How To Sell Your House As An Owner Without An Agent
A Step-by-Step Guide
Hello & Welcome.
At First Choice Spain Real Estate, were proud to be the friendliest agents on the Costa del Sol. For over 22 years, we are specialists in property marketing and sales across Marbella and the surrounding areas of the Costa del Sol, offering a personalised, client-first approach.
With best in class marketing strategies, a large contact list of investors and buyers and an efficient lead generation system, we make buying or selling a home a fun, seamless experience.
We wanted to create a comprehensive guide to selling a property as an owner without an agent to help owners like you navigate the complexities of selling on their own.
Our goal is to empower you, the property owner, who are considering selling property with expert tips while showcasing the value of working with professionals like us for a smoother, more successful sale.
Let us help you sell your property with or without us!
Everything we touch turns to Sold
Step by Step Guide
This guide has been created by First Choice Spain Real Estate to walk you through each step of selling your property along the Costa del Sol, without the need for an agent. From understanding the local market to negotiating with buyers, this comprehensive resource will help you navigate the entire process with confidence.
Selling your home without an agent can save you significant commission fees, giving you more control over the process. Youll have the freedom to set your price, manage negotiations directly, and tailor your marketing strategy. However, it requires time, expertise, and effort to ensure legal compliance and a successful sale, which agents typically handle.
Selling your home without an agent is an empowering process, but one that requires a clear understanding of the complexities involved. In Spain, where commissions can range between 5% and 7%, some homeowners choose to take matters into their own hands, hoping to save money and maintain full control of the sale.
What Youll Gain From This Guide
What You ll Gain From This Guide
This guide will provide you with:
• Pricing strategies to ensure your home is priced correctly.
• Detailed steps on preparing your home for sale, including cleaning, staging, and curb appeal.
• Photography and marketing tips to present your home in the best light.
• A comprehensive overview of the professional digital and traditional marketing techniques to attract buyers.
• Negotiation strategies to help you secure the best possible price without an agent.
• Legal considerations to ensure a smooth and lawful transaction.
Why Sell Without An Agent?
There are several reasons why homeowners opt to sell their property privately, including:
• Save on Commission Fees:
Avoid paying an agent s commission, which can save you thousands of euros.
• Full Control:
You control the entire sales process, from setting the asking price to handling negotiations and marketing the property.
• Personal Touch:
Some owners prefer to have a more personal interaction with potential buyers, showcasing their home directly.
The Challenges of Going It Alone
While there are clear benefits to selling without an agent, it s important to recognise the challenges that come with the process:
• Time and Effort:
Selling a home is a time-consuming process, involving multiple steps from preparing the home to managing marketing, enquiries, and viewings.
• Expertise: Agents bring local market knowledge and negotiating skills that you will need to develop on your own.
• Emotional Stress:
Selling a home can be an emotional process, especially when dealing with negotiations directly.
Despite these challenges, selling your property without an agent like First Choice Spain is entirely possible with the right approach.
By leveraging detailed strategies and adopting a proactive mindset, you can successfully navigate the process.
From preparing your home to showcasing its value through effective marketing, there are clear tactics that can help you overcome the complexities of selling on your own.
Understanding key negotiating techniques, managing emotions, and utilising professional tools will allow you to stay organised and confident throughout the journey, all while saving on agent fees.
Here, First Choice Spain Real Estate guide you step by step, in what we believe to be the most comprehensive guide of its kind.
Preparing Your Property For Sale
Understanding The Market
Know It, Sell It
Before you list your property, it s crucial to understand the local market. Research recent sales in your area, and compare similar properties in terms of size, location, and condition.
Websites like Idealista and Fotocasa can give you an idea of asking prices, but remember that they only show the asking price not the final sale price.
This can result in overestimating your home s value, leading to an inflated asking price that deters buyers.
Relying solely on these platforms can cause your property to stay on the market longer, forcing you to lower the price later.
Consider using local market insights and a professional appraiser s advice like First Choice Spain for a more accurate evaluation.
Determining The Right Price
Avoid Overestimation
To set a current market demand, correct and competitive price, follow these steps:
• Comparative Market Analysis (CMA): Research recent sales of similar properties in your area. Platforms like Idealista or Fotocasa offer useful tools for this analysis. Look at location, property condition, and amenities.
• Local Trends:
Monitor local real estate trends in Costa del Sol. Understand peak seasons for selling, average time on the market, and price fluctuations. Visit https://www.ine.es/en/ to establish the official trends.
• Professional Appraisal:
Consider hiring an appraiser such as First Choic Spain for an accurate evaluation. Incorr lead to a prolonged sale or lost revenue.
Curb Appeal: First Impressions
Captivate Buyers
Improving curb appeal can significantly impact a potential buyer s interest. Curb appeal is the initial impression buyers get when they arrive, walk or drive by and it plays a huge role in setting expectations.
A well-maintained exterior, lush landscaping, and inviting entryways create a welcoming atmosphere. Enhancing curb appeal sparks curiosity, sets expectations, and helps your property stand out, leaving potential buyers with a lasting positive impression even before stepping inside.
First Choice Spain Pro Tip:
Invest in hiring a professional gardener or landscaper to maintain the property s curb appeal regularly during the selling period if you don t have time. This small investment can make a huge difference in attracting buyers.
Property Presentation
Showcase Style, Sell Faster
Strategically enhancing the exterior of your home will significantly boost its curb appeal and help it stand out in a competitive market. Investing in key areas not only adds value but can also speed up the selling process.
Here s a breakdown of where we recommend you invest your time and money:
• Landscaping: Keep lawns manicured, flower beds wellmaintained, and hedges neatly trimmed. Consider planting seasonal flowers for a pop of colour.
