Fashion Article
Matching Sets
A classic look, the matching sets provide a reliable synchronized color scheme throughout the outfit choice. This effortless style has continued to emerge from different fashion categories including menswear in the fashion cycle. Inspired by Otto Weisz who invented a matching cardigan with a top in the 1930s. Many people can be seen wearing matching sets
more and it can only be expected to rise in 2024 for Menswear. The target customer is essentially everyone, with menswear growing in the trend. Many brands providing two or three piece sets to complete the style. Garments that complement each other with similar colors, design, texture and look. This is a macro trend that will continue to provide great outfits with ease for customers.
Jerseys
Soccer or football as it is known around the world has become a much more recent sport that has had people entertained. Even those who are not frequent fans of the sport and due to the influence in that, jerseys have become much more sought out item. Colorful themes can arise from jerseys involving many different logos and sponsorships from other companies and brands. Not just worn for games, but for any occasion from casual to a night out. Lionel Messi, one of the greatest players ever recently joined a team in the U.S. and has garnished much attention from others in news attracting people more to this sport and in turn these jerseys. We have seen these similar trends before with different sports such as basketball, football, and baseball. There have been many instances where historical moments have been encountered with individuals wearing different sport jerseys. This trend could potentially be a micro trend like how other jerseys have become more directed for games and events and became somewhat of a fad.
Ties
They can always be classified as classy but also provide a sleek look to casual forms of clothing. Specifically, the skinny and short ties are the trend that may be coming back after being considered uncool at one point. It can be advertised towards a younger generation of people ranging from 18 to 40 yrs old. Many designer brands such as Fendi, Givenchy, and Louis Vuitton are pairing them with many other garments in their collection. The Y2k style of skinny tie will be here to stay and has some historical significance from during that time. This will be considered a micro trend because it has disappeared once before and could potentially do the same in a matter of time.
Tank Top
These have been essential to hot days in providing comfort and breathable outfits. The trend contains no sleeves with different mesh fabric that can give a sleek look whilst being casual. The liberating look allows for a more freeing trend that will go over well in the summertime. Pairing this top with khakis or jeans can demonstrate a summer vibe. The target market for this item will be for younger people during summer 2024. This is a macro trend because as the world continue to get hotter and hotter, we will start to add less fabric to our outfits. This trend will continue in its development with the look and style being very popularized.
Dystopian
The futuristic theme of dystopian styled outfits where the garments colors are more darkened tones with the look of multiple pieces put together. The leather and the baggier garments give a rock feel that has become a popular trend in recent times. Designer brands like Givenchy, Alyx, and Louis Vuitton have become the leaders of this current trend. Puffed up coats and jackets with many oversized clothing items containing cargos for excess amount of carryall. The target customer for this trend would be individuals who strive more for a punk or anarchist style of clothing. This is macro trend that will continue to grow throughout the culture.
