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FLORIDA SOCIETY OF ASSOCIATION EXECUTIVES 2410 Mahan Drive, Suite 2 Tallahassee, FL 32308-5302 Change Service Requested


Technology in the Workplace

Definitions of Collaboration

Creating a Culture of Excellence

SOURCE success by association WWW.FSAE.ORG


BUCK TRADITION The expected or the customary does little to inspire. Stepping outside the norm is a mighty motivator. –Sheila C. Johnson, Founder & CEO

FROM THE GULF TO THE ATLANTIC, GO BOLD AT SALAMANDERHOTELS.COM Introducing the newest member of the Salamander Family—The Henderson opens in Destin, Florida in Summer 2016

SOURCE success by association


Creating a cUlture of excellence


Definitions of Collaboration


Technology in the Workplace


annual conference Keynote Speaker

annual conference Speaker

Special Section

For Members by Members New Cyber Threat: Boss Phishing


New Members


Buyer’s Guide


How to Use Call Analytics


Member News


Annual & Beach Meetings


What is the VIP Reception?


Foundation Investors


Recent Event Photos


Upcoming FSAE events June 11

finance & operations roundtable


June 18

ceo/Executive Director roundtable

Tallahassee Sponsored by Hilton Orlando

June 25

meeting planner roundtable

Tallahassee Sponsored by Marriott International

July 23

meeting planner roundtable


Sponsored by Hyatt Regency Orlando

July 29

Technology roundtable

Tallahassee Sponsored by HostedNumbers

August 19

Power Luncheon

University Center Club, Tallahassee Sponsored by Visit Central FL

August 28-30

ceo retreat

Naples Grande Resort, Naples

August 27

meeting planner roundtable

Tallahassee Sponsored by Ocean Reef Club

September 17

CEO/ Executive Director Roundtable

September 24-26

Think Tank

The Club at Hammock Beach, Palm Coast

2015 Annual Conference July 15 – 17

Renaissance Vinoy Resort & Golf Club, St. Pete

Tallahassee Sponsored by Hilton Orlando

FSAE Staff Florida Society of Association Executives 2410 Mahan Drive, Suite 2 Tallahassee, FL 32308-5302 Phone: (850) 222-7994 Fax: (850) 222-6350

President/CEO Frank Rudd, CAE, CMP; (850) 702-0943

Vice President, Membership and Development Hester Ndoja, CAE

SOURCE editor Adrian Amos Honderick

Advertising Sales Sue Damon; (850) 702-0946; (850) 926-3318

publisher Frank Rudd, CAE, CMP

printer: Rose Printing; (850) 702-0943

(800) 227-3725

Disclaimer: Articles in this publication are designed to provide accurate and authoritative information with respect to the subject matter covered. It is provided with the understanding that neither FSAE nor the authors are engaged in rendering legal or other professional services. If legal advice or other expert assistance is required, the services of a competent professional should be sought.; (850) 702-0944

Marketing, Communications and Technology Manager Adrian Amos Honderick; (850) 702-0946

Membership & Events Coordinator Sherri Banyas; (850) 702-0833

Education & Events manager Kate Cruikshank, MS; (850) 702-0942

Office Manager Sandy Merrill; (850) 702-0945

4 MAY/JUNE 2015

Cover Photo: The Renaissance Vinoy Resort Lobby Meet us in St. Pete for the FSAE Annual Conference July 15-17!


Whether you are flying the burgee off your bow or birdie hunting on one of our two 18-hole championship courses, after your organization meets here they will be flying your company flag high and proud. Less than an hour from Miami International Airport, this private members only club, boasts luxurious comfort, impeccable service and advanced capabilities that will ensure your meeting is an inspired one. It is paradise found, not far from home. Amidst our charming surroundings you’ll also find: 30,000 sq. ft. of meeting space • 2 Championship golf courses Fishing, diving and snorkeling • Tennis Center • The Spa

For a Personal Meetings Manager call 800.843.2730 or email •






















Frank Rudd, CAE, CMP FSAE President/CEO

Summer is quickly approaching and all of us in the association world know what that means: it’s conference and convention season. Our own FSAE Annual Conference is right around the corner on July 15-17 at the Vinoy Renaissance Resort and Golf Club in St. Petersburg. It is the premier event of your professional society and our Conference Co-Chairs, Rachel Luoma, CAE and Richard Miseyko, CMP, CMM have orchestrated a first-class event. If you have not already signed up for the conference, do it today. You will not be sorry. The Annual Conference is a prime example of our members coming together to create something amazing for the membership at large. The Conference Committee is made up of just 14 members, each of whom chair individual committees to accomplish our goals of excellent education, fun and effective marketing exposure, sponsorships, successful Silent Auction and VIP Reception. In total, there are over 60 members working to deliver a phenomenal experience at Annual Conference.

We can’t do it without our volunteers – thank you for all that you do! Another committee with incredible volunteers making a difference is our Governmental Affairs Committee chaired by Paul Ledford, CAE with Barney Bishop serving as Vice Chair. As I reported in an earlier column, HB 549 and SB 1114 were introduced this Session. Titled, “Act Relating to Membership Associations,” the bills would have created onerous reporting requirements for an estimated 50 state associations that receive public funding and would have limited their ability to litigate against the state (for any reason).

6 MAY/JUNE 2015

Due to the collective efforts of numerous association public policy teams, both bills were amended at several committee hearings which effectively narrowed the scope and reach of the legislation. In the end, the legislation did not pass and had been amended to affect far fewer associations. This was a great example of the association community coming together through the Governmental Affairs committee to make sure harmful legislation with unintended consequences for our associations did not pass. I am very happy to welcome Sandy Merrill to our staff as Office Manager. Sandy has great experience in Association Management and I love her can-do attitude as well as the member service skills she brings to our FSAE Team. Sandy worked for a national corporation for 15 years before joining the Florida Dental Association where she served as the Member Services Coordinator for 9 years. She most recently served as the Chief Administrative Officer for the Florida Podiatric Medical Association. We’re glad she’s here! I know we’ve had some staff changes this year, so take a minute to go to our website, and familiarize yourself with who can best assist you for your specific questions or issues. Of course, you can always call all of us are happy to help. Call me or email if there is anything I can do to assist you and your organization do your job. FSAE is your professional society and we want to be a valuable resource for you.


Twelve Things to Remember BY JANEGALE BOYD

As your elected Chair I must say the year has flown by quickly! My “official” term ends at the close of the 2015 Annual Conference, however this article is my last. Make sure to attend this year’s Conference as the theme is “Strength Through Collaboration” and promises to be the best yet! As I reflect on FSAE’s many achievements this year, I must give the credit to an outstanding Board of Directors, enthusiastic Committee Chairs and members, inspiring Associate members and our exceptional CEO Frank Rudd and the FSAE staff! Thank you all for making FSAE the best professional association!