• Guttering and Roof Maintenance: Clean and repair gutters to ensure they are free of debris and look wellmaintained. Replace broken roof tiles and fix any visible damage to prevent a worn-out appearance.
• Driveways and Walkways: Power-wash driveways and paths to remove dirt and grime. Repair any cracks or uneven surfaces for safety and aesthetics.
• Walls & Fencing: If you have walls or fencing, make sure it is in good condition. Repaint or stain as necessary, and replace any broken panels. A sturdy, clean perimeter adds a sense of security and privacy.
• Trees and Plantation: Trim overgrown trees and prune shrubs to keep them healthy and visually appealing. Remove any dead branches or invasive plants that detract from the landscape.
• Cleanliness: Ensure the exterior remains clean throughout the sales period. Sweep pathways, clear away any fallen leaves, and maintain a tidy appearance even during off-season months.
• Consistent Maintenance: Commit t particularly if your home stays on the mark A neglected exterior can turn off po provides ammunition to negotiate in their ensure lawns, gardens, and exterior peak condition.
Focus on Kitchens & Bathrooms
Kitchens and bathrooms are two of the most scrutinised areas when buyers view a home. Cleanliness, modernity, and maintenance are crucial, and even the smallest details can make a big difference. Here s how to make these spaces shine:
• Modern Fixtures: Replace outdated faucets, lighting fixtures, and cabinet handles with sleek, modern alternatives. Choose neutral, stainless steel, or brushed finishes to appeal to a broad audience.
• Fresh Paint: A fresh coat of paint in neutral tones creates a clean and inviting atmosphere. Stick to light, warm colours that make the space feel larger and more open. Pay special attention to corners, trims, and high-touch areas, which can show signs of wear over time.
• Appliance Upgrades: Consider replacing old appliances with modern, energy-efficient models if they are significantly outdated.
• Small Touches: Adding new towels, a chic shower curtain, and quality soap dispensers can elevate the look of a bathroom without a full renovation.
Attention To Detail
Little Touches, Big Impressions
Create a spotless kitchen and bathroom that impresses
• Soap Stains and Residue: Hard water and soap can leave unsightly stains around sinks, taps, and counter tops. Use a high-quality limescale remover to eliminate any build-up around faucets, shower heads, and sinks. Regularly wipe down these areas to keep them looking pristine.
• Grouting: Dirty or discoloured grout can make a space look neglected. Re-grout if necessary, or use a specialised grout cleaner to refresh the lines between tiles. Ensure that the grout in showers, kitchen backsplashes, and floor tiles is mould-free and uniformly clean.
• Tap Hygiene: Taps should be spotless and free from any signs of rust or water spots. Polish faucets regularly with a soft cloth to maintain a gleaming finish. If any taps are old or leaking, replace them with modern, waterefficient models to boost the room s appeal.
Cleaning & Maintenance
Polish Up For Profits
• Shower Screens and Mirrors: Keep glass shower doors and mirrors streak-free. Use a glass cleaner to remove fingerprints, water stains, and soap scum. Consider applying an anti-fog coating to bathroom mirrors to maintain clarity after showers.
• Tiles: Clean and polish tiles to bring out their shine.
Repair any chips or cracks, and ensure floors are free of dirt and grime. Use floor polish for hardwood or laminate floors, and apply a tile sealant if necessary to protect high-traffic areas.
First Choice Spain Pro Tip:
Pay special attention to frequently overlooked areas, like under sinks, inside cabinets, and behind toilets. These spots are often inspected by potential buyers and should be just as clean as visible areas.
Fixing Small Flaws
Taking care of the minor details can make a huge difference to potential buyers. Don t overlook small repairs that could turn them away:
• Flooring: Repair or replace broken floor tiles, fill in any grout cracks, and ensure hardwood floors are polished and scratch-free.
• Doors and Windows: Fix squeaky doors, and ensure all windows open smoothly. Replace cracked glass or old, draughty windows that detract from the home s appearance.
• Leaky Faucets and Fixtures: Repair leaks, replace old shower heads, and ensure all plumbing works properly. Water damage or drips can signal neglect to buyers.
• Lighting: Ensure all light bulbs are working. Replace dim bulbs with bright, warm-toned ones to enhance lighting in key areas.
First Choice Spain Pro Tip: Hire a handyman to handle a list of small repairs in one go - it s a cost-effective way to ensure your home is in top shape.
Home Staging
Staging: Making It Irresistible
Set The Scene, Seal The Deal
Staging your home is one of the most effective strategies to appeal to potential buyers.
In a competitive market like Costa del Sol, where lifestyle is a key selling point, staging is about more than just decorating - it s about creating an emotional connection and helping buyers imagine themselves living in the space.
This may require investment in new furniture, professional decor, and preparation for high-quality photos and video tours.
Before staging, it s essential to clear out anything that might distract potential buyers. A clean, neutral space helps them envision their own lives unfolding in your home.
First Choice Spain Pro Tip:
Renting a storage unit for temporary storage during the sales period can help keep your home looking organised and clutter-free without disposing of your belongings.
Declutter & Depersonalise
Create a Blank Canvas
• Remove Personal Items: Take down family photos, memorabilia, and personal collections. These can make it difficult for buyers to imagine the space as their own.
• Declutter: Store excess furniture, decor, and personal items. Keep surfaces like counter-tops, tables, and shelves clear to emphasise the room s size and functionality. A tidy space looks more spacious and appealing.
• Neutralise Decor: Stick to neutral colours and timeless decor that can appeal to a wide audience. Consider repainting any brightly coloured or heavily personalised walls in soft, neutral tones to create a calming, inviting atmosphere.
