Merchandising
The event
Food ingredients South America (FiSA) is the most complete platform for connecting, exposing products, and expanding knowledge of the ingredient sector for the food and beverage industries in South America.
Every year, thousands of marketing and R&D professionals visit the event to gain knowledge, live experiences, and learn about the innovations that will inspire the launch of new products in Brazil and around the world.
In 2024, we held the largest edition in the last 7 years and strengthened ourselves as the main stage for innovations in the sector, with a growth of 21% in the number of exhibitors and 26% in the exhibition area, compared to the 2023 edition.
Sampling action at the entrance (or exit) of the event
With a high impact on strategic locations of the fair, the action helps to generate greater visibility of you company and greater visitation at your booth, in addition to the relationship and interactivity with all the audience of the event..
3 days Specifications
• Distribution of material in the 3 days of the event
• It’s the contractor’s responsibility to send the material and a person responsible for the dissemination and distribution at the event
• Art under approval of the organizer
• Stories (Instagram) on the booth
• Interview with the Executive
• Newsletter Advertising (Banner) Investment for Exhibitor EUR 3.890,12
1 day Specifications
• Distribution of material on 1 day of the event (to be agreed with the coordinator)
• It’s the contractor’s responsibility to send the material and a person responsible for the dissemination and distribution at the event
• Art under approval of the organizer
• Stories (Instagram) on the booth
Investment for Exhibitor
EUR 1.050,27
Innovation Hub
We are absolutely thrilled to introduce the Innovation Hub, a new special arena at Fi South America in-person event. Featuring keynotes, Innovation Tours, PlantBased sessions, Tasting Experience and live demos. This exciting new area brings together different expertise that inspires the future of the food and beverage industry.
INNOVATION HUB
01. Tasting Experience Specifications
• Distribute your samples during 3 days at FiSA
• 15-minute talk and hands-on demonstration at the Innovation HUB arena
• Sponsor is responsible for providing all material needed, including samples, chef for demonstration and sample distribution
• Logo on display above the bench: 297 x 210mm
• Stories (Instagram) on the booth
Audience 24 = 284 visitors
02. Plant-based Experience Specifications
• 30-minute talk and hands-on demonstration on Plant-based solutions at the Innovation HUB arena
• Sponsor´s logo visibility at Innovation HUB
• Logo included in all communications about Plant- based Experience;
• Sponsor´s logo on Plant-based Experience landing page at FiSA official website.
• Stories (Instagram) on the booth
Audience 24 = 284 visitors
14 Quotas – Investment EUR 2.379,60
Common area:
8 Quotas - Investment Exhibitor: EUR 1.552,18 Non Exhibitor: EUR 1.610,75
2 fridges, 1 cooktop, kitchen countertop and 01 sink.
INNOVATION HUB
03. Innovation Tour Specifications
• Your booth included on the Innovation Tour Agenda, where you will receive up to 50 guests led by a market consultant, who will visit exhibitors participating at Fi Awards and other innovation tour sponsors, showing the main ingredient innovations and other highlighted market trends
• 10 minutes talk and sample distribution at your booth (sponsor´s production)
• Entrevista com o Executivo (video)
TARGET
Research & Development and Marketing areas from F&B Micro, small and medium industries, Students, future leaders
24 Quotas
Free merchandising for FiSA exhibitors competing at Fi Innovation Awards*
*Subject to availability
04. NPZ (New Product Zone) Specifications
• Glass and Wooden show case of 0,30x0,30x0,30cm
• Sponsor to share with event organizer: name of product, 01 paragraph product description, company´s website and telephone number for interested visitors to reach supplier´s team
• QR Code available at NPZ show case, linked to exhibitor´s landing page on FiSAXperience
• Company´s page featured on FiSA Xperience – Digital (during August)
• Your bo o th included on the Innovation Tour Agenda
• Social by Informa (50k) 30 Quotas
Free merchandising for FiSA exhibitors competing at Fi Innovation Awards*
*
INNOVATION HUB
05. Sustainability Experience Specifications
• Exclusive totem in the "Sustainability Experience" exhibition area during the three days of the event
• Lecture, sample distribution and 15min practical demonstration at the Innovation HUB ARENA
• It is the responsibility of the contractor to send the material and a person responsible for the dissemination and distribution of the samples
• Logo on the display above the counter: measurements: 297 x 210mm
05 Quotas - Investment
EUR 2.379,60
Common area:
2 fridges, 1 cooktop, kitchen countertop and 01 sink.
Summit Future of Nutrition
SUPPLIER SOLUTIONS
Promote your brand and position yourself as a thought leader to FiSA´s official congress audience through the Supplier Solutions Session. Present 15 minutes of technical and scientific content, in addition to being a strategic way to direct a highly qualified audience to your booth.
Specifications
• 15-minute contente session on FiSA Congress main agenda
• Book your time slot according to agenda availability after your signed contract
• Make your content section details available as priority, for agenda communication prior and during the event (Title, talk description and Speaker details
• Article
• Available for 12 months on FiSA Xperience
6 Quotas- Investment
Exhibitor: EUR 1.924,31
Non Exhibitor: EUR 2.524,06
Interactive Map
Your brand circulating to all visitors who access the map of the fair! The Interactive Map is essential to the audience during the event and your brand will be in direct contact with all visitors. Take advantage of this visibility action and further activate your visibility at the fair.
Credential Lanyard & Wi-fi
*ExclusiveThe action has a high visibility impact, as the company’s brand will be in direct contact with the event's audience. The lanyards are distributed with the credentials of visitors, VIP’s, congress attendees and speakers..
Totem cell phone charger & Wi-fi
In the digital age, being connected during the event to record all the news and solutions presented is essential. Take part in this action and make available a branded charger totem so visitors don't miss a single moment..
