NOVEMBER
An exclusive opportunity to be face-to-face with women to try, test and talk about your brand
AUSTRALIA’S LARGEST WOMEN’S HEALTH AND FITNESS EVENT
Introducing FitHer, Australia’s premier health, wellness and fitness event designed for women aged 18-55+. This unique experience inspires and empowers attendees to become the fittest versions of themselves—in mind, body and life.
As the first event of its kind, FitHer seamlessly blends fitness, fashion, beauty, health, wellness, travel, and retail into one extraordinary weekend. It’s a place where women can connect, discover innovative brands, and explore new products and services, all while enjoying the excitement of shopping and experiencing educational talks and workout sessions with our amazing health and fitness talent. For brands and businesses, FitHer offers an unparalleled opportunity to engage with over 5,000 women in a dynamic, face-to-face setting. Showcase your brand, launch new offerings, provide exclusive event specials, and invite attendees to try your products and services. Join us for our experiential event to elevate your audience and enhance your brand and business presence!
Melbourne
4-5 October 2025
Melbourne Convention & Exhibition Centre
Sydney
22-23 November 2025
ICC Sydney: International Convention & Exhibition Centre when times
Saturday & Sunday 10am to 4pm
TRUSTED BY
OUR VISITORS
FitHer is Australia’s largest women’s health and fitness consumer event, bringing together women predominantly aged 18-55 years. This twoday event is not-to-be-missed for your brand to connect with thousands of women in your key demographic to interact, connect and ultimately build your sales funnel – in person!
THE STATS
VISITORS:
3 ,000 +
Per event who are a quality consumer who wanted to spend and engage with exhibitors.
THEAGE B R EAKDOWN
WHAT AREAS THEY VISITED:
Our visitors rated their experience as 8.4 out of 10 8.4 out of 10
of our visitors are likely to recommend the FitHer Expo to friends and family .
FitHer Expo is the expo we needed!
A fun and inspirational event and a wonderful way to empower women no matter where they are in their wellness journey. I loved the panelhearing other women talk about their season was inspiring. Awesome location too. - Fiona
I had an incredible time at the FitHer Expo, so many great workouts, talks and great brands to explore. I loved attending such a positive womenfocussed event.
- Mateja
My friend and I had the dream girls weekend away ! We travelled from Victoria and got to spend the day with some absolutely incredible women. Highly recommend to anyone thinking about going and we’ll definitely be there for the next one x - Emily
Amazing expo! Friendly staff, great atmosphere! The live workouts and VIP meet an greets were exceptional. Will definitely be back! - Alison
WHAT OUR EXHIBITORS SAID:
“The FitHer expo was such a unique, fantastic experience! I had never been to a fitness expo before, so I wasn't sure what to expect, but I had the best time! The well-organised event drew a diverse crowd, keen to see what we were about and how we could support them on their confidence in the fitness industry. Our non-comedogenic, sweatresistant makeup gained a lot of interest from fitness enthusiasts. Free in person mini-makeovers, were a crowd favourite! It was so beautiful to witness and bring a smile to someone's face, and most came back after their workout to showcase the performance of our makeup. The atmosphere and excellent networking opportunities made it a successful platform to showcase our brand and connect with like-minded individuals passionate about beauty and fitness” - Lust Minerals
Kic loved meeting with our community and reaching new members through the FitHer Expo. To be able to share our mission and empower others on their own journey was truly special! - Kic
The FitHer Expo was above anything I expected! I was able to connect with my potential audience and buyers in a way I’ve been able to before! - That Gym Girl
The FitHer expo was a groundbreaking event, bringing together some of the biggest names in women’s health and fitness, all under one roof. We were thrilled to be there to showcase our activewear, and engage with both new and existing customers in our first interstate expo. - Mama Movement
Exhibiting at the FitHer expo allowed for our small brand to reach audiences that online marketing alone couldnt do in one day. The attendees were the perfect fit for our brand and the FitHer expo created a wealth of brand awareness for us. We are so excited to see the future of FitHer grow and would be thrilled to exhibit again. - The Empowered Figure
EXHIBITOR OPTIONS
2x2, 3x2, 6x2, 3x3, 6x3 INCLUSIONS
• 2.5m high white back wall with 50cm wide supports (as per illustration)
• Armlights on back wall (1 per 3m of walling)
• 1 x 4amp power outlet, per stand
• 1 x company sign at each end of your stand
• Flooring – Charcoal carpet tiles
6x6 (space only) INCLUSIONS
• Flooring - Black carpet tiles
• 1 x 10amp power outlet only
• No lighting, walling or signage provided
EXHIBITOR PRICING
UPGRADE OPTIONS
* All walling and flooring upgrades must be advised to organiser j
• Colour of carpet flooring*
• Raised flooring*
• Additional walling*
• Additional lighting
• Furniture
• Signage
• And more options available.
