Fitbit Pulse Issue 2 English by FitbitEMEA

Edition 2

PULSE M A G A Z I N E

TIME TO UPGRADE THE UKâ&#x20AC;&#x2122;S BEST SELLING TRACKER JUST GOT EVEN BETTER

VERSA SUCCESS

A DIFFERENT KIND OF CYCLE

RECORD BREAKING SALES IN ITS FIRST WEEKS

EVERYTHING YOU NEED TO KNOW ABOUT FEMALE HEALTH

WELCOME TO THE SECOND EDITION OF PULSE, FITBIT’S NEW MAGAZINE JUST FOR YOU, OUR PARTNERS. This month’s big story is the launch of Fitbit Charge 3, featuring enhanced fitness experiences and smarter, more personalised interactions. This advanced health & fitness tracker presents an exciting retail opportunity, promising to be in high demand with new and existing Fitbit customers looking for elevated features. We also look more closely at other recent additions to the Fitbit family, the popular Female Health feature and our first activity tracker designed just for kids, Ace. We celebrate the incredible sales success in 2018 of our all-day health and fitness smartwatch, Fitbit Versa. You’ll see from our shopper research that gifting drives a huge volume of Fitbit sales and we expect the dynamic duo of Fitbit Charge 3 and Fitbit Versa to capture these sales for you this Christmas. As the peak-selling season approaches we believe we have the right products and the right marketing to support you and are excited to launch a one-stop shop for your channel marketing assets, Fitbit Pulse Portal. Enjoy this edition, and we look forward to enjoying our best Christmas sales to date with you.

Des Power, SVP, MD Fitbit International

CONTENTS VIEWPOINT

WHAT’S NEW

CHARGE 3

4-5

CHARGE 3, KEEP ON MOVING

6-7

FEMALE HEALTH

9-11

FEMALE EXERCISE

12-13

ACE

14-15

ACE FOR PARENTS

16-19

10,000 STEPS

20-21

FEATURE FOCUS

22-23

NEXT MOMENTS

24-25

SHOPPER RESEARCH

26-27

VERSA SUCCESS

28-29

COMPARISON CHART

30-31

CHARGE 3 & VERSA

34-35

A DAY IN THE LIFE OF MY FITBIT SMARTWATCH

38-39

PORTAL

40-41

POP SOLUTIONS

40-41

PULSE

Viewpoint

Fitbit’s strength in the wearables category hasn’t just been built on an unrivalled product portfolio, but also through a deep understanding of the process our shoppers go through when shopping the category. This insight helps us to understand barriers to purchase and to build compelling retail marketing activations that drive up-sell, cross-sell and sell-out.

WHAT’S NEW

A snapshot of our solutions is showcased in this edition of Fitbit Pulse, but as every retail environment is different, our sales and marketing team are on hand to work with you to develop channel solutions that reflect your store and shopper profile.

Whether it is signposting with strong branding, aiding discovery and research with industryleading etail pages, or optimising POP fixtures to prompt a purchase, our suite of assets help shoppers navigate the category and motivate immediate purchase. What’s more we can ensure you have the right mix of product in-store with planogram recommendations that make the most of the available space. Our merchandisers are on-hand to keep our POP up-to-date and can even provide demo day support during retail peaks. With Fitbit devices high on Christmas wish-lists make sure you also take advantage of our gifting campaign, the perfect way to capture more sales over the festive period. For all this, and much more, don’t forget to register on our new Fitbit Pulse Portal, your one-stop shop for retail marketing assets. There’s also a link to Fitbit Learn, our e-learning platform that supports and encourages shop floor staff with product information, videos and tips to help close-the-sale. We hope that you’ll continue to take advantage of all the solutions that we have to offer and thanks for all your support selling Fitbit!

- Nicola Maxwell, Director of Fitbit Retail Marketing, EMEA

Fitbit News App Keep fingers on the pulse with this brand new app, showing headlines from your local newspapers. In Germany, users can see NTV, Focus and Bild; in France, it’s Le Monde, L’Équipe and Les Echos, UK newshounds can keep up with The Guardian, The Independent, Metro and Huff Post, Italians can see Corriere Della Sera, and The Irish Times is available in Ireland. Check out the Fitbit News app for your local newspaper on your wrist whenever you want it.

