Young Driver Focus 2025

CREATING SAFER

YOUNG DRIVERS

WELCOME FROM OUR HEADLINE SPONSOR Gill Starkie Trustee

GEM Road Safety Charity On behalf of GEM Motoring Assist, may I extend a warm welcome to you at this year’s Young Driver Focus.

The GEM Road Safety Charity was established in 1985 to promote road safety and reduce the number of people killed or seriously injured on UK roads. This remains at the heart of our work, and our support for worthwhile projects and initiatives across the UK serves this purpose.

We received a record number of applications for support in our most recent funding round. Here are details of the five initiatives we agreed to support: Devon Air Ambulance Trust for its project to identify and classify injury patterns across different road user types. The Trust aims to deliver actionable recommendations for improving road safety and trauma care systems.

Gloucestershire Older Persons Association (GOPOA) for the first stage of a redevelopment and relaunch of the Older Drivers Forum.

FirstCar for its collaborative TikTok channel, dedicated to educating young drivers about road safety.

The Honest Truth to assist in its programme developing coaching skills for driving instructors.

The Queen Elizabeth Foundation to support a driving theory test classroom, helping groups of 10 disabled students at a time learn theory in person or remotely.

New for GEM at this year’s Young Driver Focus is a selection of our Blue Light Aware videos featuring young people. We will be refreshing the full line-up using young people and their voices in the coming months.

May I wish you all a super successful and enjoyable day.

Organised by

Supported by

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AGENDA 08.30-09.30 REGISTRATION 09.30 -09.40

OPENING ADDRESS

James Evans Founder FirstCar

Dr Elizabeth Box Research Director RAC Foundation

09.40-10.00 INDUSTRY UPDATE Loveday Ryder CEO DVSA

10.00 -10.20 THINK! BEHAVIOUR CHANGE CAMPAIGN Laura Butterfield

Head of Marketing Department for Transport

10.20 -10.40 ENGAGING YOUNGER PEOPLE IN ROAD SAFETY Nicholas Lyes

Policy and Standards Director IAM Roadsmart

10.40 -11.00

LESSON’S FROM NEW ZEALAND’S GRADUATED LICENSING JOURNEY

Wendy Robertson

National Director Driving Change Network Charitable Trust

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AGENDA 11.00-11.30 REFRESHMENTS 11.30 -11.50

ECALL - IN-CAR TECH KEEPING YOUNG DRIVERS SAFE

Alan Gentle

Solutions Director VESOS Solutions

11.50 -12.10

VEHICLE TECHNOLOGY: WHAT MAKES A DIFFERENCE TO THE SAFETY OF NEW DRIVERS?

Tom Leggett

Vehicle Technology Manager Thatcham Research

12.10 -12.30

VR TRAINING FOR ANXIOUS MOTORWAY DRIVERS

Professor David Crundall CTO Esitu Solutions

12.30 -12.50 HOW TECH-FORWARD GAMIFICATION CAN DRAMATICALLY

IMPROVE THE MINDSET AND PERFORMANCE OF THE UK’S GEN Z DRIVERS

Michael Miley

UK Director Safe Roads Challenge

13.00 -14.00 LUNCH

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14.00 -14.20 HOW TO IMPLEMENT HIGHER ORDER SKILLS IN DUTCH DRIVER EDUCATION

Dr Michelle Doumen

Senior Researcher SWOV – Institute for Road Safety Research

14.20 -14.40 SUPPORTING YOUNG DRIVERS IN UNDERSTANDING INSURANCE REQUIREMENTS

Martin Saunders

Head of Uninsured Driving Prevention MIB (Motor Insurers’ Bureau)