Bird ends 31 January
* All prices are exclusive of
All exhibition space includes
• Business name listing in Event Program Guide provided to all visitors (subject to booking deadline).
• Business name listing and website link online for one month prior to event and promotion during event to those registered and visitors to the event.
• Booth walling, lighting, power and company sign as outlined on previous page.
• 1x Social media post announcement via FitHer.au
EVENT FLOOR PLAN
4-5 October 2025
22-23 November 2025
Sponsorship Opportunities
We have a range of sponsorship opportunities to help you maximise your brand exposure at FitHer. Full details of these sponsorship opportunities are outlined on the following pages.
SPEAK WITH US ABOUT THESE BESPOKE OPPORTUNITIES FOR SPONSORSHIP AT FITHER, WITH OTHER OPPORTUNITIES ALSO AVAILABLE.
• Naming Right Sponsor
• Meditation Zonne Sponsor
• Workout Stage Sponsor
• Main Stage Sponsor
NAMING RIGHTS SPONSOR
Become the Naming Rights Partner across both events (Melbourne and Sydney) - Your brand to be the premier brand across all events making your mark on the women’s health and fitness sector in Australia throughout 2025. Eg. FitHer brought to you by “Your brand”
WHAT YOU GET:
• Exclusive Exhibition Space: 6x6m open exhibition area (with carpet and power included) to activate and promote your brand/ service (be placed anywhere on floorplan that is available)
• Exclusive Branding: Your brand cobranded with FitHer across ALL marketing materials (social and physical assets).
• On-site Signage: Your logo displayed on the sponsors and partners board at the
entrance of the event, your logo displayed on the event guide handed to every attendee, Your Brand x FitHer displayed on talent media wall + all event tote bags
• Digital Recognition: Your logo featured on our sponsors and partners page on the FitHer website, enhancing your brand’s online visibility. Inclusion in any PR announcements + confirmation of Naming Rights Partnership. Inclusion in all eDMs to database detailing the 2025 events.
• Networking Opportunities: Exclusive access to connect with other sponsors and attendees, fostering potential partnerships and collaborations.
• Post-Event Highlights: Inclusion in a dedicated 30-second recap reel showcasing your brand’s involvement, shared across FitHer’s platforms after the event. Photography and videography package.
• Challenge Zone Sponsor
• Recovery Zone Sponsor
• Wellness Zone Sponsor
• Health Zone Sponsor
• Restaurant Sponsor
• Tote Bag Sponsor
• Networking Event Sponsor
• Hydration Sponsor
• Event Crew Uniform Sponsor
• Bathroom Sponsor
• Charging Station Sponsor
MEDITATION ZONE SPONSOR
Become the Meditation Zone Sponsor at FitHer and align your brand with tranquility and mindfulness. This dedicated space could feature guided meditation sessions using noisecancelling headphones, providing attendees a peaceful retreat from the bustling event atmosphere.
WHAT YOU GET:
• Exclusive Exhibition Space: 6x6m open exhibition area to showcase your brand and engage with attendees in a serene environment.
• Prominent Branding: Your company logo displayed prominently in the Meditation Zone, ensuring high visibility as attendees enter the space.
• Guided Meditation Integration: Opportunity to provide pre-recorded meditation sessions featuring your brand or products, allowing attendees to experience your offerings in a unique and calming way.
• Digital Recognition: Your logo featured on our sponsors and partners page on the FitHer website, enhancing your brand’s online visibility.
• On-site Signage: Your logo displayed on the sponsors and partners board at the entrance of the event, your logo displayed on the event guide handed to every attendee, plus displayed on the sponsors and partners board at the Meditation Zone entrance, welcoming every participant.
• Social Media Promotion: 2x Organic Social Media posts in the lead-up to the expo to promote your brand and meditation offerings. 1 x Social Media post, post event.
• Interactive Experience: Opportunity to host live meditation sessions or wellness talks, allowing you to engage directly with attendees and showcase your brand’s commitment to well-being.