Charge 3 Fans of the earlier versions of Fitbit Charge 2 will be delighted with the enhanced features and elevated specs on Fitbit Charge 3, available this month. Now water-resistant with swim tracking, this streamlined advanced activity tracker runs around the clock with up to 7 days battery life. A new daily dashboard, Fitbit Today helps keep you on track to reach your goals with nudges to move. It’s an innovative new upgrade of our most popular tracker, destined to take it’s predecessor’s crown within months.

Know yourself to improve yourself.

moving

KEEP ON Get a deeper understanding of your body, your health and your progress with new Fitbit Charge 3. This waterresistant advanced health and fitness tracker does more than count steps – it tracks 24/7 heart rate, all-day calorie burn, 15+ exercises, goal progress and more. Every day you’ll find valuable insights about your health that will empower you to take action, improve yourself and reach your goals.

With features requested by our global Fitbit community, Fitbit has moved several steps forward and re-imagined its best-selling activity tracker, Charge 2. It’s a no-brainer as an upgrade for existing devotees and offers a tempting solution within the Fitbit range for new users. You wanted a water-resistant advanced activity tracker? You got it. Water-resistant to 50m, with Charge 3 you can track swims along with 15 other exercises. Want to stay connected to your day, all day? Charge 3 delivers convenient smart experiences including weather, calendar and indemand countdown timer. Need to stay in touch with the rest of your life all day and while working out? Charge 3 offers call, text and app notifications on your wrist. Boasting a staggering 7-day battery-life*, this tracker goes on and on, tracking activity and sleep around the clock. New goal-based exercise modes allow you to choose from 15+ activities including run, bike, swim, yoga, circuits and more, or let auto-activity and exercise recognition and tracking kick in and do it for you. A new daily dashboard, Fitbit Today, provides reminders to stay active, stick to a sleep schedule and stay on track to achieve your goals An intuitive touchscreen display automatically adjusts to ambient light conditions, with a sleek flush case for improved comfort and a durable Gorilla Glass face. Available with a range of stunning bands designed for best-ever look, fit and feel, Charge 3 is with you every step of the way, whenever and wherever your fitness journey takes you. *battery life varies based on use and other factors

A DIFFERENT KIND OF

cycle

Now with Female Health tracking, you can track your cycle, predict your next ovulation, your next period and log symptoms. Connect the dots between what’s going on in your body and what’s going on in your life. With a better understanding of what’s happening in your body, when it’s going to happen and when it’s time to get some rest. It’s about time for you to see the big picture. Female Health is your health, that’s why Fitbit is making it easier with Female Health Tracking on our trackers, smartwatches and the Fitbit App.

In-app period tracking

Device integration

Track where you are in your cycle, view when your period is expected and see your upcoming estimated fertile window in the new Fitbit Today personalised health dashboard on Fitbit Versa, Ionic and Charge 3.

Community support

Join new Fitbit Community Groups focused on periods, birth control, trying to conceive, pregnancy, and perimenopause and menopause to ask questions, swap tips, or share advice. Female Health Tracking is available on-device with Fitbit Ionic, Fitbit Versa, Fitbit Charge 3 and in-app on other devices.

Never get caught by surprise again. Log your period, record symptoms, and opt into receiving push notifications two days before and on the day of your predicted period start date so that you can compare all your stats in one place.

OK LADIES LET’S GET information Most women are unaware of the duration or phases of their monthly cycle* and what is going on inside their own bodies. Responding to requests from female users, Fitbit’s new Female Health tracking helps you get in-sync with your body and make the most of every day.

THE FACTS Better body knowledge

See how your cycle and symptoms change from month to month and uncover the impact your menstrual cycle has on your overall health. By having all of your health and fitness information in one place and looking at your data over time, you can better understand connections between your activity, sleep, and cycle symptoms.

More productive doctor visits

Simple tracking of symptoms and menstrual cycle data in the Fitbit app allows you to be more informed for discussions with your doctor about the specific timing and details of your symptoms, giving your doctor a clearer picture for more personalised care. Female Health tracking charts your cycle trends over time which can help your doctor determine what is normal for you, symptoms-wise, versus what may warrant additional attention.

