M arketing Forum & General Assembly
Parma, Italy
5- 9 June 2024
Hosted by the Arturo Toscanini International Conducting Competition
1 Issue1 | April 2020
2024
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Dear Mem bers, dear Friends and Colleagues,
it is a great pleasure to invite you today to the 2024 WFIMCGeneral Assembly in Parma
Three years after our meeting in Reggio Emilia, we are happy to be back in northern Italy, and especially excited to be guest at a conducting competition- the Concorso internazionale di Direzione d´ Orchestra Arturo Toscanini
With its towering figures Giuseppe Verdi and Arturo Toscanini, with the impressive 400-year-old Teatro Farnese and the imposing opera house Teatro Regio, Parma is truly a city of culture, theatre, and music. At the same time, it is a UNESCO Creative City of gastronomy, showcasing some of the finest foods in all of Italy
For the first time, we will hold a marketing conference ahead of the regular General Assembly The 2024 WFIMCMarketing Forum is free and open to marketeers, directors and staff of all members and associate members Outside guests, interested professionals and the general public can take part for a one-time fee of 200,00?
Marketing Forum and General Assembly overlap- depending on your calendar you can visit one or both, or part of the two conferences At any rate, we ask you to take part in our presidential and board elections on 7/8 June The election is held electronically and the entire conference is being live-streamed, so you can also access the sessions from your living room (albeit without the gastronomic delights of Parma)
You will find some basic information about the conference in these pages in order to plan your itinerary and consider a place to stay Registration for the conference is now open; more details will follow during the next weeks, along with the assembly documents. The WFIMCoffice as well as our colleagues in Parma are at your disposal for any information and help you may require.
Welcome to Parma, Italy!
Yours sincerely
Peter Paul Kainrath
Florian Riem
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Wednesday,
5 June 2024
WFIMC Market ing Forum
Arrival at Parm a
see"Access"page in thisbrochurefor information on Trains, Flights, Airportsand ground transportation.
16:00 / Fondazione Toscanini/ Foyer Pizzetti Regist rat ion
17:00/ Sala Pizzetti
Welcom e by President / Secret ary General
17:10-17:30/ Sala Pizzetti
Keynot e- New Classical Music Plat form s
17:30-19:00 / Sala Pizzeti
Panel: Creat ing Cont ent
19:00/ Fondazione Toscanini (place tba)
Welcom e Recept ion
CONFERENCE VENUE
Parco della Musica
VialeR. eP. Barilla, 27/A 43121 Parma
Access links to the live streams will be available shortly before the conference; recordings will be available after the conference on the WFIMCwebsite. All information subject to change.
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Thursday, 6 June 2024
Market ing Forum / General Assem bly
08:30-09:00/ Foyer Pizzetti
Regist rat ion & Coffee
09:00-09:20/ Sala Pizzetti
Present at ion: SEO and t arget ed Advert ising
09:20-10:30/ Sala Pizzetti
Panel: Building an Audience
10:30-11:00/ Foyer Pizzetti
Coffee break
11:00-11:20/ Sala Pizzetti
Keynot e: Social Media in t he m aking: w hat ?s new
11:20-12:30/ Sala Pizzetti
Panel: St ream ing, Webcast s and SNS
12:30-14:30
Lunch break
14:30-15:30/ Sala Pizzetti
Present at ion: AI Tools- an overview
15:30-16:30/ Sala Pizzetti
Panel: Sust ainable Market ing- best Pract ices
16:30-17:00/ Foyer Pizzetti
Coffee break
17:00-18:00/ Sala Pizzetti
Panel: Crisis Managem ent 101
19:00/ Foyer Pizzetti
Welcom e Recept ion of t he Mayor of Parm a
21:00 (optional)
Movie: The Conduct or (Venue t ba)
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Friday, 7 June 2024
Market ing Forum / General Assem bly
08:30-09:00/ Foyer Pizzetti
Regist rat ion & Coffee
09:00-10:00/ Sala Pizzetti
Your call for Applicat ions
10:00-10:30/ Foyer Pizzetti
Coffee break
10:30-11:30/ Sala Pizzetti
Aw ard Cerem onies around t he World
11:30-12:00/ Sala Pizzetti
Market ing Forum Wrap-up/ Fam ily Pict ure
12:00-14:00
Lunch break
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14:00-16:30/ Departure from Hotel
Opt ional Tour
for Associat e Mem bers and guest s
Visit to Casa Toscanini
Visit to Complesso Monumentale Pilotta/ Teatro Farnese
14:00-15:30/ Sala Pizzetti
WFIMC Business Agenda (m em bers only)
15:30-16:00/ Foyer Pizzetti
Coffee break
16:00-17:30/ Sala Pizzetti
WFIMC Business Agenda (Mem bers only)
Onlinevotefor Financials, newmembersetc.
