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INTRODUCTION In the heart of Piccadilly lies Jermyn Street, the destination for gentlemen’s styling. Found at its centre, at No. 89, is Floris, renowned perfumer and home to iconic men’s fragrance for nearly 300 years. Today, our experience in scent meets our skincare expertise with The Gentleman Floris; the perfect blend of understated style and substance.

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TIMELESS, STYLISH, REFINED NO.89 The Gentleman Floris grooming range has been built around the foundation of our most iconic fragrance, with its origin in understated style and character. Introduced in 1951, No. 89 takes its name from the number of the Floris shop in Jermyn Street. Devoted followers included Ian Fleming. Warmed with a touch of spicy nutmeg, the floral heart is underscored by the dominant woody accord of sandalwood, cedarwood and vetiver. The epitome of refined elegance for the knowing and definitive gentleman. Scent has the power to draw on our personality and spark nostalgia each element reminding you of some aspect of who you are and where you’ve been. Our gentlemen’s fragrance collection spans nearly 300 years of development and already shares moments with the lives of so many iconic men. Always with a nod to the way things used to and should be done, our latest creation is firmly grounded in the ways of modern London.

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THE GENTLEMAN FLORIS Floris has created in ‘The Gentleman Floris’ a range of high quality skincare and grooming products to cater to the tradition of the daily routine with the impeccable results of a British perfumery institution. We are composers who respect the dedication required for our craft. Our approach is a blend of science and understanding, where our rich history of craftsmanship is met with modern practices at our family-owned premises in Devon, England. We believe this is time well spent. As every Gentleman knows, dedicating time to the morning routine without haste or clamour, brings an added sense of wellbeing and satisfaction throughout the day. We believe this has never changed.

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Face Wash - 150ml A gentle foaming face wash to cleanse, purify and refresh skin daily. A blend of British extracts of willow, hops and oat provide a softening effect whilst cleansing, leaving the skin feeling comfortable, revived and prepared for shaving.

Shave Cream - 100ml A super smooth cream with softening coconut and olive oil for a close shave and an expert finish. Natural extracts of aloe vera and camomile work in harmony to help soothe and condition the skin.

Daily Facial Moisturiser - 50ml A lightweight moisturising formula enriched with British extracts of willow, hops and oat, combined with a premium blend of blackcurrant, borage and rapeseed oils to comfort the skin. Persian silk tree extract helps fight signs of dullness and fatigue, for the appearance of healthier and smoother looking skin.

Face Scrub - 75ml An invigorating exfoliator formulated with kaolin clay to cleanse and brighten the appearance of skin. British extracts of willow, hops and oat and a premium blend of blackcurrant, borage and rapeseed oils work with vitamin E to help soften the facial hair before shaving. A burst of cooling menthol leaves the skin feeling revived and refreshed.

Shave Bowl - 100g A triple-milled shaving soap formulated with shea butter to create a rich, creamy lather for a smooth shave and an expert finish. Beautifully presented in a wooden shaving bowl carefully crafted from renewable sources. Shave Oil - 30ml A richly-packed oil with a silky texture to provide exceptional cushion and glide for a smooth shave and an expert finish. Specially formulated with a premium blend of British blackcurrant, borage and rapeseed oils to soften the facial hair whilst conditioning the skin. Ideal for all skin types, particularly dry skin.

Eye Cream - 15ml A deeply-moisturising and brightening cream specially formulated to revive the delicate eye area. Cooling cucumber and soothing arnica combine with British extracts of willow, hops and oat and a premium blend of blackcurrant, borage and rapeseed oils to comfort the skin and reduce the look of dark circles. A powerful fusion of Persian silk tree and millet seed extracts help to smooth the skin for improved texture. Aftershave Balm - 100ml An alcohol-free balm enriched with British extracts of willow, hops and oat, combined with a premium blend of blackcurrant, borage and rapeseed oils to comfort freshly shaven skin.

THE PURSUIT OF PERFECTION CRAFTSMANSHIP Our in-house team produce unique and timeless creations, all of which are given approval by Edward Bodenham, the Floris ‘nose’ and 9th generation of the Floris family. Edward and his team can be found at 89 Jermyn Street in the perfumery behind the founding shop where we have created all our fragrances since 1730. Grooming has been part of our history since 1730. Our founder Juan Famenias Floris established the shop at 89 Jermyn Street initially as a barbers, creating fine tooth combs, tooth powder, scented powders and brilliantines, as well as shaving bowls, creams and soaps. These items were prominent in our archive ledgers for the next 2 centuries where customers were also able to purchase shaving brushes, blades and strops.

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FRAGRANCE MEETS GROOMING IN THE HEART OF LONDON Our story is unique. It is built on a history of creation, family values and a long lasting and effecting relationship with our customers. Sophisticated and understated, our elegance is borne from experience, not artifice. We are a whisper not a shout. We understand the emotive power of fragrance and the time honoured tradition of grooming. Nine generations later, our location at the very heartbeat of gentleman’s style and fashion gives us the perfect viewpoint to launch The Gentleman Floris.

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The Gentleman Floris Lookbook  

Fragrance meets grooming in the heart of London.