Personalised insights

Much-needed innovation

Female Health is not an area that has garnered as much extensive population-level study as other areas in healthcare. By potentially creating one of the most extensive databases of anonymised female health metrics in the world, Fitbit has the opportunity to help drive positive health outcomes and could give Fitbit, healthcare, and research professionals an unprecedented ability to study menstrual cycles and women’s health with real-world data in the future.

*Fitbit Primary Research Study, February 2018 - 80 per cent of women don't know how many phases are in a menstrual cycle and more than 70 per cent are unable to identify the average length of a cycle correctly.

Listen TO

YOUR BODY All women are different, so ‘normal’ and ‘average’ are flexible concepts when talking about menstrual cycles. That’s why it’s so important to log symptoms and begin to understand what’s coming next. By predicting the changes, you can own them, be the boss and your own best friend. With over 2.4m users so far and 1.8m already logging at least one period*, you’re in great company with Female Health tracking.

AVOID

EXERCISE

Diet has an affect on hormones, so focus on unrefined grains like brown rice. Pile on plenty of leafy greens like kale and broccoli to replenish iron and swap dairy for calcium-rich oranges and other citrus fruits. Bananas contain moodboosting Vitamin B6, along with potassium and magnesium, both excellent for reducing water retention and bloat. Omega 3 fatty acids in salmon help to relax muscles, or try walnuts, avocado, pumpkin and flaxseeds for the same benefit.

Beat the bloat by avoiding carbonated drinks, avoiding processed foods as they are high in sodium and steering clear of legumes – peas, beans, chickpeas, lentils, soybeans and even peanuts. During your period, avoid fried foods that contain trans fats, or saturated fats as they elevate estrogen and can increase period pain and inflammation, and try keeping consumption of meat and dairy low to regulate estrogen.

Stick to your programme throughout the month to stay as healthy and fit as you can. When you experience dips in energy, be kind to yourself and be prepared to work with, not against, your hormones. When you feel at your best make the most of the energy boost and go after your goals. Exercise has a positive effect on mood so even when you’re feeling a bit ‘off’, moderate exercise can help you manage your mood and feel better.

Fitbit is with you every step of the way, helping you connect with your body and be your best every day of the month.

You go, girl!

*Numbers correct as of June 2018. This article is not intended to substitute for informed medical advice. You should not use this information to diagnose or treat a health problem or condition. Always check with your doctor before changing your diet, altering your sleep habits, taking supplements, or starting a new fitness routine.

EAT

Kids today are less active and more likely to be obese than ever before, so Fitbit has introduced Ace for kids aged 8 and over to help them be in charge of their health and future fitness. Itâ&#x20AC;&#x2122;s a sad fact but the rise of technology, with all of its amazing benefits to humankind, has also encouraged children to sit for longer playing on their screens. Coupled with easy access to convenient high-calorie foods, snacks and sugary drinks, childhood obesity is on the rise globally. This presents a ticking time-bomb for health services as overweight youngsters grow into overweight adults, suffering associated illnesses such as type 2 diabetes and heart disease. While there is a welcome shift in Europe towards greater regulation in advertising, reducing childrenâ&#x20AC;&#x2122;s exposure to unhealthy foods, plus clearer food labelling, there is a real need to transform childhood exercise habits. Fitbit is committed to encouraging kids to be active in a positive way, so there is no calorie counting. Instead, it promotes healthy attitudes to activity and fun, boosting self-esteem and rewarding achievement. It counts steps and provides a useful nudge for kids to put down their screens and enjoy the power of their bodies, developing fitness habits that will see them into healthy adulthood. Through Parent View, Fitbit Ace lets parents see how their child is doing so they can encourage and motivate them further. With each step and every success, the whole family can be energised and inspired to achieve more.

MAKE

Activity FUN

POWER PURPLE ELECTRIC BLUE

Modern kids are spending more and more time sitting in front of screens - on their computers, phones and tablets. Fitbit has introduced Ace, the new tracker just for kids to help motivate them to move more and have fun being active. Styled just like the grown up Alta and available in two non-gender colours, Ace can handle whatever your kid gets into.