• Networking Opportunities: Access to connect with other sponsors and attendees, fostering valuable partnerships in the wellness and mindfulness community.
• Post-Event Highlights: Inclusion in a dedicated 30-second recap reel showcasing the Meditation Zone and your brand’s involvement, shared across FitHer’s platforms after the event.
INVESTMENT: $10,000 + GST
Sponsorship Opportunities Breakdown...
WORKOUT STAGE SPONSOR
Position your brand at the centre of Australia’s fitness scene by sponsoring the Workout Stage. With some of the country’s top fitness personalities hosting live workouts and interactive sessions, your brand will gain prime visibility in front of a fitness-focused audience both at the event and across media platforms.
WHAT YOU GET
Premium Stage Branding: Your company’s branding prominently displayed at the entrance and on the backdrop and *crowd barriers of the Workout Stage, ensuring maximum visibility during live sessions and media coverage. *Logo on crowd barriers only available if committing to both Melbourne and Sydney events.
• Brand Acknowledgement & Speaking Opportunity: Your brand will be acknowledged during every session introduction on the Workout Stage, with the added opportunity for a 2-minute address to engage directly with the audience during a prime event slot.
• Branded Product Placement: Display branded products or information at the Workout Stage entrance or on mats, providing direct exposure to attendees interested in health and fitness.
• Digital Recognition: Logo placement on our sponsors and partners page on the FitHer website, increasing your online reach.
• On-Site Promotion: Your logo featured on the sponsors and partners board at the events entrance for added visibility among all attendees.
• Social Media Exposure: 2x featured posts across FitHer’s social media platforms leading up to the event, driving awareness and anticipation for your brand and its involvement.
INVESTMENT: $15,000 + GST
MAIN STAGE SPONSOR
This sponsorship puts your brand at the heart of FitHer’s most inspiring conversations, giving you direct access to a passionate audience eager to connect with wellness, health and fitness-driven brands.
WHAT YOU GET
• Premium Stage Branding: Your brand’s design and logo displayed on the entrance and backdrop signage of the Main Stage, giving your brand maximum exposure in one of the events most visited spaces.
• Brand Acknowledgment & Speaking Opportunity: Recognition of your brand during every introduction on the Main Stage, plus a 2-minute speaking opportunity to directly connect with the audience during a high-profile session.
• Branded Product Placement: Display branded products or information at the Main Stage entrance or on seating within the stage area, ensuring that attendees engage with your brand in a memorable setting.
• Digital Recognition: Logo placement on the FitHer website’s sponsors and partners page, extending your brand’s visibility to an online audience.
• On-Site Promotion: Your logo featured on the sponsors and partners board at the expo entrance, further reinforcing your brand’s presence.
• Social Media Exposure: 2x organic social media posts promoting your brand before the event, reaching FitHer’s online community and creating excitement for your Main Stage involvement.
INVESTMENT: $15,000 + GST
Sponsorship Opportunities Breakdown...
CHALLENGE ZONE SPONSORS
Position your brand as a leader in fitness and challenge culture. The Challenge Zone will be a highlight at the FitHer event, drawing in participants eager to test their limits and engage with brands that support their fitness journeys. This is your chance to inspire, motivate, and connect with a passionate audience looking for the next level in their fitness experience.
WHAT YOU GET:
• Prime Exhibition Space: 6x6m open exhibition area (with carpet and power included) to showcase your brand, engage participants, and promote your offerings.
• Exclusive Branding: Your company logo prominently displayed on the Challenge Zone Media Wall, ensuring maximum visibility.
• Challenge Integration: Opportunity to design and sponsor specific challenges (e.g. burpee contests, sit-up competitions, running or cycling challenges) that align with your brand and products.
• Digital Promotion: Your logo featured on our sponsors and partners page
on the FitHer website, enhancing your online presence.
• On-Site Signage: Your logo displayed on the sponsors and partners board at the entrance of the event and on event guide handed to every attendee
• Social Media: 2x Organic Social Media posts in the lead-up to the expo to highlight your involvement and promote any special challenges or products. 1x Social Media post, post event.
• Interactive Brand Activation: Host a branded activation, such as live demonstrations or fitness challenges, allowing you to engage directly with attendees and showcase your products (e.g., fitness gear, supplements, or technology).
• Networking Opportunities: Connect with other sponsors and attendees, fostering relationships with potential partners in the health and fitness industry.
