What’s trending?
Get ready to take a deep dive into what’s currently trending this season! From Pride, festivals, holidays and more, explore how your brand can adapt the latest summer trends into your 2025 promotional merchandise strategy.
PRIDE
Chrononormativity
A term first used by Elizabeth Freeman in Time Binds: Queer Temporalities, Queer Histories, chrononormativity is all about saying a big fat no to those fake timelines we enforce on ourselves as measures of what ‘success’ looks like. There are goal posts that are complete societal fabrications of what the “right time” to do something is, but 2025 is all about turning these on their heads.
And their first stop? Gender norms. Gender neutral is the way to go with your merch this year.
Iqoniq Abisko Recycled Cotton Zip Through Hoodie
Iqoniq Sierra Lightweight Recycled Cotton T-Shirt
Crescent Aware RPET Half Moon Sling Bag
Maximalism Home
We are done with minimalism.
The Maximalism Home trend is that of eclectic colour combinations and erratic textures, think soft furnishings, throws, blankets, and plants.
Anything and everything. The weirder, the better.
It’s all about dopamine decorating!
Vinga Montgomery Premium Cotton Bed Linen
Oink Recycled Plastic Piggy Bank
Vinga Elba Organic Cotton Towels
IRL friendships
This summer, disconnect from your phone, your to-do lists, and your everyday stressors, and reconnect with your surroundings, your social circles, and yourself. Your mission (if you choose to accept it) is to find a sense of calm away from the norm through shared experiences.
SUMMER + TRAVEL
Embracing the sea
Luscious wet locks, sultry siren make-up and sea-inspired looks will be all over our social feeds this summer.
Searches for cable-knit jumpers have increased by a whopping 110%, wavy wet hair looks by 80%, and dark mermaid make-up by an insane 90%.
It’s time to embrace the wild. The wet. The seashells. Fisherman vibes only.
Vinga Alba GRS RPET Picnic Blanket
Vinga Valmer Beach Towel
Iqlo Aware RPET 2-in-1 Cooler Tote
Vinga Tolo Hammam Terry Beach Poncho
SUMMER + TRAVEL
Self-care tourism
Travelling with wellness in mind is what self-care tourism is all about.
With meditation programmes and retreats specialising in modern wellness techniques, wellness-inspired travel is our new ‘fountain of youth’, and the industry is projected to grow by 20.9% in 2025.
Vinga Baltimore
RCS Recycled Polyester Luggage Tag
Vinga Baltimore RCS Recycled Polyester RFID Passport Cover
SUMMER + TRAVEL
Holistic health
Holistic health is all about prevention over cure: think 7 am yoga classes and evening sound baths.
Turmeric shots are becoming a part of our everyday lives, lion’s mane isn’t just on Aslan, and magnesium glycinate is now integral for us to have a good night’s sleep.
Thanks to TikTok, Gen Z are turning to more natural solutions to their wellness woes (sleepy girl Mocktail and yoga therapy, anyone?).
Tadasana Cork Yoga Brick
Vinga Recycled Paper Journal
Savasana Cork Yoga Mat
EVENTS
A 10/10 experience
Gen Z are super conscious of what they support with their paychecks, opting for experiences over possessions. This means more festivals, more fun, and more saying no to things that aren’t repurposed or recycled.
The goal is to have a good time, without leaving a lasting impact on the environment.
Recycled Plastic Rain Poncho
Iqoniq Logan
Recycled Polyester
Lightweight Jacket
Recycled PET Event Wristband
15mm
Recycled PET Dye Sub Lanyard
Melo GRS
Recycled Terry Sun Hat
EVENTS
Circularity
By championing the cornerstones of a circular economy (repair, reuse, recycle), businesses are futureproofing their strategies to meet the demands of greener businesses by consumers.
Ensuring the product or service you offer is ‘circular’ in its creation and destruction is pivotal for making as little impact as possible environmentally, while making a lasting positive impression on your brand.
Black + Blum
Black+Blum are here to save your lunchtimes.
Specialising in highquality, durable lunch boxes, food pots, drinkware and accessories, all Black+Blum products are designed to last, with sustainability at the core of their brand.
Want your brand to be their favourite lunchtime companion?
“We create products that people love to use and are proud to own.”
~ Dan Black, Co-Founder of Black+Blum
PRODUCTS WITH A
IMPACT POSITIVE
PRODUCTS WITH A
Gomi
Meet Gomi, the brand that makes tech almost
entirely from postconsumer waste.
From ideation and sketching to manufacturing, Gomi are reimagining what our plastic waste looks like. By making each product by hand, they’re sharing unique, memorable, beautiful tech that’s unlike anything we’ve seen before.
“Bringing beauty and individuality into tech.”
~ Tom, Gomi
IMPACT POSITIVE
PRODUCTS WITH A
Closed Loop Recycling
Welcome to the firstever closed-loop lanyard recycling program in the UK promotional merchandise industry!
Branded lanyards are the OG of event merch. Perfect for repping your brand and credentials alike, they’re a must-have for your brand event kits.
And now we’ve got the perfect solution for when your event’s over!
Closed-loop recycling is when a product can be recycled multiple times, with the raw materials being kept within a ‘loop’ of recycling. No waste. No mess. No stress.
IMPACT POSITIVE
Products With A Positive Impact