Furniture Arrangement
Highlight the Home s Best Features
The way you arrange furniture can influence how buyers perceive the space. Focus on creating inviting, open layouts that make the most of your home s strengths:
• Optimise Space: Arrange furniture to make rooms feel spacious. Avoid blocking windows, doorways, or walkways.
• Define Areas: Use area rugs to define specific areas within an open-plan space, such as creating a cosy sitting nook in a living room or a dining area in an openconcept layout.
• Minimise Oversized Furniture: Replace bulky furniture with sleek, appropriately sized pieces to avoid making rooms look smaller. Consider renting stylish, modern furniture if your current pieces don t fit the space.
• Emphasise Functionality: Stage each room with a clear purpose. For example, if you have an extra room, showcase it as a home office, guest bedroom, or playroom to maximise its potential.
Invest In Decor
Present a Lifestyle
In Costa del Sol, the lifestyle is a huge selling point, and staging should reflect the coastal, luxury lifestyle that many buyers are seeking. Consider investing in key pieces that make your home more attractive and modern:
• Rental Furniture: Renting contemporary furniture for staging can transform a space without the cost of purchasing new pieces. Choose light, airy furniture that suits the coastal aesthetic think modern, minimalistic, or Mediterranean styles that fit the region s charm.
• Accent Pieces: Invest in a few high-quality accent pieces, like a stylish coffee table, chic armchair, or designer lighting fixtures, to create a focal point in each room.
• Soft Furnishings: Freshen up rooms with new cushions, throws, rugs, and curtains that match the desired aesthetic. Light, natural fabrics in whites, creams, and soft blues can enhance the airy, coastal feel.
Invest In Spaces
Make It Glam
• Outdoor Spaces: Don t forget to stage patios, balconies, or gardens. Outdoor living is a big draw in Costa del Sol, so make sure these spaces look inviting with comfortable seating, outdoor rugs, and decorative elements like lanterns or potted plants.
First Choice Spain Pro Tip: If youre selling a high-end property, consider working with a professional stager who can curate the perfect look tailored to your home s strengths and target market.
Lighting: Illuminate & Elevate
Create The Perfect Ambiance
Lighting can dramatically change the ambiance of a property. Ensure that each room is well-lit and inviting:
• Natural Light: Make the most of natural light by opening curtains, blinds, and shutters. Clean windows inside and out to let in maximum sunlight. Consider adding sheer curtains that diffuse light while maintaining privacy.
• Lighting Fixtures: Replace outdated fixtures with modern, stylish options that match the home s decor. Add floor or table lamps to darker corners to create a warm, welcoming glow.
• Bulbs: Choose warm-toned LED bulbs that create a cosy and inviting atmosphere. Ensure all lights are functioning and replace dim or burnt-out bulbs.
First Choice Spain Pro Tip: Use dimmer switches to allow potential buyers to adjust the lighting and see how the space feels in different settings.
Small Touches
Make A Big Impact
Attention to detail can set your property apart and create an emotional connection with potential buyers. Consider these final touches:
• Fresh Flowers: Place fresh flowers in the living room, kitchen, or entrance to add a touch of colour and life. Choose neutral arrangements that fit with the overall style of the home.
• Kitchen Decor: A bowl of fresh fruit, a stylish coffee machine, or an elegant cookbook displayed in the kitchen can enhance the atmosphere without overwhelming the space.
• Scent: Make sure the home smells fresh. Avoid overpowering artificial scents and instead opt for subtle diffusers with natural fragrances like lavender or citrus. Baking a fresh loaf of bread or brewing fresh coffee before a showing can create a welcoming aroma.
Crafting Your Marketing Strategy
Market Like A Professional
Global Reach, Local Visibility
Marketing is most certainly the most difficult, essential, time consuming and often costliest part of the process. To attain a sale, you have to tell people about it.
Effectively marketing your property involves choosing the right channels to reach your target audience. Whether youre utilising online portals, leveraging social media, or investing in paid advertising, a multi-channel approach maximises visibility.
An additional, and often highly effective, strategy is creating a dedicated website for your property, allowing you full control over how it s presented.
Here s a comprehensive breakdown of the best marketing channels followed by guidance on how to create and implement a standout, best in class property marketing strategy.
Master The Art Of Property Sales
Leverage Expert Strategies
In the following section, we will provide in depth, step by step marketing strategies & techniques that are essential to achieve a successful sale in the modern world.
• Photography & Video: Stunning photos and videos are crucial for capturing buyer interest.
• Signage & Open Houses: Well-placed signs attract local buyers and drive foot traffic through open house events.
• Online Property Portals: Listing online boosts visibility to local and global buyers.
• Social Media: Social media creates buzz and targets the right audience.
• Digital Marketing: Digital ads and websites reach buyers precisely when needed.
• Traditional Media: Print collateral still attract serious, local and regional buyers.
Photography & Videography
Bring It To Life
High-quality imagery is essential for your campaign, as you will need to portray your property in a way that is attractive and appealing, whilst emphasising the asking price value.
Capturing a property s essence through visuals is a meticulous process that requires a blend of technical skill, creative vision, and a significant investment of time and effort - even for professionals.
The quality of your property s visuals can make the difference between attracting serious buyers and getting lost in the sea of listings.
If you go solo, shoot on a sunny day, use a tripod, and take photos from multiple angles. Ensure you have staged your property, avoid clutter in photos and shoot in well-lit areas.
Include wide-angle shots of each room, exterior images, and highlight unique features.
