertainment Tonight!, E! News, and more
Jack Daniel’s
Raising Hell, Raising Spirits
Jack Daniel’s wanted to throw a one-of-akind event to launch the newest member of their family, Jack Apple, in a culturally relevant way that would garner earned media and buzz amongst Brown-Forman’s sales network. FlyteVu worked with Jack Daniel’s to bring to life a bold and eccentric event in Hollywood, CA and secure the perfect event host. FlyteVu partnered Jack Apple with Kesha and created the “Raising Hell, Raising Spirits” event at the famed Houdini Estate. The event was a bold, eccentric, and psychedelic evening where guests were greeted by stilt-walkers and Jack Daniel’s cocktails, including the Jack Apple Spritz, Jack Apple Mule, and Jack Apple Fizz, at the mad scientist themed bar.
Results
- Over 500 attendees exclusive to press and media and VIPs
- Over 280 Million Earned Media Impressions
- Coverage in Billboard, Entertainment Tonight, Extra, E News! and more
Campaign Press
We manage press for large-scale programs that tap into FlyteVu’s full range of services. Our team crafts strategic PR plans for in-house campaigns designed to generate buzz on local, national, and global levels. We ensure talent partners are media-trained to speak authentically about their brand partnerships, and every strategy is customized to hit agreed-upon KPIs, engage target audiences, and align with overarching campaign goals for maximum impact.
TSC
Emerging Artists Program
FlyteVu identified country music star Lainey Wilson as Brand Ambassador and curator of a new music platform that amplified Tractor Supply’s commitment to country music. Wilson served as curator of the Emerging Artists Program, built to discover and support emerging artists who live and love what Tractor Supply calls “Life Out Here.” FlyteVu also tapped fellow established artists Ashley McBryde, Dustin Lynch, Kat & Alex, and Lauren Alaina to participate as mentors of the program along with Opry Entertainment Group to help amplify this program. Each mentor took to their social channels, encouraging their followers to submit their original songs inspired by the Out Here lifestyle during the month-long submission period with additional amplification from Ole Red, Grand Ole Opry, WSM channels, and press support from FlyteVu.
Emerging Artists Program
887 Program Submissions
9,591,238 Organic & Paid Social Impressions
Over 2 Billion Earned Media Impressions
Cracker Barrel
Five Decades, One Voice
To celebrate the company’s 50th anniversary, Cracker Barrel aimed to drive and sustain awareness by paying homage to its long history in music while setting the tone and paving the way for the next five decades to come. Recognizing the relevant cultural conversation surrounding a lack of radio airtime for female country artists, Cracker Barrel was able to draw on a longstanding track record of supporting women in country music to establish the brand as an authentic voice in the conversation. With the blessing of the legendary Loretta Lynn, who lent her voice to narrate the official announcement video, FlyteVu created “Five Decades, One Voice,” an earned media-centric, music-focused program pairing legendary female country artists with emerging female artists all in support of Cracker Barrel’s five decades of music. The program tasked female pillars in the country music industry, Karen Fairchild and Kimberly Schlapman of Little Big Town, Brandi Carlile, Trisha Yearwood, and Hillary Scott of Lady Antebellum with selecting an emerging artist or songwriter for a once-in-a-lifetime mentorship opportunity. The relevancy of the topic and the talent behind the program led to an earned media opportunity for Trisha Yearwood to kick it off with a performance of “Every Girl in This Town” on the Today Show.
Five Decades, One Voice
Cracker Barrel’s Top Performing Music Campaign of All-Time
3.4M Minutes of Content Watched
433M Earned Media Impressions
Tennessee Tourism
Snap Your Way In
FlyteVu partnered with TN Tourism and led press to celebrate Garth Brooks as he earned his 7th Diamond Award, becoming the best-selling U.S. solo artist. FlyteVu created a free concert event in Nashville, where fans could only get tickets by following TN Tourism's new Snapchat channel. The event sold out in 3 minutes, with 7,500 fans attending and an overflow crowd of 7,000 enjoying a nearby watch party. Special guests included Reba McEntire, Kelly Clarkson, Kelsea Ballerini and Jason Aldean, with support from Amazon Music and Budweiser.
Snap Your Way In
First Ever Fan Ticketed Concert via Snapchat Selling Out in 3 Minutes
Secured over 1 Billion Earned Media Impressions
Features in Wall Street Journal, PEOPLE, USA Today, Rolling Stone, Forbes, Fox News, CMT Online, and more
Press.