14.40 -15.00 THE ROLE OF PARENTS AND GUARDIANS IN YOUNG DRIVER SAFETY

Dr Elizabeth Box Research Director RAC Foundation

15.00 -15.35 PANEL DISCUSSION Kerry Doyle

Community Safety Education Surrey Fire & Rescue Service

Professor David Crundall CTO Esitu Solutions

15.35 -15.55

Tony Crook

Road Safety Manager Lancashire County Council

Dr Michelle Doumen

Senior Researcher SWOV – Institute for Road Safety Research

DRIVING CHANGE: LESSONS FROM PUBLIC HEALTH TO KEEP YOUNG DRIVERS SAFE

Paul Steinberg

Director of Communications and Engagement The Road Safety Trust

15.55 -16.00

CLOSING REMARKS AND CONFERENCE CLOSES youngdriverfocus.org.uk

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A note of thanks from the organisers FirstCar and Road Safety GB are very grateful to our headline sponsor GEM Motoring Assist for its continued support and to Westcotec for sponsoring our pre-drinks reception last night as well as being our silver sponsor today. Also, for the continued support from the RAC Foundation in helping organise and hosting us in such a magnificent venue.

WELCOME James Evans – today's host Founder FirstCar Welcome to Young Driver Focus 2025. It’s great to have you with us for another Young Driver Focus – and whether you’ve been coming for years or this is your first time, you’re in the right place. This event is all about sharing ideas, experiences and research, whilst exploring opportunies for collaboration.

Today, there’s only one thing on the agenda - making journeys safer for one of the most at- risk road user groups: young drivers and their passengers. The programme this year is packed with speakers from a wide mix of sectors and specialisms – and I think you’ll come away feeling

energised by the diversity of perspectives and approaches.

A massive thank you to our headline sponsor GEM Motoring Assist, whose ongoing commitment to safer roads helps make all of this possible. And if you were at last night’s networking event – kindly supported once again by our Silver sponsor Westcotec – I hope you had an an enjoyable evening!

There’s so much great work happening across the country – and today is about building on that, learning from each other, and pushing things forward. I hope you have a brilliant day, and I look forward to chatting with as many of you as I can.

WELCOME ADDRESSES Gill Starkie

Dr Elizabeth Box

Trustee GEM Road Safety Charity

Research Director RAC Foundation

Gill has worked within road safety for many years and is now a trustee at the GEM Road Safety Charity.

They champion road safety initiatives and are committed to improving safety on our roads and for our young drivers and their passengers.

Elizabeth is an accomplished transport researcher and commissioner with over two decades of experience. She advises several road safety industry and government project boards and has a strong track record influencing national road safety policy outcomes. youngdriverfocus.org.uk

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09.40 -10.00

An update on the young driver training and testing industry Loveday Ryder CEO DVSA

Biography Loveday Ryder became the Chief Executive of the Driver and Vehicle Standards Agency (DVSA) in January 2021. She was previously in the Ministry of Justice, where she successfully served in a number of senior roles in organisation design, change management and programme delivery. Before joining the Civil Service in 2006, Loveday worked within a specialist management consultancy delivering business change, performance improvement, and IT programmes in both the public and private sector.

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Session description An industry update on young driver training and testing.

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10.00 -10.20

THINK! behaviour change campaign

Laura Butterfield Head of Marketing Department for Transport

Biography Laura is the Head of Marketing at the Department of Transport, leading on paid-for behaviour change campaigns including THINK! She has a background in government communications, previously leading campaigns at the Home Office. This includes experience changing behaviours with a youth audience, on complex issues such as knife crime and violence against women and girls.

Session description A presentation on the latest audience insight and approach for THINK!, the government’s flagship road safety campaign. Highlighting recent successes in the young driver space, and plans for the year ahead

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and opportunities for collaboration.

Key take-outs: An understanding of the young driver audience and current attitudes How THINK! is approaching behaviour change among young drivers Campaign innovations and successes What national activity is planned over the next year How we can work together in the communications space.

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10.20 -10.40

Engaging younger people in road safety – Where are the problems and what might be the solution?

