The Council of Ambulance Authorities Partnering Opportunities 2024
Unless otherwise stated, all opportunities in this prospectus are in Australian Dollars and exclude GST.
About CAA The Council of Ambulance Authorities (CAA) is a not-for-profit national charity and operates as the peak body for the Australian, New Zealand and Papua New Guinea ambulance sectors. The CAA was formed in 1962 to provide ambulance service leaders with a networking opportunity to discuss issues, learnings and achievements current to the pre-hospital industry. Today, the Board consists of CEOs from each member service and member services collective knowledge and expertise provide a sound foundation to explore opportunities for improvement and innovation and to advocate on the sector’s behalf in key areas.
Ambulance service representatives on collaborative groups contribute to the CAA’s focus on evidence-based initiatives and projects designed to keep ambulance services at the forefront of paramedicine and patient care.
St John Ambulance Papua New Guinea
St John NT
Queensland Ambulance Service
St John WA SA Ambulance Service
NSW Ambulance ACT Ambulance Service
Ambulance Victoria
Wellington Free Ambulance
Ambulance Tasmania
Hato Hone St John
44,625
Staff & Volunteers
4,462,428 Patients
97%
Overall Patient Satisfaction
1,860
Locations
7,756
Vehicles
111
Aircraft
194,175,813
Kilometres Travelled Data from 2022
Activations
Industry recognition for innovative work, 15+ years driving change and progress
Regular eDM ambulance health sector-related newsletter to ~2,000 people with above average industry open and engagement rates
Awards
Newsletter Annual Congress, Specialised Forums, 11+ years of experience in education, training and networking events, industry-leading national and international exhibitors at annual expo
Women in Ambulance, Sustainable Ambulance, Restart a Heart, Take Five for Hand Hygiene, Me First, Women in Leadership
Sponsorship & Partnership
LinkedIn, X (formerly known as Twitter), Facebook, YouTube
Socials
Ongoing annual advertising through trusted channels
Events
Directory
Campaigns
Webinar Series
Magazine Peak Australasian ambulance publication AUS, NZ, PNG plus extended global audience
Ongoing long-term partnering opporunities to feature industry innovations and grow your network
Provoking and stimulating topics from preeminent industry thought leaders
Website www.caa.net.au A hub of information on the ambulance sector
Reach
First Magazine
2,000+
Direct Marketing
55
Impressions per edition
Countries
2,000+
(December 2022-November 2023)
Users
58,000+ Pageviews
6.6% CTR
Social Media
Website
25,000+
31.8% Open Rate
Registered
7,600+
Views on YouTube
4,900+
Followers across LinkedIn, X (formerly known as Twitter) and Facebook
Figures as at November 2023
CAA Congress 14-16 August 2024, Melbourne
Inspire, Innovate, Elevate.
CAA Congress is recognised as Australasia’s premiere event for the ambulance sector. Each year, this event brings together top clinical and educational leaders, as well as senior management from within the field. This multi-faceted three-day event features sought-after speakers, networking events and of course, a bustling Expo. The CAA Board meets the day before Congress with opportunities for Platinum and Gold sponsors to present at their meeting.
CAA Congress provides sponsors and partners with a unique opportunity to meet key decision-makers and influencers from the ambulance health, and the emergency management sectors.
The Expo is a premium and dynamic space that provides our partners and exhibitors with the chance to liaise with delegates and share latest updates and innovations.
Sponsorship Opportunities
Sponsoring the CAA Congress presents an opportunity for stakeholders within the ambulance health sector to highlight their commitment and support to this important sector. Sponsorship packages have been designed to maximise exposure and networking prospects in the lead up, during, and after Congress and Expo.
Congress sponsorship opportunities are limited, and include: Platinum $35,000 + GST Gold $25,000 + GST Silver $15,000 + GST Welcome Function $5,000 + GST Networking Breakfast $5,000 + GST Exhibitor $8,000 + GST
A separate CAA Congress prospectus is available including further detail. Let us know if you would like this to be sent to you.
Women in Leadership Symposium 21 November 2024, Sydney
Sponsorship Opportunities - $10,000+GST & $15,000+GST
The Women in Leadership Symposium hosted as a one-day event, provides attendees with practical skills, tools, perspectives and takeaway tips to help encourage women aspiring into leadership roles, to take the next step in their career.
At the conclusion of the Symposium, we will also announce the CAA 2024 Women in Leadership Scholarship recipient. We invite you to meet and network with some of the Australasian Ambulance sector’s most talented women in person at the 2024 CAA Women in Leadership Symposium and partner with us to make this journey to equality a reality.
