Functions of a pr and advertising agency

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Functions of A PR and Advertising Agency

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Considering the numerous benefits of public relation, almost every big organization either has a PR department or they outsource their public relations need to an agency. Public relation plays crucial role in maintaining the organization’s image and maintaining relation between an organization and its public. There are various functions that a public relation agency performs including,

Public Image Strategy: A PR agency works with top management in the organization and craft an overview of how the company wants to be perceived, and how it’s going to project the company’s image. This includes many things from creating the right message to deciding on the broad outlines of a campaign in order to disseminate that message. Outreach Events: The professional PR and Advertising agencies often organize events in order to enhance the image of the organization. For example, a corporation sponsors a special event and a hospital organizes a health outreach day. These help in building the image of the companies.

Media Relations: Maintaining media relations and talking to them is the core function of PR professionals. A PR professional performs many functions varying from arranging of interviews with key individuals of the organization to writing-up of press releases to make the media aware of company events or achievements.

Social Media Another emerging function of PR Company, Delhi is to enhance the image of the company with the help of social media platforms. Managing Twitter feeds, Facebook page and YouTube channels are some of the ways for an organization to maintain relations with its public.

Handling Emergencies: A PR and Advertising agency is a partner of good and bad times; therefore, crises management is also an important function of the agency. If any brand in Delhi is hit by a disastrous event it is the duty of a PR agency in Delhi to decide how the organization will tackle the situation and repair the image of the brand.

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Functions of a pr and advertising agency by Flags Communications - Issuu