• Post-Event Feature: Inclusion in a dedicated 30-second recap reel highlighting the Challenge Zone and your brand’s participation, shared across FitHer’s platforms after the event.
INVESTMENT: $10,000 + GST
RECOVERY ZONE SPONSOR
Become the Recovery Zone Sponsor and connect your brand with a vibrant community passionate about health and wellness. The Recovery Zone will be a highlight of FitHer, providing a perfect backdrop for your brand to shine and engage with a targeted audience seeking recovery solutions.
WHAT YOU GET:
• Premium Exhibition Space: 6x6m open exhibition area (with carpet and power included) to showcase your brand and engage with attendees.
• Exclusive Branding: Your company logo prominently displayed on the Recovery Zone Media Wall, ensuring maximum visibility.
• On-Site Promotion: Your logo displayed on our sponsors and partners board and event guide handed to every attendee.
• Interactive Product Integration: Opportunity to provide and promote a product or service that aligns with recovery (e.g. massage therapy, nutrition products, relaxation aids).
• Digital Recognition: Your logo featured on our sponsors and partners page on the FitHer website, reaching a broad online audience.
• Social Media Exposure: 2x Organic Social Media posts in the lead-up to the expo to promote your brand and offerings. 1x Social Media post, post event.
• Engagement Opportunities: Host a branded activation or wellness workshop within the Recovery Zone, allowing you to directly connect with attendees and showcase your products.
• Networking Opportunities: Exclusive access to connect with other sponsors and attendees, fostering potential partnerships and collaborations.
• Post-Event Highlight: Feature in a 30-second recap reel showcasing the Recovery Zone and your brand’s presence along with other sponsors, shared across FitHer’s platforms after the event. Investment: $10,000 + GST
WELLNESS SPONSOR
Align your brand with a thriving community focused on wellness and holistic living. The Wellness Zone will serve as a key destination at FitHer, providing an ideal environment for your brand to engage with health-conscious attendees seeking meaningful and holistic wellness solutions, products and experiences.
WHAT YOU GET:
• Premium Exhibition Space: 6x6m open exhibition area (with carpet and power included) to showcase your brand/ business and connect with attendees.
• Prominent Branding: Your company logo featured throughout the Wellness Zone, ensuring high visibility among all participants.
• Product Integration: Opportunity to offer a wellness-related product or service that aligns with the theme.
• Digital Exposure: Your logo displayed on our sponsors and partners page on the FitHer website, increasing your online visibility.
• On-Site Signage: Your logo prominently featured on our sponsors and partners board at the Wellness Zone entrance, greeting every attendee.
Sponsorship Opportunities >> Breakdown...
• Social Media Promotion: 2x Organic Social Media posts leading up to the events to promote your brand and offerings to a targeted audience.
• Interactive Workshop Opportunity: Host a branded wellness workshop, demonstration or sample product in the Wellness Zone, allowing direct engagement with attendees.
• Networking Benefits: Access to connect with other sponsors and attendees, fostering valuable partnerships and collaborations.
• Post-Event Highlight: Inclusion in a dedicated 30-second recap reel showcasing the Wellness Zone and your brand’s involvement, other sponsors and the event shared across FitHer’s platforms.
INVESTMENT: $10,000 + GST
HEALTH ZONE SPONSOR
Align your brand with a dynamic community committed to health and wellness. As the Health Sponsor, you will position your brand as a key player in promoting healthy lifestyles and holistic wellness at the FitHer Expo.
WHAT YOU GET:
• Premium Exhibition Space: Secure a 6x6m open exhibition area (with carpet and power included) to showcase your brand, engage with attendees, and promote your health-related offerings. Includes carpet and power.
• Interactive Workshop Opportunity: Host a branded health workshop or demonstration, bring your professionals in or hold Q&A sessions, allowing direct engagement with attendees.
• Brand Visibility: Your company logo prominently displayed throughout the Health Zone, ensuring maximum exposure to all participants.
• Product Integration: Opportunity to feature a health-related product or service that resonates with attendees, enhancing their experience at the expo.
• On-Site Signage: Your logo displayed on our sponsors and partners board at the entrance of the Health Zone, welcoming every participant.
• Social Media Promotion: 2x Organic Social Media posts in the lead-up to the expo, highlighting your brand and offerings to our engaged audience.
• Networking Opportunities: Access to connect with other sponsors and attendees, fostering valuable partnerships within the health and wellness community.