Contact one of the team on admin@caa.net.au for an event prospectus and to explore how your involvement with this event can assist your objectives.
CAA Awards for Excellence 15 August 2024, Melbourne
Category Sponsor - $2,000+GST
The CAA Awards for Excellence have been running for over 16 years to recognise the hard and innovative work of member services from Australia, New Zealand and Papua New Guinea. The awards are designed to encourage innovation and to enable services to share their work and learn from each other. The awards are independently judged by a panel of industry-respected judges from across the globe, with the winners announced at a prestigious gala dinner event held during CAA Congress.
The CAA Awards for Excellence categories are: - Excellence in Technology - Excellence in Clinical Practice - Excellence in Staff Development - Excellence in Patient Care - Excellence in Leadership - Excellence in Mental Health and Wellbeing
The Award Winners will be announced at a Gala Dinner, to be held in Melbourne on 15 August 2024 during Congress.
CAA Webinars Sponsorship - $2,000+GST per webinar
The CAA Webinar Series sparks inspiration while educating and features a range of expert-speakers discussing topical issues from across the ambulance sector globally. These one-hour long webinars are free to attend, and registered paramedics can claim CPD hours to contribute to their ongoing professional development.
Webinar sponsors receive acknowledgement in the lead up across a broad range of promotional materials, as well as during the Webinar. Being an important initiative of CAA, the Webinar Series is heavily promoted through our website, newsletters, and social media channels.
Webinar sponsorship provides the opportunity for organisations to ground their position within the ambulance health sector by being a part of a credible, educational series.
First by CAA Magazine Print Advertising
FIRST is the peak Australasian Ambulance publication, created to educate and excite the sector with the latest happenings from CAA groups, share stories from across member services, publish the newest research and innovations and inspire with insightful interviews of our cover stars. FIRST Magazine is published online with a limited print distribution, and is heavily promoted on CAA’s website, social media platforms and via direct marketing.
2024 Advertising Rates:
All prices are for a single issue.
- Full page advertisement - $1,200 +GST
For a full year bundled rate, please contact admin@caa.net.au.
- Inside front or back cover advertisement $2,000 +GST
7,000+
Impressions
55
Countries
3
Publications per year Figures for 12 months to November 2023
Presentation to CAA Groups 30 Minute Presentation - $3,000+GST each Representatives from all 11 of our member services sit on collaborate groups. These groups meet regularly and work on evidence-based initiatives and projects designed to keep ambulance services at the forefront of paramedicine. This opportunity would allow for a 30-minute presentation at one of our group meetings throughout 2024. There is also the opportunity to host a demonstration or site visit.
Please note this opportunity is subject to availability due to the limited number of meetings held per year.
CAA’s Committees, Forums and Working Groups:
Contact one of our team members on admin@caa.net.au to discuss your objectives and explore this package further.
• Women in Ambulance Forum
• Strategic Business Committee • Diversity, Inclusion & Belonging Forum • Data Group • Ambulance Sustainability Networking Group • Business Intelligence Group • Emergency Management Committee • Operations Committee • Mental Health & Wellbeing Forum • Fleet & Equipment Forum • Aeromedical Forum • Occupational Violence Networking Group • Stroke Capable Project Group • Ambulance Education Committee • Clinical & Patient Safety Committee • Quality Standards & Accreditation Forum • Global Resuscitation Alliance Networking Group • Infection Control and Prevention Networking Group
Restart a Heart Day Bespoke Sponsorship Opportunities Available
Restart a Heart Day aims to raise awareness about cardiac arrest and help health professionals improve survival rates from out-of-hospital cardiac arrest. The campaign hopes to improve the 1 in 10 survival rate for patients in Australia and New Zealand who have experienced an out-of-hospital cardiac arrest (OHCA).
Any partnership funds generated through Restart a Heart sponsorship will be used exclusively for the ongoing funding of this initiative including:
• Materials for use in ongoing promotional activity.
• A dedicated team member working on the campaign all year round, furthering reach beyond Restart a Heart Day on October 16.
As a bespoke partnership opportunity, the CAA can work with your organisation to tailor a package with your goals in mind.
Since 2017, the CAA has played the role of coordinating International Restart a Heart Day communications and assets across member services, partners, and community groups.
• The ability to undertake research and deliver advocacy to key influencers and stakeholders to improve the level of CPR training in the community.
Be a part of a truly impactful community initiative that will save lives. Contact one of the team at admin@caa.net.au to learn more.
• Year-round community-based events, including on Restart a Heart Day.
THANK YOU The Council of Ambulance Authorities Inc 2/141 Sir Donald Bradman Drive Hilton SA 5033 E admin@caa.net.au
CAA.NET.AU