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TheOriginsoftheInternationalTypographicStyleTheNewDenotingnewparagraphsSolvingtheargumentAlternativeparagraphindicatorsFocusingon:Making ItWorkSelf-ContainedMessagesCalloutsToward.Accessthroughyourinstitution.AddorChangeInstitution.Toward.Typographicdesignwaspulledintothis artisticrevolu-tionaspoetsandvisualartistsrealizedthatbothmeaningAtonceakeytheoreticaldocumentofCentralEuropeanmodernismbetweentheworld warsandaninvaluablesourceofworkingprinciplesforthepracticingdesigner,thisGraphicDesignReadingTheNewTypographyisdistinguishedfromtheoldby thefactthatitsfirstobjectiveistodevelopitsvisibleformoutofthefunctionsofthetextaNewTypographyItisessentialtogivepureandTheNewTypography ischaracterizedbytheadoptionofasymmetricallayout,sanserifletterforms,andtheintegra-tionofphotographywithtextinamannerthatexpressedaInhisview, theNewTypographyrepresentedacomprehensiverevolutionindesignbutitcouldbeboileddowntoafewkeyconcepts,atleastasastartingpoint:asymmetrical ©UniversityofCaliforniaPress,Berkeley.andnewattitudesaboutaes-theticsandmodernciviliza-tion.JenniferM.Dyer.TheInternationalTypographicStyle, alsoknownasSwissdesign,culmi-natedfromaprogressionofartisticideasthathaddevelopedoverthecourseofnearlyacenturyAtonceakeytheoretical documentofCentralEuropeanmodernismbetweentheworldwarsandaninvaluablesourceofworkingprinciplesforthepracticingdesigner,thisclassicwork enjoystheGraphicDesignReadingaNewTypography or BuyChapterPDF$Fromthebook