Itâ&#x20AC;&#x2122;ll survive accidental handwashing or showering and its buckle strap will help keep it secure, wherever it goes. Ace engages kids in healthy competition with themselves, family and friends. A reminder to move will inspire them to clock up steps throughout the day and they can go head to head with others and win virtual trophies, compete in step challenges and compare their stats on the go.

When it comes to bedtime, parents know that getting enough quality sleep can be as much of a challenge for kids as it is for adults. Ace tracks sleep duration so you know if they are getting enough of the rest they need, to be at their best every day. With up to 5 day battery life, Ace is designed to keep up with lively kids around the clock, whatever adventures life draws them into.

FAMILY

Friendly FUN

Fitbit’s new Family Account allows parents to keep a check on their child’s progress while the kids can see their stats, collect badges and when they smash their goals, Ace buzzes with fireworks to celebrate. Since its part of an adult account, parents can rest easy that their child’s data is secure.

1..2..3..

AS EASY AS With the new Fitbit Ace encouraging and rewarding kids to get out and move more, parents need to keep up.

CHILD’S

BALL

There are loads of fun activities that families can do together, making sure everyone increases their steps, gets healthier and has fun. Fitbit’s Family Account allows the whole family to compare stats and set challenges to record who is ‘the boss’ when it comes to exercise. Customers looking for a way to motivate their kids and get them off their screens more of the time can try these family activities combined with Fitbit Ace to make exercise a shared pleasure for everyone.

Find some space outdoors for fun ball games. They don’t have to be as structured as proper football, tennis or baseball, pare the game down to a simple challenge for two or more players. Remember it should be achievable, so don’t set the standard too high. Encouraging fitness with fun is what Fitbit Ace is all about.

PLAY

GAMES

WALK

INDOOR

We all know walking works wonders. Try a circuit of your local park or a hike in the hills, and the whole family will benefit from accumulating steps while enjoying the feelgood factor of being outdoors. It’s a great way to bring the family together as you can chat and spend quality time in each other’s company. When you get home, compare who’s done the most steps and accept defeat graciously - the kids will win because they have shorter strides!

If it’s raining or dark outside, invent some fun challenges to play inside your home. Star jumps, climbing stairs or even dancing together with the kitchen radio at full volume - as long as you’re all having a good time the minutes will fly by, and the steps will add up. Set realistic goals and watch the fireworks explode on your kid’s Ace when they smash them. It’s all about celebrating achievement and being confident to enjoy moving more.

CHALLENGES

The Magic Number

WHY WALKING 10,000 STEPS A DAY MATTERS.

THE MAGIC NUMBER 10,000 steps a day sounds like a lot. If you tried to accomplish it all at once it’d take about 100 minutes at moderate intensity and just under 80 if tackled vigorously. Included as part of a typical day’s activity it’s much easier to increase steps and achieve the goal – choosing the stairs over the lift, walking to the local shops, or enjoying a stroll with the kids instead of watching TV. Regular walking at moderate intensity helps to lower blood pressure and harmful cholesterol levels, reduces the risk of developing type 2 diabetes, aids weight loss and improves mood and a sense of well-being.

? w o n k u o y d i D

our day, step of y ry e v e u o ess. hy so it’s wit your succ , s g p in te is s n g calories bit counts rogress and reco 00 extra 5 -3 s 0 0 Every Fit p 0 r 2 you nd fitnes s to weight a recording teps daily equate r, e d n e . k g e , 10,000 s g on age ight a we Walking nd of we dependin u , k o e p e a w to h ac shift up burned e can help levels and

REASONS TO TRY IT Naturally taking 10,000 vigorous steps will burn more calories and increase fitness levels faster than 10,000 slow ones, but all steps are better than sitting on the couch and contribute to improved fitness. Daily steps are the foundation of day to day life, and it’s surprising how quickly they accumulate when you make small changes and walk more. Alongside daily steps Fitbit recognises that different forms of movement and exercise need to be recorded in different ways. That’s why there is a Fitbit for everybody, no matter what type of exercise each prefers.

TAKE THE

Plunge

Fitbit’s new Charge 3, Flex 2, Ionic and Versa are water-resistant to 50m and can be worn for regular swimming and showering, with the smartwatches boasting swim-specific fitness features like lap and stroke counting too.

