Flight Case 2018 Company Brochure

Industrial Design Engineering

Bringing Dutch design expertise to international organizations around the world Trazendo conhecimentos holandeses de design para organizaçþes internacionais ao redor do mundo

What is Flight Case ?

This July, a group of 28 carefully selected Industrial Design Engineering Master students guided by 2 Professors from Delft University of Technology in The Netherlands will visit Brazil.

During this trip we will team up with different types of companies to create dynamic and innovative solutions as wel as lasting connections for future collaborations between Brazil and The Netherlands.

What is “Delft Design” ?

The faculty of Industrial Design Engineering at Delft University of Technology is the oldest and largest design faculty in the world. The faculty is well known for its analytical approach to problem-solving and the use of methods in design.

The TU Delft Industrial Design Engineering faculty has created the Delft Design Method, now utilized by companies worldwide.

“Design for our future” is the core business of students and researchers at TU Delft. Here, we design products and services that deal with society’s major challenges.

“2017’s trip to Shanghai and Beijing was very successful and resulted in very enthusiastic reactions from all involved. It was amazing to see that expectations were exceeded with the companies for whom they explored cases as well as for the students that had an experience they will never forget.”

- Prof. Ir. M.A. Voute Dean of the Faculty

“The student teams gave Mainetti new perspectives on business opportunities and direction for the coming years.”

“My suggestion to the next year companies is to the have faith in these young men and women, challenge them with some difficult topics.”

“The whole co-creation process was infused with energy, creative thinking, free flow of ideas, and most importantly, professionalism. We were inspired.”

Emily Chow

Ronson Leung

Jessica Ho

General Manager Sales & Marketing at Mainetti (HK) Limited

Manager Business Development at Tai Sing

Assistant Marketing Manager at Lee Kee Group

What can we offer you?

1 day case

2 day case

We are trained to use proven methods such as brainstorming and other creative techniques to shed new light on your challenges and come up with creative solutions. The methods are proven to yield innovative and original ideas that don’t follow the standards.

We use analysis methods to reframe the problem, analyse factors from user perspective and use these insights as a basis for ideation. We elaborate the most promising ideas into basic concepts.

Problem analysis

Ideation

Conceptualisation

1 day @ Delft 1 day @ Brazil

2 days @ Delft + 2 days @ Brazil

28=

4600,--

28=

9200,--

The team of participating students is a carefully selected mix of three Master directions: Integrated Product Design, Strategic Product Design and Design for Interaction. Together these cover all the different stages of product development: from problem definition, to conceptualization, product embodiment and lastly market implementation.

We can offer you 1, 2, 3 or 4 case days as described in the overview below.

Special requests ? Thinking outside the box is what we are good at, so do not hesitate to contact us!

Please note that Flight Case is a not-for-profit initiative. All sponsorships will only be used to cover expenses for the trip to Brazil.

Extra We can discuss the possibility for your employees to join our workshops and learn from our methods.

3 day case We dive deeper into all subjects, and add a trend and development analysis in order to gain a better understanding of the future context factors. Ideation will be focussed on finding solutions that connect to the future, and ideas will be elaborated to basic concepts.

Disclaimer Availability depends on which cases have already been booked. Please contact us to see what’s available.

4 day case

We dive deeper into analysing the customer. By means of qualitative research with actual customers we get insight in their needs and desires. We use these insights to generate ideas and turn them into concepts that your company can easily take over for further development.

Trends & Developments

Customer insights

3 days @ Delft + 3 days @ Brazil

28=

13100,-

4 days @ Delft + 4 days @ Brazil

28=

17100,-

What will happen?

We have talked about the opportunities and decided to start a collaboration, great!

From that moment on, we will start setting up a contract and define the content of the cases.

From May on we will prepare the cases in the Netherlands, and in July we will visit Brazil and your company to finish the work and present the final outcomes.

Contract & case definition

Case research & preperation

The contract will define what we expect from one another in terms of resources, invested time and results.

In May, our students will start preparing for the cases by making a company analysis, and doing research to case topics and relevant cultural aspects. Also we will take part in several workshops to sharpen the skills required to produce quality end results.

The case definition states what challenge or challenges you would like us to work on.

Cases can be in the direction of strategic development, concept design, service development or a combination.

If you would like to receive an example contract or case of previous years, please contact us, we are happy to provide.

As developments progress, we will send you updates on regular intervals.

Special requests? Please let us know, we are happy to provide.

Case day(s) at the company

Publication & reflection

In July, the whole group will travel to Brazil. During the stay we will visit your company to work on the cases and present the final outcomes.

After the visit, we will provide your company with the resulting (concept) designs and research reports of the work that was done.

This also gives you the opportunity to network, spot upcoming talents and strengthen your bond with the TU Delft. Many of the students are close to graduation, and would love to hear what your company has to offer.

Also we will share the results with professors and students at the TU Delft, creating publicity for your company and the program.

Part of the final stage will be a reflection in which we ask you for your experiences, so we can use this to further improve our program in the future.

THE ORGANISATION Johan van den Heuvel Hein Gijsman Nounou Bao Jessica Coppens Maartje Hofker Eva Legemaate Mark Janssen Eva Oosterlaken

Chairman Secretary Treasurer Acquisition Cases Activities Publicity QQ

CONTACT If you have any questions, please feel free to contact us at any time. +31 (0)15 27 83012 www.flightcase-delft.com flightcase-svid@tudelft.nl