DIY Considerations
Why Professionals Are Probably Worth It
If you decide to go the DIY route, it s crucial to understand what s involved and why professionals often have a significant advantage:
Purchasing the right gear - such as high-quality cameras, tripods, lenses, lighting, and editing software - can be a substantial upfront investment.
There is a steep learning curve for mastering real estate photography, understanding composition, lighting adjustments, and post-editing skills. Expect to spend hours learning and practising before achieving professional results.
Lack of experience often leads to common mistakes, like poor lighting, incorrect angles, low resolution, or cluttered compositions, which can negatively impact your property s first impression.
Save on Fees, Invest in Effort
Be Prepared To Put In The Work
A DIY photo-shoot can take much longer than a professional session. Preparing, shooting, editing, and selecting images could take several days or more, especially without the right tools or expertise.
While you may save money by doing it yourself, the time required to achieve professional-quality visuals often offsets the financial savings - especially if the results aren t as impactful as professional work.
Adding Effective Signage
Visibility & Accessibility
Signage is an essential part of marketing your home, especially in areas with foot and car traffic. Properly designed and strategically placed signs can draw in potential buyers who might not have found your property online.
Here s how to use signage effectively to maximise visibility and appeal:
Invest in a professionally designed For Sale sign, clearly labelled with both For Sale and the Spanish translation Se Vende . This bilingual approach makes the property accessible to both local Spanish-speaking buyers and international clients, ensuring that youre not excluding any potential interested parties.
Professional
Standards
Reflects What You Are Selling
Design and Quality: Choose a professional, eye-catching design that stands out without looking overly flashy. Use high-quality materials to ensure that the sign remains durable and readable throughout the sales period. Avoid home-made or cheap-looking signs, which can give the impression that the sale is not serious or professional.
Visibility: Place the sign in a prominent location - typically at the front or near the main entrance - so it s clearly visible from the street. The sign should be easy to read from a distance and feature your contact information prominently. Contact Information: Include clear, concise contact details such as a phone number, or a QR code that directs to the property website or your contact details. This allows interested buyers to easily contact you and follow up for more information.
Sign Maintenance & Placement
Clear & Easy To Read
Consistency in presentation is key. A clean, well-placed sign reinforces the message that your property is well cared for and worth visiting:
Weatherproof Materials: Use weather-resistant materials for the sign, especially in coastal regions like Costa del Sol, where humidity, wind, and sun exposure can quickly wear down signage.
Lighting: If your property is on a busy road or gets nighttime traffic, consider adding subtle solar-powered lighting to illuminate the sign during evening hours. This ensures it remains visible 24/7.
By investing in quality, bilingual signage and ensuring it s consistently visible and well-maintained, you boost your chances of attracting local and international buyers. A professional-looking sign not only grabs attention but also adds credibility, reinforcing that the property is a worthwhile investment.
Property Portals
Credibility & Competition
Paid posting on high-traffic online property portals is a good idea for reaching buyers actively looking in the area:
Idealista and Fotocasa are just two of the most popular sites for listing properties in Spain and Internationally. These type of platforms allow you to showcase high-quality photos, provide detailed descriptions, and access a large audience of potential buyers.
Use Catchy Headlines: Write engaging, concise titles that highlight the property s key features. Avoid generic descriptions - make your property stand out - You are competing with many other sellers!
Professional Imagery: High-quality visuals can make your listing more attractive. Listings with professional photos get more views and are more likely to attract serious buyers.
First Choice Spain Pro Tip: Listings on these platforms typically show the asking price, not the final sold price. Overpricing can result in fewer enquiries, so make sure your valuation is accurate and competitive.
Digital & Social Advertising
Digital Advertising
How To Market Property as an Owner
Digital advertising has become a key tool in real estate marketing, especially in highly competitive markets like Costa del Sol.
With the ability to target specific demographics, ads on platforms like Instagram, TikTok, LinkedIn, Facebook and Microsoft Ads can increase visibility and drive interest.
However, it s essential to understand that these campaigns can be expensive, particularly if you are competing with professional agents and agencies. You will need a level of expertise, time and effort to ensure a successful, managed and effective campaign.
In the following pages, we give you a breakdown of the platforms, techniques, methods and what budgets you should expect to invest when marketing your property yourself.
Instagram
Instagram, with its visual-centric platform, is perfect for showcasing your property. With over 1 billion monthly users, it provides an excellent opportunity to target buyers.
Here s how to make the most of Instagram ads:
Create Stunning Visual Content: Use professional images or videos, including 360-degree views or drone footage, to create engaging ads.
Location: Target buyers in specific geographic locations, such as Marbella, Costa del Sol, or even international markets.
Demographics: Target by age, gender, income, and interests to find people likely to be interested in your property.
Budget Recommendation: Instagram Ads are generally priced on a cost-per-click (CPC) or cost-per-impression (CPM) basis. Expect to spend a minimum of 500 1,000 per month for a targeted, effective campaign. A higher budget will allow you to reach a larger audience and test multiple ad variations.
Stunning home for sale! DM for a private viewing today!
Key Benefits
• Visual appeal to lifestylefocused buyers.
• Engage via Stories, Reels, and messages.
Budget from 500 - 1,000 every 30 days
• Target with hashtags and location tags.
TikTok
TikToks rise in popularity has made it an attractive platform for advertising, especially among younger, tech-savvy buyers. While its format is short-form video, it can be a great platform for showing off a property through creative content.
Create Engaging Video Content: Use TikToks short video format to showcase quick property tours, highlight unique features (like a pool or garden), or offer tips on living in Costa del Sol.
Targeting: TikTok allows for targeting based on demographics, interests, and even behaviours. You can create campaigns aimed at users interested in real estate, home decor, and luxury lifestyle.