FITBIT’S SWIM SQUAD – ALL WATER-RESISTANT TO 50m

NEW Charge 3 The angled band on Fitbit’s Charge 3 enhances its streamlined profile, reducing drag. With swim tracking and a backlit display for visibility in all light conditions plus an incredible battery life of up to 7 days. *

Versa

2018’s significant success story Versa combines excellent looks with an easy to read watch face for monitoring in-pool progress, tracking laps, duration and calories burned. It’s one of the lightest metal-cased smartwatches on the market too.

Ionic The sizeable hi-res watch face allows for easy progress checks in the pool; strokes, metres swam, and of course, the time. *Battery life and charge cycle will vary with use; actual results will vary.

ALL NEW

MOMENTS

to shine

Equip your sales floor with up-to-date Moments point of sale materials and watch the Fitbit products fly off your shelves.

There’s little doubt that the recently released Charge 3 and the popular Fitbit Versa will be at the top of many people’s wish lists this Christmas. Helping you to maximise sell-out and drive increased sales, Fitbit is preparing comprehensive point-of-sale to attract shoppers and drive conversion and maximum spend. Capitalising on the earlier Charge 2, the new Charge 3 is packed with more advanced features and a sleeker, up-to-the-minute look with broader styling options. Our Moments POS is designed to get those messages across in a heartbeat. Of all wearables bought as gifts, 1 in 6 is bought for Christmas, and almost half are purchased for a partner or spouse. The recipient is the most significant source of inspiration, accounting for nearly half of all devices bought as gifts. Moments can also help inspire customers to add Fitbit to their wish-list too, and an opportunity to discuss their needs and preferences will go a long way to making sure they specify exact product and colour when they do. Our mission in-store is to help you make Fitbit easy to find and easy to buy. When things get hectic, Grab & Go is key and our eye-catching temporary FDSUs step in to aid shopper self serve and keep up the pace. Selling Fitbit through your website? We have attention grabbing Black Friday and Cyber Monday digital Moments to help.

Don’t forget accessories as an ideal stocking filler or up-sell an alternative band along with a device to increase styling options.

To, from

T ALL I WAaN s

for Christm

Do they know what they want?

As you gear up for the busiest time of the year, Fitbit’s shopper research offers useful insights into what makes gift customers tick, helping them find the perfect present from the Fitbit range.

Why are they buying a fitness tracker or smartwatch?

Who are they buying for? Half of Fitbit devices bought as gifts are for a partner or spouse, with others bought for parents, children, siblings and friends. With so many choices of product and accessories we’ve got the perfect gift for everybody.

Shoppers with a good idea of brand and product may choose a Special Edition that shows they went the extra mile when selecting the very best for their loved one. In the UK many buyers chose a store because of a Special Edition or exclusive version. Even when buying a specific device, shoppers may still want to look like they have exercised some imagination and choice of their own with a second band for alternative styling. Equip your sales area with pertinent Moments point of sale materials and up to date POP units to grab shoppers' attention. The ability to try on is a key consideration in the purchase journey and will convert more sales this Christmas.

To, from

Shopper research as conducted by the Channel Marketing Team in EMEA.

Most of these shoppers are Three-quarters of device responding to a request or gift shoppers are buying for suggestion by the recipient the first time, presenting an themselves. This accounts for 2 out excellent opportunity to listen of 5 devices bought as gifts, rising to their requirements to more than half when the buyer and offer advice. is aged 55+. When people ask for a Half of them come into a store with a good sense of the brand tracker or smartwatch for Christmas, 1 in 5 will request the exact brand, they want, 31% have an idea of model and colour, with more than the brand and model and 21% brand only, giving your team the 2 in 5 asking for a particular brand. Fitbit’s reputation as a brand chance to present more specific leader is an important influence features that define each model. before purchase. Fitbit’s beautifully designed wearables with intelligent,

innovative features inspire loyalty, so it’s not surprising that 2 in 5 shoppers who have their own Fitbit will choose the same device as a gift, and the recommendation of other users influences 1 in 4.

THE

Leader of

THE PACK

Best Seller *Figures, June 2018.

