Fleet Feet Running Report

Running Report

Introduction FLEET FEET RUNNING REPORT

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Fleet Feet is rooted in the belief that running is for everyone and has the power to affect positive, lasting change.

Our insight into the running retail landscape is truly unique. We opened our doors in 1976, and today, have more than 270 locally owned and operated run specialty stores across the country.

From the customer searching for solutions for their aching feet to the customer ready to run a mile without stopping for the first time to the customer running their 10th marathon – our owners, operators and staff serve more runners and walkers than any other run specialty retailer.

Retail has never changed this fast before, and will never change this slowly again. In a constantly evolving industry and world, we must keep our finger on the pulse to understand who’s running, why, how often, and how we can serve them best.

FLEET FEET RUNNING REPORT

The Fleet Feet Running Report provides big picture insights about the running population, the brands our customers love most, and where the industry is headed based on a survey we commissioned through YouGov. Additionally, we include data from our 3D fit id® foot scanning technology powered by Volumental.

We hope these insights are helpful as you think about your own markets and customers, and strive to provide them with the best products and services they need to keep moving.

Onward,

Joey Pointer, President and CEO, Fleet Feet

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OUR STORES

273

85

company owned

stores across the country

188

franchise owned

40

states as well as D.C.

*each rectangle represents 10 stores As of June 30, 2024 FLEET FEET RUNNING REPORT

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Consumer Insight Survey Results FLEET FEET RUNNING REPORT

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WHO’S RUNNING? 10% 65+

18-24

11%

12%

55-64

61% 39%

25-29

9%

45-54

50% No Kids 18% 1 Kid 21% 2 Kids 11% 3+ Kids

8%

18% 30-34

32%

Female

Male

35-44

MARITAL STATUS

HOUSEHOLD INCOME < $50K

$50K to < $75K

21%

28%

14%

Single

$75K to < $100K

63% Married/Partner

17%

$100K to < $150K

24%

9%

Separated/ Widowed $150K +

YouGov 2024 Survey Commissioned by Fleet Feet

FLEET FEET RUNNING REPORT

17% 3,566 total general population respondents, 18+ years old who spent $75+ on running shoes, apparel or gear in the past 12 months

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HOW WE RUN Is running/walking your primary fitness activity?

Type of runner: 43% walker

68%

86%

8%

did not participate

yes

new runner casual 32% runner

Did you take part in a running event this year?

32%

12%

serious runner

14% no

3%

participated

other

2%

don’t walk/run

Primary running surface: 27% urban roads 33% suburban roads

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6% rural roads

average miles run per week

6% track 13% trail 14% treadmill

YouGov 2024 Survey Commissioned by Fleet Feet

FLEET FEET RUNNING REPORT

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Running frequency:

23% 6-7 times a week

49% 2-4 times a week

13%

Why we run:

70% 20% 10% exercise

enjoyment

goal

Running routine:

58% 27% 10% “I walk / run when I can”

“Nothing can stop me from running”

“I need training programs like scheduled group runs / walks”

5%

“If I’m not training for something, I don’t walk / run”

once a week

5%

every other week

5%

once a month

YouGov 2024 Survey Commissioned by Fleet Feet

FLEET FEET RUNNING REPORT

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Customer Insights FLEET FEET RUNNING REPORT

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NUMBER OF PEOPLE SCANNED

1,406,650 3D scans in the last 12 months

Fleet Feet Foot Scan Data Powered by Volumental

FLEET FEET RUNNING REPORT

524,439 Dynamic scans in the last 12 months

*each dot represents 5,000 people 10

15%

19%

of women have at least a half size difference between feet

of men have at least a half size difference between feet

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Women’s average shoe size FLEET FEET RUNNING REPORT

Men’s average shoe size 11

WOMEN’S FOOT SIZE, WIDTH & ARCH HEIGHT

Fleet Feet Foot Scan Data Powered by Volumental

Taken from a sample of 132,885 women

WIDTH

ARCH HEIGHT

13.93% size 7.5

13.59% size 8

12.71% size 7

5%

22%

11.58% size 8.5

Narrow

Low

9.95% size 6.5

8.76%

61%

29%

size 9

Medium

Mid

6.93% size 6

6.08% size 9.5

34%

4.16%

Wide

size 5.5

size 5

1.05% .23% size 3

size 3.5

High

3.77% size 10

2.23%

.43% .43%

49%

size 4.5

size 4

FLEET FEET RUNNING REPORT

2.16% size 10.5

1.13% size 11

.58% size 11.5

.29% size 12

.15%

.15%

size 12.5

size 13

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MEN’S FOOT SIZE, WIDTH & ARCH HEIGHT

