WEF Sponsors Support Growth Of Equestrian Sport And WEF’s Continued Success
WEF Sponsors
The support and commitment to the Winter Equestrian Festival continues to increase each year, welcoming both new and longstanding sponsors to Wellington for the highly anticipated winter circuit. Each season,WEF welcomes riders and fans of various ages, demographics and origins to the village for three consecutive months. For sponsors of WEF, presence at the competitive venue offers a valuable opportunity to invest in the growth of the sport, while simultaneously reaching a valuable new market of custom-
ers. Competitors and spectators travel from around the globe to attend the 12 weeks of competition.The audience base ranges widely in terms of lifestyle, net worth and interests, which is what makes WEF an incredibly unique hub for acquiring prospective consumers for a variety of brands. Over the years, new and innovative ways to incorporate sponsor messaging and branding have been woven into the overall development of sponsorship packages.These include arena presence with branded and distinctive jumps and
obstacles, branded signage, digital marketing campaigns, custom social media and interactive activations, just to name a few. The equestrian community is a tightknit family, with many supporters and businesses continuing their involvement for many years. Without committed and dedicated partners, the sport would not be able to succeed the way it has in recent years at the Palm Beach International Equestrian Center. Several WEF sponsors have been partnering with the event for more than 10 years.
Sponsors such as Rolex are key to the success of the Winter Equestrian Festival.
ŠWhite Fence Equine Photography
wellington the magazine | february 2020
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