A BEAUTIFUL DESTINATION

Tijania Goodwin has been the creative director behind many brand shoots. What came from a random thought grew into a beautiful way to create content for business owners. With her new endeavor, Content Creation X Destination, she takes business owners to various locations to capture unique moments and content to boost their brand visibility and recognition. For this first iteration of Content Creation X Destination, she shares the scenic views from Joshua Tree National Park in California. She also shares with me via Q&A, her ‘why’ and ‘what made this experience memorable’ .

Tell me about you and why you’ve chosen the role as a creative director.

Goodwin: I am a creative director, brand visionary and consultant. I am also the Founder & CEO of The Divine Connections Agency. I assist my clients in discovering brand identity and purpose through digital marketing. My agency achieves this through graphic design and content creation. My role as a creative director is something SPECIAL. I love what I do, and I am deeply passionate about it. Being a creative director allows me to expand my mind and show my clients that there are other ways to showcase their brands.

We are in a time now where being creative is especially important while building a brand/business. Brands have to understand that the key to a successful brand is marketing and brand messaging.

What was the most requested/suggested destination submitted from individuals?

What inspired the “Content Creation X Destination” concept?

Goodwin: As a creative person, I come up with ideas all the time. When I came up with Content Creation X Destination, to be completely honest, it was just a random thought. I was doing a live show on Facebook and a close friend of mine told me she was going to LA to look for new vendors for her brand. I said to myself, I want to go too. Next thing I knew, I was booking my flight literally while on the live. Little did I know, seven more of my friends would do the same.

Once I saw who booked a ticket, I said great things come to those who collaborate. I was already knowledgeable about their brands and knew that we could create something amazing while out in Los Angeles. I knew there had to be a way for them to get brand content and for me to create a concept that we can do together. That is exactly what we did.

I honestly believe each brand on the trip was able to show their talent in the best light.

Goodwin: Since this was a random trip, while we were away, we decided that we would go to other locations to create content. For example, Vegas, Miami, Aspen, Houston and several Caribbean Islands.

What was the most memorable location for Content Creation X Los Angeles?

Goodwin: The most memorable location was definitely the desert. It gave such a vibe and we all enjoyed it; just being in a place we have never been before. The majority of us that went, have not even been to LA to visit. So, this was a memorable trip for all of us involved.

Why do you feel business owners should invest in “Content Creation X Destination”?

Goodwin: I feel that business owners should invest in this type of trip because one, it allows you to network with other individuals/brands and two, it brings diversity to your content for your business, allowing you to experience something that you have never done before. So why not do it with amazing people who are passionate about their business just like you?

TWhat keeps you motivated when creating concepts for photo content?

Goodwin: The key to my motivation is always surrounding myself with other positive creatives. It allows me to bounce ideas off of them and just be in a creative space. When I am thinking of new ways to create content, I just look everywhere because inspiration is all over. I even think about random ideas in my sleep. LOL, I always keep a notepad in my bag or notes in my phone when I think of ideas for content. It is honestly the secret to my success.

Why do you feel that having unique content is so important?

Goodwin: Having unique content is so important because like I said, it diversifies your brand identity and solidifies your brand messaging. It allows your brand to target the correct audience. The worst thing you can do is have a brand that does not attract your potential client or customer. This is why you have to be very strategic when developing content for your brand. It has to be marketable and shareable.

What is the biggest challenge you feel that businesses/brands face when creating content?

Goodwin: I think the biggest challenge is that they have no clue where to start or they create good content and do not realize they can go further with it. This is why brands hire creative directors or brand strategists to assist them in pushing the envelope.

We see things that some brands or business owners do not see. We have the “eye” for it. A lot of content produced in the digital world today is also not highresolution images or good quality video, which can also tarnish a brand as well. So, saving up your dollars to hire a great photographer/ videographer is a plus. You can even barter services with one if you have a valuable product or service they can use as well.

Why is it so important to get out of your own backyard when taking photos for your business/brand?

Goodwin: It is important because it gives you a new scenery. It gives your business/brand a new look and feel. It brings a new light on your brand as well. It shows that magic can happen outside of a photo studio or within your neighborhood. Making your brand unique helps you to stand out! Your brand purpose and message can be captured anywhere. You just have to put the time in to make it happen.

How did you select the team for your “Content Creation X Destination” concept?

Goodwin: When selecting the team for this project, I knew I had to be smart about it. I had already developed a team of individuals who have amazing talents. Knowing the people who you work with is the most important thing. It is also imperative to understand their ethics and how they do business. The majority of my team was on this trip, but I also picked up a brand visual expert who will be developing all the brand visuals for each time we do this project. She actually came on the trip because she said she was interested in knowing how I put my team together. I really appreciate everyone’s individuality. Each person brings a different vibe and personality to the group. We just mesh together and we make MAGIC happen!

Tijania Goodwin (Creative Director/Visionary) @thetijaniaexperience Sherine Tate (Photographer/Videographer) @tatedigital Monique Fairweather (Stylist) @morefined Easter Iverson - Brooks (Makeup Artist) @easteronthebeat Neesh Finney (Trip Brand Visualist/Model) @neeshrose _ Tanikka Hill (Model) @mommymogulbuilder

CONTRIBUTOR

Chandra Gore has worked with entrepreneurs to help them create foundations for success through her boutique consulting and public relations firm, Chandra Gore Consulting. Quietly making strides with placements for small businesses, entertainment, authors, therapists and motivational speaking clients on local and national news outlets she has been leaving her mark as a publicist in the industry. Launching Conversations with Chan - her personal brand that includes a podcast, online publication and YouTube Interview series. She is also a contributing writer for publications such as Pretty Women Hustle Magazine.

www.conversationswithchan.com