Fitbit’s Versa smartwatch has hit the ground running, with record-breaking sales in its first six weeks.

In the first 4 weeks since the release of Versa, FItibit shipped over 1 million devices. Our best first-week sell-through for any device. Its caught the imaginations of customers worldwide, and the demand looks set to continue through peak and beyond.

Female health is a feature developed in response to customer demand. Appreciative users around the world now embrace it. Female Health is a key factor driving choice. Available since early May on all trackers via the Fitbit App, with the ability to view stats on Charge 3, Versa, and Ionic. Over 2.4m have used Female Health so far, and it’s demonstrating an impressive retention rate too. At least 1.8m users have logged at least one

Fitbit Versa fits seamlessly into busy lives, helping users make the most of every moment with 24/7 heart rate, activity, exercise and sleep tracking around the clock. They have embraced its onboard apps including music, sports modes and Fitbit pay, making it an essential part of their daily lives. As retail partners, we hope you are both proud of and inspired by this success. Your endorsement of Fitbit Versa’s features, plus giving it due prominence in-store has boosted this remarkable achievement, and it looks like our latest smartwatch is going to keep driving great sales through the up-coming peak season and beyond. *Battery life and charge cycle vary with use and other factors; actual results will vary. **Figures, June 2018.

A stand-out performance all-around.

Fitbit Versa’s sleek design, multiple styling options and up to 4-day battery life* have instant appeal for a broad range of users, but its what’s inside that sets it apart from the pack and has people talking.

period, 500,000 have added two or more retrospective periods, and almost 700,000 have logged more than one symptom during their monthly cycle.**

KIDS TRACKER

TRACKERS

FIND YOUR FIT. Can’t choose? You don’t have to. Pair multiple products to your account and swap between them without ever missing a step. Making activity fun

Steps, distance & calories burned SmartTrack auto exercise recognition Interchangeable accessories

Battery 4+ days Auto sleep tracking & silent alarms Call & text alerts Reminders to Move Compatible with: Clock faces Sleep stages (Light, Deep, REM) Female health tracking on device** Cardio Fitness Level Water resistant up to 50 metres PurePulse® heart rate Multi-Sport Tracking Built-in GPS Dynamic Personal Coaching Stores & Plays Music Apps for weather, sport and more NFC Enabled

Fit for every you

Motivation is your best accessory

Move to the beat of you

TRACKERS

Know yourself to improve yourself

Special edition advanced fitness tracker

SMARTWATCHES

Live your best life

The smartwatch designed for health and fitness

Connected GPS

Special Edition Only

Connected GPS

Know yourself to improve yourself. Uncover personalised insights that move you to improve yourself with Charge 3.

WATER RESISTANT TO 50M

BATTERY LIFE UP TO 7 DAYS

24/7 HEART RATE

AUTO EXERCISE TRACKING

DYNAMIC PERSONAL COACHING

CALL, TEXT & APP NOTIFICATIONS

Live your best life Live your best life with Fitbit Versaâ&#x20AC;&#x201D;an all-day smartwatch that lasts 4+ days and uses personalised insights, music and more to help you reach your goals.

FEMALE HEALTH TRACKING

APPS, CLOCK FACES & NOTIFICATIONS

DYNAMIC PERSONAL COACHING

STORE AND PLAY 300+ SONGS

CONTINUOUS HEART RATE

4+ DAY BATTERY LIFE

A Day In The Life of My Fitbit Smartwatch I’ve found my seat on the morning

8:00am

train. I check the latest news headlines in the Fitbit News App. I also take a moment to look at my morning run stats and share them with friends in the Fitbit app.

8:30am

I order a coffee from the Starbucks near the office and barely skip a beat paying with Fitbit’s new Starbucks app. I manage to resist the croissants this time!

1:00pm

Unless I’ve got a meeting I try to swim 2-3 times a week at the leisure club around the corner and my Fitbit smartwatch takes me from pool to shower, counting laps and measuring my progress. I’m definitely getting faster.

2:00pm

I’ve worked up quite an appetite today so I grab a sandwich and an apple, using Fitbit Pay means I don’t have to carry my wallet or phone. While I’m queueing I check text alerts.

