
3 minute read
Coconut life
At the core of Niulife's mission is a deep commitment to social responsibility and community empowerment, intertwined with a dedication to producing wholesome products that nurture both individuals and the environment.
Originating in the 1970s, Dr. Dan Etherington, an agricultural development economist, embarked on a mission in the Solomon Islands driven by the stark contrast between the region's natural abundance and the pervasive poverty gripping its communities.
Envisioning a future free from poverty, Dr. Dan recognised the transformative potential of coconuts, often revered as the "tree of life," in uplifting rural families. This led to the development of DME (Direct Micro Expelling) technology, a revolutionary hand press enabling individuals of all genders and abilities to extract Extra Virgin Coconut Oil at the source. By empowering local communities to establish small-scale businesses centered around coconut oil production, Niulife catalysed economic prosperity while fostering self-sufficiency and preserving traditional livelihoods.
With the success of this groundbreaking initiative, Niulife emerged as a beacon of hope, symbolising "new life" for communities.
Committed to ethical production practices, Niulife ensures that its Extra Virgin Coconut Oils are hand-pressed within an hour of opening the coconut, thereby preserving freshness, and maximizing nutritional benefits. Moreover, through Fair Trade partnerships, Niulife provides marginalised producers with equitable access to global markets, amplifying their voices and empowering them to shape their own destinies.
At the heart of Niulife's ethos lies a profound dedication to inclusivity and holistic well-being. Niulife’s extensive range of delicious, nutritious coconut-based products that are free from common allergens. Beyond its flagship Extra Virgin Coconut Oil, Niulife offers a diverse range of products, including marinades, seasoning sauces, MCT’s and everyday essentials like flour, sugar, desiccated and shredded coconut, vinegars, syrup through to soaps and coconut bowls.
Niulife’s range of “free for all” products aim to bring fun and flavour back to the kitchen regardless of dietary restrictions. This includes Vegan Fysh Sauce, a soy-free range of Asian-inspired coconut amino sauces, and dairy-free coconut milk powder and ghee - catering to various dietary restrictions. Moreover, Niulife's commitment to inclusivity extends to individuals following a FODMAP diet, offering certified FODMAP-friendly options.
All Niulife products are free from soy, gluten, dairy, nuts, preservatives, MSG, and are Vegan, non-GMO, unrefined, natural, and certified organic where possible. By prioritizing sustainability, ethical production, and community development, Niulife empowers consumers to make a positive impact with every purchase.
Niulife is an Australian owned and operated business. The company gives 100% of the profits back to the villages via our DME Village for Life Empowerment programs based in the Solomon Islands, equipping communities with practical assistance to tackle food security, micro-business investment, environmental protection, and improved women’s health outcomes & empowerment. They are serious about erasing poverty and empowering lives in some of the world’s poorest remote coastal communities. This is done through ‘trade, not aid’, with the programs designed to help local villages set up their own independent, sustainable, thriving enterprises that turn coconuts into jobs and income.
In essence, Niulife isn't just a brand—it's a movement. It's about harnessing the collective power of individuals to create a world where everyone has the opportunity to live a healthier, more fulfilling life. With each Niulife product, consumers aren't just making a purchase—they're making a statement, declaring their commitment to a brighter, more sustainable future for all.
Sadly, at the time of print Dr Dan Etherington passed away. His contributions and legacy will forever be cherished. Our sincerest condolences go out to the entire Niulife family for this immense loss. Our thoughts are with you during this difficult time.