Conference Program
CONTACTS & INFO
Information Toscanini Foundation +39 0521 391339
Guide: All timingsrefer to the distance from the Grand Hotel de la Ville
Venue: Toscanini Center (Centro di Prod. Mus. A.Toscanini)
Parco della Musica, Viale Barilla, 27A
venue Entrance
Conference
Dear Members, dear Friends and Colleagues,
On behalf of the World Federation and the Arturo Toscanini International Conducting Competition, it isa great pleasure to welcome you all to Parma!
With its towering figures Giuseppe Verdi and Arturo Toscanini, with the impressive 400-year-old Teatro Farnese and the imposing opera house Teatro Regio in the center of its beautiful old town, Parma is truly a city of culture, theatre, and music. At the same time, it is a UNESCO Creative City of gastronomy, showcasing some of the finest foodsin all of Italy
For the first time, we will hold a marketing conference ahead of the regular WFIMC General Assembly. A direct result of last year ´ s meetings in Hamamatsu, Japan, this Marketing Forum (5-7 June) is intended to provide insights in recent developments, marketing strategies, and ideas on how to better interact with your audiences
As we are guests of a conducting competition, you will find a number of events related to conducting- most importantly a session with all our conducting competition members, and a conversation with Maestro Marin Alsop on 8 June.
Later in the conference, we will hold this year ´ s presidential and board elections. The election is held electronically and the entire conference is being live-streamed, so you can also access the sessions from your living room abroad (albeit without the gastronomic delightsof Parma).
We trust you will enjoy your stay in this great city and wish you an inspiring and motivating conference!
Yourssincerely
E?con grande gioia che do il benvenuto a Parma a tutti i delegati e agli ospiti della Federazione Mondiale dei Concorsi Internazionali di Musica, che saranno qui con noi in occasione della nostra 68th Assemblea Generale La Fondazione Arturo Toscanini, che ho l?onore di dirigere da pochi mesi ma che è socia della Federazione da ben 38 anni, è lieta di poter accogliere tutti voi in una città che ha antica e profonda tradizione musicale, dal Barocco seicentesco all?opera ottocentesca e alla moderna direzione d?orchestra, ed è ricca di Istituzioni musicali di prestigio Nel nome di Arturo Toscanini, che noi ci onoriamo di portare dal 1982 e che è nato a poca distanza dal luogo in cui scrivo queste righe, la Fondazione ha creato il Concorso Internazionale di Direzione d?Orchestra, che ritornerà nel 2025 per partecipare ai festeggiamenti per il 50° anniversario della Filarmonica e che si onora di essere parte di una Federazione così prestigiosa e diffusa Mi auguro che apprezzerete quello che Parma può offrirvi attraverso i numerosi e complessi aspetti del suo essere città modernissima ma saldamente ancorata al suo passato. Da parte mia, a nome di tutti coloro che lavorano insieme a me,i saluti più affettuosi e cordiali.
Ruben Jais, Sovrintendente e Direttore Artistico
It is with great joy that I welcome to Parma all the delegates and guests of the World Federation of International Music Competitions, who will be here with uson the occasion of our 68th General Assembly. The Arturo Toscanini Foundation, which I had the honor of directing for a few monthsbut which hasbeen a member of the Federation for 38 years, is pleased to be able to welcome all of you to a city that has an ancient and profound musical tradition, from seventeenth-century Baroque to opera nineteenth-century and modern orchestral conducting, and is full of prestigious musical institutions. In the name of Arturo Toscanini, who we are honored to lead since 1982 and who was born not far from the place where I write these lines, the Foundation has created the International Orchestra Conducting Competition, which will return in 2025 to participate in the celebrations for the 50th anniversary of the Toscanini Philharmonic and that we are honored to be part of such a prestigious and widespread Federation. I hope you will appreciate what Parma can offer you through the numerous and complex aspects of being a very modern city but firmly anchored to itspast. From me, on behalf of all those who workwith me, the best and warmest greetings.
Ruben Jais, CEO & ArtisticDirector
Wednesday, 5 June
MARKETING FORUM - OPENING DAY
16:00 Registration
Foyer Pizzetti (at the conference venue)
17:00-17:10 Welcome Address by President and Secretary General
17:10-17:40
Keynote: Classical music platforms
new developmentsand perspectives
Rob Overman (Symphony.live)
17:40-19:00 Panel: Creating Content
Rob Overman (Symphony.live)
GeoffreyJohn Davies(The Violin Channel)
MaxMerkle (Berlin Phil Media)
Alison Karlin (Bachtrack)
Moderator: Rob Hilberink (all panel discussions)
19:00-20:30 Welcome Reception
Thursday, 6 June
MARKETING FORUM
08:30-09:00 Registration/ Coffee
09:00-09:45 Presentation: SEO and targeted advertising Eleonora Reggiani (Digital Marketing, Barilla Group)
09:45-10:30 Presentation: Artificial Intelligence and Marketing Francesco Lodola
10:30-11:00 Coffee
11:00-11:20 Presentation: Social Media updates David Taylor
11:20-12:30
Thursday, 6 June
MARKETING FORUM- CONT.