Janegale Boyd FSAE Chair

As association professionals we have many opportunities and challenges. To succeed we need passion and motivation as well as following a path to personal discovery and achievement. You never know who or what will provide you with words or ideas that help to conquer fears and motivate us to achieve our goals. A colleague of mine shared a book she recently read titled The Tiny Warrior by D.J. Eagle Bear Vanas. This is the type of book that you read over again because it reminds us how to better ourselves to better serve others! Serving others is what our associations do every day. Here are my Top Twelve Things to Remember from Tiny Warriors: 1. Your capacity in life should not be based on what others can do, but only on what you can do. 2. The simplest lessons in life are often the most powerful. Truth requires few words. 3. You will be rewarded and judged by actions, not intentions. 4. Your success in life will be a direct balance with how much you help others achieve it. 5. Live the life you love. Love the life you live. 6. If the passion and desire for your dream outweighs your fears of looking foolish or failing, you will succeed. 7. Be a cheerleader, an enthusiastic believer in yourself and your dreams. Don’t ever criticize yourself; there are critics who will do that for you. 8. You only gain courage after you take a risk. 9. There is no limit to what a group can do when egos don’t interfere. 10. Success is choosing your sacrifices. Consider the time, energy and effort you use to improve yourself as an investment. 11. Times change but true wisdom and power of the human spirit are timeless. 12. Each person has the power to do amazing and wonderful things. Now imagine what a few, a dozen, or the entire Association can do working together! The power of association is real. The achievements this year are amazing and to recap a few: • Membership: is the highest ever at over 950! We welcomed our TSAE colleagues and recruited new friends and associates.

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8 MAY/JUNE 2015

wOW! BY deborah boza-Valledor, CIPS, CRB, CRS

Nearly one year ago I began my first Chair’s article by saying WOW! As we look back on the past 10 months and look forward to our Annual Conference…I must repeat: WOW! It’s been a record breaking year thanks to you, our members - our supporters and our unbelievable investors.

Deborah Boza-Valledor, CIPS, CRB, CRS FSAE Foundation Chair

Professional Development Grants for the FSAE Annual Conference One of the primary purposes of the Florida Society of Association Executives Foundation is to encourage member professional development and certification through financial support. These Grants are designed to assist an association professional in gaining professional development through education at the FSAE Annual Conference. There’s still time to apply: Apply today: - Application Deadline: June 1st Support of the FSAE Leadership Academy FSAE partnered with the University of Florida to develop a hands-on Leadership training program and your Foundation showed its support of the new FSAE Leadership Academy with a $1,500 investment in sponsorship AND awarded $1,500 in Tuition Grants. Bright Ideas: Innovation Grants Program The FSAE Foundation’s Bright Ideas Innovation Grants Program is a pilot program that will provide grants to support innovation development, and is one of a number of initiatives designed to raise awareness and engagement in innovation efforts for the association community. Serving as a champion and role model for innovation, this exciting program represents one element in a multiyear effort for the FSAE Foundation to increase the credibility, approachability and culture of innovation in the Florida Association community. The application period is OPEN through midnight May 29th – For more information and to download the application: There is NO better R.O.I. You’ve heard me say it over and over, there is NO better R.O.I. of your FSAE membership than investing in YOUR Foundation. The FSAE Foundation continues to be supported entirely by voluntary, tax-deductible contributions and grants. To continue to support education and professional development through our grants programs, we need your help and we need you to invest in YOUR Foundation. Make a one-time investment now or you can arrange for monthly deductions all year long. Remember, your personal contribution to the foundation is tax deductible to the fullest extent provided by the law. This has been a record breaking year for investments and the number of investors…exceeding our goals…let’s keep that going! Invest in YOUR Foundation today: As the 2014/2015 year comes to a close and we welcome your 2015/2016 Foundation Chair Jaime Caldwell and the Board of Trustees, I want to say Thank You and WOW!

a publication of the florida society of association executives


CoveR Story

7 Keys to Cultivating a Spirit of Excellence Fsae annual conference Keynote speaker BY Delatorro L. McNeal, II Regardless of our industries, career titles, roles, functions or positions, we all desire excellence in our organizations, our teams, and most importantly within ourselves. If you ask most corporations what their top 10 core values are, over 90% would list “Excellence” in their top 5. But how do we get to excellence? Is it a one-time achievement, or a perpetual on-going quest to be the best? As a Peak Performance Expert, I’ve been fortunate enough to work with Fortune 100 organizations all over the world, and I’ve learned over the last 15 years that excellence is a habit. It’s a skill that can be learned.

10 MAY/JUNE 2015

What follows are 7 keys that I believe will help any professional unlock that ever-elusive Spirit of Excellence in themselves and others. 1. Desire Excellence. If you want to be a person of excellence you must first desire to be that type of person. A person of excellence doesn’t take short-cuts. They don’t go for the cheap things. They have a genuine desire to be excellent and they have an attitude that is not willing to settle for half-baked, half-done and half-assed results. 2. Get an Example of Excellence. In order to cultivate excellence you must have an example. What does excellence really look like in your industry? How does it sound, feel, smell, taste? Excellence leaves you clues to find and collect. 3. Gain Access to Excellence. Once you’ve found an Example of Excellence you must gain access to that example up-close and personal so you can see what happens behind-the-scenes. Typically, excellence is 80% back-end and 20% what you actually see. And if you want to be excellent you can’t just sit in the audience and enjoy the play, you have to go backstage which is where the real excellence is born. Sometimes gaining access to excellence may mean investing in events, retreats, experiences, and/ or opportunities to get time with the people you want to access. 4. Serve Excellence. If you are blessed to gain access, you’ll need to serve excellence. Donate your time. Work for free. Don’t ask for a single penny, because what you’ll learn you could never pay for anyway. As you serve a person or an organization of excellence you will quickly learn that excellence is a “crockpot” process - there are no “microwave” results. It takes time. But if you have a humble and helping heart, you can serve your way into excellence. 5. Study the Details of Excellence. Think about it. What makes a great dining experience excellent? What makes a great vacation excellent? What makes a car buying experience excellent? What makes a movie, play or production excellent? What makes a conference or event

“Over the last 15 years I’ve learned that excellence is a habbit. It’s a skill that can be learned. These seven keys will help any professional unlock that ever-elusive Spirit of Excellence in themselves & others.” excellent? It’s the attention to the detail! If you want to be excellent, focus on the details that your customer, client or consumer cares about and over-deliver on those details. 6. Demonstrate Excellence at Your Level. One of the biggest mistakes I see people make as they strive for excellence is they negatively compare their own excellence with someone who has been excellent for 30 or 40 years, and they get discouraged. Stop the madness. If they’ve been doing something for 30 or 40 years longer than you, they are going to be much better at it than you. So now that that’s settled, focus on being excellent at your level, with your resources, education, background, credentials, support system, know-how, creativity and hustle. Be excellent at your level, and that will be more than enough for your tribe to love you. 7. Tweak Excellence. What makes people and organizations excellent is their commitment to continually improve upon their last level of excellence. Think about it, the root word of excellence is excel, which means to go above and beyond. As you do all 7 of these steps to cultivate excellence, know that you will always be making changes, improvements, modifications and adjustments to grow your excellence on daily basis. Always remember, that your best…is your next!

Most recently ranked #32 of the Top 60 Best Motivational Speakers in the World, Delatorro L. McNeal, II , MS, CSP, has been transforming the lives of people from all walks of life for over 15 years. As an internationally renowned Peak Performance Expert, Keynote Speaker and Best Selling Author, Delatorro has spoken in 49 of the 50 US states and abroad and has delivered well over 3000 paid presentations to major corporations, professional associations, conventions, pro-sports teams, churches, and leadership conferences. His list of clients includes Johnson & Johnson, New York Life, JP Morgan Chase, Prudential, Accenture and a host of others. Delatorro holds the prestigious CSP designation, which places him in the top 7% of paid professional speakers worldwide. This is the highest international recognition of professional speaking excellence. Delatorro has been featured on national and worldwide television networks like FOX, ABC, NBC, BET, TBN, Daystar and Oxygen as well as syndicated radio shows all across America.

a publication of the florida society of association executives


Feature Story

Definitions of Collaboration

Fsae annual conference speaker

I think the most misunderstood word right now in the English language is the word collaboration.

