Luxury
IS THERE A FUTURE?
By Chloé Taylor Brown
MEET DANIEL LANGER, ONE OF THE WORLD'S MOST RENOWNED EXPERTS ON BRAND BUILDING AND EXTREME VALUE CREATION IN A DIGITALLY DISRUPTED WORLD. DANIEL IS FOUNDER AND CEO OF THE LUXURY BRAND STRATEGY FIRM, ÉQUITÉ.
Chloé: Thank you, Daniel, for an opportunity to do a deep dive into your luxury experiences, your business, Équité, and the future of luxury in a post-pandemic world. I am genuinely fascinated, and I'm sure our readers want to know: What's different now—for you personally, and for luxury markets, compared to pre-pandemic life? Daniel: To a very large extent, Chloé, my pre-pandemic life consisted of commuting between Europe and Asia. At least once a month I would be in Hong Kong, Shanghai or Tokyo, and at least once a month in Europe. I was always on the go visiting clients, and very often I would fly to Asia, then to Europe, then back to Asia, and back to the U.S. and so on. When I look back to that time now, it seems very strange to be in one day on one side of the Earth and the next day on the other side of the Earth.
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