Nicholas Lyes Director of Policy and Standards IAM RoadSmart

Biography Nicholas Lyes is Policy and Standards Director at IAM RoadSmart, overseeing research and communications. Previously head of roads policy at the RAC, Nick has carried out lots of research into the behaviours of drivers and has more than 10 years experience within roads and driving policy.

Session description This session explores the latest research into uninsured endorsements and the rise in dangerous driving offences among young drivers. It also examines young driver behaviours, their learning preferences, and how innovative tools and insights can better engage this high-risk group

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through tailored education and communication strategies.

Key take-outs: What the main issues are with younger drivers How insurance costs are causing problems Where younger drivers sit in terms of criminality (insurance and dangerous driving) Are young people engaged with practical solutions?

How to engage in practical learning terms for younger drivers.

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10.40 -11.00

Lesson’s from New Zealand’s graduated licensing journey Wendy Robertson National Director Driving Change Network Charitable Trust, New Zealand

Biography Wendy leads the Driving Change Network, advocating for equitable driver licensing in New Zealand.

With 25+ years in the not-for-profit sector, she has worked in road safety, youth development, and policy change. A 2025 Winston Churchill Fellow, she is studying global best practices to enhance New Zealand’s licensing system.

Session description New Zealand’s Graduated Driver Licensing System (GDLS) has improved road safety, reducing injury crashes among 15- to 19-yearolds by 23% in its early years.

However, the system remains only partially implemented, and young drivers still face higher fatality rates

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than their Australian peers.

In a country with limited public transport, driving is vital for employment — yet 30% struggle to navigate the system without support, highlighting equity concerns.

Key take-outs: GDLS has saved lives, but full implementation is essential to maximise its impact Australia's model demonstrates stronger outcomes and could serve as a benchmark for improvement Certain groups are disadvantaged under current systems — targeted strategies are needed to ensure equity and access for all.

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What is the ICE Hub? The Immersive Community Education (ICE) Hub is a platform for sharing virtual reality experiences and 360 film for the benefit of road and community safety. Founded by FirstCar and Leicestershire Fire & Rescue Service following their production of the very first road safety VR film in 2015, the ICE Hub has now grown to contain almost two dozen films with a combined total production value of over £750,000.

Virtual reality lends itself perfectly to many safety awareness and education messages, by immersing viewers in a lifelike environment and presenting hazards,

Over 50 members, including:

risks and insight that would be too costly, impractical or dangerous to engineer in a live setting. Not only is VR a great media to get messages across, because the technology is relatively new, people are keen to engage with it and enjoy participating using either a headset or handheld device.

ICE Hub members have perpetual access to the whole library of film as it grows. To obtain membership you can either work with us to produce a VR film and contribute it to the Hub or make a financial contribution towards the cost of an existing VR production.

Film showcase Mature driver education Working alongside the Older Driver Forum, this collaboratively funded film was designed to provide members with an intervention for mature drivers.

Focusing on issues such as reduced physical mobility, impaired vision, hazard perception and the ability to judge speed, virtual reality provided the perfect medium to prompt discussion. Independent evaluation has since shown statistically significant results against all the objectives, proving that VR shouldn’t just be considered a medium for the young.

Cycling UK Too Close for Comfort This short film was produced for cyclists and drivers, to demonstrate both unsafe and safe overtaking manoeuvres.

Shot from a combination of cyclist and driver perspectives, we can feel the vulnerability of the cyclist and understand from the in-car view, what a safe overtake looks like. This film carries the theme of sharing the road and is narrated with actionable tips by both the driver and cyclist. It is non-preachy and to the point.

FirstCar Awards 2019 Partnership Scheme Winner

Access to £750k of film

One-off membership fee

Expert support

Production capacity

Knowledge sharing

Online resources

Crowdfunding forum

Hardware case studies

For more information on joining the ICE Hub, please contact: James Evans Founder and MD, FirstCar 08451 308853 james@firstcar.co.uk

www.theicehub.co.uk

11.30 -11.50

eCall - In-car tech keeping young drivers safe Alan Gentle Solutions Director VESOS Solutions

Biography Alan is the Director and co-founder of VESOS, the eCall services company. He’s worked in transport technology for way too many years now, in the UK and abroad, on the operational design of incident and traffic management systems.