We collaborated by sharing a comment on a Facebook page.

By doug devitre, csp

We collaborated by posting a Tweet with a hashtag so others could see our idea.


verb: col•lab•o•rate \kə-ˈla-bə-ˌrāt\

: to work with another person or group in order to achieve or do something : to give help to an enemy who has invaded your country during a war

Synonyms for collaboration noun: cooperation association combination participation teamwork fraternization working together

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Here are some examples of how I’ve seen it used: We collaborated on ideas together by shouting out what’s on our mind during a meeting.

collusion concert partnership alliance joint effort

We collaborated with our marketing and sales departments on improving the customer experience with a journey map. We collaborated on better ways of improving the results at the end of our project. We collaborated in real time with customers using an agile approach with team members using smartboards, desktop screen sharing, and team live chat. Which is the best definition? The beauty is in the eye of the beholder. And too often those eyes are impaired with complacency that restrict themselves from creating a leaner, more productive, and smarter way of helping their team reach their goals.

“Too often we’re impaired with complacency and restrict ourselves from creating a leaner, more productive and smarter way to reach our goals.” Collaboration to me is a process, not just a noun. It’s a carefully customized approach to filtering the best ideas to solve real problems in real time. You would never say “let me get back to you in a couple months.” Either the idea is good or it’s not. Collecting them is the easiest part. Saying no is much harder. And you don’t need to hire a consulting firm in order to help prioritize each move as long as you have a defined decision making process to separate the wheat from the chaff. Collaboration requires better tools. The latest hardware, SaaS (software as a solution) tools, and apps have many different features that enable collaboration, but not all of them are as user friendly. Roadblocks to collaborating with new tools include device cohesiveness (everyone is using the same device, operating

system, etc.), tool selection (tech/software/app), and training the team on how to use them effectively inside of your collaborative decision making process. Collaboration requires alignment on the tools. Everyone has their own favorite tool they will want to use. There becomes a point when the team leader has to say, “We are using X tool, end of story.” Leaders who don’t, may have their team members arguing over which tool’s features are better, rather than intentionally solving the problems at the start. Think about those areas of focus where your team needs the most help. Is it the process, the tools, or alignment on the tools? Ask your team. I’m confident they will want to collaborate with you. Companies bring in Doug Devitre, CSP to improve their performance in sales, marketing and technology. His upcoming book with McGraw Hill “Screen to Screen Selling: How to Increase Sales and the Customer Experience Without Being Physically Present” shares ways that dramatically reduce costs and improve sales performance. Doug is a Certified Speaking Professional which is bestowed upon the top 10% of professional speakers world wide.



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a publication of the florida society of association executives


Feature Story

Reconsidering Technology in the Workplace

From entry level to management level employees, a laptop computer, smartphone, teleconferencing platforms and cloud storage services are a staple of many By kenyetta M. mullins employees’ day-to-day lives. Most executives can attest to the numerous benefits of incorporating technological advances in the workplace: greater efficiency, reduced costs related to printing and archiving documents, as well as improved communication with clients, employees, and vendors. Notwithstanding these benefits, you should consider some of the legal implications related to employees and their use of technology in the workplace. 1. Is Physical Presence at Work Necessary? The Americans with Disabilities Act prohibits an employer from discriminating against an individual based on an actual or perceived disability. If an employee is qualified, then absent an undue hardship, an employer must provide a reasonable accommodation to its employee so that the employee may perform essential job functions. As an example, in a technology-laden work environment, one’s typical workday may consist of little face-to-face

communication with others. Consequently, physical presence at work may not be an essential job function. Therefore, permitting an employee to work from home, also known as telecommuting, may be a reasonable accommodation. Simply stated, complying with the ADA requires an employer to assess the reasonableness of an accommodation in light of the technology available. 2. When, how, and how much do employees actually work? The Fair Labor Standards Act requires employers to pay non-exempt employees time and a half for working in excess of 40 hours during one week. In a traditional work environment, employers would likely have constant observation of, and thus, knowledge of when and how an employee actually works. Contrastingly, when an employee works independently, there may be concerns about whether the employee is working efficiently, and more importantly, whether he or she is even working at all. While the law precludes an employer from docking an employee’s pay for down-time, measures can be taken to ensure oversight in this area. A non-exhaustive list includes: developing a policy that expressly addresses internet and computer use; requiring employees to make a daily report of how their

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fsae members

Executive Members: Kaitlin Alford Member Relations FL Dental Assn 1111 E. Tennessee St. Tallahassee, FL 32308 Phone: (850) 681-3629 Lauren Asbell Program Manager/ Meeting Planner Partners in Association Management, Inc. 325 John Knox Rd., #L103 Tallahassee, FL 32303 Phone: (850) 224-0711 Stephen Bahmer President and CEO LeadingAge Florida 1812 Riggins Rd Tallahassee, FL 32308 Phone: (850) 671-3700 Amanda Bowen Director of Communications Nancy D. Stephens & Associates 1625 Summit Lake Drive Suite 300 Tallahassee, FL 32317 Phone: (850) 402-2954 Regina Breault Chief of Finance & Operations ABQUARP 15865 SE 170th Ave Weirsdale, FL 32195 Phone: (727) 420-1804 Janice Caluda Exec VP FL Cable Telecommunications Assn 246 E. 6th Avenue Tallahassee, FL 32303 Phone: (850) 681-1990

16 MAY/JUNE 2015

Welcome New Members! Barbara Ann Cox, CMP Executive Director Barbara Ann Solutions 3236 Whitney Dr., E. Tallahassee, FL 32309 Phone: (850) 322-6184 Suzanne Cummings Director of Membership Institute of Internal Auditors 247 Maitland Ave. Altamonte Springs, FL 32701 Phone: (407) 937-1111 Shelby Dotson Senior Executive Assistant FL Assn of Counties 100 S. Monroe St Tallahassee, FL 32301 Phone: (850) 922-4300 Angel Estep Executive Director Northwest District Dental Assn 2910 Kerry Forest Pkwy., D4-309 Tallahassee, FL 32309 Phone: (850) 391-9310 Melissa Grosvenor Executive Director FL Assn of Mortgage Professionals 1292 Cedar Center Dr. Tallahassee, FL 32301 Phone: (850) 942-6411 Dionna Hall COO REALTORS Assn of the Palm Beaches One Harvard Cir., Ste. 102 West Palm Beach, FL 33409 Phone: (561) 727-2766