• Post-Event Highlight: Inclusion in a dedicated 30-second recap reel showcasing the Health Zone and your brand’s participation, shared across FitHer’s platforms after the event.
INVESTMENT: $10,000 + GST
• Digital Recognition: Your logo featured on our sponsors and partners page on the FitHer website, increasing your brand’s online visibility to a broad audience.
WHAT YOU GET:
• Your company’s design and branding featured prominently on signage throughout the FitHer Restaurant.
• The opportunity to have products for sale within the restaurant.
RESTAURANT SPONSOR
Join us in the ultimate destination for relaxation, connection, and rejuvenation—enjoy a refreshing coconut water, healthy salad, wrap or a glass of bubbly. Our restaurant space will be the most glamorous spot to unwind, and your brand can take center stage!
• Your logo displayed on our sponsors and partners page on the FitHer website, enhancing your online presence.
• Your logo featured on the sponsors and partners board at the restaurant entrance, welcoming every guest.
• 2x Organic social media posts leading up to the event to promote your brand.
INVESTMENT: $15,000 + GST
Sponsorship Opportunities Breakdown...
PILATES SPONSOR
This is your opportunity to showcase and inspire attendees through an engaging Pilates experiences.
WHAT YOU GET:
• Exclusive Exhibition Space: Secure a 6x6m open exhibition area (with carpet and power included) to showcase your brand and interact with attendees passionate about Pilates.
• Brand Visibility: Your company logo prominently displayed throughout the Pilates Zone, ensuring high visibility among all participants.
• Class Integration: Opportunity to sponsor Pilates classes, featuring your brand prominently during sessions and allowing attendees to experience your products or services firsthand.
• Mini Reformer Classes: Bring in your own Pilates reformers to host mini reformer classes or sessions within your space, providing attendees with a hands-on experience of your offerings.
• Digital Recognition: Your logo featured on our sponsors and partners page on the FitHer website, increasing your online exposure.
• On-Site Signage: Your logo displayed on our sponsors and partners board at the Pilates Zone entrance, welcoming every participant.
• Social Media Promotion: 2x Organic social media posts in the lead-up to the expo to highlight your brand and involvement in the Pilates experience.
• Interactive Workshop Opportunity: Host a branded Pilates workshop or demonstration, engaging directly with attendees and showcasing your products.
• Networking Opportunities: Connect with other sponsors and attendees, fostering valuable relationships within the fitness community.
• Post-Event Highlight: Inclusion in a dedicated 30-second recap reel showcasing the Pilates Zone and your brand’s participation, shared across FitHer’s platforms after the event.
INVESTMENT: $10,000 + GST
HYDRATION SPONSOR
We want to keep our crowd hydrated as they connect, explore and enjoy the event. We are looking for our hydration partner to keep our visitors hydrated!
WHAT YOU GET:
• Your company design and branding on a corflute display that will surround each of the 4 refillable water stations.
• Your company logo featured on our sponsors and partners page online.
• Your company logo featured on our sponsors and partners board at the entrance.
• 2x Organic Social media posts in the lead up to the Expo.
$5,000 + GST
TOTE BAG SPONSOR
Brand up the bag on everyone’s arm during the event. One sponsor will have the opportunity for their logo to appear on the event Tote Bag provided to every attendee.
WHAT YOU GET:
• Your company logo printed on all Tote Bags.
• Your company logo featured on our sponsors and partners page online.
• Your company logo featured on our sponsors and partners board at the entrance.
• 2x Organic Social media posts in the lead up to the Expo. $10,000 + GST
TOTE BAG INCLUSION OPTION
Can’t exhibit? Join us inside our Tote Bag! Place your product in 2,000 tote bags, which will be distributed to the first 1,000 attendees each day, ensuring maximum exposure and engagement with your brand.
WHAT YOU GET:
• Product Inclusion: Opportunity to include your product in 2,000 tote bags, reaching a wide audience of attendees.
• High Visibility: Your brand will get into the hands of 2,000 people
• Digital Promotion: Your brand mentioned in our pre-event marketing materials, highlighting your contribution as a Tote Bag Sponsor.
• Social Media Shout-Out: One organic social media post promoting your brand and product inclusion in the tote bags.
INVESTMENT: $1,500 + GST PARTNERS EXHIBITING: $1,000 + GST
LIKE THE SOUND OF FITHER?
Does this event sound like you and your brand? Like to be part of the expo?
Get in touch with our team online at fither.au/exhibit or reach out to one of our team members directly.
