Flow State Overview

AN INTRODUCTION TO FLOW STATE CREATIVE

2024 CREATIVE

A NOTE

FLOW STATE

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2024

WELCOME

A NOTE FROM THE TEAM HI! WE’RE THRILLED TO INTRODUCE YOU TO OUR COMPANY, FLOW STATE CREATIVE. OUR GOAL IS TO BRING YOU A NEW AND INNOVATIVE APPROACH TO FITNESS & AND WELLNESS CONTENT CREATION. AS FORMER COLLEGE AND PROFESSIONAL ATHLETES, WE SET OUT TO FIND A WAY TO BRIDGE THE GAP BETWEEN CREATIVITY AND SPORT. THE COMMON THREAD? THE STATE OF FLOW - THAT MAGICAL MOMENT OF UNWAVERING FOCUS, CALM AND COMPLETE IMMERSION. OUR PASSION ON THE PITCH INTERSECTS WITH OUR VISIONS BEHIND THE LENS AND WE ARE CONFIDENT THAT MANY OTHERS RESONATE WITH THIS UNIQUE BLEND. BY SHARING OUR JOURNEY WITH YOU, WE AIM TO SPARK CREATIVITY, FOSTER COLLABORATION, INSPIRE MOVEMENT, AND INFUSE INTENTION WHATEVER IT MAY BE THAT PROPELS YOU INTO YOUR FLOW STATE. WE HOPE TO WORK TOGETHER SOON!

E S T 2023 CREATIVE PROJECTS NEW YORK CITY

PHOTO

VIDEO

STRATEGY

FLOW STATE

CONTENTS

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CONTENTS ABOUT US

01

ANATOMY OF THE BRAND

02

CLIENTS

03

OUR SPECIALTIES

04

HOW WE WORK

05

WHY US

06

CASE STUDIES

07

2024 IMAGERY ©2023

FLOW STATE

ABOUT US

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ABOUT US FLOW STATE WAS BORN WITH A MISSION: TO DELIVER TOP-NOTCH, STRATEGIC, RESULTS-DRIVEN, AND, OF COURSE, INSPIRING CONTENT TO BRANDS AND PROFESSIONALS WITHIN THE WELLNESS INDUSTRY. WE'RE NOT MERELY COLLABORATORS; WE STAND AS YOUR DEDICATED PARTNERS. COMMITTED TO THE SUCCESS OF YOUR BUSINESS AND THE CONTENT THAT PROPELS IT FORWARD, BECAUSE IN THE RISE OF WELLNESS AND FITNESS BRANDS, WE ALL FLOURISH.

OUR PHILOSOPHY IS: IF YOU MOVE YOUR BODY, YOU’RE AN ATHLETE

BY ATHLETES, FOR ATHLETES WE'RE NOT JUST SPECTATORS; WE'RE PLAYERS ON THE FIELD. AS FORMER ATHLETES AND FITNESS PROFESSIONALS, OUR ROLE IS AKIN TO UNDERSTANDING THE GAME FROM WITHIN. IT'S LIKE HAVING BOTH A SKILLED STRATEGIST AND AN ADEPT PLAYER IN THE SAME TEAM—ENSURING OUR CREATIVE PLAYS RESONATE AUTHENTICALLY WITH THE NUANCES OF MOVEMENT, SOMETHING BEYOND THE REACH OF THOSE CONFINED TO THE SIDELINES.WE INTIMATELY GRASP THE POWER OF FITNESS, SPORT, AND MOVEMENT IN AN INDIVIDUAL'S LIFE, A CRUCIAL AND FREQUENTLY OVERLOOKED ASPECT WHEN CONSIDERING A CONTENT CREATOR.

WATCH OUT BRAND VIDEO ----- HERE

2024

FLOW STATE

ANATOMY OF THE BRAND

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connected characters

ANATOMY OF THE BRAND

Serif font inspired by nostalgic editorial sport designs

tilted “o”

THE TERM "FLOW STATE" REFERS TO A PSYCHOLOGICAL STATE OF OPTIMAL CONSCIOUSNESS WHERE A PERSON IS FULLY IMMERSED IN A FEELING OF ENERGIZED FOCUS, FULL INVOLVEMENT, AND ENJOYMENT IN THE PROCESS OF AN ACTIVITY. COINED BY PSYCHOLOGIST MIHALY CSIKSZENTMIHALYI, THE CONCEPT OF FLOW IS OFTEN DESCRIBED AS BEING "IN THE ZONE."

track inspired “F” icon in 90's style layout

BRAND STAMP camera lens inspired

LOGO MARK ANATOMY

FLOW STATE

CLIENTS WE’VE WORKED WITH

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TRUSTED CLIENTS & PARTNERS 11/22

fabletics strava

asics

hoka

strong new york

ladder fitness sol de janeiro

JUST TO NAME A FEW

salomon

motivny

HEAD TO WWW.FLOWSTATEC.COM FOR MORE!