Panel: Webcast, Streaming and Social media
David Taylor (ArtsEntrepreneur and Consultant)
Maggie Estes(The Cliburn, Fort Worth)
Maximilian Merkle (Berlin Phil Media)
Catarina Amon (Classeek)
GeoffreyJohn Davies(The Violin Channel)
12:30-14:30 Lunch (on your own)
14:30-15:30 Panel: Building an Audience
MarcusBarker (The Sydney)
Sheryl Lee (Hong Kong Academyfor the Performing Arts)
Tisa Ho (Hong Kong Performing ArtsExpo)
Yaron Kohlberg (Piano Cleveland)
15:30-16:30 Panel: Sustainability- best Practices to reach Audiences
Päivi Pousar (Intl. Jean SibeliusViolin Competition, Helsinki)
Yaron Kohlberg (Piano Cleveland)
Fiona Sinclair (Leedsintl. Piano Competition)
16:30-17:00 Coffee break
17:00-18:00 Panel: Crisis Management 101
JacquesMarquis(The Cliburn)
Ariel Cohen (Arthur Rubinstein intl. Piano Master Competition)
Toni Krein (orchester.ch)
Britta Reininghaus(Schubert and Modern Music)
19:00
Thursday, 6 June
MARKETING FORUM- CONT.
Mayor´s Reception
Fondazione Toscanini/ LobbyPaer
Official welcome byParma Mayor Michele Guerra
21:00 Concert Filarmonica Toscanini
Piazzale San Francesco (outdoors)
15 min walkfrom reception and Grand Hotel/
6 min walkfrom Hotel M. Luigia
Mendelssohn: A Midsummer Night´sDream
Saint-Saens: Piano Concerto No.2 (Soloist: Jae Hong Park, Piano)
Beethoven: SymphonyNo.7
Filarmonica Arturo Toscanini
Vitali Alekseenok, Conductor
At Piazzale San Francesco, don´t missyour chance to take a picture with Giuseppe Verdi!
Friday, 7 June
MARKETING FORUM - CLOSING
GENERALASSEMBLY
09:00-10:00 Panel: Call for applications
LuisPerandones(Muvac)
Lisa Elias(Concoursde Genève)
Anne Rodda (Michael Hill intl.Violin Competition, Auckland)
Shira Gilbert (Concoursmusical international de Montréal)
10:00-10:30 Coffee break
10:30-11:30 Panel: Aw ard Ceremonies
Didier Schnorhk(Concoursde Genève)
Glen Kwok(The Indianapolis)
Charlotte Gardner (Journalist)
11:30-12:00 Family Picture Exchange and Questions; Marketing Forum Wrap-up
12:00-14:00 Lunch (on your own)
14:00-17:30 WFIMC Business Agenda for full members only (15:30 coffee break)
Start of 2024 WFIMC online poll
Dinner (on your own)
Friday, 7 June
GENERALASSEMBLY
15:00-17:00 Optional Tour for Associate Members and guests
Meet at Grand Hotel de la Ville Lobby at 15:00
Visit to Palazzo della Pilotta, Teatro Farnese, Casa Toscanini
Aperitivo offered at the conclusion
21:30
Movie: ?The Conductor?
