Parma GA

Issue 1 | April 2020

2024 WFIM C M arketing Forum & General Assembly Parma, Italy

5- 9 June 2024 H osted by the Arturo Toscanini International Conducting Competition

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Dear M em ber s, dear Fr ien ds an d Colleagu es,

it is a great pleasure to invite you today to the 2024 WFIMC General Assembly in Parma.

Three years after our meeting in Reggio Emilia, we are happy to be back in northern Italy, and especially excited to be guest at a conducting competition- the Concorso internazionale di Direzione d´ Orchestra Arturo Toscanini.

With its towering figures Giuseppe Verdi and Arturo Toscanini, with the impressive 400-year-old Teatro Farnese and the imposing opera house Teatro Regio, Parma is truly a city of culture, theatre, and music. At the same time, it is a UNESCO Creative City of gastronomy, showcasing some of the finest foods in all of Italy.

For the first time, we will hold a marketing conference ahead of the regular General Assembly. The 2024 WFIMC Marketing Forum is free and open to marketeers, directors and staff of all members and associate members. Outside guests, interested professionals and the general public can take part for a one-time fee of 200,00?.

Marketing Forum and General Assembly overlap- depending on your calendar you can visit one or both, or part of the two conferences. At any rate, we ask you to take part in our presidential and board elections on 7/8 June. The election is held electronically and the entire conference is being live-streamed, so you can also access the sessions from your living room (albeit without the gastronomic delights of Parma).

You will find some basic information about the conference in these pages in order to plan your itinerary and consider a place to stay. Registration for the conference is now open; more details will follow during the next weeks, along with the assembly documents. The WFIMC office as well as our colleagues in Parma are at your disposal for any information and help you may require.

Welcome to Parma, Italy!

Yours sincerely

Peter Paul Kainrath

Florian Riem

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Wedn esday, 5 Ju n e 2024

WFIM C M ar ket in g For u m Ar r ival at Par m a see "Access" page in this brochure for information on Trains, Flights, Airports and ground transportation.

16:00 / Fondazione Toscanini/ Foyer Pizzetti Regist r at ion 17:00/ Sala Pizzetti Welcom e by Pr esiden t / Secr et ar y Gen er al 17:10-17:30/ Sala Pizzetti Keyn ot e- New Classical M u sic Plat f or m s

CONFERENCE VENUE

17:30-19:00 / Sala Pizzeti

Parco della Musica Viale R. e P. Barilla, 27/A 43121 Parma

Pan el: Cr eat in g Con t en t

19:00/ Fondazione Toscanini (place tba) Welcom e Recept ion

Access links to the live streams will be available shortly before the conference; recordings will be available after the conference on the WFIMC website.

All information subject to change.

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Th u r sday, 6 Ju n e 2024

M ar k et in g For u m / Gen er al Assem bly 08:30-09:00/ Foyer Pizzetti

16:30-17:00/ Foyer Pizzetti

Regist r at ion & Cof f ee

Cof f ee br eak

09:00-09:20/ Sala Pizzetti

17:00-18:00/ Sala Pizzetti

Pr esen t at ion : SEO an d t ar get ed Adver t isin g

Pan el: Cr isis M an agem en t 101 19:00/ Foyer Pizzetti

09:20-10:30/ Sala Pizzetti Pan el: Bu ildin g an Au dien ce

Welcom e Recept ion of t h e M ayor of Par m a

10:30-11:00/ Foyer Pizzetti

21:00 (optional)

Cof f ee br eak

M ovie: Th e Con du ct or (Ven u e t ba)

11:00-11:20/ Sala Pizzetti Keyn ot e: Social M edia in t h e m ak in g: w h at ?s n ew 11:20-12:30/ Sala Pizzetti Pan el: St r eam in g, Webcast s an d SNS 12:30-14:30 Lu n ch br eak 14:30-15:30/ Sala Pizzetti Pr esen t at ion : AI Tools- an over view 15:30-16:30/ Sala Pizzetti Pan el: Su st ain able M ar k et in g- best Pr act ices

