My first document

Introduction to First Hospitality Prosper With Us

we are the first and obvious choice

We are purpose-driven and dedicated to driving results that amplify the visions of the most sophisticated investors and partners in the business.

Built on strong relationships that are at the core of everything that we do, we are committed to delivering superior results that maximize owners’ objectives. With nearly 40 years of honed experience, we deliver market-leading performance while prioritizing the fulfillment of our promises.

Partner with First Hospitality and Prosper With Us.

what we do

HOTEL OPERATORATIONS

Highly knowledgeable and creative corporate team with an ownerfirst mentality.

RESTAURANTS & BARS

Unparalleled resource for concepting and managing creative venues, from locally crafted cafes to rooftop excursions.

DEEP TURNAROUNDS

Our business model is efficient and agile allowing us endless flexibility.

ASSET MANAGEMENT

Rigorous, hands-on stewardship of hotel investments from entry to exit.

DEVELOPMENT SERVICES

Ground-up, major redevelopment, or renovations, with our experience to match success and market knowledge for appropriate scope on any project.

INVESTMENT PARTNERSHIPS

Over 35 years of partnering in successful hotel investments with a range of investors.

why us?

/ TOPLINE | Our revenue management and sales driven culture has deep market knowledge and a proprietary, systematic approach to consistently drive outsize market share.

/ MARGINS | Our highly disciplined management, ingrained ownership mentality, and focus on data lead to benchmark-beating operating margins.

/ RESTAURANT & BARS | We pair our decades of operational excellence with the creative flair of our food & beverage team to create profitable, property-enhancing venues beloved by guests and locals alike.

/ RELATIONSHIPS | We have a strategically structured corporate infrastructure and deep knowledge of our markets. This extends to strong relationships with local leadership, vendors, and franchise companies.

/ TURNKEY PROJECT MANAGEMENT | We have a vertically integrated project management and purchasing function that adds value and expertise in planning and implementing hotel renovations and repositioning.

portfolio footprint

KEYS BRANDS ASSOCIATES PIPELINE

expertise

First Hospitality has created a proprietary hotel operating platform and delivered industry-leading investor returns across markets, chain scales and cycles. We continue to grow our legacy of success and believe in cultivating innovation to drive top-tier performance.

/ FULL SERVICE, LIFESTYLE & BOUTIQUE PROPERTIES

/ INDEPENDENT PROPERTIES

/ BRANDED AND SOFT BRANDED

/ ADAPTIVE REUSE

/ NEW DEVELOPMENT

/ RECEIVERSHIP & UNDERPERFORMING PROPERTIES

/ UNIQUE & COMPLEX SELECT-SERVICE

awards & accolades

Hospitality Management & Performance

hotel operations

/ We derive significant benefit from our strong hotel operations team, bolstered by our extensive history of owning and operating hotels. This collective expertise empowers our field leadership to see through an owner’s lens, gaining invaluable insights and perspectives.

/ Diverse portfolio allows benchmarking and best practice sharing across many hotel types

/ Deep relationships provide ownership leverage and drive results

/ Field leaders live and work in the markets they support

/ Expertise in developing and implementing guest service standards to ensure exceptional customer satisfaction and loyalty

/ Experience in hotel concepting and branding

/ Superior tenure of field leadership supports consistency in execution and increased loyalty

/ We embody an ownership mindset, setting the highest standards that exceed expectations and ignite our passion for hospitality.

food & beverage

/ Our property leaders are fully engrained throughout the entire property, encompassing hotel operations, banquets, and restaurant & bar operations.

/ Restaurant and bar locations are created to feel as standalone experiences but operate within the efficient cost structure of the hotel

/ Emphasis on banquet & catering to drive overall profitability and enhance group room night demand as an extension of the hotel and restaurant experience

/ Strong understanding of food and beverage industry trends and best practices in every market we serve

/ Ability to recruit, train, and lead a high-performing team, fostering a positive work environment and promoting staff development

/ Experience in restaurant concepting and branding

/ Expertise in menu development and pricing strategy

/ We understand the power of food and beverage and the value it brings to our guests along with what it takes to curate a lasting and memorable dining and event experience.

talent management

/ We prioritize our people approach, offering innovative recruitment, comprehensive training, and performance development for optimal business results.

/ Innovative recruitment, interviewing, and hiring strategy to find, attract, and welcome the most talented people

/ Expansive benefit offerings to make the most of full-living

/ Coaching and training to promote continuous development

/ Performance management, driven by data

/ We attract and support talented individuals, enabling exceptional hospitality and business outcomes

sales

/ We are engrained in the industry and experienced corporate sales leaders who focus on fostering a sales-centric culture that exceed sales targets and goals.

/ Access to our proprietary sales data to identify emerging group and business travel trends with access to our portfolio virtual selling tool

/ Nationwide field based sales professionals with market understanding including sales task force

/ Each of our portfolio hotels are represented at industry travel shows such as Cvent Connect, GBTA, IMEX, and HelmsBriscoe

/ Account ownership and representation for key accounts including but not limited to: Ale, CLC, Fedrooms, Tour Connections, HelmsBriscoe, Conference Direct, Maritz, Altour, TAG, and Travel Connections

/ G.L.OW. (Group Leads Our Way) internal lead referral program

/ We are revenue generators and accountable sales partners who are centered around building top tier relationships and business-minded sales leaders to uncover and grow profitable business for our hotels.

marketing

/ We develop superior marketing initiatvies by developing distinctive and captivating storytelling approaches. Through our outside-of-the-box thinking, we consistently drive superior results, awareness, and revenue.