Venue: Astra Summer Cinema (outdoors)
Piazza Alessandro Volta 3 (25 min walkto the venue)
See www.theconductordoc.com for more information
Duration: 90 mins
return: busto Hotelsor 25 min walk
***********************************
Saturday, 8 June
GENERALASSEMBLY
09:00-10:00
Business Agenda for full members only
Resultsof the Online Poll
Introduction of candidatesfor the new board start online poll for the new president and board
10:00-10:30 Coffee break
10 :30
Presentation: La Toscanini
Ruben Jais, Sovrintendente of the Toscanini Foundation
10:45-12:00 Panel: Focus on conducting competitions
Ruben Jais(La Toscanini, Parma)
MarcusRudolf Axt (The Mahler Competition, Bamberg)
Jean-Michel Mathé (ConcoursIntl desjeuneschefsd?orchestre, Besançon)
Rob Hilberink(Intl. Conducting Competition Rotterdam)
Takeshi Tada (Tokyo Conducting Competition)
Saturday, 8 June
GENERALASSEMBLY
12:00-14:00 Lunch break
14:00-15:30
Introducing: Marin Alsop
Careersin Conducting (open to public)
Florian Riem in conversation with Marin Alsop
15:30-16:00 Coffee break
16:00-17:15 Session: Diversity and Inclusion
Sisi Ye (Alice and Eleonore Schoenfeld Competition, Harbin)
Kristin Reigstad (Trondheim intl. Chamber MusicCompetition)
Karolina Ka?mierczak (Intl. HenrykWieniawski Violin Competition, Poznan)
Beat Fehlmann (Deutsche Staatsphilharmonie Rheinland-Pfalz)
17:15-18:15
Saturday, 8 June
GENERALASSEMBLY
Business Agenda open to all
Presentation of the 2025 GA in Harbin
Presentation of AIAM
WFIMC Dialogue
20:00 Departure by busto Colorno (from both hotels)
20:30 Welcome Dinner of the new president and board
Announcement of the resultsof the presidential/board election
Venue: Ristorante Stendhal da Francesco (Colorno)
Return by busto hotels
Sunday, 9 June
EXCURSION
09:00 Bus departure
09:30 Visit to Montechiarugulo Castle www.castellodimontechiarugolo.it
10:30 Bus to Fatoria Rossi
11:00-12:00 Visit to Fattoria Rossi (Parmigiano Factory) www.fattoriarossi.it
Sunday, 9 June
EXCURSION
12:00-12:45 Bus to Langhirano
12:45-14:45 Visit to Fratelli Galloni spa- Prosciutti/ Farew ell Lunch
https://galloniprosciutto.it
14:45 Return bus transfers
Bus1: Restaurant > Grand Hotel de la Ville (15:30) > Reggio Emilia AVStation (16:10)
Bus2 : Restaurant > Milan Malpensa Airport Terminal 1 (arr. 17:30)
PARMA Fulvio Zannoni's
1. Sorelle Picchi
Str. Luigi Carlo Farini 27 (17 min walk)
12-14:30 / 19-22
trattoriasorellepicchi it
ClassicParma dishesin a rustic Trattoria, with open terrace
2. Osteria del 36
Str. Aurelio Saffi 26 A (10 min walk)
12:30-14:30 / 20-22:30 osteriadel36.it
ClassicItalian meals, highly recommended
3. Trattoria del tribunale
Vicolo Politi 5 (18 min walk) 12-15 / 19-23
trattoriadeltribunale.it
Cozy, friendlyand attentive, cool place off the main road.
4. Trattoria del Ducato
Via Niccolò Paganini 5 (4 min walk)
12:30-14:15 / 19:30-22:30
trattoriadelducato it
Great home style cooking near the conference venue.
Parma must-try
5. Ristorante Cocchi
Via Gramsci 16/A (10 min by car)
12:15-14:15 / 19:15-22:00 closed Sat ristorantecocchi it
Upscale restaurant from 1925, serving classicParma cuisine at top level
6. Gelateria Ciacco
Piazza della Steccata (16 min walk) 8-22 / Fri&Sat 8-23 ciaccolab.it
The taste, the texture, the smell. Simplyamazing. (Theyhave Maccha!)
7. Gelateria La Romana
Viale Tanara Faustino (4 min walk) 12-24 / Fri&Sat 12-25 gelateriaromana.it
Another otherworldlygelato. Very close to the Grand Hotel.
8. La Beccheria (Delicatessen)
Via Emilia Est 11 (4 min walk)
8-13:30 / 16-20 labeccheria it
Magical place: all the parmesan and prosciutto you will ever need.
Parma must-see
9. Casa Natale A. Toscanini
10-18 (25 min walk)
On 25 March 1867, Arturo Toscanini wasborn here.A lovely, small museum full of history and documentsabout the great conductor.
10. Cattedrale di Parma
07:45 -19:20 (20 min walk)
Consecrated in 1106, this landmark Romanesque cathedral with itsstriking cupola iswell worth a visit. Next to the Duomo, you will find the octagonal Baptistery of Parma (built in 1196), considered among the most important Medieval monumentsin Europe.
11. Complesso Monumentale della Pilotta
Teatro Farnese
10:30-19:00 (4 min walk)
A complex of edificesin the historical center, housing the Biblioteca Palatina (founded 1761), an Archeological Museum and an amazing Galleria Nazionale (with worksby Leonardo da Vinci, Canaletto, Correggio and others) aswell asthe must-see 400-year old Teatro Farnese.
Ast ra Cinem a
Parm a St at ion *
Grand Hot el de la Ville * Toscanini Cent er *
*
11* * 6 7* 8* * 9 * 10 * 2 < 5 * 4 3** 1
Hot el Maria Luigia *
Piazzale S. Francesco (Concert )