Alan now works with VESOS to improve road safety through eCall.

Session description Since 2018, eCall has been mandatory on all newly approved cars and vans. If an airbag deploys or an SOS button is pressed, it sends a data packet containing the vehicle's location and other safety data to 999 services.

In October 2024, 8,216 eCalls were made in the UK, but few

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people know how to use the system or the mine of data it produces. eCall has some specific use cases for younger drivers, like finding lost vehicles and occupants, which could help reduce KSIs. And with clever innovations, it's not just for newer cars and older drivers now.

Key take-outs: eCall already exists on older cars that younger drivers use eCall helps find lost vehicles and occupants You can retro fit eCall capability to anything that moves We need to harvest the data in the UK better Tell younger drivers about it.

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11.50 -12.10

Vehicle technology – What makes a difference to the safety of new drivers?

Tom Leggett Vehicle Technology Manager Thatcham Research

Biography As the Vehicle Technology Manager, I lead a research team that gathers insight and intelligence regarding current and future vehicle technology. This technology could relate to automation, connectivity, safety, repair, electrification and security. Working closely with vehicle manufacturers, technology suppliers and Government, I decipher the meaning of these new technologies to influence and guide Thatcham’s strategic agenda.

Session description Vehicle safety technology has changed enormously over the past decades, with a primary focus on protecting occupants in the event of a crash. More recently we have seen

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automatic emergency braking (AEB) hoping to avoid or mitigate a crash from occurring, and now we are beginning to see driver monitoring aimed at encouraging safer driving.

But what can we do to encourage understand and acceptance of this technology for the next generation of drivers taking to our roads? How can we make sure the maximum safety benefits are achieved on the road for new drivers?

Key take-outs: Current safety technologies that make driving safer Safe driving, crash avoidance and crash protection Public adoption and acceptance are key to realise the safety benefits.

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12.10 -12.30

VR-based preparation for motorway driving

Professor David Crundall CTO Esitu Solutions

Biography David Crundall is a co-founder of Esitu Solutions Ltd., a spin-out company from Nottingham Trent University with a mission to develop and disseminate digital driver assessment and training tools to all road users. He is also a Professor of Psychology at Nottingham Trent University, where he specialises in Traffic and Transport Psychology. He has won nearly £5 million in research grants and has published over 100 academic papers in the field.

Session description While learners can legally drive on motorways with instructors, anxiety deters many. Some avoid them entirely, opting for riskier rural routes. To help, Esitu Solutions

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created a VR ‘drive-along’ course showing how experienced drivers navigate real motorway challenges like slip roads, HGVs, and tailgating.

Based on input from 1,000 drivers, the six-module course and a motorway-specific hazard perception test have been shown to reduce anxiety and boost confidence.

Key take-outs: Motorway anxiety is common but can be addressed VR training is immersive and engaging Reduces anxiety and builds confidence Differentiates drivers using hazard clips Help shape the resource’s rollout.

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12.30 -12.50

How tech-forward gamification can dramatically improve the mindset and performance of the UK’s Gen Z drivers Michael Miley UK Director Safe Roads Challenge

Biography Michael Miley is UK Director of the gamified road safety app, Safe Roads Challenge, which launched in the UK in Summer 2024. Michael is also the CEO and co-founder of brand communications agency, The Creative Lab, and has worked in the communications industry driving brand growth and inspiring behaviour change in consumers for over 30 years.

Session description Gamification—using points, rewards, and challenges—has proven effective in behaviour change and is now making waves in road safety, especially among young North American drivers. With the UK’s young driver KSI rates still high,

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this session explores how techdriven gamification can positively shape Gen Z driving habits. It will outline the vision, strategy, and rollout plan for the Safe Roads Challenge app—built to educate and engage UK drivers in a fun, effective way.