Michele Hood VP of Trust Services Assn of Independent Funeral Directors of FL P.O. Box 10969 Tallahassee, FL 32302 Phone: (850) 222-0198 Catherine Irvin Executive Assistant Am Guaranty Fund Group P.O. Box 15159 Tallahassee, FL 32317 Phone: (850) 386-9200 x 1810 Katherine James Events/Operations Coordinator Foundation for Excellence in Education 215 S. Monroe St., Ste. 420 Tallahassee, FL 32301 Phone: (850) 391-4090 Kristen Knapp, APR, CAE Director of Communications FL Health Care Assn P.O. Box 1459 Tallahassee, FL 32302 Phone: (850) 701-3530 Amanda Lane Pennsylvania Society of Association Executives 500 N. 12th St. Ste. 110 Lemoyne, PA 17043 Phone: (717) 614-4270 Susan Langston COO/Government Affairs FL Assisted Living Assn 2447 Millcreek Ct., Ste. 3 Tallahassee, FL 32308 Phone: (850) 383-1159 Amy Mercer Executive Director FL Police Chiefs Assn P.O. Box 14038 Tallahassee, FL 32317 Phone: (850) 332-8117

Brooke Mills Meeting Coordinator FL Dental Assn 1111 E. Tennessee St. Tallahassee, FL 32308 Phone: (850) 350-7103

Stanley Rubins, Esq. Assistant General Counsel & Privacy Officer Institute of Internal Auditors 247 E Maitland Ave Altamonte Springs, FL 32701 Phone: (407) 937-1296

Kristin Olson Adminstrative Assistant FL Court Clerks & Comptrollers 3544 Maclay Blvd. Tallahassee, FL 32312 Phone: (850) 921-0808

Jan Scheff, CAE, IOM Upgrade Center 2134 La Rochelle Dr. Tallahassee, FL 32308 Phone: (850) 933-5128

Alexandra Overhoff Executive Director FL Land Title Assn 249 E virginia st Tallahassee, FL 32301 Phone: (850) 270-8648 James Pelletier, CIA, CGAP Managing Director, Industry Audit Centers Institute of Internal Auditors 247 Maitland Ave Altamonte Springs, FL 32701 Phone: 407-937-377 Heather Pesch Manager of Membership Development Institute of Internal Auditors 247 Maitland Ave. Altamonte Springs, FL 32701 Phone: (407) 937-1111 Jan Piland Administrative Assistant FL League of Cities 301 S. Bronough St., Ste. 300 Tallahassee, FL 32303 Phone: (850) 701-3622

Adrienne Segundo Chairman/COO Limitless Association Solution Resource, LLC P.O. Box 631026 Littleton, CO 80163 Phone: (303) 719-0760 Keith Segundo President/CEO Limitless Association Solution Resource, LLC P.O. Box 631026 Littleton, CO 80163 Phone: (303) 719-0760 Bill Sittig, CPA Bill Sittig CPA LLC 1695-7 Metropolitan Circle Tallahassee, FL 32308 Phone: (850) 386-2639 www.TallahasseeAccountant. net Nancy Stephens, CAE, IOM, ND, DPL President Nancy D. Stephens & Associates 1625 Summit Lake Dr., # 300 Tallahassee, FL 32317 Phone: (850) 402-2930 Marjorie Stone Corporate Relations and Events Manager FL Restaurant & Lodging Assn 230 S Adams St Tallahassee, FL 32301 Phone: (850) 224-2250

Patrick Vinzant Business & Operations Manager FL Thoroughbred Breeders’ and Owners’ Assn 801 S.W. 60th Ave. Ocala, FL 34474 Phone: (352) 629-2160

Laurel Brown Assistant Director University of Florida Executive Education 2046 NE Waldo Rd. Ste. 1150 Gainesville, FL 32609 Phone: (352) 392-1701

Brittany Yazdanpanah Tradeshow & Sponsor Coordinator FL Assn of Counties 100 S Monroe. St. Tallahassee, FL 32301 Phone: (850) 922-4300

Stan Budesa Director of Sales & Marketing Radisson Resort at Port Canaveral 8701 Astronaut Blvd. Cape Canaveral, FL 32920 Phone: (321) 868-6572 CapeCanaveralFL

Associate Members: Arelis Abatte Senior Sales Manager Sheraton Suites Ft. Lauderdale at Cypress Creek 555 NW 62nd St. Ft. Lauderdale, FL 33309 Phone: (954) 492-5842 SheratonSuitesFortLauderdale. com Michelle Aguiar Sales Executive Vista Convention Services South 6901 NW 26th Ave. Miami, FL 33147 Phone: (305) 673-1123 Karen Bell Sr. Account Executive St. Petersburg Marriott 12600 Roosevelt Blvd. Saint Petersburg, FL 33716 Phone: (727) 572-7800 Rich Bosaaen Sales Manager, Group Walt Disney World Swan & Dolphin Resort 1500 Epcot Resorts Blvd. Lake Buena Vista, FL 32830 Phone: (407) 934-4519

Camile Burlison Sales Manager St. Joe Club & Resorts 1701 E. County Hwy 30A Ste. 201 Santa Rosa Beach, FL 32459 Phone: (850) 231-7164 Juan Camacho National Sales Manager Hilton Clearwater Beach 400 Mandalay Ave. Clearwater, FL 33767 Phone: (727) 298-1483 Ann-Marie ClarkeMontoute Sr. Regional Sales Manager Widewaters Hotels, LLC P.O. Box 3 DeWitt, NY 13214 Phone: (813) 493-7844 Melissa Cleveland Director of Sales Hilton Garden Inn Tallahassee 1330 S. Blairstone Rd. Tallahassee, FL 32301 Phone: (850) 893-8300

Maggie Cornelison Director of Sales Doubletree by Hilton St. Augustine Historic Distric 116 San Marco Ave. St. Augustine, FL 32084 Phone: (904) 825-1923 StAugustineHistoricDistrict. Jennifer Coto Director of Sales Holiday Inn Daytona Beach LPGA 137 Automall Cir. Daytona Beach, FL 32124 Phone: (386) 236-0200 Terry Daniel Andrew’s Catering 228 S. Adams St Tallahassee, FL 32301 Phone: (850) 644-2767 Carla De Baldo SVP and Chief Sales Officer First Commerce Credit Union P.O. Box 6416 Tallahassee, FL 32314 Phone: (850) 410-3567 Zack Dunlap Sales Manager Service Plus Office Machines 500 Capital Cir. SE Tallahassee, FL 32301 Phone: (850) 402-0646 Geri Eannarino Director of Sales The Seagate Hotel & Spa 1000 E Atlantic Ave Delray Beach, FL 33483 Phone: (561) 665-4830

Rachel Emami Group Sales Manager Sofitel Luxury Hotels Miami 5800 Blue Lagoon Dr. Miami, FL 33126 Phone: (305) 503-8318 Cathy Ennis Director, National Accounts Naples Grande Beach Resort 475 Seagate Dr. Naples, FL 34103 Phone: (239) 594-6037 Noreen Fenner PAC Financial Management 8489 Cabin Hill Rd. Tallahassee, FL 32311 Phone: (850) 212-0226 Kathy Ford Sales Representative Panaprint 7979 N.E. Industrial Blvd. Macon, GA 31216 Phone: (850) 510-6665 Jeff Fork Sales Manager Hilton Melbourne Beach Oceanfront 3003 N. Hwy. A1A Melbourne, FL 32903 Phone: (321) 777-5000 Javier Garrido Sales Manager Hilton University of FL Conference Center 1714 S.W. 34th St. Gainesville, FL 32607 Phone: (352) 371-3600

