La Società del Marketing - Spotlights Febbraio 2014

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

La SocietĂ del Marketing Lab

Marketing Spotlights Ricerche rielaborate dal Centro Ricerche La SocietĂ del Marketing Lab

Input for Lab

26 Febbraio 2014 Gli USA trainano l’economia mondiale. E noi?

1

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

La SocietĂ del Marketing Lab

2

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

La SocietĂ del Marketing Lab

3

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

La SocietĂ del Marketing Lab

4

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

La SocietĂ del Marketing Lab

5

Marketing spotlights Marketing spotlights Marketing spotlights

ITALIA

€ AREA

UK

USA

CINA

GIAPPONE

RUSSIA

INDIA

BRASILE

PIL

-1,8

-0,4

1,5

1,8

7,7

1,7

1,5

4,9

2,2

Inflazione

1,3

1,4

2,6

1,5

2,6

0,2

-1

-2,1

0,4

Disoccupazione

12,7 12,1

7,1

6,7

4,0

4,0

5,4

9,9

4,6

Saldo primario

0,5

2

-3,7

-2,5

1,9

0,9

2,3

-3,1

-3,7

Deficit di bilancio

-3,3

-2,9

-6,7

-4,1

-2,0

-8,2

-0,5

-5,1

-2,7

Gov’t bond 10 anni

3,84 1,77 3,04 2,86 4,38 0,68

8,1

8,61 13,08

2013 var %

6

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

La Società del Marketing Lab

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

La SocietĂ del Marketing Lab

7

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

La Società del Marketing Lab

“We don’t drill dry holes here”

8

Marketing spotlights Marketing spotlights Marketing spotlights

America has soared from 600,000 to 3.5m barrels per day of tight oil.

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

La SocietĂ del Marketing Lab

The International Energy Agency reckons that by 2020 America will have displaced Saudi Arabia as the world’s biggest producer, pumping 11.6m barrels a day.

9

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

La Società del Marketing Lab

…BUT… Unconventional well means tapping a much smaller area, rapid delcine of production (30% a year) and maintaining a field’s production level means constant drilling.

1m barrels per day

2,500 NEW WELLS x YEAR 10

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

La SocietĂ del Marketing Lab

12

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

La Società del Marketing Lab

1. Crollano i nuovi occupati Usa. 10/1 –

2.

3.

4.

5.

6.

“Forse gli Stati Uniti non andranno incontro a quell'anno di solidità che tutti si aspettano". Kenneth Rogoff, Harvard

Il governo argentino svaluta il peso sul dollaro. 23/1 Produzione manifatturiera cinese in contrazione. 23/1 La Banca Centrale della Turchia alza i tassi. 28/1 Rischio deflazione in Eurozona. 31/1 Crolla a Tokyo l'indice Nikkei. 4/2 13

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

La SocietĂ del Marketing Lab

14

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

La SocietĂ del Marketing Lab

15

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

La SocietĂ del Marketing Lab

16

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

La SocietĂ del Marketing Lab

17

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

La SocietĂ del Marketing Lab

PIL

18

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

La SocietĂ del Marketing Lab

Produzione industriale

19

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

La SocietĂ del Marketing Lab

Vendite al dettaglio

20

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

La SocietĂ del Marketing Lab

Prezzi alla produzione

21

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

La SocietĂ del Marketing Lab

Inflazione

22

Marketing spotlights Marketing spotlights Marketing spotlights

Il problema si chiama INFLAZIONE

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

La SocietĂ del Marketing Lab

3

23

Marketing spotlights Marketing spotlights Marketing spotlights

Import materie prime

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

La SocietĂ del Marketing Lab

Trade Export beni/servizi

Difesa Debiti sovrani Paesi ricchi

Energia Welfare Liquid. Beni Chiesa 1867

Rif. Agraria 1950 Rendita

Difesa Debiti sovrani Paesi emergenti

Profitti

Salari

Investimenti Rendite nascoste

CUNEO FISCALE? 24

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

La SocietĂ del Marketing Lab

â‚Ź 25

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

La SocietĂ del Marketing Lab

26

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

La SocietĂ del Marketing Lab

27

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

Marketing spotlights Marketing spotlights Marketing spotlights

La Società del Marketing Lab

Chi pensa che la sfida sia la globalizzazione … è rimasto indietro.

Quella era l’ultima.

Davanti c’è ben altro.

28

Marketing spotlights Marketing spotlights Marketing spotlights