19:00-21:00/ Venue tba
Dinner Recept ion
21:00-22:30/ Sala Paganini
Concert Filarm onia Toscanini
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Sat urday, 8 June 2024
General Assem bly
08:30-09:00/ Foyer Pizzetti
Regist rat ion & Coffee
09:00-10:00/ Sala Pizzetti
Present at ion of Candidat es
Election start (membersonly)
10:00-10:30/ Foyer Pizzetti
Coffee break
10:30-10:45/ Sala Pizzetti
Present at ion: La Toscanini
10:45-12:00/ Sala Pizzetti
Panel: Conduct ing Com pet it ions
12:00-14:00
Lunch break
14:00-15:30/ Sala Pizzetti
A conversat ion w it h Marin Alsop
15:30-16:00/ Foyer Pizzetti
Coffee break
16:00-17:15: Panel: Diversit y and Inclusion
17:15-18:00/ Sala Pizzetti
WFIMC Dialogue
Present at ion of t he 2025 GA in Harbin
20:00 Bus departure
Dinner at Trat t oria Ai Due Plat ani, Coloret o (to be confirmed)
21:00
Announcem ent of Elect ion result s
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Sunday, 9 June 2024
General Assem bly Excursion
08:30
Bus Depart ure from Hot els
09:00
Visit t o Mont echiarugolo Cast le
10:00
Bus Transfer t o Mont ecavolo
10:30
Visit t o Fat t oria Rossi (Organic Parm iggiano Fact ory)
11:30
Bus Transfer t o Langhirano
12:00
Visit t o Frat elli Galloni Prosciut t i Farew ell Lunch
14:30-15:00
Ret urn t o Parm a Hot els / Parm a St at ion
moreoptionscomingsoon:
Busto Reggio Emilia AVStation (more trains availableto Bologna and Milano)
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Reservat ion deadline:
31 March
(via regist rat ion form )
Accom m odat ion
Official Conference Hotel I:
Grand Hot el de la Ville * * * * *
www grandhoteldelaville com
Viale Riccardo Barilla, 1 - 43121 Parma
Phone: +39 - 0521 - 03 04
Standard Twin: EUR140 00 single use
Standard Twin: EUR155.00 twin use
?3,50 tourist Tax added per day
Breakfast included
Parking ?12 per day (garage)
check-in: 14:00/ Check-out: 11:00
Restaurant "Parmigianino" and American Bar in the Lobby
Grand Hot el de la Ville is a 5-minute walk away from the Conference Venue From Parma Station, it is best to take a taxi (5 min) or a local bus
Hot el Sina Maria Luigia can be reached on foot from Parma Station (200m), however you will need public transportation or taxi to get to the venue (or walk for 20 min)
Det ails on local t ransport at ion w ill be provided before t he conference.
All rat es include breakfast and free w ifi
There are m any hot els in Parm a, and you can find great deals on w w w booking com These hot els are t oo sm all for us t o book larger groups, but you can easily book one yourself, especially if you are looking for a low er rat e or if you w ould like t o st ay in t he old t ow n (15-20 m in from t he venue)
For any quest ions or m ore inform at ion please cont act t he FMCIM Secret ariat at fm cim @fm cim org
Official Conference Hotel II:
Hot el Sina Maria Luigia * * * *
Viale Mentana, 140 - 43121 Parma
www sinahotels com
Phone: +39 0521281032
Standard Twin: ca EUR130 00 single use
Standard Twin: ca EUR160 00 twin use
?3,50 tourist Tax added per day
Breakfast included
Parking: nearby
check-in: 14:00/ Check-out: 12:00
Restaurant "Maxim´ s" and L´ Aiglon Bar
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Access
Access from Bologna Marconi Airport (BLQ)
Take the Marconi Express airport train to Bologna Central Station It takes only 8 minutes and costs ?12 80 one-way, ?23 30 return Taking a taxi will take at least twice as long, without traffic
From Bologna Centrale, there are frequent trains to Parma, taking about 50 minutes ( ?8- ?22)
Bologna Airport can bereached bydirect flightsfrom most European capitals BesidesBA, Lufthansa, Swiss, Austrian, Lot, KLM, Air France, Iberia and Finnair, also Turkish Airlinesand Emirates(from Dubai) flydirectlyto this airport.
Access from Milan Linat e Airport (LIN)
Take an airport bus to Milano Centrale Station (ca 25 min) It leaves at :30 every hour and costs ?5
From Milano Centrale station, there are frequent trains to Parma, however some are much faster and more expensive (Frecciarossa takes 50mins and costs around ?50) while others take more than 90 minutes and cost a fraction of the Frecciarossa fare
If you can share the price with several people, it might be worth taking a private shuttle or van for around ?270-?300 (2 hours) . The secretariat can assist you with reservations Malpensa Airport isserved bymost major carriers from around theworld Low-Cost carriersarrive at Terminal 2, all othersat Terminal 1
LinateAirport hasdirect flightsfrom manyEuropean cities.
TheParma Train Station
Access by Train
Parma is easily reached from other Italian destinations like Florence (2 hours), Rome (3 hours) or Venice (4 hours). Most trips require a change in Bologna
From Zurich, trains take about 6 hours, from Munich about 8 hours
Access from Milan Malpensa Airport (MXP)
Malpensa is rather far from Parma and only makes sense if you fly in from overseas Malpensa to Parma by train usually requires two transfers (unless you want to have lunch in Milan while waiting) and takes 2,5 to 3 hours.
Arriving by Car
The Parking Garage at Grand Hotel de la Ville charges ?12 per day. There is also a free parking lot at the Fondatione Toscanini, but it closes at night
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Venue & Access Map
CONFERENCE VENUE
FondazioneArturo Toscanini
Parco della Musica
VialeR. eP. Barilla, 27/A
43121 Parma
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12 Ci vediamo a Parma! ©WFIMC2024 Contact: fmcim@fmcim org