FS x Fleet Feet

FLOW STATE CREATIVE

CREATIVE PROPOSAL

CREATIVE PROPOSAL OUR MISSION/ OUR SERVICES/ OUR PORTFOLIO/WORKING TOGETHER

2024

ABOUT US ;)

FLOW STATE CREATIVE

MISSION

OUR CORE VALUES

We aim to Empower the fitness, wellness, and sports community through captivating visual storytelling, Flow State Creative seamlessly blends artistic finesse with the raw energy of movement. Committed to elevating visual narratives by capturing every moment's essence, fostering inclusivity, and celebrating collaboration, we strive to create an inspiring journey in fitness and wellness content creation, where creativity meets vitality.

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Creativity: We embrace and nurture the limitless possibilities of creative expression.

Authenticity: We value genuine moments and seek to portray the real, unfiltered aspects of fitness and wellness.

Inclusivity: We believe in a diverse and inclusive representation, ensuring that everyone sees themselves in our visual narratives.

Collaboration: We recognize the strength in collaboration and actively seek partnerships that enhance our creative process.

Energetic Vision: We approach our work with an energetic and visionary mindset, pushing boundaries to capture the dynamic essence of our subjects.

PROPOSAL

FLOW STATE CREATIVE

SERVICES VIDEO

PHOTO

OUR TEAM WILL BRING YOUR VISIONS TO LIFE FROM IDEATION TO POST PRODUCTION. VIDEO IS THE KEY TO CONNECTING WITH YOUR CUSTOMERS AND WE’RE HERE TO HELP PRODUCE EYE CATCHING CONTENT THAT MEETS YOUR GOALS.

WE BRING YOUR VISION TO LIFE WITH STUDIO, LIFESTLYE, FITNESS PHOTOGRAPHY. OUR IMAGERY SPARKS EMOTION AND INSIGHTS ACTION WITH THE AUDIENCE YOU ARE TRYING TO REACH.

UGC

STRATEGY

BRAND SPECIFIC CONTENT BY YOUR CUSTOMERS FOR YOUR CUSTOMERS. WE CAPITALIZE ON THE EVOLVING INFLUENCER COMMUNITY TO PUT YOUR BRAND AND PRODUCT IN CREATORS HANDS WHO CAN MOVE THE NEEDLE WITHIN YOUR COMMUNITY.

CREATIVE NEEDS A NORTH STAR AND THAT IS WHAT WE BRING TO THE TABLE. A ROADMAP THE BUILDS ON WINS AND EVOLVES WITH UNDERPERFORMING ASSETS.

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Road to the Olympics with ASICS OVERVIEW: In collaboration with Asics and Olympic athletes, we created four productions capturing the essence of ASICS Olympians. This yielded six galleries and 20 short videos. This versatile content now fuels ASICS' marketing across platforms, boosting their 2024 Olympic Games promotions.

Our goals included: Enhanced Brand Visibility Audience Engagement Content Creation Multi-Platform Reach Marketing Amplification Brand Ambassador Engagement UTILIZED ACROSS MULTIPLE CHANNELS: Website Integration Social Media Platforms Paid Advertising Campaigns Email Marketing Initiatives Ambassador-Driven Social Pages

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ASICS IN MOTION

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Bridging the Gap with STRAVA & NIKE OVERVIEW Strava partnered with us to provide photo and video coverage for three events: a year-in-review event, a Hot Girl Walk challenge, and a Nike marathon training run. Our coverage helped Strava to share their stories and messages with a wider audience, create a sense of community among users, and promote their brand and values.

“Their content helps us drive home the messaging of our campaigns and always feels connected to culture. Their skills are flexible and diverse to suit our needs for the tactical product integration launches to larger brand campaign moments.” Maya Hertz, STRAVA

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HOKA + HURDLE for UTMB OVERVIEW: In partnership with Hoka, Emily Abbate and the Hurdlers orchestrated a dynamic women's running session at UTMB earlier this year. Committed to fostering a supportive environment for female trail runners, this event marked a pivotal moment within Hoka's week-long activation calendar, shining as a prominent highlight in the brand's dedicated initiatives.

“Lauren was incredible to work with and so talented! She was so sweet and down to go with the flow of a crazy week in Chamonix! She captured the event in such a beautiful way, I was so thrilled with everything!” - Miranda Young, HOKA

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FLOW STATE

FLEET FEET

PROPOSED PARTNERSHIP: We would love to step in as your higher production creative arm, and take the weight out of content production/planning for your major events spanning throughout the year. Think of us as your one stop shop to help bring all of your creative visions to life during these integral moments for your brand.