5:00pm

10:00pm

Time to head home and on the way I check my steps. I never use the lift at work and as my office is on the 4th floor. I’m already close to my 10,000 step goal. Time to unwind after a busy day. I use the Relax function on my Fitbit Smartwatch to de-stress before bed. Looking forward to checking my sleep stats in the morning to ensure I’m on track with my sleep goals.

KNOW YOURSELF TO IMPROVE YOURSELF

Compatible with:

POWER IN YOUR HANDS

Fitbit Pulse CHANNEL PORTAL Your one-stop shop for all Fitbit marketing assets is just a click away.

Find product images, icons, logos, comparison charts, howto videos and more. Campaign assets, headers, planograms and bespoke assets are all at your fingertips with this easy to navigate and straightforward to use resource, designed Access it from your computer in the office, or on the go using a smartphone or tablet. Enter the Portal and be guided by the series of short videos. Experience a 3D tour of POP in-store, read product reviews, press releases and the latest third-party awards and accolades. Be inspired by our POP Lookbook, Product Asset Packs and optimised e-Tail pages. When youâ&#x20AC;&#x2122;ve identified the assets you need, you can easily download and share files with your team and agencies, or internally, while building your own folder in the Asset Vault to return to again and again. Pulse Channel Portal links to Fitbit Learn, our new e-learning hub for Fitbit Authorised Partners where all of your team can up their game and compete for certificates, marking their journey to expertise in Fitbit devices and features.

specifically for our partners.

Knowledge is POWER

Being able to confidently advise and guide customers is what sets your team apart, elevating the reputation of your store as THE place to talk to Fitbit experts. Fitbit Learn, found on the partner-exclusive portal, makes learning fun and efficient with a clear, easy to navigate interface featuring all the strong images and concise messages you’d expect from Fitbit. It’s easy to choose and launch courses, each delivered by video clip - perfect for busy people who like to see and listen to reinforce their learning. Each one is labelled with the time it’ll take to complete – mostly less than 5 minutes each, although some courses are 10 minutes or longer – and most include a short quiz

to embed knowledge and reward your attention and commitment. With every set of top marks gained, another course is passed, and each user has their own dashboard, showing accumulated points and progression through their learning stages from Newbie, through Pro, to Elite. The interface looks a lot like Fitbit’s app for fitness users, another way for staff to quickly get to grips with tracking their own progress and seeing onscreen rewards the Fitbit way. Courses are covering basic and more in-depth knowledge of

products, including all of the current devices and features like Female Health and Swim Tracking. You and your team can make sure you are prepared to solve potential problems too. If a customer is unsure about connecting Flyer to another Bluetooth device or lacks the confidence to set up their new Aria 2 Wi-Fi Smartscale, short courses in Fitbit Learn will equip you with the knowledge to demonstrate how easy it really is. With time in short supply during peak, it’s great to feel empowered with the answers.

Hands up if you’d like to learn more. Log in to www.fitbitlearn.com and begin your education right now.

THE RULES OF

attraction

No two stores are the same. You know your business and shopper profile better than anyone. We can help you select the best Fitbit Point of Purchase (POP) solution for your store to attract shoppers and transform your customers’ experience in the wearables category. Our mission is to make Fitbit easy to find and easy to shop with the optimum POP resources, that can drive up to 200% increased basket spend for you. Take a look at the range of POP currently available from Fitbit to create an altogether more memorable shopping experience. Some are powered, some feature the facility to try products on, some are freestanding, some wall mounted, and others are for countertops. What they all have in common is the integration of some clever upsell and cross-sell techniques to drive sales and increase basket value. •

•

• •

Immediately recognisable branding and attractive lifestyle images draw shoppers to take a closer look. Top line information and comparison charts guide them through the category with clear benefit hierarchy, allowing them to narrow their choice based on features and spec. Detailed information about the features they want inspires them to play with the devices, bringing features to life. Trying them on to see how they look and feel on the wrist deepens the desire to buy. Well-placed accessories and motivational messages increase their appetite to own a Fitbit and make their purchase.

Use our cleverly designed Point of Purchase to drive up to 200% increase in basket spend.

Know yourself to improve yourself.