House for sale! Discover your dream home in 30 seconds!
Budget Recommendation:TikTok ads are also typically priced by CPC or CPM. A good starting budget would be around 500 per month, but if you want your property to be seen by a larger or more specific audience, a budget of 1,500 2,000 per month would be more effective.
Budget from 500 - 2,000 every 30 days
Key Benefits
• Quick, engaging property videos.
• Showcase highlights with trends.
• Potential for viral exposure.
LinkedIn
While LinkedIn is primarily a professional networking platform, it can be an effective tool for selling high-end properties, especially to affluent buyers or corporate executives looking for a second home or investment property.
Target Professionals: LinkedIn s targeting capabilities allow you to hone in on specific industries, job titles, and even company sizes, which can be helpful for reaching high-networth individuals.
Content Types: LinkedIn supports sponsored content (native ads), message ads, and dynamic ads. For real estate, you might want to use sponsored content to share detailed property information, professional photos, and articles about the area.
Networking: LinkedIn is also an excellent platform for directly reaching out to potential buyers, investors, or partners via personal messages and connections.
Budget Recommendation: LinkedIn ads tend to be more expensive than Instagram and TikTok. Expect to spend 1,000 2,500 per month to create effective campaigns.
Selling my home directly! Connect for a serious opportunity today!
Budget from 1,0002,500 every 30 days
Key Benefits
• Directly reach professionals of higher net worth.
• Highlight investment potential to business-minded prospects.
• Use connections for referrals.
Microsoft Advertising
Microsoft Ads is a less commonly used but highly effective tool for targeting potential buyers who may not be reached through Google. It is particularly effective for those searching in niche markets or specific geographic areas.
Use for Targeted Search Campaigns: With Microsoft Ads, you can run search campaigns based on keywords, such as buy property in Marbella or luxury homes Costa del Sol. This is ideal for buyers who already know what they are looking for.
Geographical Targeting: You can focus ads specifically on regions of interest or even specific neighbourhoods within Costa del Sol to catch those who are actively searching for properties.
Budget Recommendation: Microsoft Ads is often cheaper than Google Ads but still requires a significant investment for competitive campaigns.
A good starting point is 500 1,000 per month, with more complex campaigns requiring 1,500 2,500 per month.
Beautiful property for sale - contact directly for exclusive details!
Key Benefits
• Lower competition, costeffective.
• Mature, stable demographic.
Budget from 500 - 2,500 every 30 days
• Local targeting by area and interest.
YouTube
Marketing property on YouTube is an excellent strategy to attract potential buyers in the digital age. Here s how to get started, along with expectations for investment:
Property Tour: Showcase your property with a professional video that highlights key features such as spacious living areas, modern amenities, garden space, and location advantages (proximity to local hotspots, views, etc.).
Narrative & Storytelling: Don t just show the space - tell a story. Share the lifestyle a potential buyer could have in the home, including local attractions or benefits of living in the area.
Use Drone Footage: For higher-end properties, consider using aerial drone footage to showcase the landscape, views, and overall ambiance of the property.
High-Quality Production: Ensure the video is professionally filmed and edited. Poor-quality videos may deter potential buyers from taking you seriously.
Budget Recommendation:Expect to start at 500 - more advanced targeting aim for 1,500 to 2,500 monthly.
Home for sale!
Watch the tour and schedule your visit.
Key Benefits
• Use engaging video tours to showcase the property.
• Reach a wide audience with targeted video ads.
Budget from 500 - 2,500 every 30 days
• Capture interest with visuals and call-to-action links.
Facebook
Navigating Facebook Ads for property sales can seem daunting. Success lies in tweaking and testing - what seems complicated at first becomes manageable as you get familiar with the process!
Create Engaging Ads:Use high-quality visuals that highlight your home s best features. Carousel Ads showcase multiple views, while short videos boost engagement. Keep the text clear and focus on essentials: price, location, and standout features. Always include a strong Call to Action like Contact for Viewing.
Target Your Audience: Focus on precise targeting. Filter by demographics - age, income, interests. Use retargeting to follow up with those whove shown prior interest.
Optimise Ads: Choose the right campaign goal - Lead Generation, Traffic, Engagement, or Conversions. Keep an eye on impressions and click-through rates and don t shy away from experimenting to refine your strategy. Budget Recommendation: 200 500/month) adjusting as needed
Private home sale! Schedule your personal tour nowmessage us!
Key Benefits
• Access local groups and Marketplace.
• Use interactive posts.
Budget from 200 - 500 every 30 days
• Boost posts for targeted reach.
Google Ads
Use Google Ads to ensure your property appears at the top of search results for relevant keywords like buy property Marbella or luxury homes Costa del Sol.
Utilise Geographical Targeting to focus on specific areas like Marbella or Costa del Sol, capturing local buyers attention.
Implement Ad Extensions to enhance your ad with extra details - such as click-to-call phone numbers, links to listings, or property locations on Google Maps.
For keywords, focus on phrases like luxury villa Costa del Sol or homes near Marbella beach to attract serious buyers.
Continuous tweaking, optimising and testing as well as managing your budget wisely is key to maximising results.
Exclusive home for sale by owner. Book a viewing today!
Key Benefits
Budget Recommendation:
Start with a budget of 500 1,000 per month for local targeting. Increase to 1,500 3,500 if targeting more competitive keywords.
Budget from 500 - 3,500 every 30 days
• Target high-intent searches.
• Use specific local keywords.
• Pay-per-click efficiency.