FLOW STATE

OUR SPECIALTIES

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OUR

SPECIALTIES

PHOTOGRAPHY

VIDEOGRAPHY

Through still visuals we look

Our

your

Creative needs a north star

to

We

visions to life from ideation

and that is what we bring to

lifestyle,

to post production. Video is

the

movement, product, and studio

the

builds

photography.

your customers and we’re here

tell

specialize

a in

story.

team

key

will

to

bring

STRATEGY

connecting

with

table. on

A wins

roadmap and

the

evolves

with underperforming assets.

to help produce eye catching content

that

meets

your

goals.

EXPLORE IMAGES

GET A FEEL FOR THE FRAMES

SEE IT IN ACTION

FLOW STATE

HOW WE WORK

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HOW WE WORK

2024

It is important to us to best understand your creative preferences, the audience you are trying to reach, and overarching aspirations for content.

This is where the magic begins! At this point, we will carry out the shoot based on the approved plan.

Our team will coordinate talent, crew, and handle all on-site production needs.

The magic continues in post.

After production wraps, our team edits and enhances content based on your specifications

4 POST-PRODUCTION & DELIVERY

KICKOFF, DISCOVERY & STRATEGY PRODUCTION & EXECCUTION

3

In this stage of the process we take some time to get to know you, your business, and the goals you are looking to achieve through partnering with Flow State.

CREATIVE BLUEPRINT

2

1

In phase two, once we've established specific deliverables, and created a comprehensive proposal and production plan. We will then formalize the agreement through a digital contract.

We will then onboard you and your team onto your personalized client portal via Notion — our connect workspace platform designed to streamline production processes!

Home stretch! Our team will provide completed photos or videos to you and the team, gather feedback, conduct evaluations, and ensure satisfaction!

FLOW STATE

WHY US?

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WHY US

WHAT SETS US

APART

SKILL SET Our team's diverse skill set, encompassing both creative expertise and firsthand experience in the wellness industry, provides a holistic understanding that goes beyond typical creative agencies.

CREATIVE FUSION We thrive at the intersection of creativity and movement, crafting innovative content that not only showcases the physical aspects of wellness but also delves into the emotional and transformative elements, setting us apart in the creative landscape.

EXPERTISE AT SCALE Backed by years of hands-on experience collaborating with major international brands, our team brings a depth of expertise to every project. From navigating diverse markets to tailoring strategies, our global experience ensures impactful and nuanced creative solutions.

PURPOSE & PERFORMANCE

IT'S NOT JUST ABOUT BEING CREATIVE; IT'S ABOUT BEING EFFECTIVE IN DRIVING YOUR MARKETING AND BRANDING OBJECTIVES FORWARD. 18/22

We understand the critical role of assets performing optimally on dedicated platforms, with a commitment to crafting content that not only sparks creativity but also generates tangible ROI for your campaign.

FLOW STATE

CASE STUDY

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CASE

STUDY CLIENT NAME

ASICS North America

PROJECT NAME

Asics Athletes to the Olympics

PROJECT OVERVIEW

In collaboration with ASICS and Olympic athletes, our team captured more than ten photo galleries and 20 + short form videos to fuels ASICS' marketing across platforms, boosting their 2024 Olympic Games promotions and athlete exposure.

Over the course of 9 months, our team traveled to various states to capture athletes in their cities in preparation for the Olympic trials.

LINKS

ASICS PROJECT

001 14/22

FLOW STATE

BRAND PROPOSAL

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CASE

STUDY CLIENT NAME

Ladder Fitness

PROJECT NAME

You Don’t Need More

PROJECT OVERVIEW

Ladder Fitness recently unveiled its latest campaign, coined "You Don't Need More." In collaboration with Flow State Creative, the campaign was brought to life with dynamic visuals to showcase their NYC specific activation. The Ladder trainer team took to the streets at night, placing wheat-pasting graphics around the city to amplify the campaign's presence.

LINKS

LADDER FITNESS PROJECT

002 2024

HAUS®

BRAND PROPOSAL

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FOLLOW US ON SOCIAL IG: @flowstate_creative

17/22

FLOW STATE

THANK YOU!

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THANK YOU!

HELLO@FLOWSTATEC.COM

WWW.FLOWSTATEC.COM