We would love to start small and build into things as you all see fit throughout 2024. We have highlighted some initial ways we can do that to start the year in the following slides :) Additionally, we added creative thought starters and some inspiration, but of course, will collaborate with your team to bring specific visions to life that aligns with your brand and tone of voice.

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THE IDEAS & THE #’S Day Rate

& Deliverables Overview:

Photography Day Rate = $3,000 (or $375/hour) Full Day Photo Coverage Option for live turnaround (instant download and return)* Option for Same day turnaround Video Day Rate = starting at $3200* A typical deliverable turnaround - subject to customization: 3 short form videos Social cuts for stories and quick reels.

Sizing options & platform customization

Creative Work Flow We work to make our collaboration as seamless as possible. We will take on the heavy lifting, collaborate to bring your ideas to life in an organized and efficient way.

Creative Client Portal Overview Example Client Portal here This is an example of how we will lay everything out for you all and keep track of everything for you this year in one singular location :)

*Additional budget may apply

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THE IDEAS & THE #’S BROOKLYN HALF

GLOBAL RUNNING DAY

PROPOSED DELIVERABLES AND CREATIVE THOUGHT STARTERS:

PROPOSED DELIVERABLES AND CREATIVE THOUGHT STARTERS:

CREATIVE: Social series build up consisting of three teaser videos, day of coverage and recapping.

INSPO & HERE (work done with Salomon). HISTORY OF THE MARATHON, The Brooklyn burrow, iconic moments.

DELIVERABLES Full day photo coverage Same day quick selects returned for fast posting Full day video coverage 4 reels 1 full recap Youtube / social sizes 3 short clips: Short clip INSPO BUDGET $6500

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CREATIVE: (EXAMPLE IDEA) Footsteps of Change: This series unveils poignant letters from individuals to their past selves, unraveling the transformative journey that running has paved for them. While these dialogues will be a conversation with their younger selves, they intimately speak to those presently navigating the same crossroads—particularly resonating with new, skeptical runners.

This will be a reflective series as it serves as a beacon of inspiration for those on the brink of their own running odyssey.

FORMAT INSPO: HERE.

DELIVERABLES 3 Short form videos of NYC based runners.

9 short teaser videos.

Photo gallery for each person.

BUDGET $12,750 [This includes full service production from art direction, talent sourcing, post processing and more.]

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FLOW STATE CREATIVE

THE IDEAS & THE #’S CHICAGO MARATHON

NYC MARATHON

PROPOSED DELIVERABLES AND CREATIVE THOUGHT STARTERS:

PROPOSED DELIVERABLES AND CREATIVE THOUGHT STARTERS:

CREATIVE: SOCIAL SERIES BUILD UP AND DAY-OF COVERAGE/RECAP. RECOGNIZING PRESENCE AND FLOW IN RUNNING. WHY DO WE KEEP COMING BACK? “I AM NEVER DOING THIS AGAIN, SAYS PERSON WHO WILL INDEED, DO IT AGAIN”. EXPLORING THE PULL OF RUNNING FOR THE CHICAGO MARATHON.

CREATIVE: DIFFERENT PERSEPECTIVES THROUGH A DIFFERENT LENS. INSPO “YOUR MARATHON TIME WAS 7 HOURS? MUST HAVE BEEN BORING” - INSPO FROM MAGIC MILE MIKE HERE

POTENTIAL DELIVERABLES FULL EVENT COVERAGE SAME DAY QUICK SELECTS RETURNED FOR FAST POSTING 4 REELS 1 FULL RECAP YOUTUBE / SOCIAL SIZES 3 SHORT CLIPS

POTENTIAL DELIVERABLES FULL DAY PHOTO COVERAGE SAME DAY QUICK SELECTS RETURNED FOR FAST POSTING FULL DAY VIDEO COVERAGE 4 REELS 1 FULL RECAP YOUTUBE / SOCIAL SIZES 3 SHORT CLIPS

BUDGET STARTING AT $10OOO (SUBJECT TO CHANGE PENDING CREATIVE DIRECTION & PRE-MARATHON CONTENT NEEDS)

BUDGET $8500

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BUNDLE PRICING: Locked in coverage for all: $35,000

THANK YOU!