in turn, receives financial compensation for their feedback. Referrals and contests are also going to be built-in ways for consumers to engage with one another. Eventually, the plan is to provide feedback to marketing companies, allowing them to better target their advertisements. “People are inundated with advertising in all walks of life. Most of the time, the advertising is not relevant to them. As much as advertisers try to promote their brand, their products or their services to an audience, they don’t truly know their real audiences,” Itzkowitz
said. “Our mission is to really connect advertisers to consumers.” Jinglz creates a way for users to engage with advertisements. The beta version of the app is expected to be available in early 2016 and is limited to 2,000 participants. After beta testing has concluded, the app will be open to more users. In the meantime, Jinglz, a portfolio company working with Miami-based Rokk3r Labs, plans to start an internship program utilizing Wellington High School students interested in marketing, advertising and social media. In-
terested students should e-mail info@ jinglz.com for more information. For Itzkowitz, who has attended various competitions and pitches, the Xcelerate Wellington event was organized, professional and impressive. “It was a great experience, and we are very appreciative that we took first place,” he said. Learn more about the Jinglz concept at www.jinglz.co. Jinglz competed against three other companies — EnergyBionics LLC, InnateRX Inc. (Bridge Builder Docs) and Lotus Psychological Center/Psychologi-
(Left to right) Sean Ebersold from EnergyBionics, Jonathan Chung from BridgeBuilder Docs, Stephanie Lippman from Psychological Wellness Center and Alan Berkun from Jinglz make their pitches to the judges.
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february 2016 | wellington the magazine