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Fr iday, 7 Ju n e 2024

M ar ket in g For u m / Gen er al Assem bly 08:30-09:00/ Foyer Pizzetti

14:00-15:30/ Sala Pizzetti

Regist r at ion & Cof f ee

WFIM C Bu sin ess Agen da (m em ber s on ly)

09:00-10:00/ Sala Pizzetti

15:30-16:00/ Foyer Pizzetti

You r call f or Applicat ion s

Cof f ee br eak

10:00-10:30/ Foyer Pizzetti

16:00-17:30/ Sala Pizzetti

Cof f ee br eak

WFIM C Bu sin ess Agen da (M em ber s on ly) Online vote for Financials, new members etc.

10:30-11:30/ Sala Pizzetti Aw ar d Cer em on ies ar ou n d t h e Wor ld

19:00-21:00/ Venue tba Din n er Recept ion

11:30-12:00/ Sala Pizzetti M ar k et in g For u m Wr ap-u p/

21:00-22:30/ Sala Paganini

Fam ily Pict u r e

Con cer t Filar m on ia Toscan in i

12:00-14:00 Lu n ch br eak ---------------------------------------------------------------14:00-16:30/ Departure from Hotel Opt ion al Tou r f or Associat e M em ber s an d gu est s Visit to Casa Toscanini Visit to Complesso Monumentale Pilotta/ Teatro Farnese

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Sat u r day, 8 Ju n e 2024

Gen er al Assem bly 08:30-09:00/ Foyer Pizzetti

15:30-16:00/ Foyer Pizzetti

Regist r at ion & Cof f ee

Cof f ee br eak

09:00-10:00/ Sala Pizzetti

16:00-17:15:

Pr esen t at ion of Can didat es

Pan el: Diver sit y an d In clu sion

Election start (members only) 17:15-18:00/ Sala Pizzetti 10:00-10:30/ Foyer Pizzetti

WFIM C Dialogu e

Cof f ee br eak

Pr esen t at ion of t h e 2025 GA in Har bin

10:30-10:45/ Sala Pizzetti Pr esen t at ion : La Toscan in i 10:45-12:00/ Sala Pizzetti Pan el: Con du ct in g Com pet it ion s 12:00-14:00 Lu n ch br eak 20:00 Bus departure 14:00-15:30/ Sala Pizzetti

Din n er at Tr at t or ia Ai Du e Plat an i, Color et o

A con ver sat ion w it h M ar in Alsop

(to be confirmed) 21:00 An n ou n cem en t of Elect ion r esu lt s

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Su n day, 9 Ju n e 2024

Gen er al Assem bly Excursion 08:30 Bu s Depar t u r e f r om Hot els 09:00 Visit t o M on t ech iar u golo Cast le 10:00 Bu s Tr an sf er t o M on t ecavolo 10:30 Visit t o Fat t or ia Rossi (Or gan ic Par m iggian o Fact or y) 11:30 Bu s Tr an sf er t o Lan gh ir an o 12:00 Visit t o Fr at elli Gallon i Pr osciu t t i Far ew ell Lu n ch 14:30-15:00 Ret u r n t o Par m a Hot els / Par m a St at ion more options coming soon: Bus to Reggio Emilia AV Station (more trains available to Bologna and Milano)

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Reser vat ion deadlin e:

31 M ar ch (via r egist r at ion f or m )

Accom m odat ion Official Conference Hotel I:

Official Conference Hotel II:

Gr an d Hot el de la Ville * * * * *

Hot el Sin a M ar ia Lu igia * * * *

www.grandhoteldelaville.com

Viale Mentana, 140 - 43121 Parma

Viale Riccardo Barilla, 1 - 43121 Parma

www.sinahotels.com

Phone: +39 - 0521 - 03 04

Phone: +39 0521281032

Standard Twin: EUR 140.00 single use Standard Twin: EUR 155.00 twin use

Standard Twin: ca. EUR 130.00 single use Standard Twin: ca. EUR 160.00 twin use

?3,50 tourist Tax added per day.