BEFORE
Sponsor disclosure in FiSA on-line campaigns
Wi-Fi: Portal Sponsorship; Promotional Video, and Landing Page
Banner ads on the event website or Food Connection
Cell phone charger totems positioned at the fair
1 E-mail - For all contacts base captured and opt-in
Specifications
• Art produced by the exhibitor
Clients must submit vector art in PDF format by 07/10/2025.
Bags & Wi-fi
*Exclusive
The bags will be distributed at the main entrance of the event, and the Wi-Fi is available to all visitors, with your brand in circulation throughout the fair. Enjoy!
Double-sided totem
With your brand on the signage totem station, you can see in strategic sites of the fair, as well as the main signs for the attractions of the event.
Specifications
• Total: 0,80 base x 1,80 height
Clients must submit vector art in PDF format by 07/10/2025.
• Double-sided totem ad: 0.80 base x 0.40 height
• Search prioritization (interactive map)
36 Quotes - Investment
Specifications
• Exhibitor production
• Pre-approved artwork by the coordinator
Street banner
Take the opportunity to further activate your brand and increase visitation at your booth! The street banner allows all visitors to easily see your company, product and booth number while moving around the event.
Each quota includes 2 banners.
Specifications
• Printing area: 2,00 x 0,75 cm
• Banner
• Newsletter Advertising (banner)
5 Quotes - Investment EUR 1.668,91 / each
Aerial banner over booth
The upper banner will be located above your booth and, due to its height, allows all visitors to easily see your brand, product and booth while moving around the event.
.*Applicable for booths over 30m²
Specifications
• Printing area: 3.00 x 2.00h
• Banner located above the booth
• Social by Informa Clients must submit vector art in PDF format by 07/10/2025
1954,91/ each
Small floor sticker
Generate greater visitation at your booth! With the floor sticker in the strategic location chosen by you, the number of impacted visitors grows, and you further promote the activation of your brand at the event.
Specifications
• Measurements: 1,40 x 1,40 m
• Social by Informa (50k)
Medium floor sticker
Upgrade your floor sticker with this distinctive action! The Big Floor Sticker has a high impact on the fair because it is a higher visibility, attracting more visitors to your booth.
Enjoy!
Specifications
• Measurements: 3,0 x 3,0 m
• Social by Informa (100k)
Clients must submit vector art in PDF format by 07/10/2025.
Arrow sticker
Take the visitor from the event entrance to your booth! Arrows are stickers that will be strategically positioned in the event hallways to bring visitors to you.
Clients must submit vector art in PDF format by 07/10/2025.
Escalator floor sticker
Access to the pavilions on the escalator.
Clients must submit vector art in PDF format by 07/10/2025.
Specifications
• Measurements: 4,0 x 2,8 m
• Social by Informa (100k)
1 quota – Investment
EUR 4.066,92/ quota
1 quota = 1 unit
Specifications
• Measurements: 1,0 x 0,50 m 8 quotas - Investment
EUR 949,24/ quota
1 quota = 3 units
Panel marquee entrance
*Check availability
Walkway – Pavilion/Parking
* Check availability
Clients must submit vector art in PDF format by 07/10/2025.
Clients must submit vector art in PDF format by 07/10/2025. Specifications
• Measurements: 4 x 1 m
• Live (from social media) at the booth
Specifications
• Measurements:: 4,85 x 4,85 m
• Stories (instagram)
2 quotas - Investment
EUR 5.176,60/ unit
1 quota = 1 unit
Barrier gate Ed. GarageEntrance
Mega Banner Ed. Garage
* Check availability
Clients must submit vector art in PDF format by 07/10/2025. Qty
BEFORE 1 Sponsor disclosure in FiSA on-line campaigns
1 Wi-Fi: Portal Sponsorship; Promotional Video, and Landing Page
DURING
1 Mega Banner Garage
1 Distribution of Bags at the entrance of the fair
AFTER 1 E-mail - For all contacts base captured and opt-in
Clients must submit vector art in PDF format by 07/10/2025. Specifications
* Check availability Specifications
• Measurements: 2,00 x 0,20h
• Interactive Map Banner
• Newsletter Banner
= 10
• Measurements: 59,7m x 1,50h 2
Access ramp Ed. Garage (Entrance/Exit)
* Check availability
Clients must submit vector art in PDF format by 07/10/2025.
Escalator sticker ACM
* Check availability
Clients must submit vector art in PDF format by 07/10/2025.
Specifications
• Measurements: 4,95 x 0,95 m 2 quotas - Investment
EUR 3.775,20/ quota 1 quota = 2 units
Specifications
• Measurements: 12,05 x 1,35 m
• Live (from social media) at the booth
1 quota - Investment
EUR 6.006,00
Wall Module – Pavilion 01
* Check availability
Clients must submit vector art in PDF format by 07/10/2025.
Exclusive Meeting Room
* Check Availability
Specifications
• 26 to 464 people
• 88 a 490 m²
• Interview with the Executive (Vídeo)
4.175,60
Specifications
• Measurements: 8 x 5 m
• Newsletter Banner
• Ads by Informa (100k)
Ready to leverage your visibility?
Step 1
Indicate your interest in the visibility actions mentioned and the business department will contact the contract / addendum for the respective signatures.
Step 2
You will be directed to contact the marketing department, which will support you with questions regarding specifications, deadlines and all issues related to the contracted action.
Step 3
The actions are carried out before, during and after the event, ensuring the visibility of your company and reinforcing your brand in the market.
“We have one of the most qualified teams in the market that is dedicated to supporting you in your sales and creating experiences focused on results associated with your brand.
If you have a differentiated product and want support to sell more and /or position yourself better in the industry, give us the opportunity to surprise you.
