SOUTH-LIMBURG | 11 & 12 OC TOBER
THE GRAVEL WAY OF LIFE
➔ Focus on freedom, fun & adventure
➔ Accessible to everyone
➔ Nature takes center stage
➔ Ecological approach: “leave no trace”
➔ Gravel is the fastest-growing cycling discipline in the Netherlands, as well as globally
➔ Mix of (world-class) athletes from road cycling, cyclocross, and mountain biking
➔ Increasing media & press coverage
UCI GRAVEL WORLD CHAMPIONSHIPS
➔ The global follow-up to the UCI Gravel Word Championships Halle - Leuven 2024
➔ The best gravel riders from around the world, from elite athletes to those aged 70+
➔ A mix of top talents from road cycling, cyclocross, and mountain biking
➔ Stunning gravel course through South Limburg
➔ The course is developed in close collaboration with the cities Maastricht, Beek and Beekdaelen located in the south of Limburg
➔ Highly varied and challenging route with at least 70% off-road sections
➔ Live TV broadcast in the Netherlands, Belgium and other international TV broadcasters
➔ Guaranteed excitement and a thrilling atmosphere
➔ A must-see event for cycling and gravel enthusiasts
➔ A unique networking opportunity for your clients, suppliers, and/or employee
➔ Top 10 Nations (participation): Belgium, The Netherlands, Germany, UK, France, USA, Spain, Italy , Denmark and Australia
MEDIA & COVERAGE
For the UCI Gravel World Championships 2025, we are currently in the process of mapping out all media efforts and opportunities. This includes both national and international press, (online) broadcast partners, social media coverage, content creation, and local reporting. Our goal is to work with strategic media partners to achieve powerful, global reach-shighlighting the unique atmosphere, athletic performances, and compelling stories that define this world championships.
More information about the full media plan, the broadcasters involved, and collaboration opportunities will be shared soon.
TOP 3 WOMEN ELITE
GLOBAL IMPACT
2.100.000 CUMULATIVE AUDIENCE
2.570.000 HOURS VIEWED
54 TERRITORIES WITH COVERAGE 5.340.000 REACH
TOP MARKETS
Pan Europe, Belgium, The Netherlands, Italy, Denmark, Czech Republic Slovenia, South-Africa
SOCIAL & DIGITA L
MAIN PARTNER
As a Main Partner of the UCI GRAVEL WORLD CHAMPIONSHIPS
➔ Sector exclusivity within your industry
➔ 350m Banners on-course in TV position
➔ 10 V-shaped structures in TV position
➔ Possibility to place a promotional stand and 2 inflatable structures along the course
➔ 30 meters of boarding in the finish zone
➔ 2 distance markers with your logo in the finish zone
➔ Logo placement on the start & finish arch
➔ Prominent logo placement on the podium backdrop
➔ Prominent logo placement on the interview
➔ Your logo on the official event website
➔ Your logo featured across all communication channels
➔ 10% discount with VIP purchase. VIP packages will be announced soon
All production costs will be covered by the partner
OFFICIAL PARTNER
As an Official Partner of the UCI GRAVEL WORLD CHAMPIONSHIPS
➔ Sector exclusivity within your industry
➔ 200m Banners on-course in TV position
➔ 6 V-shaped structures in TV position
➔ Possibility to place a promotional stand and 1 inflatable structure along the course
➔ 15 meters of boarding in the finish zone
➔ Logo placement on the start & finish arch
➔ Logo on the podium backdrop
➔ Logo on the interview backdrop
➔ Your logo on the official event website
➔ Your logo featured across all communication channels
➔ 10% discount with VIP purchase. VIP packages will be announced soon
All production costs will be covered by the partner
OFFICIAL SUPPLIER
As an Official Supplier of the
➔ 100m Banners on-course in TV position
➔ 2 V-shaped structures in TV position
➔ Possibility to place a promotional stand/inflatable structure along the course
➔ Your logo on the official event website
➔ VIP packages to be defined in consultation
➔ 10% discount with VIP purchase. VIP packages will be announced soon
➔ Exhibition space at the UCI Gravel World Championships Expo (up to 10m²)
All production costs will be covered by the partner
GRAVEL EXPO
Gravel Expo @ UCI Gravel World Championships 2025 – The place where your brand belongs!
The Gravel Expo will be the vibrant experience hub of the UCI Gravel World Championships weekend – the ultimate meeting point for thousands of passionate gravel bikers, recreational riders, pro’s, fans, and families from all over the world.
➔ Direct contact with your target audience – from hardcore gravel grinders to lifestyle enthusiasts
➔ Perfect timing – just ahead of the new gravel season
➔ National and international reach – visitors from over 50 countries
➔ Experience is key – demo rides, bike fitting, apparel, accessories, nutrition, tech, and more
➔ Attractive stand packages – flexible and scalable to fit your brand’s needs
GRAVEL EXPO
Let’s ride. Let’s connect at the Gravel Expo!
Whether you offer bikes, components, apparel, tech, nutrition, or travel concepts – the Gravel Expo is your ultimate stage to inspire, sell, and network.
Book your stand in time and secure your spot among the big names in the gravel world. Space is limited!
Request the dedicated Gravel Expo information package now!