Ben Graybar VP, Commercial Banker Hancock Bank 101 N. Monroe St., #150 Tallahassee, FL 32301 Phone: (850) 792-8829 Cindy Greer Director of Sales Doubletree Jacksonville Airport 2101 Dixie Clipper Dr. Jacksonville, FL 32218 Phone: (904) 741-1997 www.jacksonvilleAirport. Alan Hanstein Director of Business Development E-Vents Registration LLC 400 Capital Circle SE Suite 18-242, FL 32311 Phone: (850) 298-8460 Karen Heird Director of Sales and Marketing Crowne Plaza Melbourne Oceanfront Resort & Spa 2605 N. Hwy A1A Melbourne, FL 32903 Phone: (321) 775-0026 Dan Hepler Sales Manager Sheraton Suites Tampa Airport Westshore 4400 W. Cypress St. Tampa, FL 33607 Phone: (813) 357-6126

Welcome to Your Professional Association a publication of the florida society of association executives


Connie Hunter Sr. Director of Sales - Meetings & Conventions, Affinity Markets Discover Palm Beach County 1555 Palm Beach Lakes Blvd., Ste. 800 West Palm Beach, FL 33401 Phone: (561) 233-3054 Amy Hyde Sales Manager B Ocean Resort Fort Lauderdale 1140 Seabreeze Blvd. Fort Lauderdale, FL 33316 Phone: (954) 564-1000 Emily Johnson - Truitt Springhill Suites by Marriott, Tallahassee Central 1300 Executive Ctr. Dr. Tallahassee, FL 32301 Phone: (850) 325-1103

Brett Kolmetz Director of Sales Hotel Duval 415 N. Monroe St. Tallahassee, FL 32301 Phone: (850) 895-2929 Jeff Kottkamp, P.A. Predisent Jeff Kottkamp, P.A. 3311 Dartmoor Dr. Tallahassee, FL 32312 Phone: (239) 297-9741 Leigh Ann Krohmer, CMP Sales Manager Walt Disney World Swan & Dolphin Resort 1500 Epcot Resorts Blvd. Lake Buena Vista, FL 32830 Phone: (407) 934-4359

Cathy Jones National Sales Manager Renaissance World Golf Village Resort 500 S. Legacy Trail St. Augustine, FL 32092 Phone: (904) 940-8637

Betty Ann Lewis Sales Manager Holiday Inn Orlando Lake Buena Vista 1805 Hotel Plaza Blvd. Orlando, FL 32830 Phone: (407) 827-7064

Mike Kelly Senior Sales Manager Holiday Inn & Suites-Tallahassee 2725 Graves Rd. Tallahassee, FL 32303 Phone: (850) 536-2005 tallahasseei10

Crystal Lezama Sales Manager Ft. Lauderdale Marriott Pompano Beach Resort & SPA 1200 N. Ocean Blvd. Pompano Beach, FL 33062 Phone: (954) 944-9511

Louise Lobinske Sales Associate Aflac 972 Wakulla Arran Road Crawfordville, FL 32327 Phone: (850) 926-6426 Cynthia Martinez Sales Manager Wyndham Lake Buena Vista Resort 1850 Hotel Plaza Blvd. Lake Buena Vista, FL 32830 Phone: (407) 827-6541 Kathy Masterson Regional Director of Sales and Marketing Westin Daytona Beach/Summit Hospitality 1615 S. Atlantic Ave. Daytona Beach, FL 32118 Phone: (386) 255-0921

William Pennington Director of Sales & Marketing Harbor Front Hampton Inn & Suites-Amelia Island 19 S. Second St. Fernandina Beach, FL 32034 Phone: (904) 557-2120

Kevin Strickland Relationship Banker Regions Bank 2000 Capital Circle NE Tallahassee, Fl 32308 Phone: (850) 661-1596

Marissa Porri Sales Manager DoubleTree by Hilton Cocoa Beach Oceanfront 2080 N. Atlantic Ave. Cocoa Beach, FL 32931 Phone: (321) 868-1392

Joyce Turner Sales Manager Embassy Suites Tampa USF/Busch Gardens 3705 Spectrum Blvd. Tampa, FL 33612 Phone: (813) 903-6625

Tina Porter Senior Sales Manager Asheville Convention & Visitors Bureau PO Box 1010 Asheville, NC 28802 Phone: (828) 258-6133

William Wohlsifer Chairman NationalHemp.Org 1100 East Park Ave Suite B, FL 32301 Phone: (850) 219-8888

Rebecca McCollum Sales Manager Radisson Resort Orlando Celebration 2900 Pkwy Blvd. Kissimmee, FL 34747 Phone: (407) 997-7038

Christian Salazar Director of Sales and Marketing Doubletree by Hilton Tampa Airport Westshore 4500 W. Cypress St. Tampa, FL 33607 Phone: (813) 879-4800

Deanna Mims Owner Market Done 3006 Southshore Cir. Tallahassee, FL 32312 Phone: (850) 425-5240

Shannon Staunton Sales Manager Doubletree Orlando East @ UCF 12125 HIgh Tech Ave. Orlando, FL 32817 Phone: (407) 996-0793

Victoria Wyatt Director of Sales Emerald Grande at HarborWalk Village 10 Harbor Blvd. Destin, FL 32541 Phone: (850) 424-0635

Student Member Christina Brown-Wujick 1919 Sandpiper Dr. Clearwater, FL 33764 Phone: (352) 275-8459

save the date! fsae education expo October 14, 2015 18 MAY/JUNE 2015

FSU Conference center Tallahassee

for members By Members

The Latest Cyber-Threat:

Boss Phishing

By blake dowling

Years ago the most complex email fraud going on was an email claiming to be from a prince in the Democratic Republic of the Congo who had misplaced the family fortune of diamonds ... but if you would pay his processing fee of $10,000 he could get it back and share it with you.

“Criminals register a fake domain resembling that of your organization. It’s usually one letter or a word off, but close enough to pass a casual glance. Then a fake email account is created and that’s when it gets devious.”

Cyber crime has evolved since those days, continuing to develop ever more sophisticated threats to our technological security. The latest is called "Boss Phishing." This practice is a tactical, well thought out and an extremely methodical ploy.

Most targets avoid this fraud by consulting an IT professional or by noticing the domain is off. But organizations where the culture dictates that you do what the boss says no matter what might fall victim to this attack. Or it might be standard operating procedure to frequently move cash around.

Here's how it works: The criminal registers a fake domain resembling that of your organization. It's usually one letter or a word off, but close enough to pass a casual glance. Then a fake email account is created and that's when it gets devious. The perpetrator of this kind of fraud trolls public records, social media and your website looking for who's the boss (not Tony Danza) and the name of the accountant.

A common misconception is that people think they have been “hacked” if they get this kind of email. You have not. Simply do not reply to the email. Contact your IT professional and report the incident to our friends at the Florida Department of Law Enforcement – Cyber Crimes unit.

In advanced examples, I have seen specific projects mentioned, which adds even more credence to the attack. For example, "Tom (accountant) send me $25,750 dollars to the account below so I can pick up more concrete for the Johnson project in St Pete. From Bob (the boss)."

Let me know if you have any questions, and be safe out there! Blake H. Dowling is Chief Business Development Officer for Aegis Business Technologies. He writes and consults for a variety of local organizations. You can reach him at

a publication of the florida society of association executives


for members By Members

how to Use Call Analytics to Grow your Association and your Members’ Businesses Attracting and engaging new members is key in every association. Knowing which marketing messages and which channels reach your target audience is essential for your recruitment and retention success.

