MELANIN BEAUTY BRANDS EPARA SKINCARE
You might be wondering what does Epara mean. According to the brand, “Epara means you cocoon oneself’ in the Nigeria dialect of Ebira.” Hence, the focus on sparse area of the skin-care market: luxury skin-care products dedicated to the undeserved needs a woman of color. Founder Ozohu Adoh, who grew up in Nigeria, aren’t her MBA at oxford university, and starting working with a lab in the U.K. to develop formulas made with organic ingredients from Africa to treat not only her own dry uneven skin, but other issues women of color face — including discoloration caused by the sun, free radicals, and air pollution. Star Product: Cleansing Lotion is a lightweight, silky cleanser that keep skin soft and moisturized while gently removing make up and dirt from the day, thanks to ingredients like glycerin, plant extracts (moringa seed extract), and botanical brighteners.
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