?3,50 tourist Tax added per day.

Breakfast included

Breakfast included

Parking ?12 per day (garage)

Parking: nearby

check-in: 14:00/ Check-out: 11:00

check-in: 14:00/ Check-out: 12:00

Restaurant "Parmigianino" and American Bar in the Lobby.

Restaurant "Maxim´ s" and L´ Aiglon Bar

Gr an d Hot el de la Ville is a 5-minute walk away from the Conference Venue. From Parma Station, it is best to take a taxi (5 min) or a local bus.

Hot el Sin a M ar ia Lu igia can be reached on foot from Parma Station (200m), however you will need public transportation or taxi to get to the venue (or walk for 20 min).

Det ails on local t r an spor t at ion w ill be pr ovided bef or e t h e con f er en ce.

All r at es in clu de br eak f ast an d f r ee w if i.

Th er e ar e m an y h ot els in Par m a, an d you can f in d gr eat deals on w w w. book in g.com .

Th ese h ot els ar e t oo sm all f or u s t o book lar ger gr ou ps, bu t you can easily book on e you r self , especially if you ar e look in g f or a low er r at e or if you w ou ld like t o st ay in t h e old t ow n (15-20 m in f r om t h e ven u e).

For an y qu est ion s or m or e in f or m at ion please con t act t h e FM CIM Secr et ar iat at f m cim @f m cim .or g.

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Access Access from Bologn a M ar con i Air por t (BLQ) Take the Marconi Express airport train to Bologna Central Station. It takes only 8 minutes and costs ?12.80 one-way, ?23.30 return. Taking a taxi will take at least twice as long, without traffic.

From Bologna Centrale, there are frequent trains to Parma, taking about 50 minutes ( ?8- ?22) Bologna Airport can be reached by direct flights from most European capitals. Besides BA, Lufthansa, Swiss, Austrian, Lot, KLM, Air France, Iberia and Finnair, also Turkish Airlines and Emirates (from Dubai) fly directly to this airport.

Access from M ilan Lin at e Air por t (LIN) Take an airport bus to Milano Centrale Station (ca.

25 min). It leaves at :30 every hour and costs ?5.

From Milano Centrale station, there are frequent trains to Parma, however some are much faster and more expensive (Frecciarossa takes 50mins and costs around ?50) while others take more than 90 minutes and cost a fraction of the Frecciarossa fare.

Linate Airport has direct flights from many European cities.

If you can share the price with several people, it might be worth taking a private shuttle or van for around ?270-?300 (2 hours) . The secretariat can assist you with reservations.

Malpensa Airport is served by most major carriers from around the world. Low-Cost carriers arrive at Terminal 2, all others at Terminal 1.

Access by Tr ain Parma is easily reached from other Italian destinations like Florence (2 hours), Rome (3 hours) or Venice (4 hours). Most trips require a change in Bologna.

The Parma Train Station

From Zurich, trains take about 6 hours, from Munich about 8 hours.

Access from M ilan M alpen sa Air por t (M XP) Malpensa is rather far from Parma and only makes sense if you fly in from overseas. Malpensa to Parma by train usually requires two transfers (unless you want to have lunch in Milan while waiting) and takes 2,5 to 3 hours.

Arriving by Car The Parking Garage at Grand Hotel de la Ville charges ?12 per day. There is also a free parking lot at the Fondatione Toscanini, but it closes at night.

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Ven u e & Access M ap

CONFERENCE VENUE Fondazione Arturo Toscanini Parco della Musica Viale R. e P. Barilla, 27/A 43121 Parma

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Ci vediamo a Parma! ©WFIMC 2024 Contact: fmcim@fmcim.org