source of tourists to the United States. According to Enterprise Florida, Brazil is the number one trading country partner with Florida, with more than US$ 16 billion in bilateral trade; in 2011-2012, Florida exports to Brazil exceeded $13.8 billion. In 2011-2012, Florida imports from Brazil were $2.2 billion. Brazil, as it has been since 1998, was again Florida’s top trading partner. Florida captures 22% of all U.S.-Brazil trade. According to Brazil index mundi, Brazil imported: $181.7 billion (2010 est.), a huge growth compared to $127.7 billion (2009 est.) Brazil Import partners are: US 15%, China 14.1%, Argentina 7.9%, Germany 6.9%, South Korea 4.6% (2010) Brazil Exported: $201.9 billion in (2010 est.), compared to $153 billion (2009 est.) Brazil Export partners are: China 15.2%, US 9.6%, Argentina 9.2%, Netherlands 5.1%, Germany 4% (2010) According to Florida Trend Magazine, Brazilians have played a large role in investing in Florida with businesses, real estate and tourism. Brazilian companies have an interest in coming to Florida and testing company ideas from an American consumer point of view. There is a huge similarity in Latin culture between the two continents. Recently a company “Americas Natural Caffeine” decided to place their manufacturing plant in Riviera Beach, Florida. Planning on investing around $25 million, it will create 75 jobs, paying on average $62,000 per year. Another company newly invested in Florida is Brazil’s largest restaurant chain “Giraffas”, which opened its first chain in North Miami the summer of 2011, costing $600,000- $1,000,000 to open and employing 25-30 people. Real estate is also a hot item to purchase for Brazilians. Brazilians played a key role in soaking up Miami’s distressed real estate to the point that developers began new condo projects. Aircraft maker Embraer opened its first factory in the United States in Melbourne, Florida to make executive jets, and in December it opened a new customer care center there. Burger King was bought by a
Profile
Janaina Brilhante Janaina is a native of Fortaleza Ceara, Brazil. After graduating from Law school in 2006, she worked as a lawyer and decided to move
to the USA since she studied as an exchange student for one year at Spruce Creek High School in Port Orange, Florida, in 1995. Janaina became a full-time resident of the United States in order to earn a Masters Degree in Business Administration. She graduated last year from Everest University. Janaina currently writes for Nossa Gente the Brazilian Newspaper, and she has worked as both a journalist and as a marketing representative having the primary task of attracting Brazilians to vacation and
Brazilian Company in 2010. Brazilian investor BVCC bought an office building for $33 million in Boca Raton. Boldini Ships announced in 2011 plans to build 5 ships in Callaway, Florida with an opportunity to allocate 300 jobs. Bank of Brazil also established business in Orlando, and Bank of America hired a call center with Portuguese speakers as well Dish Network. Taking advantage of Brazil’s booming economy and strong currency, Brazilian tourists went shopping abroad last year, spending more than US$20 billion, notably in the United States and France according to Brazil’s Central Bank. They also said that was the record foreign spending on jewelry, cosmetics, Ipads, clothes, perfumes, baby carriages and even homes, up 22% over the figure for 2010. According to data, popular class A and B in turn reached 30 million people in 2010. Class C became the largest social class in Brazil in demand for goods and travel, with a total credit and available money estimated at US$ 881 billion dollars. US Department of Commerce says that Brazilians spent the most per capita in 2010, around US$5.9 billion, or nearly $5,000 per person. José Francisco Salles Lopes, a senior official at the tourism ministry says: “Brazilians spend all they have; if they have US$5,000, they spend US$5,000.” It
shop in the United States. Janaina also serves as a representative and Director of the Brazilian Chamber of Commerce. Janaina has traveled extensively throughout the United States and the attractions listed on this site www.braziltraveltech.com designated as “Janaina’s Picks” are all places she has visited and personally recommends to Brazilian travelers. She is in a process of changing the name BrazilTravelTech with her partners and soon will come up with a new and exciting name.
is well know that Brazilians come most of the time with no luggage, having the primary task of buying their luggage here and just simply buying whatever will just fit in their luggage. It is also well known that Orlando is the Brazilian’s favorite destination, due to the weather, proximity to Brazil, the shopping outlets, Disney, Universal Studios, SeaWorld group, Orlando Balloon Rides and hundreds of entertainment options that Orlando offers, which make it really attractive; it is every kid’s dream to come and post their best pictures for their friends. There is actually no particular age to enjoy Orlando; it just makes everybody smile. Orlando is one of the biggest gateways, with daily and direct flights from Brazilian Tam airline. There are other flights leaving from Brazil with connections, including Copa airlines, Avianca airlines, Aerolineas Argentina, Lan airlines, Lan Peru airlines, Taca airlines, Mexicana airlines, and Aeromexico. It is important to mention about charters during the peak seasons. Orlando has a strategic location, even encouraging Brazilians to visit other cities that are close. Why not visit St. Augustine - “our history it is not the same old story” - only two hours and fifteen minutes from Orlando. Among Brazilians’ favorite destinations really close to Orlando are Tampa, St. Petersburg, and Clearwater and soon Key West and Fort Myers. orlando green and yellow
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