By jamie nicols

We all know that members are bombarded by an increasing number of messages delivered by a growing number of channels. Some members read print while others prefer email, and some prefer methods you may not have even considered yet. Not only do you need to get their attention, you need to earn and keep their trust – trust that you won’t waste their time, and your email, newsletter, or blog will be worth their attention. But how do you accomplish all that? Luckily, there are several tools available that allow you to use analytics to gain valuable business intelligence that leads towards more informed marketing decisions. Tracking your Advertising When a potential member, or any type of buyer, is considering investing in annual dues they probably will have questions for you. Research shows that when consumers are getting serious about spending money, they prefer to speak with a person rather than purchasing online without any personal attention. Despite all the internet buzz, the phone is still a primary form of contact between you and your potential buyers.

Call tracking is a relatively new and little known strategy that offers huge advantages to marketers that use it. It answers questions such as “which marketing campaigns are working and which are just wasting money?” Essentially, you assign phone numbers to different forms of advertising and forwards the calls to your existing office number. Using an online phone number provider is an easy and cost-effective way to use multiple phone numbers. And more importantly, providers include detailed call tracking reports that make it a snap to see which ads are driving calls. Other Analytics Derived from Call Data In addition to call tracking, hosted communication services can serve as a great asset to your organization in a variety of other ways: Call Recording The person answering your phone is responsible for the first impression potential members have of your organization. Adding call recording capability to your phone numbers allows you to monitor your members’ experience with your company. Additionally, it can be used for training purposes or preparing your customer service representatives to overcome objections. So now you’re not only tracking where the calls are coming from, you’re also learning what your members are calling for. Advanced Caller ID To really get the most out of your call analytics, investigate advanced caller ID services for in-depth reports about your callers. Advanced caller ID cross-references the caller’s phone number against demographic databases and can provide incredibly detailed data points such as Continued Page 26

20 MAY/JUNE 2015

Thank You Conference Sponsors Platinum

as of May 15, 2015






Partners a publication of the florida society of association executives


fsae members

Executive Member News

FSAE Staff News

Sandy Merrill joins FSAE as Office Manager Sandy brings 25 years of membership, sales, accounting, and administration experience to FSAE. Most recently she served as the Chief Administrative Officer for the FL Podiatric Medical Association. Prior to that, she worked for 9 years at the FL Dental Association as the Member Services Coordinator. Welcome Sandy! Hester Ndoja, CAE promoted to Vice President, Membership & Development We are also pleased to announce that in recognition for her outstanding work and leadership for the past eight years, Hester Ndoja, CAE has been promoted to Vice President, Membership & Development. Congratulations Hester and thank you for your service!

Frank Rudd speaks at UPHS Conference

On May 6, FSAE CEO Frank Rudd presented “Strategies for Successful Leadership: Basic Rules for Survival and Success” to United Partnerships for Human Services Conference participants from Tallahassee’s non-profit sector.

Teresa King Kinney Announced Miami Chamber of Commerce’s 2015 Global Pioneer Award Winner The Greater Miami Chamber honored International Business Leaders in April during their eighth annual International Business Leadership Awards luncheon. At the Luncheon, FSAE Member and PastPresident Teresa King Kinney was presented the Ponce de Leon Global Pioneer Award for her achievements in the international arena. Congratulations Teresa!

Where in the World is Bob Harris? Bob Harris, CAE, visited with business associations in Amman, Jordan to increase their organizational capacity and understanding of advocacy.

AMC Source Hires Three New Staff

AMC Source recently hired three new full-time team members: Rasheeda Wallerson, MBA; Alisha Winn, Ph.D; and, Judy Tripp, MA. These additions stem from AMC Source’s continued growth. Each associate will be responsible for specific strategic endeavors that will help AMC Source with business development, workforce infrastructure, and client service. Congratulations Rasheeda, Alisha, and Judy!

Buy FSAE. It Matters! Recent Winners

FSAE has held several drawings for participants in the Buy FSAE. It Matters! campaign. Any member that logs booked business with any other FSAE member is eligible for prizes. The next drawing will be at the FSAE Annual Conference for $500 CASH courtesy of Cheryl James with Hilton Worldwide. Prize Winners: Lori Grooms, CMP

Member to Member Business has generated:

$10,519,343 117 Transactions Reported from January 1, 2014 - May 4, 2015

22 MAY/JUNE 2015

2 Night stay at the Naples Grande Beach Resort

Eleanor Warmack, CAE Ft. Lauderdale Gift Basket including a stay at the Embassy Suites Ft. Lauderdale John Ricco, CAE

2 Nights at the Renaissance Vinoy for Annual Conference

Suzanne Neve

2 Nights at Grand Hyatt Tampa Bay

Marty Bear 2 Night stay at The Breakers Palm Beach

Associate Member News Grand Hyatt Tampa Bay wins Hyatt Sales Team of the Year

Congratulations to Grand Hyatt Tampa Bay and Sales Manager Mary Malone for winning Sales Team of the Year for Hyatt Hotels and being named the number one place to work in Tampa for medium sized businesses! announces partnership with QuickMobile Inc., the leading provider of integrated member management software, career center services, marketing tools and learning management systems, announced it has formed a strategic partnership with QuickMobile, the global leader in mobile enterprise meeting and event apps.

Two St. Pete/Clearwater Area Beaches Named “Best In the U.S.” for 2015

TripAdvisor announced two St. Pete/Clearwater area beaches were named to its annual list of the 25 Best Beaches in America. St. Pete Beach checked in at No. 2 and Clearwater Beach at No. 8, making St. Pete/Clearwater the only destination in America with two beaches in Top 10 of TripAdvisor’s Traveler’s Choice Awards of Top 25 U.S. Beaches.


PERFECTION. Be the key to adventure and unlock a meeting experience you’ll truly treasure. When you book with Tampa Bay, our team of local experts helps you plan the perfect itinerary, a complimentary service—one of many incentives. Conquer Tampa Bay and discover accessible, affordable amenities, and Florida’s best waterfront attractions. Contact Lisa Chamberlain, CMP at or ����� �������� and start your invasion now!

a publication of the florida society of association executives


for members By Members

What is this “VIP Connection Reception” at Annual Conference?

By kristin marshall VIP RECEPTION CHAIR

FSAE’s VIP Connection Reception has been part of the Annual Conference for over ten years. This upscale networking opportunity allows FSAE Associate Members to host a reception in honor of all Association Executive conference attendees.

The Annual Conference is full of amazing educational sessions. But there’s not always a lot of time to talk to the person next to you, to catch up with or meet new friends. The Associate Advisory Committee created this reception to give attendees a chance to break away from conference events for quality networking with friends and colleagues. For the past several years, the VIP Connection Reception has successfully brought outstanding entertainment and experiences to conference attendees. This year may top the charts with the event at the Dali Museum in St. Pete. The reception begins at 6:30 pm and features delicious hors d’oeuvres and libations along with private docent tours of the best Salvador Dali art collection in the country! Plus, we also have the good fortune of attending during the Leonardo da Vinci special exhibit. Visit St. Pete/Clearwater is providing transportation to our VIP attendees and hosts from the Vinoy to the Dali Museum. The Dali is located directly across the courtyard from the Mahaffey Theater where the Welcome Reception sponsored by Visit St. Pete/Clearwater begins at 7:30.