/ Dedicated marketing lead, including a restaurant-dedicated marketing point, along with access to our design resources

/ Deep knowledge in a range of ecommerce channels that are managed daily to ensure each are maximized to their potential

/ Short and long term marketing planning sessions that set the roadmap for all marketing and communications efforts

/ Access to branding expertise along with visual and written storytelling and content development

/ Benefits from portfolio pricing on marketing tools and platforms

/ We have the expertise to craft a captivating narrative, through compelling written and visual content, allowing us to tell our unique story across a range of diverse platforms, leaving a lasting impact on our guests.

revenue management

/ We set the pace and hold industry leading results including 128% portfolio RPI; 80% of hotels are in the top two revPAR ranks within their competitive set.

/ First Analytics - proprietary technology that combines multiple data sources, decreasing the amount of manual work for by revenue managers

/ Strong brand relationships to ensure we are in brand pilot programs,

/ Low ratio of hotels per RM, providing robust on-demand support to all properties including 24/7 emergency Revenue Management response

/ Daily Business Reviews - scheduled daily with property team or on demand based upon property needs to assure we maximize group and special event opportunities

/ Annual data driven budget process

/ We have the systems, talent, and processes to ensure we maximize revenue and profitability.

channel optimization comparison

+14% -5%

TO INDUSTRY AVERAGE

TO INDUSTRY AVERAGE

TO INDUSTRY AVERAGE

ENHANCING NOI THROUGH CONSISTENT OUTPERFORMANCE IN PROFITABLE REVENUE CHANNELS

BRAND.COM MIX DIRECT MIX OTA MIX +9%

revpar performance

First Hospitality managed hotels consistently outperformed their competitors in revenue growth from 2018-2022, with an average spread of 3.6% higher RevPAR growth per year.

First Hospitality Managed Hotels

accelerated opening performance

We are hyper focused on an aggressive revpar ramp to achieve profitable operations and reduce owner risk at the most important period of investment launch.

2 months after opening

AVERAGE PORTFOLIO ACHIEVEMENT OF 100% REVPAR INDEX

VS BRAND AVERAGES 5-12 MONTHS FOR 100% RGI ACHIEVEMENT

Property Portfolio & Leadership

featured hotels - lifestyle

INDEPENDENT

KEYS: 250

MARRIOTT AUTOGRAPH COLLECTION

KEYS: 149

INDEPENDENT

KEYS: 99

MARRIOTT

AUTOGRAPH COLLECTION

KEYS: 153

JDV BY HYATT

KEYS: 279

DES MOINES, IA

HILTON CURIO COLLECTION

KEYS: 290

executive leadership

David Duncan

PRESIDENT & CEO

Jason Segebrecht

CHIEF TECHNOLOGY OFFICER

Stephen L. Schwartz CHAIRMAN

Sam Schwartz PRESIDENT, FIRST INVESTORS

Stacey Brown, Esq.

CHIEF HUMAN RESOURCE OFFICER

David Feltman GENERAL COUNSEL

Roger Baker

CHIEF INVESTMENT & FINANCIAL OFFICER

Dan Smith EVP OF OWNER SUCCESS

senior leadership

Chris Lorino

SVP OF OPERATIONS

SVP OF COMMERCIAL STRATEGY

Jenna Fishel

Mirela Longoni VP OF REVENUE STRATEGY

Mike Kuzmar VP OF REVENUE ANALYTICS

Travis Bowman VP OF LEARNING & PERFORMANCE MANAGEMENT

John Brosnan VP OF SALES

Deborah Cooley VP OF ACCOUNTING

Christina Foster VP OF MARKETING

Jason Hutcheson VP OF INVESTMENTS

Walter Peseski VP OF BUSINESS DEVELOPMENT

Tanda Papadopoulos VP, CORPORATE CONTROLLER AND TREASURER

regional leadership

Nick Johnson VP OF OPPERATIONS

Richard Letko

REGIONAL DIRECTOR OF OPERATIONS

Anthony Letiz VP OF OPERATIONS

Jordan Nye

REGIONAL DIRECTOR OF SALES

Jared Heglin

REGIONAL VP OF OPERATIONS

Troy Jones

REGIONAL DIRECTOR OF SALES

Geri Lombard

REGIONAL VP OF OPERATIONS

Tiffany Sawyer CORPORATE DIRECTOR OF FOOD & BEVERAGE

Danny Py VP OF FOOD & BEVERAGE

prosper with us

Our company mission, vision and values set the tone of our culture and is brought to life in everything that we do. This foundation propels us forward and guides our everyday actions, setting the pace in hospitality excellence.

MISSION

To care for you on our journey together.

VISION

To be the first choice for hospitality management, investments, and career opportunities in every market we serve.

VALUES

Integrity

Caring Service

Ownership

Leadership

Inclusivity & Social Good

Teamwork

Full Living

Thank You