Expected Monthly Investment
For a Successful Campaign
Selling your property independently can be rewarding but requires significant effort and investment. Youll need a well-planned marketing strategy, often with a budget of 4,000 to 15,000+ per month dependent on your property type and asking price for ads across platforms like Instagram, TikTok, LinkedIn, Google Ads, Microsoft and YouTube. This ensures visibility to the right audience, whether local or international.
Properties on the Costa del Sol typically take 6 months to sell, and while selling yourself gives you control, it s timeconsuming and can be costly if the sale takes longer than you expect.
• A solid advertising budget is crucial for independent selling.
• Selling can take 6 months on average on the Costa del Sol.
• An agent like First Choice Spain will save time and provide cost effective marketing expertise.
Traditional Marketing
Printed Media Distribution
Focussed Visibility
While digital marketing is essential, traditional marketing methods like printed postcards, flyers and brochures are still very highly effective, especially when strategically distributed in the right neighbourhoods.
By focusing on areas where potential buyers may be and presenting your property in an elegant and professional manner, you can capture the attention of serious buyers who might not yet be actively searching online or are overwhelmed by the thousands of search results.
A key benefit of printed media is that it is real, tactile and provides a strong element of trust and confidence.
In this section, we provide you a detailed breakdown of how to create, print and distribute your printed materials and the considerations that come with it.
Targeting the Right Neighbourhoods
Who Will Buy Your Property?
The key is identifying neighbourhoods where there is a higher likelihood of potential buyers. Consider areas where residents might be looking to upgrade or downgrade, as these will be the most responsive to your marketing efforts.
Distribute postcards or flyers near high-traffic locations such as cafes, local shops, and community centres. Buyers may notice a flyer while running errands or enjoying a coffee, which can help build local interest.
Place leaflets on bulletin boards at local supermarkets, libraries, and coffee shops - places where people who are actively thinking about a move are likely to pass by.
If you have amenities like a swimming pool, or padel court in your urbanisation, for example - target the corresponding sport centres to appeal to enthusiasts who would love the facilities.
Design Considerations
Law Of Attraction
When creating printed materials, presentation is key. You want to ensure that your material make a lasting impression and accurately reflect the quality and value of the property youre selling.
Use Free Design Tools: Platforms like Canva are a great choice for non-professional designers who want to create high-quality marketing materials. Canva offers ready-made templates for real estate flyers, brochures, and social media posts, which you can easily customise.
First Choice Spain Pro Tip: Ensure that the flyer or brochure includes essential details, such as:
• A catchy headline that grabs attention.
• Property features (e.g., number of bedrooms / baths)
• High-quality images of the interior of your property.
• Call-to-action: Encourage the reader to schedule a viewing WhatsApp you or visit your dedicated website for more information.
Printing Considerations
Make It Pop!
While digital design tools make it easy to create compelling print materials, choosing the right paper, finishes, and printing methods is essential to ensure the quality of your materials aligns with the property s value.
Choose a high-quality paper that feels substantial but is still cost-effective. Glossy finishes help colours pop and give the materials a more polished look. Matte or satin finishes can add an elegant, sophisticated touch while reducing glare from lighting, making the materials easier to read in various environments.
If your property is luxury-focused, consider more upscale materials like uncoated stock or textured finishes to give the brochure a higher-end feel.
Printing Costs: The printing cost will depend on the quality, quantity, and finish. For instance: Flyers (A5 or A6 size, standard paper stock) can cost around 200 500 per 1,000 copies, depending on whether you choose gloss or matte finish.
Distribution
Timing & Frequency
Consistency is crucial when it comes to print media distribution. To keep your property top-of-mind and ensure continuous exposure, you should aim for regular distribution, with a timeline between 3 to 7 days per month.
Monthly Consistency: If you are aiming to distribute 1,000 flyers or brochures a month, it s ideal to space out the distribution over several days within the month, ensuring that different areas receive the flyer on different days.
Strategic Timing: Timing is everything. Distribute your materials during peak traffic times (such as weekends or before local events). Also, avoid distributing during the holiday season when potential buyers may be distracted or away.
Collaborating with Local Businesses: You may want to partner with local businesses, coffee shops, gyms, or popular spots where flyers and brochures can be placed. Some businesses may allow you to leave your marketing materials on their counters or community boards for a small fee.
Managing Viewings
Screen Potential Buyers
Be Safe & Secure
When conducting property viewings as an owner without an agent, it s important to take additional steps to ensure safety and protect your property.
Here are some screening and safety tips:
• Pre-qualify Visitors: Before scheduling a viewing, ask for basic details like their name, contact information, and their budget.
• Use Pre-Viewing Questionnaires: Send a form asking questions about their buying intentions and what theyre looking for. This will help gauge their seriousness and motivations.
• Request ID Verification: For security, ask potential buyers to show their ID upon arrival, ensuring they are who they say they are.
• Verify Their Financial Readiness: Consider asking for intention of financing, such as a mortgage pre-approval or via other means.
Viewing Time
Its Still Your Property
• Set Specific Viewing Hours: Stick to daylight hours for viewings to ensure youre in a safe environment. Avoid evening or night-time viewings unless absolutely necessary.
• Group Viewings: If possible, host group viewings rather than one-on-one showings, reducing the risk of being alone with someone.
• Bring a Friend or Family Member: Always have someone with you during viewings. Not only does this provide security, but it can also help answer questions and give a second opinion on the buyer.
• Alert Someone Else: Let a friend or family member know when and where the viewing is taking place. Share your location in real time via your phone.
• Avoid Giving Out Keys: Never hand over keys to unvetted buyers. Always be present to unlock the door yourself.