24 MAY/JUNE 2015

As Associates, we want to get to know the FSAE Executive Members on a professional and personal level. Of course we want to tell you about our properties and services, but we also want to get to know the members of our FSAE family. This association is about being part of something bigger than yourself. The relationships we develop here are what make that happen!

The VIP Connection Reception is complimentary for all association executive attendees (meaning anyone that works in an association).

Associate suppliers can participate by signing up as a Host through the conference registration form. But hurry – this host opportunity is limited to 60 associates and is filling up fast! See you at The Dali Museum in St. Pete!







St. Pete/Clearwater offers unrivaled meeting venues, from upscale beach resorts to iconic downtown properties. And travel is convenient, with two international airports. Call 727-464-7234 or email to plan your unique event today.

a publication of the florida society of association executives


top twelve things Continued


• Education: is available for every level of association staff; from beginners to the seasoned professional! The number of educational programs have more than doubled. We kicked off two new courses: the Quality Association Specialist “QAS” and the Leadership Academy! • Advocacy: due to excellent work by the Government Affairs Committee and collective efforts of numerous association policy teams, they effectively narrowed the scope and reach of two bills titled, “Act Related to Membership Associations.” Fortunately the bills died with the respective, House and Senate Sine Die. • Finances: We are in a solid financial position and have good reserves! • Governance: Future leadership and the new strategic plan will be revealed at Conference. • Staffing: The addition of our exceptional CEO Frank Rudd and now being fully staffed has enabled all the work to get done with outstanding results! Now remember to find your path to achieving your dreams. As my friend, Foundation Chair and colleague Deborah BozaValledor said so well-Wow! What a year!

technology in the workplace Continued

Kenyatta Mullins

time is spent daily; utilizing technology to monitor when employees log in and out; and how much time is dedicated to each task. Lack of oversight in this area may result in costly litigation for unpaid wages. 3. Is information being intentionally or unintentionally compromised? Although some employers require their employees to sign a covenant not to compete or other agreements, stipulating that they are subject to a privacy policy, privileged information may be compromised by the simple click of a button on a smartphone camera. What may appear to be an innocuous picture, may actually – or even unintentionally - capture protected information. If necessary, revise your employee handbook to address pictures as well as audio and video recordings, and e-mails to personal e-mail accounts. Kenyetta M. Mullins of Sniffen & Spellman, P.A., practices in the areas of labor and employment law, civil rights defense, insurance defense and administrative law. She received her undergraduate degree from the University of Florida and her J.D. from Florida State University. She may be reached at or (850) 205-1996.

Call analytics Continued address, estimated income, job industry, political affiliation, homeowner status, mortgage value, and more. This data not only helps you better target members/customers in the future, it also gives you a better understanding of who is responding to your campaigns. Relaying Value to your Members Call analytics are some of the tools that can paint the picture of who your prospective members are and how they are finding you. With this knowledge you are equipped to advertise more effectively using proven methods of marketing. You’ll be reducing wasteful ad spending as well as attracting new members that you might not have otherwise.

26 MAY/JUNE 2015

jaime nichols

Going a step further, your members are also searching for other ways to engage new clients. Educational information such as “How to Spend Ad Dollars More Effectively” and “What Can be Learned from Your Data” are topics that are applicable to all organizations and businesses. Additionally, providing such valuable information to your members helps position you as a valuable partner. Jamie Nichols is in Marketing for Hosted Numbers. With a background in Account Management and Business Development, Jamie focuses on outreach and partnerships for Hosted Numbers as well as content creation and digital strategy. She can be reached at

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a publication of the florida society of association executives


2015 Annual Conference Marketplace Thank our 2015 Sponsors by supporting those that support FSAE


Ali Collins 727.894.1000

Sara Melvin 727.464.7200

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Lisa Chamberlain, CMP 813.226.0293

Kimball Mathews 800.237.6444

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a publication of the florida society of association executives


Support those who support FSAE

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ContributionLink is a political consulting, fundraising & data analytic firm. Our proprietary, state-of-the-art software is revolutionizing the way organizations access and use political finance, voter and demographic data. We turn information into a competitive advantage for many of America’s most sophisticated trade associations, companies, candidates, political committees, and other advocacy organizations. Contact Clayton Hinson at or call us at 850.702.0144 for more information.

a publication of the florida society of association executives


Annual Meetings Salamander Hotels & Resorts

From the Gulf to the Atlantic, Salamander Hotels & Resorts delivers all the flavors of Florida. In Tampa Bay, Innisbrook is renowned for its four Larry Packard–designed golf courses, particularly Copperhead, which hosts the PGA TOUR’s Valspar Championship. Reunion is convenient to the Orlando convention corridor and is the only resort to feature three signature courses by Nicklaus, Palmer and Watson. Hammock Beach— nestled between St. Augustine and Daytona—showcases two championship courses by Nicklaus and Watson and boasts the Atlantic Ocean and Intracoastal Waterway right outside its doors. Coming Summer 2016, The Henderson in Destin will dazzle The Emerald Coast with luxurious amenities, including a sumptuous spa. Inspire your group in unique indoor and outdoor meeting spaces at these fine resorts. Visit today.

Visit St. Pete/Clearwater

With decades of experience as a resort destination, the St. Pete/Clearwater area shines as an ideal destination for small to mid-sized meetings and conferences. Our CVB, with a qualified, dedicated Meetings and Conventions team, will provide extensive meeting planner assistance, saving you hours of research and legwork. We’ll help you explore our abundant selection of world-class meeting properties, from beach hotels to golf resorts, downtown properties and more. Our many unique offsite venues, attractions and activities are just one of the reasons the New York Times named St. Pete among the “Top Places to Visit.” Once you’ve selected the perfect site, our team can assist with a variety of complimentary convention services. Let St. Pete/Clearwater meet and exceed all your expectations. Call 727-464-7234 or email

Visit Tampa Bay

From intimate board talks to large-scale conventions, Tampa Bay perfectly accommodates meetings of all sizes. Unique bayfront venues feature expansive water views in addition to affordable accommodations, all easily accessible by Tampa’s Riverwalk. Riverwalk connects the many attractions of Tampa Bay’s Convention District—the Florida Aquarium, Amalie Arena, Tampa Museum of Art, the Straz Center for Performing Arts, the Tampa Convention Center and a trove of beautiful conferenceready venues. This unique waterfront downtown is just seven miles from the awardwinning Tampa International Airport. The treasure is just waiting to be unlocked. Call (813) 218- 3879 or check out for more information.

Beach Meetings Beaches of Fort Myers & Sanibel

Find your island and find that nothing inspires a successful meeting quite like an inspired setting. On the breathtaking Beaches of Fort Myers & Sanibel, find a variety of venues designed to connect attendees to each other and to nature like nowhere else. For attendees, a meeting held on The Beaches of Fort Myers & Sanibel naturally feels different. For planners, the area’s innate accessibility and affordability adds to the charm of this island paradise. Located on Florida’s southwest Gulf coast, the area is a haven for nature lovers, sun seekers, shell hunters and anyone seeking a uniquely different Florida location for a meeting or event. Visit to find your island today or call 888-231-5061 for more information.

