Martyn Anstice/MDes Process Book
Martyn Anstice/MDes Process Book
Advertising Design: These ads further illustrate the how the strategy is extendable across all park events and locations.
Key Presentation Slides: these two slides highlight the strategic direction, first the need for audience recognition and participation, and secondly, that a virtual visit is the connection to a real visit and in turn returns to the virtual visit. This creates a ‘loop’ effect.
12
Advertising Design: visually the emphasis is on all the activities available in the parks. The images are dynamic and energetic. The bold position statement leads the eye to a moment of storytelling related to each image. The ad is completed by the online element and the logo.
13