Key take-outs: UK’s young driver KSI rates demand innovation Gamification can shift behaviours It’s engaging—and it works Success depends on scale Influencers are key to uptake.

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CELEBRATING 20 YEARS IN ROAD SAFETY!

FirstCar is celebrating over two decades working to reduce death and serious injury on our roads. Here are just some of the ways we’re helping road safety professionals, like you.

The Honest Truth Helping over 1,000 driving instructors deliver coaching around the most prevalent young driver risks, all within normal driving lessons.

Young Driver Focus

Hosted for over a decade at the Royal Automobile Club, this is the annual young driver event for road safety professionals.

The ICE HUB & ICE Live

FirstCar Theory & Practical Editions Handed out with theory and driving test results, these magazines reach every new driver at a key moment.

Sharing £750,000 of road safety virtual reality film and a network of practitioners sharing knowledge and best practice.

Collaborative TikTok This young driver channel under the @firstcaruk handle is funded and managed by a collaboration of over 20 road safety teams.

Award winning

Please get in touch to explore ways we can help support your work.

d of s ou er ine Pr ish az y b l a g a ll p u + m nu n 1m a

Trusted partner of road safety professionals since 2004.

DriveOn The aim of this magazine is to help mature road users drive safely for longer, but also know when it’s time to hang up their keys.

Young Driver’s Guide

RideOn

First published 20 years ago, this 116 page awardwinning magazine guides new drivers from prelearner to post-test and beyond.

Whether commuting, riding for work or for leisure, this magazine is aimed at older riders on more powerful bikes.

FirstBike Aimed at first time riders on PTWs, this magazine offers advice about PPE, post-CBT training, road positioning and other riding skills.

Parent Guide Helping parents are carers give new drivers the best support to stay safe on the roads, including private practice and buying a first car.

Ultimate Guide to Cycling Information and advice for riders of any age and experience, although very much aimed at the nonenthusiast.

Contact info: www.firstcarmedia.co.uk info@firstcar.co.uk | 0203 468 1339

14.00 -14.20

How to implement higher order skills in Dutch driver education Dr Michelle Doumen Senior Researcher SWOV – Institute for Road Safety Research

Biography Dr Michelle Doumen is senior researcher at SWOV, the Dutch Institute for Road Safety Research.

She has a background in Neuropsychology and a PhD in depth perception. At SWOV her main research domain is novice drivers and driver education.

Besides that she specialises in older cyclists and in-depth research.

Session description The current Dutch driver education system is under reconstruction.

We will present the current situation and reflect on the plans that have been made for improvement. We will focus on the plans to implement the education

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and training of higher order skills in the driver education program, especially on attitude, self-insight and calibration. We have reviewed the recent literature on training methods for these skills and have suggested how these higher order skills can be implemented in the new Dutch curriculum. We will discuss the results of this research and the future steps in this transition process.

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14.20 -14.40

Supporting young drivers in understanding insurance requirements Martin Saunders Head of Uninsured Driving Prevention MIB (Motor Insurers’ Bureau)

Biography Martin joined MIB in 2017, overseeing a claim change programme and heading up the OIC (Official Injury Claim), before being appointed Head of Uninsured Driving Prevention. He utilises his expertise and connections across the industry to evolve and develop a diverse range of initiatives in support of ending uninsured driving across the UK. Session description Uninsured driving remains a serious issue in the UK, with an estimated 300,000 uninsured vehicles on the road daily. Young drivers are particularly vulnerable due to high premiums, limited insurance knowledge, complex products,

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and rising scams. The cost-of-living crisis may worsen the problem.

With young drivers at higher risk of serious injury, the Motor Insurers’ Bureau (MIB) is intensifying efforts to educate and support them. This session explores MIB’s initiatives and invites collaboration to amplify insurance messaging.