32 MAY/JUNE 2015

Beach Meetings Continued DISCOVER THE PALM BEACHES

It’s no secret that The Palm Beaches are a world-class meetings destination. After all, this is the stretch of South Florida coastline where you’ll find 47 miles of pristine beaches; more than 160 golf courses; America’s most convenient airport; a host of world-class resorts and spas; and a 350,000 square-foot convention center with every amenity you can imagine. Now there’s even more reason to meet in The Palm Beaches. Opening early 2016, Hilton West Palm Beach will feature 24,000 square feet of contemporary and refined meeting space, expansive ballrooms, and perfectly-manicured event lawns. Additionally, Discover The Palm Beaches is offering generous savings on your next meeting, event or convention. To take advantage of this incentive and to learn more, visit

Eau Palm Beach Resort & Spa

is bringing new life to the Palm Beach experience. Offering a new style of effortless living on seven chic acres of oceanfront, lush tropical gardens and home to the Forbes Five-Star Eau Spa. A perfect setting for conferences, incentives or retreats with over 30,000 square feet of indoor and outdoor event space and 309 luxuriously-appointed guest rooms and suites that have recently been re-envisioned by famed designer, Jonathan Adler.. Now offering 2015 group rates from $169 per night and incentives including Eau Spa and A/V discounts and so much more! To receive this special offer, make your 2015 plans before June 30, 2015 for business through December 30, 2015! Visit, call 561-540-4806 or email for more information.

Ocean Reef Club

Secluded on the northernmost tip of Key Largo, Ocean Reef Club offers 2,500 pristine, secure acres less than an hour’s drive from Miami and easily accessible by car, yacht or through our private airport. There are a variety of meeting spaces indoor and out, from Buccaneer Island for waterfront events of virtually any size to 30,000 total square feet of indoor space. At Ocean Reef Club, select from more than 275 accommodations, including Inn rooms, 1, 2 and 3 bedroom villas and beautiful private homes. Beyond the meeting, there are endless ways to spend the day, with two championship golf courses, twenty tennis courts, dual oceanfront pools, a salon and spa, nine restaurants and lounges, and over a dozen eclectic shops. Contact Ocean Reef Club at www. or 800-843-2730.

Opal Sands Resort

Let every facet of your event sparkle at the ALL NEW Opal Sands Resort on Clearwater Beach, opening in February 2016! All 230 guest rooms and suites will be elegantly appointed and boast magnificent views of the Gulf of Mexico. Opal Sands is an elegant yet relaxed destination for business events, with 25,000 square feet of indoor and outdoor meeting space, including nine breakout rooms, all with striking Gulf views. Located directly on Clearwater Beach, ranked among the top 10 beaches in Florida by USA Today. Close to restaurants, shopping and the popular Clearwater Beach Walk. Guests will enjoy the spectacular zero entry pool, full service spa, firepits and more.

Visit or call 855.410.3593 for more information. a publication of the florida society of association executives


Beach Meetings Continued Sanibel Island Meetings Will Never Be The Same

After an extensive renovation, Sundial Beach Resort & Spa on Sanibel Island reveals not only a new look, but a new management group providing service from planning to check-out. A short drive from Southwest Florida International Airport and a quick trip from major Florida metropolitan areas, Sundial is Sanibel Island’s premier destination for group meetings and events. Sundial Resort boasts 12,000 square feet of flexible space able to accommodate up to 300 guests and unique outdoor event space with breathtaking Gulf views. WiFi is available in all nine meeting rooms and full A/V support services are offered. Sundial provides unique catering menus to fit any gathering, from formal meetings to informal small group discussions. The staff can help create a customized package to meet any need. To learn more or to book a group meeting, please visit or contact Donna Brown at

SunStream Hotels & Resorts

Whether you prefer the famous white sandy beaches of Fort Myers Beach, being minutes away from world-class shopping and dining in Naples, experiencing a world-famous event in Daytona Beach, or seeking to explore one of America’s most unique ecosystems in the Everglades, our Florida locations offer the perfect backdrop for your next meeting or special event. Your event will be orchestrated by our experienced sales and catering staff, who will assist in coordinating all meeting space arrangements, audio visual requirements, menus, transportation, recreational activities and special functions. For information on meetings, weddings or special events, call (844) 234 -2017 or visit For more information about SunStream and their portfolio of hotels and resorts, visit

TradeWinds Island Grand

Meeting planners find a winning combination with one of the top beach destinations in the U.S. (TripAdvisor 2015) and value-added group rates at TradeWinds Island Grand on St. Pete Beach. Amenities included in the group rate are Wi-Fi in meeting space and guest rooms, overnight parking, use of fitness and business centers and waived resort fee. Over 70,000 square feet of flexible meeting space includes 28 breakout rooms plus tropical courtyards and beachfront terraces that offer distinctive venues for each event. The recently remodeled guest rooms feature luxury pillow-top bedding, HDTVs and travertine tile. Miles of white sandy beach, a wide variety of dining and entertainment venues, cutting-edge water sports, giant waterslide and children’s activities make TradeWinds ideal for a post-meeting getaway. For more information call 800.345.6461 or visit

34 MAY/JUNE 2015





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*Good for first year of service to FSAE members who sign up prior to March 31, 2015. a publication of the florida society of association executives


Recent Events Tallahassee Power Luncheon

March 18, 2015

South FL Power Luncheon

March 25, 2015

36 MAY/JUNE 2015

Leadership Academy

March 30-31, 2015

Executive Series Luncheon

April 16, 2015

a publication of the florida society of association executives


FSAE Foundation

Thank You Foundation Donors! March/April 2015

Adrienne Bryant, CAE

Cecily Millan

Dominic M. Calabro

Cindy Molnar, CMP

Barbara A. Cook

Al Pasini, CAE

Steve Crist

P. Christine Poole, CMP

Zack Dunlap

Ginny Schatzman

Pam Fields, CHME

Donna M. Son

Carolyn D. Hinson, CGMP

Christy Stacey, CMP

Cathy Irvin

Lisa S. Stanley

Laura Jersey

Pat Swartz, CMP

Jeff Kottkamp, P.A.

Crissy Tallman, CMP, CAE

Renee LaPlante

Sherry Whitney

Ashley Liveoak

Make an investment in your professional association:

Mark Your Calendar!

2015 Think Tank

Associations 2024: The Next Generation of Associations and Leaders

September 24-26

38 MAY/JUNE 2015



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When you hold your meeting at Opal Sands, our inspiring location, imaginative event spaces and stellar service will ensure that every detail is nothing short of extraordinary. OPAL SANDS RESORT FEATURES 230 rooms and suites, each boasting views of the Gulf / Professional meeting & event specialists 25,000 sq. ft. of indoor and outdoor event space / 5,500 sq. ft. event lawn for elegant outdoor affairs Nine breakout rooms, all with striking Gulf views / Catering options from award-winning chefs

Bookings for 2016 meetings and events are available now. For additional information and planning assistance, please call 727-674-4108.



With over 12,000 square feet of meeting space, custom catering options and a professional team on hand to take care of every detail, we can ensure that your next meeting won’t just be a breeze but that Sundial will become your destination of choice for group gatherings of any kind.

To book your group call 239.472.4151 or visit

FSAE Source - May/June 2015  
FSAE Source - May/June 2015