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BOOKLET 4

SELLING PROPERTY THE SMART WAY


Features and benefits of auction Premium Price

Auctions create a competitive bidding environment and have the ability to establish an emotional connection between the property and the purchaser in a short period of time which in turn will escalate the house value, and therefore achieve a premium result.

No Price Capping

Buyers do not generally look for properties that they would like to buy, they eliminate those they cannot afford. Advertising with a price potentially eliminates buyers that may have otherwise stretched themselves under competitive environment to buy their dream home. Auction takes price out of the equation.

Creates Urgency

Having a set date creates the urgency for a prospective purchaser to be organised for auction day. If a buyer inspects the property 7 days prior to auction day then they have 7 days to be ready to perform and make a bid.

High Impact Advertising

This gives you the opportunity to attract the maximum amount of purchasers in a minimum amount of time. It also gives buyers more of a chance to see the advertisement, recognise it, and develop an immediate emotional connection between the property and themselves as a buyer. You never get a second chance to make a first impression.

Immediate Exchange

Auction gives you an immediate unconditional contract with no cooling off period. Once the hammer falls a buyer is bound to the contract and an immediate exchange takes place.

Structured Selling Plan

Having a set date creates a structured selling plan in which to achieve a sale either prior to auction, at auction or post auction. It gives the vendor and agent clarity on their roles in the selling process.


First 30 days is critical

Buyer activity

Four stage market strategy

Soft Launch 0

Marketing Launch 1

Sale Close 2

3

4

5

6

7

8

Buyer activity

Time (weeks)

Prepare 0

Soft Launch 1

2

Marketing Launch 3

Auction or Decision Day 4

Time (weeks)

5

6

7

8


Turning the home of your dreams into a reality is easier if you’re prepared. IMPORTANT NOTICE: The information contained within this book has been provided in good faith to assist you with some of the questions you may have property. It is by no means meant to be definitive solution to all possible queries as the actual answers may vary with individual situations. If you have any doubts about any matter you should speak to your legal representative about your specific query. Due to the variations in individual circumstances, we cannot accept any responsibility for any misunderstanding that may result from the information provided herewith. However, please do not hesitate to contact our office for any specific queries or assistance you may require and we will do everything possible to provide the information you seek or else recommend who you should speak to for an answer.

Address: 1/55 Kembla St, Wollongong Phone: 4226 6055 www.fnwollongong.com.au

Selling Property The Smart Way  
Selling Property The Smart Way  
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