10 semester 2024
Type: Hospitality design
Site: Kalimpong
Programs: AutoCAD, Sketchup, Enscape, Photoshop
Keywords: Contextual interiors,
Narrative spaces
A SPY STORY
The project is focused on contextualising an interior space. The concept for design is derived from the idea of Kalimpong’s fascinating history of being the “NEST OF SPIES” and other espionage activities. The design is intended to narrate the story of a foreign Japanese spy who traversed through Mongolia, Tibet and eventually Kalimpong and to establish the fusion of various global influences that now shapes the personality of the city and its character.
NEPAL
KALIMPONG
BHUTAN
BANGLA.
LOCAL CONTEXT
The unique aspect of Kalimpong was that stories and mysteries was always rooted in their culture whether it was the myths that they believe in their Lepcha community or whether it was the mystery stories of spies and undercover activities that happened during the 1900s brought by foreign people.
GLOBAL INFLUENCES
CONCEPT
HISTORY
Espionage
“NEST OF SPIES”
Story of an individual who travelled as spy in disguise in Kalimpong for over 10 years
JAPANESE ESPIONAGE
SPATIAL CHARACTERISTICS
Intrigue Curiosity Routes Mystery
FORM CIRCULATION LAYOUT
INFLUENCES
Mongols
Tibet English Japanese
FURNITURE
FIXTURE FURNISHINGS ACCESSORIES
A Japanese spy disguised as a Mongolian monk reaches Kalimpong and met with many acquaintances who has their origins from Mongolia, Tibet, British, Scottish and several others. His long experience in the town also reflects the impact that these influences had on the city.
The story is used as a means of narrative spatial experience that led to designing an ambience for each space.
Conceptual master zoning of spaces according to various events in the story.
8 semester 2023
Type: Retail design
Site: Bangalore
Programs: AutoCAD, Sketchup, Enscape, Photoshop
Keywords: Rebranding, serviceoriented, exclusive store.
Currently a multi-brand sports retailer that sells its products through their existing departmental retail formats and online market places. Their key USP is their wide and exclusive range of cycles which is their hero product. The design goal is to rebrand the current image to a premium brand for highticketed items like cycles and to promote them as a lifestyle choice.
Current brand positioning
Aspired brand positioning
Variety of choices
Why cosmos needs to reposition as a brand?
Cosmos has established itself as an affordable one stop solution for sports and fitness segment with wide range of products. Currently, they are positioned like a me-too Decathlon brand where they are creating a brand amongst all these unorganised local vendors in the market. Hence, cosmos needs to have that unique selling proposition to increase its visibility against Decathlon.
Design Goal
To elevate Cosmos sports’ current image from being not just any casual sports brand to also as a premium brand for high-ticketed item like cycles and to promote them as a lifestyle choice
To a trusted, organised and asisted experiential brand.
Expected footfall
