ENTREPRENEUR # 5
CREATE
Jess & Nicholas Kramer, Walter Louw - Chicken and Wolf
Chicken and Wolf
Chicken and Wolf started around the idea of offering affordable marketing and research services to small businesses in the Creative Industry. We are huge fans of this industry and wanted to contribute to its growth. We have since adapted to market demands and are now spending most of our time assisting businesses with their online strategies whether it be through social media, ecommerce or email marketing. We also started a side business called Unsung Art, that promotes affordable original art - we felt there was a need for a market where emerging and established artists could sell affordable art to art lovers on a budget.
things in life come from something completely unexpected. In our case Jess’ background in economics and Nic and Walter’s in brand strategy seemed like an unlikely but beneficial match that differentiated us from the rest of the crowd - we can give businesses a unique viewpoint by combining our skills.
The plunge
The business really started going in January 2014 (although we were semi-operational last year) but it kicked off when Jess gave a talk at the Design Dialogues about The Economics of Art in September 2013. The response was great and a couple of people who owned small creative businesses requested assistance. We took the opportunity and Name The name originally came from Jess’ nicknames. ran with it! She was known as both Chicken and the The Lone Wolf - so when she started the business, she Pros and cons thought of incorporating both identities. She liked Ah there are so many of both! We love having an the idea of how a seemingly mismatched pair can unconventional office space, being able to manage actually work well together - making use of each our own time and having the ability to implement other’s unique strengths. Sometimes the best new ideas. Actually since starting Chicken and Wolf, www.flatwhiteconcepts.com | Issue 17