Fleet Feet Foot Scan Data Powered by Volumental

Taken from a sample of 88,466 men 12.72%

ARCH HEIGHT

size 10

12.62%

WIDTH

size 9.5

11.6% 11.2%

size 10.5

size 9

2%

26%

9.57%

Narrow

8.96%

Low

size 11

size 8.5

48%

size 11.5

Medium

size 8

4.42% 3.91%

2.45% size 7

1.36% .23% size 4.5

.37% .53% size 5

49%

size 12

size 7.5

Wide

size 4

Mid

6.15%

50% .82%

26%

6.94%

.82%

size 6.5

size 6

size 5.5

FLEET FEET RUNNING REPORT

High

2.66% size 12.5

1.43%

.13%

size 13

.71% size 13.5

.01%

size 14.5

.32% size 14

size 15.5, 16

.06% size 15

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SALES BREAKDOWN SALES VOLUME

5% APPAREL

20% ACCESSORIES

TOP FOOTWEAR CATEGORY COMP GROWTH

1 4

ASICS Diadora

2 5

Karhu

3

New Balance

Topo Athletic

BRANDS WITH HIGHEST GROWING SALES (APPAREL)

75%

TOP ACCESSORY CATEGORY COMP GROWTH

FOOTWEAR

Nutrition

23% 5%

Hydration and Electronics FLEET FEET RUNNING REPORT

Insoles

14% Data gathered between April 2023 - April 2024

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SHOE USAGE AND SALES

3.6% LIFESTYLE

91%

2.8% TRAIL

ROAD

1.6% RACING .8% TRAINING .2% YOUTH FLEET FEET RUNNING REPORT

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THE BEST SELLERS

SHOE MODELS

Across all Fleet Feet stores

SHOE BRANDS MIZUNO

#1

#4

HOKA

NEW BALANCE

#9

#7

#10

ALTRA

#3 ON

#2

#6

SAUCONY

#5

BROOKS

ASICS

#8 KARHU FLEET FEET RUNNING REPORT

1 HOKA 2 Bondi Brooks 3 Glycerin Brooks 4 Ghost Brooks 5 Adrenaline ASICS 6 Nimbus Brooks 7 Glycerin GTS New Balance 8 880 New Balance 9 1080 HOKA 10 Arahi HOKA Clifton

OOFOS

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APPAREL BRANDS

1 2 3

lululemon

Vuori

4 5

Brooks New Balance

SPORTS BRA

1 2

WOMEN’S TOP STYLES

1 2 3

1 2 3

MEN’S RUNNING SHORTS

MEN’S TOP STYLES

1 2 3

1 2 3

Vuori Clementine 4” 2.0 lululemon Hotty Hot High Rise Short Vuori Clementine Short 2.0

rabbit

Brooks Dare Racerback 2.0 Brooks Dare Scoopback 2.0

WOMEN’S RUNNING SHORTS

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Brooks Drive 3 Pocket Run

lululemon Pace Breaker 5” (Lined) Vuori Kore Short rabbit Go for it 5”

FLEET FEET RUNNING REPORT

Vuori Performance Jogger Vuori Energy Top lululemon Swiftly Tech SS

lululemon Metal Vent Tech SS Vuori Strato Tee Brooks EZ Tee / rabbit High Country

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HYDRATION MIX

WATCHES

SOCKS

1 2 3

1 2 3

1 2 3

ENERGY GEL

SUNGLASSES

INSOLES

1 2 3

1 2 3

1 2 3

nuun Sport Strawberry Lemonade

nuun Sport Lemon Lime Maurten Drink Mix 320

Maurten Gel 100 Maurten Gel 100 Caf GU Vanilla Bean

FLEET FEET RUNNING REPORT

Garmin Forerunner 265 Garmin Forerunner 965 Garmin Forerunner 55

goodr A Ginger’s Soul goodr Amelia Earhart Ghosted Me goodr Bosley’s Basset Hound Dreams

Balega Hidden Comfort Feetures Elite Light No Show Feetures Elite Max Cushion No Show

Superfeet Run Dynamic Cushion High Arch Currex RunPro Medium Superfeet Run Dynamic Cushion Low Arch

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FLEET FEET RUNNING REPORT

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