Avoid Compromising Situations
Be Vigilant
• Avoid Private Spaces: Conduct the viewing in common areas of the house, avoiding private rooms or spaces where you might be cornered. This reduces the risk of accidents or theft.
• Keep Personal Items Secured: Ensure any valuable or personal items are stored away or locked up before the viewing. This minimises the chance of theft or unwanted attention.
• Set Viewing Rules: Clearly communicate the house rules to buyers in advance (e.g., no photos or videos, no touching certain items, etc.).
• Stay Professional: Maintain a professional demeanour during the viewing. Avoid getting too personal with potential buyers and stick to the facts about the property.
Exit Strategy
Paying Attention
• Know How to End the Viewing: If at any point during the viewing you feel uncomfortable, have a polite but firm way to end the showing. You could say something like, I think this property may not be what youre looking for, but thanks for coming by.
• Keep Your Phone Nearby: Have your phone within reach, and if necessary, don t hesitate to call a trusted friend or even the police if you feel threatened.
• Take Notes: After each viewing, take notes on the buyer s behaviour, attitude, and comments. This can help you assess if they are genuine.
• Trust Your Instincts: If something feels off about a potential buyer or their behaviour, trust your gut and consider discontinuing future viewings with them.
Dealing with Price Negotiations
Negotiation Tactics
Be Prepared
When selling a property without an agent, negotiations can feel like a minefield, especially when buyers are trying to secure a better deal.
One of the key aspects of these negotiations revolves around the buyer s assumption that because youre not paying an agent s commission, you can afford to lower the price.
It s important to mentally prepare for the fact that many buyers will start with a low offer. They are aware youre not paying a commission, so they may expect that the price can be reduced accordingly.
This initial offer could be significantly lower than your asking price, but it s just part of the bargaining process.
Know Your Bottom Line
Research Thoroughly
Without the guidance of an agent, you are the one responsible for setting a firm minimum price that youre willing to accept.
Before entering negotiations, have a clear understanding of your bottom line, the lowest price youre willing to take, and stick to it.
Know the value of your home in comparison to similar properties in the area and how long the property has been on the market.
While it s important to be flexible in negotiations, don t feel pressured into lowering your price too much. A serious buyer will recognise the value of your home and be willing to negotiate in good faith.
First Choice Spain Pro Tip: Stay calm and don t take it personally. They are likely testing the waters, and the negotiation process is a way to see how flexible you are.
First Choice Spain Pro Tip: Do your homework and research comparable properties in terms of size, condition, and amenities in your area to ensure your price is competitive. If your asking price is too high, buyers will use that as leverage in negotiations.
Saved Commission Argument
Focus On Strengths
If a buyer attempts to lower the price by mentioning the commission savings, be prepared with a response that turns the conversation back to the value of the property, rather than focusing on the sale price.
Example Response: While Im not paying an agents commission, that doesn t mean Im willing to reduce the price by that amount. The price is reflective of the homes current market value, location, condition, and the demand in the area. This is a fair price for this property.
Since youre selling without an agent, youll need to take on the role of promoting your property s strengths. Buyers are more likely to question the asking price if they don t fully understand the unique qualities of the home or the local area.
Offer Alternatives
Package A Deal
If a buyer is still pushing for a lower price, consider offering other incentives to make the deal more appealing without reducing the price. For example, you might be able to include furniture, appliances, or cover some closing costs.
• Get creative with terms. Offering a faster closing or a flexible move-in date might be more valuable to the buyer than simply lowering the price.
• Don t feel rushed to accept the first offer that comes in, especially if it s below your expectations. Patience is key to achieving the best possible outcome.
• If a buyer insists on a lower price, it may help to say, I understand your position, but I believe this is the right price based on what the market shows. If this offer isn t suitable for you, I can consider other offers.
First Choice Spain Pro Tip: Prepare a list of key selling points - be it your property s features, the neighbourhood s appeal, or recent improvements. These details justify your asking price and help buyers see the value beyond just the number.
• Once youve agreed on a selling price for your property in Spain, there are several important steps to follow to ensure the process is smooth and legally compliant.
Paperwork You Prepare
Documents Required to Sell
Create Your Sales Pack In Advance
There are several documents you must gather to ensure the sale is legal and the process is smooth.
1 Title Deed (Escritura Pública)
The official legal document proving you own the property. It includes the details of the property, such as size, boundaries, and previous sales history.
Where to Obtain: You will need to provide the original escritura. If youve lost it, you can request a copy from the Notary who formalised the sale.
2. Identification (DNI/NIE)
For Spanish nationals, you will need to provide your DNI (National Identity Document). For non-Spanish nationals, an NIE (Foreigner Identification Number) is required.
Where to Obtain: Your DNI or NIE should already be in your possession. If you don t have an NIE, you can apply for one at the local police station or the foreigner s office. Documents Checklist
3. Certificate of Habitability (Cédula de Habitabilidad)
This certificate proves that the property complies with local regulations and is suitable for habitation. It is required by the buyer for registration purposes.
Where to Obtain: You can get this certificate from the local town hall (ayuntamiento) or the relevant building authority. This is particularly important for older properties or if renovations have been made.
4. Energy Efficiency Certificate (Certificado de Eficiencia Energética)
This document assesses the energy efficiency of the property, rating it from A (most efficient) to G (least efficient).
Where to Obtain: A licensed professional must perform an energy assessment of your property.
This certificate shows the legal status of the property, including any mortgages, debts, or other encumbrances. It is vital to ensure that the property is free of charges or liabilities that could affect the sale.
Where to Obtain: This document can be requested from the Registro de la Propiedad (Property Register) where the property is registered.