Key take-outs: Insurance industry view on young driver safety Why young drivers are more at risk Societal impact of uninsured driving MIB initiatives to boost awareness How to collaborate with MIB.

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14.40 -15.00

Guiding the way: The role of parents and guardians in young driver safety Dr Elizabeth Box Research Director RAC Foundation

Biography Dr Elizabeth Box is an accomplished transport researcher with over two decades of experience. She has an excellent track record in influencing and contributing to road safety policy outcomes at the national level. Elizabeth has a doctorate in Transport Psychology and is experienced in developing, delivering and evaluating road safety interventions.

Session description This session explores the crucial role parents and guardians play in shaping young driver behaviour.

Dr. Elizabeth Box draws on research and international best practice to show how positive parental involvement leads to safer

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outcomes. She will present evidencebased strategies, practical examples, and highlight common behaviours that may unintentionally hinder progress. The session concludes with a panel discussion on maximising parental influence in improving road safety.

Key take-outs: How parental involvement affects young driver behaviour Evidence-based strategies for supporting safe driving Successful international examples Unintentional negative impacts and how to avoid them A practical framework for encouraging responsibility.

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15.00 -15.35

Panel discussion

Kerry Doyle Senior Education Officer Surrey Fire and Rescue Service

Professor Tony Crook David Crundall Road Safety

Dr Michelle Doumen

CTO

Senior Researcher

Esitu Solutions

Biographies Kerry Doyle leads on Young Driver Road Safety at Surrey Fire & Rescue and applies an evidence-based approach to education. She recently received the Fleur Lombard Bursary to explore international best practice with Fire and Rescue New South Wales.

Professor David Crundall is co-founder of Esitu Solutions and Professor of Psychology at Nottingham Trent University. He specialises in traffic psychology, combining academic insight with practical innovation in digital driver assessment and training tools.

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Manager

Lancashire County Council

SWOV – Institute for Road Safety Research

Tony Crook chairs the Lancashire Road Safety Partnership Delivery Group and is a Tyresafe Trustee.

With a fire service background, he previously led Road Safety for the National Fire Chiefs Council, bringing extensive public sector experience.

Dr. Michelle Doumen is a senior researcher at SWOV, the Dutch Road Safety Research Institute.

With a PhD in depth perception, her work focuses on novice drivers, driver education, older cyclists, and in-depth crash research.

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15.35 -15.55

Driving change: Lessons from public health to keep young drivers safe Paul Steinberg Director of Communications and Engagement The Road Safety Trust

Biography Paul joined The Road Safety Trust in July 2024. He has a background in journalism, health promotion, and social marketing, and he initially trained at the BBC. He spent over a decade working in public health communications in the NHS and local government, including leading the awardwinning London HIV Prevention Programme.

Session description In this closing session, Paul Steinberg will draw on his experience of working in HIV prevention and sexual health promotion to explore how the principles of ‘combination prevention’ might transform our

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approach to young driver safety (as well as road safety more broadly). Paul will share some of the highs and lows of leading a programme designed to reach hard-to-engage audiences and suggest transferable insights for our sector as he approaches his first anniversary at The Road Safety Trust.

Key take-outs: The power of combination prevention Targeted social marketing Collaboration for impact Learning from public health successes Inspiration for action.

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EXHIBITOR SHOWCASE HEADLINE SPONSOR

FirstCar prides itself on being a leader in road safety education, having provided resources to local authorities and emergency services for over 20 years. It is most famous for providing magazines aimed at vulnerable road users such as novice drivers, motorcyclists, older drivers, and cyclists, as well as running events such as Young Driver Focus.

Contact: James Evans T: 07800 130 8853 E: james@firstcar.co.uk W: firstcarmedia.co.uk

GEM Motoring Assist is a UK-based members’ motoring and road safety organisation. Since 1932, our mission has been to keep people safe on the roads. For over 40 years, we’ve also been a trusted, independent breakdown recovery provider. Road safety remains central to our work, and we proudly support projects across the UK with that shared goal. We're also a leading partner of Blue Light Aware, a resource helping road users understand how to assist emergency vehicles during ‘blue light’ journeys.

