Introduction
Fleet Feet is rooted in the belief that running is for everyone and has the power to affect positive, lasting change.
Our insight into the running retail landscape is truly unique. We opened our doors in 1976, and today, have more than 270 locally owned and operated run specialty stores across the country.
From the customer searching for solutions for their aching feet to the customer ready to run a mile without stopping for the first time to the customer running their 10th marathon – our owners, operators and staff serve more runners and walkers than any other run specialty retailer.
Retail has never changed this fast before, and will never change this slowly again. In a constantly evolving industry and world, we must keep our finger on the pulse to understand who’s running, why, how often, and how we can serve them best.
The Fleet Feet Running Report provides big picture insights about the running population, the brands our customers love most, and where the industry is headed based on a survey we commissioned through YouGov. Additionally, we include data from our 3D fit id® foot scanning technology powered by Volumental.
We hope these insights are helpful as you think about your own markets and customers, and strive to provide them with the best products and services they need to keep moving.
Joey Pointer, President and CEO, Fleet Feet
stores across the country company owned franchise owned
*each rectangle represents 10 stores
As of June 30, 2024 states as well as D.C.
Consumer Insight Survey Results
HOUSEHOLD INCOME
HOW WE RUN
17 average miles run per week
Did you take part in a running event this year?
32% 68%
Running frequency:
Why we run:
23%
6-7 times a week 49%
Running routine: 20% 10% 70% enjoyment goal exercise
2-4 times a week 58%
“I walk / run when I can” 27% “Nothing can stop me from running” 10%
“I need training programs like scheduled group runs / walks” 5%
“If I’m not training for something, I don’t walk / run” 13% once a week 5% every other week 5% once a month
Customer Insights
NUMBER OF PEOPLE SCANNED
1,406,650
3D scans in the last 12 months
524,439
Dynamic scans in the last 12 months
*each dot represents 5,000 people
Fleet Feet Foot Scan Data Powered by Volumental
Women’s average shoe size of women have at least a half size difference between feet
8
19%
Men’s average shoe size of men have at least a half size difference between feet 15%
10
WOMEN’S FOOT SIZE, WIDTH & ARCH HEIGHT
Taken from a sample of 132,885 women
MEN’S
FOOT SIZE, WIDTH & ARCH HEIGHT
Taken from a sample of 88,466 men
COMP
1 5 4 3 2
3.6% LIFESTYLE
1.6% RACING
2.8% TRAIL .8% TRAINING .2% YOUTH
SHOE
MODELS
Across all Fleet Feet stores
BRANDS 1 6 2 7 3 8 4 9 5 10 HOKA Clifton ASICS Nimbus HOKA Bondi
Brooks
Glycerin New Balance 880
Brooks Ghost New Balance 1080
Brooks Adrenaline HOKA Arahi
Brooks Glycerin GTS
APPAREL BRANDS
1 4 2 5 3
lululemon Brooks
Vuori New Balance rabbit
SPORTS
BRA
1 2
Brooks Dare
Racerback 2.0
Brooks Dare
Scoopback 2.0 3Brooks Drive 3 Pocket Run
WOMEN’S RUNNING SHORTS
1 2 3
Vuori Clementine 4” 2.0
lululemon Hotty Hot High Rise Short
Vuori
Clementine Short 2.0
MEN’S RUNNING SHORTS
1 2 3
lululemon Pace Breaker 5” (Lined)
Vuori Kore Short rabbit Go for it 5”
WOMEN’S TOP STYLES
1 2 3
Vuori Performance Jogger
Vuori Energy Top
lululemon Swiftly Tech SS
MEN’S TOP STYLES
1 2 3
lululemon Metal Vent Tech SS
Vuori Strato Tee
Brooks EZ Tee / rabbit
High Country
HYDRATION MIX
1
nuun Sport Strawberry Lemonade
2
nuun Sport Lemon Lime
3
Maurten Drink Mix 320
WATCHES
1
Garmin
Forerunner 265
2 3
Garmin
Forerunner 965
Garmin
Forerunner 55
SOCKS
1
2 Balega Hidden Comfort Feetures Elite Light No Show
3Feetures Elite Max Cushion No Show
ENERGY GEL
1
Maurten Gel 100
2 3
Maurten Gel 100 Caf GU Vanilla Bean
SUNGLASSES
1
2 3 goodr A Ginger’s Soul goodr Amelia Earhart Ghosted Me goodr Bosley’s Basset Hound Dreams
INSOLES
1
2 Superfeet
Run Dynamic Cushion High Arch Currex RunPro Medium
3Superfeet
Run Dynamic Cushion Low Arch