6. Proof of Payment of Property Taxes (IBI)
The IBI (Impuesto sobre Bienes Inmuebles) is the annual property tax paid to the local town hall. The buyer will want proof that all taxes have been paid up to date.
Where to Obtain: You can obtain the payment receipts from the town hall or the bank where the payments were made.
Documents
Checklist
7. Certificate of Plusvalía Tax (Impuesto de Plusvalía Municipal)
This is a local tax on the increase in value of the land since you purchased the property. The tax is based on the difference between the purchase price and the sale price, considering the number of years the property has been owned.
Where to Obtain: You need to go to the town hall where the property is located to get this certificate.
8. Recent Utility Bills (Electricity, Water, Gas)
The buyer may request copies of recent utility bills to ensure that there are no outstanding debts.
Where to Obtain: Gather recent utility bills (usually from the last 3-6 months) from your electricity, water, and gas providers.
Contracts & Legalities
Contracts and Agreements
Get It Right
Selling a resale property in Spain requires careful attention to the legal documents and contracts involved. This includes everything from the initial deposit agreement to the final sale contract.
A well-prepared Purchase Agreement should include clear clauses, outlining contingencies, payment terms, home inspections, financing, and penalties for non-compliance to provide essential protection for both parties.
Drafting legal documents is crucial:
• Purchase Agreement: Use a template with clear clauses about contingencies, payment terms, and timelines.
• Key Clauses: Ensure protection with terms around home inspections, financing, and penalties for noncompliance.
First Choice Spain Pro Tip: Consider consulting a legal expert to avoid mistakes.
The Role of the Notary
Make It Official
In Spain, the notary plays a key role in the property sale process. Once all documents are in place, you and the buyer will sign the public deed of sale (escritura pública) before a notary, making the transaction legally binding.
The notary ensures that the sale is in accordance with the law, verifies the identity of the parties involved, and confirms the accuracy of the documents.
Once all documents are gathered and taxes paid, a signing appointment will be scheduled at the notary s office.
During this appointment:
• You and the buyer will sign the escritura pública.
• The notary will confirm that the buyer has paid the agreed price and that all taxes and fees have been settled.
• The notary will then file the necessary paperwork and send it to the Registro de la Propiedad (Property Registry), officially transferring ownership to the buyer.
Taxes to Be Paid by the Seller Checklist
There are certain taxes you will need to pay when selling a property in Spain:
• Capital Gains Tax (Impuesto sobre la Renta de no Residentes)
If the sale price is higher than the purchase price (i.e., you make a profit), you will be required to pay capital gains tax.
Rate: The tax rate is progressive, ranging from 19% to 23% depending on the amount of gain.
• Plusvalía Tax (Impuesto sobre el Incremento del Valor de los Terrenos)
This local tax applies to the increase in the land value since you acquired the property. It is calculated by the town hall, and you will need to pay it before completing the sale.
After the Signing
• Transfer of utilities: Notify utility companies of the change of ownership so that future bills are sent to the new owner.
• Property Registration: The notary handles filing the sale at the register, ensuring that the new owners details are officially recorded.
Once the sale is finalised, there are a few critical steps to complete. Transfer of Utilities is a top priority notify all utility companies to update the ownership details, ensuring future bills are directed to the new owner.
The Property Registration process is managed b notary, who will file the sale at the property officially record the new owner s details.
These actions are crucial to ensure a seamless transition and to prevent any future complications r property s legal status.
Congratulations on Taking the First Step!
Youve made it this far - well done!
Selling your property without an agent is no small feat, and youve clearly taken the time to educate yourself on the process.
But here s the truth: while doing it yourself is possible, the journey can be overwhelming. At First Choice Spain, the friendliest real estate agents in Marbella and the Costa del Sol, were dedicated to handling the entire process on your behalf, from crafting a winning marketing strategy to managing legal details and negotiations.
We cover the marketing costs upfront, ensuring your property gets maximum exposure without any risk to you until the sale is complete.
Our expertise and local knowledge help you secure the best price while saving you time and stress.
Why Choose First Choice Spain?
Here s what we bring to the table:
• Expert Marketing: Professional photography, engaging listings, and targeted online campaigns - all costs covered until your property sells.
• Local Knowledge: In-depth understanding of Marbella and Costa del Sol s real estate market for accurate pricing and maximum visibility.
• Stress-Free: We handle everything - from negotiations and paperwork to property viewings - saving you time, risk and hassle.
• Skilled Negotiation: Experience in securing the best price and terms, so you get the most value for your property.
Ready to see how much easier it can be? Lets chat and explore how we can make selling your home a seamless and successful experience. Say hello. +34 711 056 490
• Legal Peace of Mind: Trusted legal experts to ensure contracts are watertight, avoiding potential pitfalls.
• Friendly, Client-Centric Approach: As the friendliest agents in the region, we prioritise your needs, guiding you every step of the way.
Glossary of Common Real Estate Terms
• DNI/NIE: Personal identification number required
• Escritura Pública: The official deed of sale
• Cédula de Habitabilidad: Certificate of habitability, proving the property is suitable for living.
• Certificado de Eficiencia Energética: Energy efficiency certificate, rating the property s energy consumption.
• Nota Simple: Property registration certificate
• IBI : Annual property tax.
• Plusvalía: Local tax on the increase in land value since the property was purchased.
• Escritura: The deed of sale or title deed.
• Notary: ensures the legality of the property transaction.
+34 711 056 490
info@firstchoicespain.com
www.firstchoicespain.com
Av. Pilar Calvo, 2, 1st Floor, Nueva Andalucía Malaga 29660 Marbella Spain Follow us: https://x.com/SpainChoic30264