Watching these short videos can help reduce risks, improve awareness, and potentially even save a life.

Contact: James Luckhurst T: 07770 608 153 E: press@motoringassist.com W: motoringassist.com

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EXHIBITOR SHOWCASE

MIB (Motor Insurers’ Bureau) is a not-for-profit organisation that exists to protect people from the devastation of uninsured and hit-and-run drivers. We make roads safer by getting uninsured and hit-and-run drivers off our roads.

And until that’s accomplished, we’re here to compensate victims quickly, fairly and compassionately.

Contact: Josie Spencer T: 01908 754 748 E: jspencer@mib.org.uk W: mib.org.uk

Servicing the police, fire & rescue and military with our immersive training kits, RedboxVR are the leading Virtual Reality solutions company. Continuing research into the latest technological advances in virtual and augmented reality allow us to provide the ultimate immersive learning experience.

We service clients throughout the UK, Europe and worldwide.

Contact: Jason Carver T: 01253 804 802 E: sales@redboxvr.co.uk W: redboxvr.co.uk

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NATIONAL ROAD SAFETY CONFERENCE WYBOSTON LAKES | 4-5 .11.2025

Sponsored by

The UK’s largesT dedicaTed road safeTy evenT Conference, exhibition and networking

opportunities. A range of delegate and exhibitor packages available - visit:

nationalroadsafetyconference.org.uk

Organised by

Special rates for members

Visit the event website to find out more

EXHIBITOR SHOWCASE

Aisin, a $30 billion Tier-1 automotive supplier and mobility innovator, presents RoadTrace™ — a groundbreaking solution using connected vehicle data and AI to improve road safety. Backed by an ITS Global-approved white paper and a UK Department for Transport award, RoadTrace™ helps reduce KSIs and drive transport innovation.

Slater and Gordon is a trusted and reputable law firm. We are more than lawyers; we are your support network in navigating the legal system. With a team of highly skilled and experienced lawyers, paralegals, medical experts, and support staff, we provide comprehensive legal services across a range of practice areas.

Contact: Wesley Bateson T: 0776 6826 581 E: wesley.bateson@aisin-europe.com W: roadtrace.eu

Contact: Jamie McDonnell T: 0330 995 5337 E: jamie.mcdonnell@slatergordon.uk W: slatergordon.co.uk

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EXHIBITOR SHOWCASE

The Under 17 Car Club and The Pathfinder Initiative are concerned with the development of thinking young drivers. Participants in the schemes are provided with a structured grounding and monitored advancement of their driving skills and behavioral and attitudinal development to enable them to make safe decisions.

Contact: Dr John Beckford T: 07785 360 249 E: john@under17driver.co.uk W: under17-carclub.co.uk & under17driver.co.uk

TMS provides practical solutions to improve road safety by offering road safety audits, training courses and a variety of other road safety services. Our key driving principle is to deliver services that make roads safer for everyone and we are proud of our reputation as experts in our field.

Contact: Jess Waldron T: 02476 690 900 E: info@tmsconsultancy.co.uk W: tmsconsultancy.co.uk

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Westcotec and the Future of Speed Watch Automatic Speed Watch Camera (ASWC) specifically designed for the automation of traditional Speed Watch sessions carried out by volunteers within the community.

The ASWC designed and manufactured

by Westcotec in Norfolk, is a Made in Britain accredited unit that is portable battery powered and tripod mounted to allow for rapid deployment and relocation.

The device itself including license free software was designed in collaboration with Police forces across the UK to ensure its usability and suitability.

Once deployed, a simple set up process using a Windows laptop allows for fast recording of over speed vehicles registration details, together with date & time stamp, speed, and by using a DVLA plug in, the make, model and colour of the offending vehicle.

Westcotec are pleased to be working alongside Police Forces, Speed Watch Groups and Parish Councils to supply this equipment with the aim to reduce vehicle speeds and ultimately the chance of fatalities due to speeding on the road network.

EXHIBITOR SHOWCASE

SILVER SPONSOR

For more than two decades, Westcotec has grown to become one of the industry leaders in vehicle activated signs and other related technologies. Within the last few years Westcotec has transitioned into being an employee-owned company.

Westcotec are fully UK based with their factory and support functions all at their Norfolk home. Westcotec deliver a high level of post-sale support that has led to the development of long-term relationships with both public and private sector customers.

Contact: Olly Samways T: 01362 853 124 E: sales@westcotec.co.uk W: westcotec.co.uk

Young Driver is an organisation dedicated to teaching safe driving skills to individuals, especially younger learners. It provides pre-license driving lessons in controlled environments, focusing on road safety, awareness, and confidence behind the wheel.

By promoting early learning, Young Driver aims to reduce collisions and create responsible, skilled drivers for the future.

Contact: Adrian Harding T: 07552 184 421 E: adrian@youngdriverfoundation. com W: youngdriver.eu

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ATTENDEES A Aiken Alford-Longley Almond Andrews Angus B Barnes Bateson Baxendale Beckford Bennett Bennett Bourne Box Bristow Broun Burgin Burley Butterfield C Cairney Carver Collins Cook Cope Cremin Crook Crundall D Daniels Davies Delaney Delaney Dilley Dobney Doumen Doyle E Ellenger Evans F Farley Ferris Fisher Ford Fox Foxon Freeman G Garrigan Gentle Gibson Gomes Gore Gough

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Joshua Marcus Kevin Sarah Reece Vicky Wesley Phil John Andy Michael Michael Elizabeth Victoria James Simon Emma Laura Tamasine Jason Carolyn Terry Paul Fiona Tony David Lisa Ben Karen Patrick Sophie Amy Michelle Kerry John James Paul Tamsin Jo Andy Scott Laura Louisa Kate Alan James Wisner Ruth James

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(AS OF 2.5.25)

TSO Warwickshire County Council Isle of Man Government MIB (Motor Insurers’ Bureau) Aisin Roadtrace Lancashire Constabulary Aisin Roadtrace Lancashire Police The Under 17 Car Club Devon & Cornwall Police Force & Dorset Police Force Jellylearn TyreSafe RAC Foundation West Mercia Police RoSPA Cambridgeshire County Council TyreSafe Department for Transport Royal Borough of Windsor & Maidenhead RedBox VR Driving Instructor GEM Motoring Assist Safe Roads Challenge Warwickshire County Council Lancashire County Council Esitu Solutions TSO TTC Safer Roads Greater Manchester Driver & Vehicle Agency (Northern Ireland) BRAKE Lancashire Constabulary SWOV - Institute for Road Safety Researcht Surrey Fire & Rescue Service GEM Motoring Assist FirstCar MIB (Motor Insurers’ Bureau) Cornwall Council GEM Motoring Assist Oxfordshire County Council's Fire & Rescue Service Agilysis Driving for Better Business Derbyshire County Council Leicestershire Fire & Rescue Service VESOS RSGB Norfolk County Council Safer Roads Humber Hereford & Worcester Fire & Rescue Service

ATTENDEES

Grayson Griffin Grover H Hall Hallewell Harding Hardman Harris Hartley Helman Hill Hiscox Hornby Hutt Huxley Hyland J Jacobs Johnson Jones Jones Jones L Lane Lee Leeds Leggett Leonard Lloyd-Adams Lochrie Lovatt Luckhurst Lyes M Marroncelli McDonnell Meadowcroft Miley Millard Monk Moore Mulingani O Ozkan P Page Palmer Parkinson Paterson Payne Poole Priest Priest Purdie

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